BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Emerge - ECPv6.18.2//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Emerge
X-ORIGINAL-URL:https://emergecpg.com
X-WR-CALDESC:Events for Emerge
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20180311T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20181104T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20190310T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20191103T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20200308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20201101T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190605T140000
DTEND;TZID=America/New_York:20190605T150000
DTSTAMP:20190809T143507Z
CREATED:20190501T143412Z
LAST-MODIFIED:20190809T143507Z
UID:4233-1559743200-1559746800@emergecpg.com
SUMMARY:Emerge Smarter: Understanding Your Consumers & Growth Opportunities with Nielsen Data
DESCRIPTION:An understanding of consumer and point of sale data is critical for growing your business. With an ever-changing competitive landscape and shifting consumer preferences\, growing brands must understand demand\, the in-store landscape and who is buying their products. Nielsen\, leading global insights and data provider\, offers all the information you need to stay on top of your business and develop an appropriate growth strategy. \nJoin the Nielsen team\, as they share POS and consumer behavior insights and why data matters to your business.
URL:https://emergecpg.com/event/emerge-smarter-understanding-your-market-with-nielsen/
CATEGORIES:Emerge Smarter,Retailer Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190604T140000
DTEND;TZID=America/New_York:20190604T150000
DTSTAMP:20190520T143120Z
CREATED:20190501T164812Z
LAST-MODIFIED:20190520T143120Z
UID:4249-1559656800-1559660400@emergecpg.com
SUMMARY:FMI Webinar: Taking Action as a Future Leader
DESCRIPTION:*NOTE: All call times are Eastern Standard Time (EST) \n  \nWebinar Description: \nThis 60-minute interactive online seminar (the first of 3) will reinforce leadership concepts and activate a “Skills at Work Challenge” to test new leadership behaviors. If you miss the live version on June 4\, you can view the on demand version. \n  \nWebinar Objectives:\nParticipants should attend this webinar in order to: \n\nTransform the knowledge and insights captured throughout the Future Leader eXperience into tangible leadership development goals that will deliver results.\n\n  \nSpeakers:\nDave Croci\nDirector\, Leadership Development\nRoot Inc. \nRashel Rogers\nLeadership Development\nRoot Inc. \nRegister Now
URL:https://emergecpg.com/event/fmi-webinar-taking-action-as-a-future-leader/
CATEGORIES:Leadership
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190530T150000
DTEND;TZID=America/New_York:20190530T160000
DTSTAMP:20190809T143518Z
CREATED:20190128T223115Z
LAST-MODIFIED:20190809T143518Z
UID:3213-1559228400-1559232000@emergecpg.com
SUMMARY:Emerge Happy Hour: Increasing Sales Velocity with Bob Shaw
DESCRIPTION:*NOTE: All call times are Eastern Standard Time (EST) \nTime is money and increasing your sales velocity means more money in less time. Bob Shaw\, Emerge Mentor and President of Concentric\, will share how to rev your sales into full gear with speed and efficiency. Bob is excited to share his expertise from years in category management in the drug and grocery space. Kick your feet up\, have your glass of wine or water and prepare for some good dialogue with your peers.
URL:https://emergecpg.com/event/emerge-happy-hour-increasing-sales-velocity/
CATEGORIES:Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190528T140000
DTEND;TZID=America/New_York:20190528T150000
DTSTAMP:20190809T143528Z
CREATED:20190128T223415Z
LAST-MODIFIED:20190809T143528Z
UID:3220-1559052000-1559055600@emergecpg.com
SUMMARY:Emerge Smarter: Distribution Roadmap Planning with Katie Paul
DESCRIPTION:*NOTE: All call times are Eastern Standard Time (EST) \nA solid distribution roadmap gives customers confidence in your brand’s ability to be successful.  Katie Paul\, Emerge Advisor and VP of Category Management & Growth Solutions at KeHe\, will share insights on what brands should consider when working with distribution partners\, and how to plan for and pitch to retailers. Learn from Katie’s expertise and get tangible insights and action steps for developing your own distribution roadmap.
