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X-WR-CALDESC:Events for Emerge
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DTSTART;TZID=America/New_York:20191003T140000
DTEND;TZID=America/New_York:20191003T150000
DTSTAMP:20191001T192506Z
CREATED:20191001T191336Z
LAST-MODIFIED:20191001T192506Z
UID:5401-1570111200-1570114800@emergecpg.com
SUMMARY:FMI Webinar: The Food Retail Industry Speaks\, What Are They Saying?
DESCRIPTION:The food retail industry is reporting numerous positive trends as it grapples with old issues and confronts new challenges.  Join FMI’s President and CEO Leslie Sarasin on Thursday\, October 3\, 2019\, at 2 PM ET for an in-depth review of results from FMI’s 70th Food Retailing Industry Speaks survey.  This webinar will provide an insider’s glimpse into the State of the Food Retail Industry.  From strategies to key industry benchmarks\, Speaks explores a range of subjects including an expanded look at the impact of technology. \nObjectives: \nParticipants should attend this webinar in order to: \n\nLearn how the industry is confronting challenges that have been ongoing for years and those that are newer and growing in intensity\n\nIdentify product and service strategies food retailers find effective in differentiating themselves from the competition\n\n\nDetermine current and expected use of key customer communication approaches\n\n\nAssess the health of the food retail industry through key operational and financial benchmarks\n\n\nSpeakers: \nLeslie Sarasin \nPresident and CEO of Food Marketing Institute \nRegister here
URL:https://emergecpg.com/event/the-food-retail-industry-speaks-what-are-they-saying/
CATEGORIES:Data and Insights,Retailer Insights
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20191009T140000
DTEND;TZID=America/New_York:20191009T150000
DTSTAMP:20191002T150244Z
CREATED:20191002T150244Z
LAST-MODIFIED:20191002T150244Z
UID:5431-1570629600-1570633200@emergecpg.com
SUMMARY:FMI Webinar: Power of Foodservice
DESCRIPTION:Foodservice is a key differentiator and growth generator for grocery retailers\, but it’s also an area of widely varying consumer wants and needs. Age\, income\, geography and many other factors impact shoppers’\, like for\, and integration of deli prepared into their meal lineup. The Power of Foodservice at Retail 2019 brings detailed insights into the attitudes and behaviors of the retail foodservice shopper to help optimize tactical and strategic decisions. \nWebinar Objectives: \nParticipants should attend this webinar in order to learn about: \n\nAmerica’s dinner and lunch decision making\nThe importance of variety and rotation in capturing business\nThe integration of technology in meal planning\, ordering and retail foodservice decisions\nThe role of nutrition\, balance and health in retail foodservice\nPackaging and utensil preferences given the rising importance of environmental sustainability\nConsumer suggestions for improvement\n\nSpeakers: \nAnne-Marie Roerink\n210 Analytics\, LLC \nRick Stein\nVice President\, Fresh Foods\nFood Marketing Institute \nRegister here
URL:https://emergecpg.com/event/fmi-webinar-power-of-foodservice/
CATEGORIES:Data and Insights,Retailer Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20191010T140000
DTEND;TZID=America/New_York:20191010T150000
DTSTAMP:20191010T204452Z
CREATED:20190517T133020Z
LAST-MODIFIED:20191010T204452Z
UID:4401-1570716000-1570719600@emergecpg.com
SUMMARY:Emerge Smarter: The Three-Fold Path to Success for Emerging Brands
DESCRIPTION:All small brands want growth\, but the quickest path to it can be difficult to discern through the forest of information and options.  Elliot Begoun\, FMI Emerge Mentor and Founder of The Intertwine Group\, distills over 25 years of experience in the food and beverage industry into a scientific approach to scaling your brand. \nDial-in and learn the paradigm shift early-stage brands need to enable rapid growth and the steps of the process to make it happen. Elliot will explain how to develop a measurable growth hypothesis\, test your hypothesis in a way that creates valuable insights\, and form the connections that will accelerate growth. \nAll calls are Eastern Standard Time. \nToll-free dial-in number (US/CA): (844) 419-4704 \nConference code: 7046864807
