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DTSTART;TZID=America/New_York:20191203T140000
DTEND;TZID=America/New_York:20191203T150000
DTSTAMP:20191205T201723Z
CREATED:20190517T144540Z
LAST-MODIFIED:20191205T201723Z
UID:4421-1575381600-1575385200@emergecpg.com
SUMMARY:Emerge Smarter: Evaluating Your eCommerce Strategy
DESCRIPTION:Join FMI Emerge as we share a conversation with Betsy McGinn\, founder of McGinn eComm Consulting\, and Emerge Advisor\, on understanding the unique and ever-growing eCommerce landscape. She will share the current state of eCommerce for grocery buying\, shopper behavior trends and stats\, and her expertise on navigating the complexities of eCommerce within a multi-channel CPG business model. \nRegister to gain insights into: \n\nHow to evaluate if eCommerce is a viable channel for your brand and products\nHow to determine whether to use a retail partner\, third-party marketplace (like Amazon)\, or sell direct-to-consumer (DTC) through your own website\nHow to integrate eCommerce into your overall omni-channel strategy\n\nPrep for the call with the presentation and take notes on the worksheet. \nBetsy is the Co-Author of: The Amazon Roadmap: How Innovative Brands are Reinventing the Path to Market \nFMI Webinar: New Benchmarking Insights on the Omnichannel Roadmap to Success
URL:https://emergecpg.com/event/emerge-smarter-education-call-12/
CATEGORIES:e-Commerce,education,Emerge Smarter
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DTSTART;VALUE=DATE:20191210
DTEND;VALUE=DATE:20191212
DTSTAMP:20191024T155147Z
CREATED:20191023T141401Z
LAST-MODIFIED:20191024T155147Z
UID:5577-1575936000-1576108799@emergecpg.com
SUMMARY:Seminar & Networking Event: Becoming a More Effective Sales Manager
DESCRIPTION:Join John Maggiore\, leading broker and consultant and former Natural Category Manager with Stop & Shop and Bob Burke\, consultant\, co-author of The Natural Products Field Manual\, and former Vice President at Stonyfield Farm\, for their 2-day comprehensive sales seminar at Nutter McClennen Fish LLP\, 155 Seaport Blvd\, Boston\, MA. \nDuring this event\, learn from these featured speakers: \n* John Raiche Senior Vice President of UNFI\, on growing your business with UNFI and understanding the tools available to manufacturers \n* Danelle Rydel\, Director of Member Relations at INFRA on succeeding with the Independent Natural Food Retailer Association \n* Kayla Davis\, UNFI Supplier Development Manager\, Introduction and overview of a new initiative at UNFI for small vendors called UNFI Next \n* Betsy McGinn of McGinn e-commerce Consulting on succeeding on Amazon and overall in e-commerce \n* Tim Sperry on successfully navigating your way through Whole Foods \n* Rob Leichman\, The Lyric Group\, on “Going Deep in Metro New York”\, i.e. filling out distribution in all the nooks and crannies of one of the biggest markets in the US\n* James Curley of Upgrade Partners on best practices on implementing case-pack changes and price changes\n* Alice Mintz\, Senior Manager\, SPINS on using syndicated data to fully understand your business and tell your sales story to the trade \n* Ed Rowland\, Rowland Global LLC on building and growing your Chain Drug channel business \nThis is ideal for entrepreneurs\, new hires\, experienced veterans new to the channel\, and others looking to stay current with great networking and problem solving. It is also great for customer service\, marketing and financial staff who could benefit from a greater understanding of the sales process – View the full agenda and registration form. \nAttend either day\, or both days. See hotel savings on form.
URL:https://emergecpg.com/event/becoming-a-more-effective-sales-manager-seminar-networking-event/
LOCATION:Nutter McClennen Fish LLP\, 155 Seaport Blvd\, Boston\, MA\, 02110\, United States
CATEGORIES:education,Networking,Sales
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DTSTART;TZID=America/New_York:20191212T080000
DTEND;TZID=America/New_York:20191212T163000
DTSTAMP:20191024T155451Z
CREATED:20191017T154026Z
LAST-MODIFIED:20191024T155451Z
UID:5525-1576137600-1576168200@emergecpg.com
SUMMARY:Seminar and Networking Event: Financing Your Consumer Product Company
DESCRIPTION:Join Emerge Advisor Bob Burke and the Whipstitch Capital team as they host this 1-day Bootcamp and Networking Event: Financing Your Consumer Product Company. \nLed by industry veterans Bob Burke & NickMcCoy\, along with Whipstitch Capital VP’s\, Tim Sousa and Dominic Mangano\, the seminar de-mystifies capital-raising terms and provides insights to improve your odds to successfully obtaining the financing you need. In addition\, you will hear directly from industry-leading entrepreneurs who raised venture capital and then grew and sold their companies\, investment bankers\, investors and other industry experts. \nSome of the topics that will be covered include: \n\nAn Entrepreneur’s Story: Amy Lacey\, Founder and Owner\, Cali’flour Foods\nAn Early-Stage Investor’s Perspective\nLessons from an Institutional Investor with a “How to Build Value through Direct-to-Consumer Sales” Primer (New!)\nKey Bench-marking Data on gross margins\, spending by category (trade\, marketing\, etc…) as companies scale (New!)\nKey Legal Issues for Fundraising and Selling\nInvestment Bankers: Go Alone or Partner?\nBuilding Value\n…..and more \n\nRegister Here
URL:https://emergecpg.com/event/finance-seminar-financing-your-consumer-product-company/
CATEGORIES:education,investing
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