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CPG Leaders Powering Industry Growth
Emerge Advisory Group

CPG Leaders Powering Industry Growth

A trusted circle of CPG, food, and grocery industry leaders dedicated to shaping the future of food.

Our advisors bring deep expertise—and a shared commitment to helping early-stage food and beverage brands grow sustainably and profitably. They guide the development of educational content and founder support to ensure it’s timely, practical, and aligned with what today’s entrepreneurs actually need.

Together, we’re strengthening the industry and championing a healthier, more resilient food system.

Emerge Advisory Group

Betsy Gillette

Sales Management Expert

A 20-year industry veteran in conventional and natural retail, Betsy helps emerging and mid-sized Natural & Organic brands gain distribution at retail, develop promotional and trade strategies, solidify channel strategies, and manage broker relationships.

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Betsy Gillette
Sales Management Expert
Synergy is the sales force for brands that don't have their own. Betsy and her team assist brands with pricing and promotional strategy, broker management, the category review process, and data & analytics. Synergy assigns a lead person to help with overall strategy and to be the core communicator within the team. And we have a team of seasoned CPG sales professionals to manage natural and organic retailers in their assigned territory. Betsy is a 20-year industry veteran having experience in both conventional and natural retail with Jewel Food Stores in Chicago and Wild Oats in Boulder. Additionally she has held positions on the manufacturing side, with White Wave Foods and in distribution at UNFI. For the past 4 years Betsy held key roles at IGNITE Sales Management, most recently as SVP of Sales, where she helped emerging and mid-sized Natural and Organic brands gain distribution at retail, develop promotional and trade strategies, solidify channel strategies, and manage broker relationships. Additionally she managed the IGNITE portfolio of brands at Whole Foods Market, representing over $100MM in retail sales.

Kristin Keller

Specialty Grocery Store Co-owner

Kristin shares her deep experience in the natural, specialty, and functional food space. Her expertise is in brand development, sales, and marketing for consumer-packaged goods companies. She loves building powerhouse brands; understanding the customer journey is her favorite part of the process.

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Kristin Keller
Specialty Grocery Store Co-owner
Mable is a wholesale platform to help retailers, brands and distributors do business together. Our mission is to make it easier for retailers to stock & restock shelves, easier for brands to reach more retailers cost effectively, and easier for distributors to offer a simple ordering solution for their customers.

Keith Kohler

Financial Advisor

SBA Loan and Debt Financing Specialist, Financing Advisory and Education, Gluten-Free Industry Specialist & Speaker.

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Keith Kohler
Financial Advisor
Keith Kohler has demonstrated success in small business financing (especially debt origination, underwriting, and placement), business development, marketing, sales, operations (manufacturing, ingredients), and board governance, in both start-ups and ongoing B2B and B2C concerns. Keith maintains strong partnerships with both debt and equity financiers that are actively seeking deals. He offers significant, recent experience in preparing companies for both equity and debt financing (budgets, projections, etc.) Hi specialties include: Small business financing, CFO services, strategy, marketing, traditional and emerging/digital media, advertising, e-commerce, networking, all things gluten-free.

Betsy McGinn

CEO, McGinn eComm

Betsy provides eCommerce strategy expertise to CPG brands, ranging from launch stage to multi-billion dollar companies. In her experience with Amazon.com and other eCommerce partners, she guides brands through this channel, aligning marketing, finance, OPS, sales and other strategic teams. McGinn eComm has launched, optimized and recalibrated 50+ brands on Amazon.com, increasing their growth, revenue, and overall success.

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Betsy McGinn
CEO, McGinn eComm

Jennifer McKinley

Fractional General Manager

Fractional General Manager with a Specialty in Financial Management | Certified Cash Flow Management Specialist to CPG Small Business Owners | Experienced project manager + post-merger integration consultant

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Jennifer McKinley
Fractional General Manager
Fractional General Manager with a Specialty in Financial Management | Certified Cash Flow Management Specialist to CPG Small Business Owners | Experienced project manager + post-merger integration consultant
linkedin.com/in/jmmckinley

Arthur Papazian

Business Consultant: Sales & Distribution

Business Strategist Guiding Emerging Brands with Sales & Distribution Growth. Experience and expertise in Specialty, Natural and Ethnic.

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Arthur Papazian
Business Consultant: Sales & Distribution
Business Strategist Guiding Emerging Brands with Sales & Distribution Growth. Experience and expertise in Specialty, Natural and Ethnic.

David Tenzer

Amazon Consultant

Helps CPG teams optimize and grow Amazon presence and revenue

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David Tenzer
Amazon Consultant
Amplify Goods specializes in launching and growing new and existing brands on Amazon.com. We focus on helping product manufacturers develop their direct-to-consumer sales by implementing SEO, branding and marketing strategies specific to e-commerce marketplaces. Our goal is for CPG Brands to feel as if their Amazon account is magically running itself. Our services include: Amazon Account Strategy, Strategic Account Setup, Listing Optimizations, Full Account Management, Amazon Sponsored Product Ads (PPC)