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POSTPONED Emerge Smarter: Maximizing Your In-Store Promotional Strategy
March 19, 2020 @ 3:00 pm - 4:00 pm
We understand that the food retail industry is working around the clock to replenish and restock. In light of this, and everyone’s attention on COVID-19, we want to be sensitive to our community, and will postpone this education session.
Learn the elements of an effective promotional strategy, and what important questions to ask when meeting with buyers. Join us as we share a conversation with Andrew Therrien, Director of Big Orange Productions, Inc. and discuss best practices for conducting successful buyer meetings, engaging with shoppers in-store and effectively using your demos and promotions to drive sales.
Join this education session to gain insights into:
- Creating cost of goods based off a proposed promo schedule
- Coordinating a profitable promotional plan with your buyer
- Successfully positioning your product & overcoming shopper objections during demos