URL:https://emergecpg.com/event/emerge-smarter-roadmap-planning/
CATEGORIES:Distribution,Retailer Insights,Retailer Relationships
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190522T140000
DTEND;TZID=America/New_York:20190522T150000
DTSTAMP:20190809T143538Z
CREATED:20190425T195818Z
LAST-MODIFIED:20190809T143538Z
UID:4189-1558533600-1558537200@emergecpg.com
SUMMARY:Emerge Smarter: The Three-Fold Path to Brand Growth with Elliot Begoun
DESCRIPTION:*NOTE: All call times are Eastern Standard Time (EST) \nAll small brands want growth\, but the quickest path to it can be difficult to discern through the forest of information and options.  If you’re looking for clarity\, you’ve come to the right place! In this week’s Happy Hour\, Elliot Begoun\, Brand Growth Strategist and Founder of The Intertwine Group distills over 25 years of experience in the food and beverage industry into a scientific approach to scaling your brand. \nDial-in and chat to learn the paradigm shift early-stage brands need to enable rapid growth and the three steps that make it happen. Elliot will explain how to develop a measurable growth hypothesis\, test your hypothesis in a way that creates valuable insights\, and form the connections that will accelerate growth. If you’re ready to cut through the confusion and grow your brand\, don’t miss this enlightening session!
URL:https://emergecpg.com/event/fmi-emerge-happy-hour-the-3-fold-path-to-brand-growth-with-elliot-begoun/
CATEGORIES:Branding
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190508T140000
DTEND;TZID=America/New_York:20190508T150000
DTSTAMP:20190809T143547Z
CREATED:20190214T224657Z
LAST-MODIFIED:20190809T143547Z
UID:3464-1557324000-1557327600@emergecpg.com
SUMMARY:Emerge Smarter: Using IRi Panel & Consumer Insights to Sell More!
DESCRIPTION:We know how powerful actionable data insights are for growing your small business. That’s why FMI Emerge partnered with leading consumer and shopper insight provider\, IRi\, to provide subscribers with industry sales data needed to get ahead of the competition. Join IRi Senior VP\, Robert Berg\, as he shares how panel data works and reviews penetration\, buy rate and basic strategies of how to use panel data. \nDial-in and listen your way to industry expertise!
URL:https://emergecpg.com/event/emerge-smarter-insights-into-iri-basic-panel-data-webinar/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190503T150000
DTEND;TZID=America/New_York:20190503T160000
DTSTAMP:20190809T143557Z
CREATED:20190128T223739Z
LAST-MODIFIED:20190809T143557Z
UID:3223-1556895600-1556899200@emergecpg.com
SUMMARY:Emerge Happy Hour – Deciding on Food Safety Plans with LeAnn Chuboff
DESCRIPTION:Your goal is to sell product to a food retailer. You’ve heard retailers require a robust food safety program to protect their brand and maintain consumer trust. Now to get their business you must deliver! Food safety is a critical component of a successful supplier/buyer trading partnership and you need an approach that satisfies the retailer’s concerns. LeAnn Chuboff\, VP of Technical Affairs with SQFI will be your Happy Hour host. Call in and ask her about solutions that may be right for your brand.
