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X-WR-CALDESC:Events for Emerge
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190411T120000
DTEND;TZID=America/New_York:20190411T133000
DTSTAMP:20190320T145341Z
CREATED:20190308T213435Z
LAST-MODIFIED:20190320T145341Z
UID:3509-1554984000-1554989400@emergecpg.com
SUMMARY:Succeeding on Amazon: An Online Course for Emerging Brands - Part 3
DESCRIPTION:1.5 hours x 3 days = Leveraging Amazon Best Practices to Grow Sales\nCo-hosted by Natchcom and FMI Emerge | Taught by Sam Hager\, President\, Dash Amazon and Jen Krupey\, CEO\, NatchCom. \nJoin us for 4.5 hours of instruction and time-saving tips to help you sell your product on Amazon! \nDay 1 (1.5 hours) will focus on organic growth\, while Day 2 will focus on using advertising to drive awareness and sales on Amazon. Our last day will give participants an opportunity to get questions answered after putting practices to work. \nWith over 50% of product searches originating on Amazon\, it’s imperative that emerging brands get it right on this increasingly important channel. Yet\, Amazon can be overwhelming and frustrating. Whether it’s your first rodeo or you’re a seasoned seller\, this 3-day program is designed to give emerging brands a roadmap for success. Experts will share proven strategies for growth\, and answer your nagging questions. \nPrior to the online course\, we encourage registrants to listen to a recent 1-hour overview with Betsy McGinn\, e-commerce sales strategy expert and founder of McGinn eComm consulting. She shares an overview of recent and upcoming changes in e-commerce\, specifically at Amazon. Followed by a Q & A session with callers. Listen here! \nThe online course cost is $299 for non FMI Emerge subscribers\, and $199 for FMI Emerge subscribers. To receive your $100 off discount code\, contact us at emerge@fmi.org.
URL:https://emergecpg.com/event/succeeding-on-amazon-an-online-course-for-emerging-brands-part-3/
CATEGORIES:e-Commerce
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190409T140000
DTEND;TZID=America/New_York:20190409T150000
DTSTAMP:20190404T174931Z
CREATED:20190125T212023Z
LAST-MODIFIED:20190404T174931Z
UID:3194-1554818400-1554822000@emergecpg.com
SUMMARY:Emerge Smarter – Retail Strategy for Growth
DESCRIPTION:Do you know who your core consumers are and why they’re buying your product? Are you wanting to identify and determine which retailers are the right fit for selling your products?  Join Emerge Mentor Allison Ball\, an expert consultant for food entrepreneurs\, as she walks you through the importance of your brand positioning and unique selling proposition\, and helps you understand how to determine the best retail strategy for your brand. Bring your questions and get real-time guidance! \nOpen to All
URL:https://emergecpg.com/event/emerge-smarter-retail-strategy-for-growth/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190405T150000
DTEND;TZID=America/New_York:20190405T160000
DTSTAMP:20190405T151602Z
CREATED:20190125T221841Z
LAST-MODIFIED:20190405T151602Z
UID:3202-1554476400-1554480000@emergecpg.com
SUMMARY:Emerge Happy Hour - Exploring Food Service as a Channel
DESCRIPTION:While direct-to-consumer paired with retail shelf space have proven beneficial to sales growth\, there’s another channel for you to consider – food service.  Have you wondered about whether the various food service channels – coffee/corporate\, college/university\, back-of-house\, micro-market\, etc. could drive revenue for your brand? You won’t want to miss mentor Kimberly Lenz\, sales and procurement expert of Associated Coffee and Mike Murray\, key account manager of Natural Source Foodservice Sales\, as they team up to share how food service can be a lucrative channel for emerging brands to increase sales. Grab a snack\, dial in and dialogue with the Emerge community on this live call. \nOpen to All
