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How Well Does Your Brand Stand on Its Own Without You?
October 13 @ 12:00 pm - 1:15 pm
As your business grows, more people encounter your brand without ever speaking to you.
A buyer reviews your sell sheet.
A shopper sees your packaging.
A distributor visits your website.
A potential partner finds you on Instagram.
They’re making decisions about your brand without you in the conversation.
You know what makes your brand worth choosing.
But is that what people are actually seeing, hearing, and understanding?
In this live masterclass, Julie Pryor and brand designer Lisa Wallace will show you how to evaluate your brand the way the outside world does.
Because a strong logo and attractive materials don’t automatically create a brand that’s clear, recognizable, and trusted.
Lisa will share the same lens she uses to evaluate brand expression across packaging, websites, sales materials, social media, and other key touchpoints, revealing where brands gain strength, where they lose it, and what founders often miss.
You’ll learn how to:
- Spot where your brand is unclear as more people, partners, and channels encounter it
- See whether your visual and verbal elements are telling the same story
- Identify what makes your brand distinctive and ownable, and how to use it to stand out and give people a reason to choose you
- Recognize the signs of a disconnected brand and what it may be communicating
- Know where to look first when your brand no longer feels as clear as it once did
75 minutes live, including Q&A.
$150
Come ready to see your brand the way everyone else does.