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X-WR-CALDESC:Events for Emerge
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DTSTART;TZID=America/New_York:20200109T140000
DTEND;TZID=America/New_York:20200109T150000
DTSTAMP:20200110T154222Z
CREATED:20191119T190353Z
LAST-MODIFIED:20200110T154222Z
UID:5769-1578578400-1578582000@emergecpg.com
SUMMARY:Emerge Smarter: Successfully Scaling Your Growing Company
DESCRIPTION:Join Mark Feinberg\, CEO of OTHRSource\, who will speak about his experiences as a consultant and investor in food brands\, and share tips for growing companies wanting to scale sustainably. \nHe’ll cover key areas associated with scaling your business\, from raising capital to creating your board of advisors\, to scaling operations and logistics. He’ll bring all of this together and share his own personal experience that led him to start OTHRSource – a service provider that helps emerging brands succeed in the challenging world of retail with affordable\, professional retail in-store support services like restocking and price checks.
URL:https://emergecpg.com/event/emerge-smarter-call/
CATEGORIES:Emerge Smarter
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200116T140000
DTEND;TZID=America/New_York:20200116T150000
DTSTAMP:20191127T171720Z
CREATED:20191029T154646Z
LAST-MODIFIED:20191127T171720Z
UID:5639-1579183200-1579186800@emergecpg.com
SUMMARY:Free FMI Webinar: Understanding the Plant-based Food Consumer
DESCRIPTION:A recent IRi study showed the main drivers for buying plant-based food alternatives are health and diet\, and have made their way into 53 percent of U.S. households. According to the study\, this trend will only continue to grow. While each generation purchases plant-based food items\, you will find out which consumers are most likely to buy these foods\, and insights in their demographics and incomes. In general\, younger consumers have a far more positive view of the health aspects of plant-based milks than older generations. \nParticipants should attend this webinar to gain insights into: \n\nPlant-based consumer demographic & purchase trends.\nWhat’s working for plant-based products?\n\nHow are these products perceived and used by buyers?\nWhat are the advantages and disadvantages?\nHow do demographics and household composition affect perceptions and usage?\n\n\nKey product purchase considerations.\n\nSpeakers: \nMary Fair-Taylor\nPrincipal and Team Lead\,\nIRi \nRegister Here
URL:https://emergecpg.com/event/fmi-webinar-understanding-the-plant-based-food-consumer/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200116T140000
DTEND;TZID=America/New_York:20200116T150000
DTSTAMP:20200116T202750Z
CREATED:20191119T190430Z
LAST-MODIFIED:20200116T202750Z
UID:5771-1579183200-1579186800@emergecpg.com
SUMMARY:Emerge Smarter: Leveraging Nielsen Data to Drive Your Growth Strategy
DESCRIPTION:With an ever-changing competitive landscape and shifting consumer preferences\, growing brands must understand demand\, the in-store landscape and who is buying their products. \nJoin Kristin Gorski\, Director of Business Development with Nielsen\, as she shares how you can leverage data to successfully scale your business. She’ll review how Nielsen gathers\, uses and shares POS (point of sale) data and consumer behavior insights to help growing brands develop tailored growth strategies. \nRegister to gain insights into how to use consumer and POS data for growing your business.