URL:https://emergecpg.com/event/emerge-happy-hour-exploring-food-service-as-a-channel/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190404T120000
DTEND;TZID=America/New_York:20190404T133000
DTSTAMP:20190320T145322Z
CREATED:20190308T205551Z
LAST-MODIFIED:20190320T145322Z
UID:3507-1554379200-1554384600@emergecpg.com
SUMMARY:Succeeding on Amazon: An Online Course for Emerging Brands - Part 2
DESCRIPTION:1.5 hours x 3 days = Leveraging Amazon Best Practices to Grow Sales\nCo-hosted by Natchcom and FMI Emerge | Taught by Sam Hager\, President\, Dash Amazon and Jen Krupey\, CEO\, NatchCom. \nJoin us for 4.5 hours of instruction and time-saving tips to help you sell your product on Amazon! \nDay 1 (1.5 hours) will focus on organic growth\, while Day 2 will focus on using advertising to drive awareness and sales on Amazon. Our last day will give participants an opportunity to get questions answered after putting practices to work. \nWith over 50% of product searches originating on Amazon\, it’s imperative that emerging brands get it right on this increasingly important channel. Yet\, Amazon can be overwhelming and frustrating. Whether it’s your first rodeo or you’re a seasoned seller\, this 3-day program is designed to give emerging brands a roadmap for success. Experts will share proven strategies for growth\, and answer your nagging questions. \nPrior to the online course\, we encourage registrants to listen to a recent 1-hour overview with Betsy McGinn\, e-commerce sales strategy expert and founder of McGinn eComm consulting. She shares an overview of recent and upcoming changes in e-commerce\, specifically at Amazon. Followed by a Q & A session with callers. Listen here! \nThe online course cost is $299 for non FMI Emerge subscribers\, and $199 for FMI Emerge subscribers. To receive your $100 off discount code\, contact us at emerge@fmi.org.
URL:https://emergecpg.com/event/succeeding-on-amazon-an-online-course-for-emerging-brands-part-2/
LOCATION:Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190403T120000
DTEND;TZID=America/New_York:20190403T133000
DTSTAMP:20190320T153859Z
CREATED:20190308T212936Z
LAST-MODIFIED:20190320T153859Z
UID:3504-1554292800-1554298200@emergecpg.com
SUMMARY:Succeeding on Amazon: An Online Course for Emerging Brands - Part 1
DESCRIPTION:1.5 hours x 3 days = Leveraging Amazon Best Practices to Grow Sales\nCo-hosted by Natchcom and FMI Emerge | Taught by Sam Hager\, President\, Dash Amazon and Jen Krupey\, CEO\, NatchCom. \nJoin us for 4.5 hours of instruction and time-saving tips to help you sell your product on Amazon! \nDay 1 will focus on organic growth\, while Day 2 will focus on using advertising to drive awareness and sales on Amazon. Our last day will give participants an opportunity to get questions answered after putting practices to work. \nWith over 50% of product searches originating on Amazon\, it’s imperative that emerging brands get it right on this increasingly important channel. Yet\, Amazon can be overwhelming and frustrating. Whether it’s your first rodeo or you’re a seasoned seller\, this 3-day program is designed to give emerging brands a roadmap for success. Experts will share proven strategies for growth\, and answer your nagging questions. \nPrior to the online course\, we encourage registrants to listen to a recent 1-hour overview with Betsy McGinn\, e-commerce sales strategy expert and founder of McGinn eComm consulting. She shares an overview of recent and upcoming changes in e-commerce\, specifically at Amazon. Followed by a Q & A session with callers. Listen here! \nThe online course cost is $299 for the first person from your company\, for non-FMI Emerge subscribers. $199 for FMI Emerge subscribers. To receive your $100 off discount code\, contact us at emerge@fmi.org.
