Expert Connect Class: Trade Promotion Fundamentals

Navigating trade promotions is one of the biggest hurdles for CPG founders — it affects cash flow, expenses, and every part of your brand’s growth.

This live training will be led by a CPG expert with 20+ years at P&G and Coca-Cola managing sales and business teams — and the past two decades building trade promotion solutions that have helped dozens of small and midsize brands improve their promotional strategy and impact.

You’ll learn how to:

• Understand trade promotion’s role across all areas of your business
• Treat trade as an investment (not a cost-center)
• Identify the main promo types and when to use them
• Avoid common distributor agreement traps
• Spot the difference between ‘Working’ and ‘Non-Working Trade’
• See the full trade promotion process clearly

This session will give you a strong starting point for understanding trade promotions—what to expect, where to focus, and how they impact different parts of your business. With this foundation, you’ll be better equipped to make informed decisions before costly trade expenses start to stack up.

August 19, 12–1pm ET
👉 Register Now — $47

Current Expert Connect, Rooted, and Rise clients — no need to register, your invite is already in your inbox!