URL:https://emergecpg.com/event/emerge-smarter-call-2/
CATEGORIES:Data and Insights,Emerge Smarter
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200119
DTEND;VALUE=DATE:20200122
DTSTAMP:20191115T175805Z
CREATED:20191023T150258Z
LAST-MODIFIED:20191115T175805Z
UID:5587-1579392000-1579651199@emergecpg.com
SUMMARY:Winter Fancy Food Show
DESCRIPTION:The FMI Emerge team will be attending Winter Fancy Food and we can’t wait to see you! \nWant to know what tomorrow tastes like? Join the Specialty Food Association in San Francisco for the largest specialty food and beverage show on the West Coast. You’ll find the hottest new products and trends at the Winter Fancy Food Show and meet the most innovative producers. Don’t miss this chance to network with thousands of industry professionals and taste-makers! \nHere’s what you’ll find there: \n\n80\,000+ specialty foods & beverages\nThousands of new products\nIndustry’s top networking events\n1\,400+ exhibitors from around the globe\n\nRegister here
URL:https://emergecpg.com/event/winter-fancy-food-show/
CATEGORIES:Distribution,education,Networking,Retailer Relationships,Sales
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200123T140000
DTEND;TZID=America/New_York:20200123T150000
DTSTAMP:20200124T155343Z
CREATED:20191119T190459Z
LAST-MODIFIED:20200124T155343Z
UID:5773-1579788000-1579791600@emergecpg.com
SUMMARY:Emerge Smarter: Increasing Your Independent & C-Store Distribution
DESCRIPTION:Join FMI Emerge as we share a conversation with Kristin Keller\, Director of Business Development at Mable\, and co-owner of Paradise Provisions\, about how the Mable wholesale e-commerce platform can help to grow your distribution and facings in independent grocery and convenience stores. She will share retail\, brand and wholesale case studies where brands are successfully driving product discovery and sales at independent stores. \nRegister to gain insights into: \n\nBuyer mindset of independent grocers – understand the unique challenges independent stores face\, to improve your offering to them\nHow to determine the best products to “start with” at smaller accounts\nOpportunities for implementing “starter packs” at wholesale\nExclusive benefits for FMI Emerge subscribers\, including a free 6-month trial and $100 promotional codes to share with buyers
URL:https://emergecpg.com/event/emerge-smarter-call-3/
CATEGORIES:Distribution,e-Commerce,Emerge Smarter
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20200124
DTEND;VALUE=DATE:20200128
DTSTAMP:20191108T212626Z
CREATED:20191108T205643Z
LAST-MODIFIED:20191108T212626Z
UID:5714-1579824000-1580169599@emergecpg.com
SUMMARY:FMI Midwinter Executive Conference
DESCRIPTION:Join us at the FMI Midwinter Executive Conference\, for the dynamic discussions\, networking and private trading partner meetings in the Strategic Executive Exchange and FMItech program. Our industry’s leaders must stay ahead of the curve. Consumer demands and swift shifts in technology are constantly evolving — strong trading partner relationships are vital as business models shift. \nAt FMI Midwinter\, you’ll take away new ideas\, new partnerships and new information. The synergy of large national retailers\, mid-size regional operators\, independently owned stores and wholesalers together tackling our industries most pressing issues is bar none. \nRegister Here
URL:https://emergecpg.com/event/fmi-midwinter-executive-conference/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200130T140000
DTEND;TZID=America/New_York:20200130T150000
DTSTAMP:20200131T164715Z
CREATED:20191119T190607Z
LAST-MODIFIED:20200131T164715Z
UID:5775-1580392800-1580396400@emergecpg.com
SUMMARY:Emerge Smarter: Selling Your WHY\, not your WHAT: Emotionally Connecting with Consumers through Messaging
DESCRIPTION:With more and more emerging brands competing for the same consumers\, are you positioning your brand in a way that excites your core audience(s) and makes a lasting impression? Are you creating messaging that connects with them and communicates why they should choose your brand over others? \nJoin Dianna Rogers of BrandFirst\, as she shares how to develop an effective messaging strategy that will resonate with your consumers. Learn how to stay authentic to who you are and leverage meaningful attributes along with your story in order to appeal to the shoppers looking for your product! \nRSVP to gain insights into: \n\nDefining your core audiences and learning how to segment them into actionable targets\nCrafting engaging and memorable messaging that will resonate with your audience(s) across different platforms\nSelling your Brand vs. your Product and unlocking emotional connections with your consumer
URL:https://emergecpg.com/event/emerge-smarter-call-4/
CATEGORIES:Emerge Smarter,marketing
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