URL:https://emergecpg.com/event/succeeding-on-amazon-an-online-course-for-emerging-brands-part-1/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190325T080000
DTEND;TZID=America/New_York:20190327T170000
DTSTAMP:20190207T012249Z
CREATED:20190207T005741Z
LAST-MODIFIED:20190207T012249Z
UID:3377-1553500800-1553706000@emergecpg.com
SUMMARY:Inmar Analytics Forum
DESCRIPTION:As an FMI Emerge subscriber\, you’ll receive these exclusive benefits: \n\nAttendance at a special interactive “Emerging Brands” session March 25th from 3-5pm\, designed especially for you. We’ll use this time to roll-up our sleeves alongside Emerge mentors\, to discuss topics such as crafting a data-driven pitch story for buyers\, using shopper analytics and POS data to support your brand growth\, understanding and developing promotion and trade spend by retailer\, and more.\nBring any documents you’d like to share\, review and would like feedback on…and we’ll dig in!\nDiscounted rate of $395 to attend all three days when you register by February 15th. Use code FMIEMERGE when you register.\nInmar data package profiling shoppers from your specific category. Includes shopper demographics\, purchase frequency\, basket size\, affinity items\, spend contribution\, etc. (package priced at $15k)\n\nVisit inmarforum.com for more details and to register.
URL:https://emergecpg.com/event/inmar-analytics-forum/
LOCATION:Benton Convention Center\, 301 W 5th Street\,\, Winston-Salem\,\, NC
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190315T150000
DTEND;TZID=America/New_York:20190315T160000
DTSTAMP:20190314T152351Z
CREATED:20190125T204811Z
LAST-MODIFIED:20190314T152351Z
UID:3187-1552662000-1552665600@emergecpg.com
SUMMARY:Emerge Happy Hour - Working with Distributors
DESCRIPTION:While there are advantages to selling directly to consumers or retailers\, selling to a distributor often proves to be the best decision to reach your end game – more shelf space. Join Emerge Mentor Kelly Bottenfield\, Vice President of Sales at The Honey Pot Company and Terry Meyer\, Vice President of Sales at Rhythm Superfoods \, as they kick off a lively conversation on the ins and outs of developing this unique customer relationship. Kick your feet up\, have your glass of wine or water (sparkling or still)\, and prepare for some good dialogue with your peers. \nOpen to FMI Emerge Subscribers
URL:https://emergecpg.com/event/emerge-happy-hour-working-with-distributors/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190312T140000
DTEND;TZID=America/New_York:20190312T150000
DTSTAMP:20190211T195134Z
CREATED:20190207T193255Z
LAST-MODIFIED:20190211T195134Z
UID:3392-1552399200-1552402800@emergecpg.com
SUMMARY:Emerge Smarter – Packaging & Design Strategy
DESCRIPTION:Let’s face it\, we all judge products by their covers and go for what looks good. That’s why it’s important to understand how your products’ shelf appeal can land or lose your next consumer\, in a blink. Fred Hart and Avery Henderson of Interact Boulder will engage you with some ideas of what it takes to interact with consumers through strategic packaging and branding strategies that can give you a winning edge. Join us\, listen in and get answers to your questions.
URL:https://emergecpg.com/event/emerge-smarter-packaging-design-strategy/
CATEGORIES:Branding,Emerge Smarter,Packaging and Design
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190305
DTEND;VALUE=DATE:20190310
DTSTAMP:20190130T152122Z
CREATED:20190130T151147Z
LAST-MODIFIED:20190130T152122Z
UID:3286-1551744000-1552175999@emergecpg.com
SUMMARY:FMI Emerge @ Natural Products Expo West
DESCRIPTION:We will be at the show as attendees and would welcome time to visit with you. \nLet us know your schedule and we will find a time! \nemerge@fmi.org
URL:https://emergecpg.com/event/fmi-emerge-natural-products-expo-west/
ATTACH;FMTTYPE=image/jpeg:https://emergecpg.com/wp-content/uploads/2019/01/NaturalProductsExpo.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190304T120000
DTEND;TZID=America/New_York:20190304T133000