URL:https://emergecpg.com/event/emerge-happy-hour-deciding-on-food-safety-plans/
CATEGORIES:Food Safety,Retailer Insights,Retailer Relationships
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190503T130000
DTEND;TZID=America/New_York:20190503T140000
DTSTAMP:20190501T165727Z
CREATED:20190501T164353Z
LAST-MODIFIED:20190501T165727Z
UID:4247-1556888400-1556892000@emergecpg.com
SUMMARY:FMI Webinar: Listeria Control Best Practices
DESCRIPTION:The American Frozen Food Institute (AFFI) developed a comprehensive set of best practices for the frozen food industry to control and minimize the harborage and growth of Listeria monocytogenes (Lm) – the Listeria Control Program (LCP). This program is the culmination of these efforts. The LCP is an ambitious effort to advance the science and understanding around Lm prevention\, as well as to build knowledge\, disseminate\, and implement best manufacturing practices across a broad spectrum of frozen food manufacturers. \nThe best practice recommendations are categorized to target these seven key areas instrumental to Listeria prevention and control: \n1. Hygienic Zoning\n2. Good Manufacturing Practices\n3. Hygienic Facility and Equipment Design\n4. Sanitation Controls\n5. Environmental Monitoring\n6. Process Validation\n7. Freezer Management \n  \nJoin us for a webinar on Friday\, May 3\, 2019 at 1:00 p.m. EDT to learn about AFFI’s ListeriaControl Program and to utilize the resources to determine what is important\, where to focus resources\, and how to create an integrated food safety plan to significantly control and minimize the potential for Listeria in the frozen food manufacturing environment. \nAFFI’s Dr. Donna Garren\, Executive Vice President of Science and Policy and Dr. Sanjay Gummalla\, Vice President of Scientific and Regulatory Affairs will discuss the newly released best practice recommendations for Lm prevention and control. They will highlight food safety resources and tools that are available to help you to work with your suppliers and ensure they have the best food safety programs in place. \nAFFI has developed a comprehensive library of resources – the AFFI Food Safety Zone – available online as reference tools for the industry at www.AFFIFoodSafety.org.  \n  \nRegister Now
URL:https://emergecpg.com/event/fmi-webinar-listeria-control-best-practices/
CATEGORIES:Food Safety
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190501
DTEND;VALUE=DATE:20190503
DTSTAMP:20190425T183730Z
CREATED:20190319T004315Z
LAST-MODIFIED:20190425T183730Z
UID:3625-1556668800-1556841599@emergecpg.com
SUMMARY:Becoming a More Effective Sales Manager in the Natural and Specialty Channel Seminar and Networking Event
DESCRIPTION:Becoming a More Effective Sales Manager in the Natural and Specialty Channel Seminar and Networking Event (May 1-2\, 2019) \nHosted by Natural Products Consulting \nJohn Maggiore\, leading broker\, and consultant and former Natural Category Manager\, Stop & Shop and Bob Burke\, consultant\, co-author of The Natural Products Field Manual\, and former Vice President at Stonyfield Farm will be running their 2-day comprehensive sales seminar at Alliant Americas\, 353 North Clark Street\, Chicago\, IL \nPeople are welcome to attend either day\, or both days. See hotel savings on form. \nEmerge Subscribers receive $100 off the registration cost. \nIn addition\, we are pleased to present as featured speakers: \n* Katie Paul\, VP Category Management and Growth Solutions\, KeHE Distributors \n* Drew Hopp\, 8451°\, Kroger Merchandising Client Lead\, Natural Foods \n* Lisa Stahl\, VP Non-foods\, Johnson O’Hare\, on succeeding at Chain Drug and Walgreens. \n* Matt Filippini\, Ibotta\, On digital couponing and vehicles such as Ibotta. \n* Tim Sperry on successfully navigating your way through Whole Foods. \n* Cambria Copeland \, Beekeeper Marketing on succeeding at Amazon.\n* James Curley of Upgrade Partners on best practices on implementing case-pack changes and price changes.\n* Jason Loughrin\, Director\, Sales Strategy & Insights\, SPINS on using syndicated data to fully understand your business and tell your sales story to the trade. \n* Jeremy Smith\, LaunchPad on succeeding at Costco. \n* Rob Mortensen\, REM\, Ltd.