URL:https://emergecpg.com/event/emerge-happy-hour-education-call-7/
CATEGORIES:Data and Insights,Emerge Smarter
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20191017T150000
DTEND;TZID=America/New_York:20191017T160000
DTSTAMP:20191018T145007Z
CREATED:20190517T134821Z
LAST-MODIFIED:20191018T145007Z
UID:4405-1571324400-1571328000@emergecpg.com
SUMMARY:Emerge Smarter: How to Create a Winning Investor Pitch
DESCRIPTION:Do you know how to construct a pitch that best represents your brand? \nDeveloping and delivering a pitch doesn’t have to be as intimidating as it may seem. From seeking out investors who align with your brand and identifying what key components might interest them\, to understanding your pitch structure and developing appropriate content\, we’ve got you covered. \nJoin Michael Movitz\, FMI Emerge Mentor and Founder of The Movitz Group\, to learn more about creating a winning investor pitch. Michael works with early stage brands to help raise capital and build revenue by conducting a deep dive of their financials from an investor’s perspective. Dial in to learn how to knock that investor’s pitch out of the park! \nAll calls are Eastern Standard Time. \nToll-free dial-in number (US/CA): (844) 419-4704 \nConference code: 7046864807
URL:https://emergecpg.com/event/emerge-happy-hour-education-call-8/
CATEGORIES:education,investing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20191024T140000
DTEND;TZID=America/New_York:20191024T150000
DTSTAMP:20191011T131627Z
CREATED:20191011T131627Z
LAST-MODIFIED:20191011T131627Z
UID:5433-1571925600-1571929200@emergecpg.com
SUMMARY:FMI Webinar: Top Trends in Fresh - Balancing the Store Aisle Pendulum
DESCRIPTION:During the upcoming webinar\, “Top Trends in Fresh – Balancing the Store Aisle Pendulum: Connecting Fresh and the Entire Store for Sales Success\,” FMI and IRI will delve into the latest sales data with a focus on what can be learned to deliver growth in 2019 and beyond. What do baskets look like today? How are they different across channels? Does growth in one category need to come at the expense of growth in another? And\, what can be done to drive overall traffic\, increase sales and protect market share across the store? We’ll answer these questions and more. \nWho should attend? This webinar and the entire Top Trends in Fresh series are for fresh food suppliers and retailers as well as CPG food manufacturers and retailers who are looking for new insights to drive stronger growth rates across the total store. \nSpeakers: \nRick Stein\nVice President\, Fresh Foods\nFood Marketing Institute \nSally Lyons Wyatt\nExecutive Vice President and Practice Leader\nIRI \nJonna Parker\nPrincipal\, Fresh Center of Excellence\nIRI \nRegister Here
URL:https://emergecpg.com/event/fmi-webinar-top-trends-in-fresh-balancing-the-store-aisle-pendulum/
CATEGORIES:Data and Insights,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20191024T150000
DTEND;TZID=America/New_York:20191024T160000
DTSTAMP:20191115T145501Z
CREATED:20190517T135549Z
LAST-MODIFIED:20191115T145501Z
UID:4407-1571929200-1571932800@emergecpg.com
SUMMARY:Emerge Smarter: Leveraging Your Story to Create Strategic Messaging Across Channels
DESCRIPTION:Behind every great brand is a compelling story. It takes time to formulate one that is unique and relatable to your consumer. The next piece to the puzzle is to tailor your messaging for each of your promotional channels such as: packaging\, e-commerce\, and social media platforms. \nDianna\, Alex\, and Brec from BrandFirst\, a creative agency of brand builders and category innovators\, know how tricky it can be to balance the elements of authenticity and connection in brand messaging. During this call\, the BrandFirst team will share the do’s and dont’s of creating a unique brand story and how to derive compelling strategic messaging to use across all of your marketing channels. \nAll calls are Eastern Standard Time. \nToll-free dial-in number (US/CA): (844) 419-4704 \nConference code: 7046864807
URL:https://emergecpg.com/event/emerge-smarter-education-call-8/
CATEGORIES:Branding,Emerge Smarter,marketing
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