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DTSTART;TZID=America/New_York:20250819T120000
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DTSTAMP:20260622T114830
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UID:18827-1755604800-1755608400@emergecpg.com
SUMMARY:Expert Connect Class: Trade Promotion Fundamentals
DESCRIPTION:Navigating trade promotions is one of the biggest hurdles for CPG founders — it affects cash flow\, expenses\, and every part of your brand’s growth. \nThis live training will be led by a CPG expert with 20+ years at P&G and Coca-Cola managing sales and business teams — and the past two decades building trade promotion solutions that have helped dozens of small and midsize brands improve their promotional strategy and impact. \nYou’ll learn how to: \n\nUnderstand trade promotion’s role across all areas of your business\nTreat trade as an investment (not a cost-center)\nIdentify the main promo types and when to use them\nAvoid common distributor agreement traps\nSpot the difference between ‘Working’ and ‘Non-Working Trade’\nSee the full trade promotion process clearly\n\nThis session will give you a strong starting point for understanding trade promotions—what to expect\, where to focus\, and how they impact different parts of your business. With this foundation\, you’ll be better equipped to make informed decisions before costly trade expenses start to stack up. \nAugust 19\, 12–1pm ET👉 Register Now — $47 \nCurrent Expert Connect\, Rooted\, and Rise clients — no need to register\, your invite is already in your inbox!
URL:https://emergecpg.com/event/8-26-distributor-economics/
CATEGORIES:Promotional Planning,Trade Promotions,Trade Spend
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DTSTART;TZID=America/New_York:20250827T123000
DTEND;TZID=America/New_York:20250827T133000
DTSTAMP:20260622T114830
CREATED:20250815T153911Z
LAST-MODIFIED:20250815T154110Z
UID:18895-1756297800-1756301400@emergecpg.com
SUMMARY:Roundtable: Make Faire Work Better for You (client-only)
DESCRIPTION:Join this small-group\, client-only roundtable with the Faire team on Aug. 27. Share your experience\, give feedback\, and help shape the platform so it better supports your growth and retail success. No slides\, no lectures—just a conversation where your voice really matters. \nWant to join in? Send me an email. 
URL:https://emergecpg.com/event/small-group-roundtable-help-faire-work-better-for-you-client-only/
CATEGORIES:Retail Distribution,Sales Planning
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DTSTART;TZID=America/New_York:20250828T120000
DTEND;TZID=America/New_York:20250828T130000
DTSTAMP:20260622T114830
CREATED:20250731T172312Z
LAST-MODIFIED:20250815T153150Z
UID:18859-1756382400-1756386000@emergecpg.com
SUMMARY:September Sales Planning (client-only)
DESCRIPTION:This 60-minute group planning session is for my 1:1 and Expert Connect clients who want to walk into September with a clear plan to drive sales and growth. \nStep away from the daily noise and zoom in on the priorities that will make the biggest difference for your business this month. \nI’ll guide you through a simple framework to: \n\nGet clear on what matters most\nIdentify what can wait (without guilt)\nChannel your time\, energy\, and effort into sales-driving actions\n\nYou’ll leave with a focused plan for September — so you can move with clarity\, consistency\, and create the results you want. \nWant in? Send me an email
URL:https://emergecpg.com/event/bonus-live-group-call-focus-set-your-september-priorities/
CATEGORIES:Business Growth Planning
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