DTSTAMP:20190130T173721Z
CREATED:20190130T173522Z
LAST-MODIFIED:20190130T173721Z
UID:3313-1551700800-1551706200@emergecpg.com
SUMMARY:Learning Lunch Webinar: Accurate Labeling to Reduce Recalls
DESCRIPTION:Accurate labeling and management of labels are key components of a successful food safety program. Failure to accurately follow Federal food labeling regulations can result in negative consequences such as product recalls\, product detention\, costly product reformulations and artwork updates\, etc. This informative one hour webinar will introduce participants to basic food labeling knowledge and skills they need to help reduce the risk of product recalls and negative implications due to mislabeling. \n  \nOBJECTIVES:\n● Identify the top five labeling errors that can result in a recall or market withdrawal\n● Learn the top five labeling control methods that can assist in reducing the risk of recalls due to a labeling error\n● Gain the knowledge and tools to identify and avoid potential mislabeling risks and issues\n● Learn effective methods for R&D\, product development\, supplier approval\, label control\, formulation\, and sanitation to ensure accurate labeling and reduction of risks associated \nSPEAKER:\nDodi Kingsfield\, Manager Labeling Compliance\, Mérieux NutriSciences
URL:https://emergecpg.com/event/sqfi-learning-lunch-webinar-accurate-labeling-to-reduce-recalls/
LOCATION:Webinar/ Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190301T150000
DTEND;TZID=America/New_York:20190301T160000
DTSTAMP:20190211T181132Z
CREATED:20190125T204416Z
LAST-MODIFIED:20190211T181132Z
UID:3184-1551452400-1551456000@emergecpg.com
SUMMARY:Emerge Happy Hour – Finding Finance for Growth
DESCRIPTION:Join Emerge Mentor and Investor\, Bruce Nierenberg of B.I.N. Partners for an open dialogue on getting the right financing to grow your brand. Kick your feet up\, have your glass of wine or water (sparkling or still)\, and prepare to chat about everything from preparing and pitching your business plan to debt vs equity and valuations. \nOpen to All
URL:https://emergecpg.com/event/emerge-happy-hour-finding-finance-for-growth/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190228T130000
DTEND;TZID=America/New_York:20190228T140000
DTSTAMP:20190225T212211Z
CREATED:20190128T230247Z
LAST-MODIFIED:20190225T212211Z
UID:3237-1551358800-1551362400@emergecpg.com
SUMMARY:Nourish Trust-Building Transparency Webinar
DESCRIPTION:Just as farmers continually nourish the crops they cultivate\, during this interactive online learning experience we will nourish our organizations’ ability to meet our customers’ and stakeholders’ desire for greater trust-building transparency about the foods they enjoy. Participants will operationalize the elements that define trust-building transparency – motivations\, disclosure\, stakeholder participation\, relevance and more. \nThis is part two of a three-part online learning experience designed to help your food retail company develop a trust-building transparency program for your organization. We encourage you to join in all three parts\, including these additional portions:\n• February 21 – Cultivate Trust-Building Transparency\n• March 7 – Harvest Results from Trust-Building Transparency \nREGISTER HERE:
URL:https://emergecpg.com/event/nourish-trust-building-transparency/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190222T140000
DTEND;TZID=America/New_York:20190222T150000
DTSTAMP:20190211T181315Z
CREATED:20190125T203114Z
LAST-MODIFIED:20190211T181315Z
UID:3180-1550844000-1550847600@emergecpg.com
SUMMARY:Emerge Smarter: What Retailers Desire in Emerging Brands
DESCRIPTION:Here’s your chance to get the scoop! Hop on a call with our expert retail advisor\, Marc Jones\, President of HAC Retail as he shares what he sees retailers really look for in Emerging Brands. We’ll open the call with Marc’s insights on what retailers need to differentiate their shelf assortment and attract consumers\, and the characteristics of emerging brands he looks for as a retailer.
