Is Your Brand Expressing a Clear Story?

As your business grows, your brand is being seen by more people, in more places, by people who don’t have you there to explain it.

Retail buyers, shoppers, partners, distributors, new hires, agencies and collaborators are all forming an impression of your business — often without the context you have as the founder.

Is your brand creating the same clear impression everywhere it shows up?

Or are different parts of your business telling different stories?

In this live training, Julie Pryor and brand designer Lisa Wallace will help you see your brand differently, through the eyes of the people encountering it without you there to explain it. A strong logo and good-looking materials aren’t enough when more people, partners, and channels are shaping how your brand is experienced.

Lisa will show you how she evaluates a brand’s visual expression, what she notices across the places a brand shows up, and how she spots the inconsistencies that can make a brand feel less clear, recognizable or ownable.

You’ll see real brand examples and learn how to spot what’s working, where the story starts to break down, and what those disconnects may be telling you about your business.

• What makes a brand recognizable and ownable as it grows
• How visual and verbal expression work together
• Where brands commonly lose consistency as more people, partners, and channels get involved
• What a disconnected brand may be communicating to buyers, shoppers, and partners without you intending it to
• What to look at first when your brand no longer feels as clear as it once did — and how to know what needs attention

75 minutes live, including Q&A.
$150

Come with your questions, or simply your curiosity about what other people are seeing.

Register Now