Category: Digital

October 30, 2019

Are You Overlooking this Hyper-targeted Social Media?

Before scaling your emerging brand to a broader audience, connecting with members of your local community can build brand equity and consumer loyalty. Did you know that you can selectively […]

July 17, 2019

Emerging Brands Aren’t Just Disruptors to Established Companies — Incredibly Important Partners, Too.

Of course, emerging brands aren’t just disruptors to established companies — they can also be incredibly important partners, too. Groceryshop’s Working with Startups to Transform the Business session will showcase three leaders who evaluate opportunities to incubate, accelerate or invest in startup brands. Gulrez ‘Gary’ Arora, the Global Launchpad Lead and Head of the Seeds of Change Accelerator at Mars Incorporated, Lauren Jupiter, the Managing Partner at AccelFoods and Andreas Wuerfel, the Director US Strategic Partnerships at METRO Group will each bring a unique point of view to this topic.

December 13, 2018

The Future of Artificial Intelligence in Food Retail

Doug Baker, Vice President, Industry Relations – Private Brands, Technology for Food Marketing Institute interviewing David Moran, co-founder and chairman of Eversight A lot of futuristic movies and TV shows portray a society […]

November 15, 2018

If You Think Your Customers Don’t Care About Accurate Product Knowledge—Think Again

Remember the good old days when shoppers would bump into you with their carts while you were restocking because they were walking around searching for what they wanted?

Now, of course, shoppers are just as likely to bump into you because their noses are buried in their smartphones, looking for more information about products on your store’s shelves that they want.

Here’s some news: When shoppers are at home, they’re often staring at their computer screens to get information about the products they want BEFORE they hit your food retail aisles.