URL:https://emergecpg.com/event/emerge-smarter-what-retailers-desire-in-emerging-brands/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190221T130000
DTEND;TZID=America/New_York:20190221T140000
DTSTAMP:20190225T212523Z
CREATED:20190128T225955Z
LAST-MODIFIED:20190225T212523Z
UID:3235-1550754000-1550757600@emergecpg.com
SUMMARY:Cultivate Trust-Building Transparency Webinar
DESCRIPTION:Over the past five years\, the Food Marketing Institute along with other food system leaders have explored consumers’ increased calls for greater trust-building transparency in today’s food system – from the farm gate to the dinner plate. Throughout our first interactive online learning experience\, we will cultivate our understanding and knowledge of what the research – FMI research\, The Center for Food Integrity’s\, and others\, is telling us and how we can begin to apply key learnings within our organizations. \nCultivate Trust-Building Transparency Webinar is part one of a three-part online learning experience designed to help your food retail company develop a trust-building transparency program for your organization. We encourage you to join in all three parts\, including these additional portions: \n• February 28 – Nourish Trust-Building Transparency\n• March 7 – Harvest Results from Trust-Building Transparency \nREGISTER HERE
URL:https://emergecpg.com/event/cultivate-trust-building-transparency/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190214T140000
DTEND;TZID=America/New_York:20190214T150000
DTSTAMP:20190128T225809Z
CREATED:20190128T225809Z
LAST-MODIFIED:20190128T225809Z
UID:3229-1550152800-1550156400@emergecpg.com
SUMMARY:What is the Future of Transparency in an Omnichannel World? Webinar
DESCRIPTION:What is the future of transparency in an omnichannel world and provides guidance for industry next steps.? In the 2nd of 3 webinars on transparency\, you will find those steps need to further embrace transparency; relay information beyond just ingredients; understand the specific needs of key shopper groups; meet the increased expectations of online shoppers; and track changing consumer preferences as this trend progresses. \nSpeakers: \nNicole Meyerson\nSr. Manager\, Marketing & Communications\nLabel Insight \nSteve Markenson\nDirector\, Research\nFood Marketing Institute \nREGISTER HERE
URL:https://emergecpg.com/event/what-is-the-future-of-transparency-in-an-omnichannel-world-webinar/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190127T080000
DTEND;TZID=America/New_York:20190127T170000
DTSTAMP:20190130T151615Z
CREATED:20190130T151615Z
LAST-MODIFIED:20190130T151615Z
UID:3290-1548576000-1548608400@emergecpg.com
SUMMARY:FMI Emerge Sample Bags Deliver to FMI Midwinter Attendees
DESCRIPTION:FMI Emerge subscribers had a complimentary opportunity to provide us samples that we placed in a nifty bag for a hotel room drop.
URL:https://emergecpg.com/event/fmi-emerge-sample-bags-deliver-to-fmi-midwinter-attendees/
ATTACH;FMTTYPE=image/jpeg:https://emergecpg.com/wp-content/uploads/2019/01/EmergeSampleBagsmall.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190113
DTEND;VALUE=DATE:20190116
DTSTAMP:20190130T152403Z
CREATED:20190130T151251Z
LAST-MODIFIED:20190130T152403Z
UID:3288-1547337600-1547596799@emergecpg.com
SUMMARY:FMI Emerge@Winter Fancy Food
DESCRIPTION:Stop by and visit – we will be in the Food Safety Solutions Center  or let’s set a time in advance \nemerge@fmi.org
URL:https://emergecpg.com/event/fmi-emergewinter-fancy-food/
ATTACH;FMTTYPE=image/jpeg:https://emergecpg.com/wp-content/uploads/2019/01/FancyFoodlogo.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190108T140000
DTEND;TZID=America/New_York:20190108T150000
DTSTAMP:20190305T182632Z
CREATED:20190305T182632Z
LAST-MODIFIED:20190305T182632Z
UID:3574-1546956000-1546959600@emergecpg.com
SUMMARY:Emerge Smarter:  E-Commerce Insights – What are Upcoming Changes with selling on Amazon?
DESCRIPTION:Open call format. Betsy McGinn will provide a 10-minute overview of recent and upcoming changes in eCommerce and specifically at Amazon in an open forum. \n 
URL:https://emergecpg.com/event/emerge-smarter-e-commerce-insights-what-are-upcoming-changes-with-selling-on-amazon/
CATEGORIES:e-Commerce,Emerge Smarter
END:VEVENT
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