\, on understanding the Canadian market and doing business in Canada. \nThis is ideal for entrepreneurs\, new hires\, experienced veterans new to the channel\, and others looking to stay current with great networking and problem solving. It is also great for customer service\, marketing and financial staff who could benefit from a greater understanding of the sales process – Please see attachments for full agenda. \nComplimentary beer and wine reception on Wednesday following the seminar at Alliant Americas for Sales seminar and networking attendees \nAlso at Alliant Americas \nPlease see the attached registration form or visit: \nhttps://www.naturalconsulting.com/seminars-calendar/2017/7/14/financing-your-consumer-product-company-natural-organic-specialty-retail-premium \nhttps://www.naturalconsulting.com/seminars-calendar/2017/7/12/becoming-a-more-effective-sales-manager-in-the-natural-and-specialty-channel \n  \n 
URL:https://emergecpg.com/event/becoming-a-more-effective-sales-manger-in-the-natural-and-specialty-channel-seminar-and-networking-event/
CATEGORIES:Branding
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190430
DTEND;VALUE=DATE:20190501
DTSTAMP:20190422T163950Z
CREATED:20190319T003442Z
LAST-MODIFIED:20190422T163950Z
UID:3620-1556582400-1556668799@emergecpg.com
SUMMARY:Financing the Growth of your Consumer Products Company
DESCRIPTION:“Financing the Growth of your Consumer Products Company (April 30) 2019 \nHosted by Natural Products Consulting \nA One Day Boot Camp and Networking Event: Financing Your Growth: Natural\, Organic\, Specialty\, Retail & Premium \nApril 30\, 2019| 8am –4:30pm | Chicago\, IL\nA comprehensive seminar that provides entrepreneurs and executives an in-depth understanding of what it takes to raise capital. \nFinancing Your Consumer Products Company Seminar and Networking Event (April 30\, 2019) Chicago\, IL \nGetting your company capitalized is perhaps the most difficult\, time-consuming and frustrating part of building your business.\nSeminar topics include:\n*         How do I determine my financing needs?\n*         What is the best source of capital to align with my needs?\n*         What’s the game plan for my business and my time horizon?\n*         Finding early-stage capital:\no   Friends & Family\no   Banks/Loans/Debt\no   Angel Investors/Groups\no   What terms should I expect?\n*         Demystifying valuation\no   Methodologies\no   Understanding equity\no   What matters/what doesn’t?\n*         VC Financing\no   Who do I approach? And how?\no   Anatomy of a term sheet\no   What to expect when working with a VC\no   Control\, veto rights\, dilution\n*         Other Private Equity…\n*         Do I go alone or get professional help?\no   Role of the investment banker\no   Terms\, fees\no   Materials (business plan\, sample presentation\, financials)\n*         Creating value\no   Distribution\no   Brand Building\no   Building out the team\n*         Positioning for exit\n*         Strategic buyer or financial buyer \nLed by industry veterans Bob Burke & Michael Burgmaier\, the seminar de-mystifies capital-raising terms and provides insights to improve your odds to successfully obtaining the financing you need. In addition\, you will hear directly from industry-leading entrepreneurs who raised venture capital and then grew and sold their companies\, investment bankers\, investors and other industry experts. \n  \nAdditional Expert Speakers: \n  \nFeatured Presenter: Andy Whitman\, Founding Managing Partner of 2X Consumer Products Growth Partners\, active emerging branded consumer products business investor. His firm has invested in Beanitos\, gDiapers\, Good Karma\, MegaFood\, and Innate Response\, Orabrush\, The Seawood Bath Co.\, Tasty Bite\, Wellness/Old Mother Hubbard\, and more. \n  \nKeith Kohler\, K2 Financing\, debt solutions for consumer produtcs companies. \n  \nAlex Schneider\, Partner\, Clover Capital Partners LLC; \n  \nTapan Shah\, PepsiCo Ventures Group \n  \nEntrepreneurs Success Story: Katlin Smith\, Founder and CEO\, Simple Mills. \n  \n  \nComplimentary beer and wine reception on Tuesday following the seminar at  Alliant Americas  for Finance seminar and networking attendees \n  \nPlease see the attached registration form or visit: \n  \nhttps://www.naturalconsulting.com/seminars-calendar/2017/7/14/financing-your-consumer-product-company-natural-organic-specialty-retail-premium \n  \nhttps://www.naturalconsulting.com/seminars-calendar/2017/7/12/becoming-a-more-effective-sales-manager-in-the-natural-and-specialty-channel \n  \n  \nEmerge Subscribers receive $100 off the registration cost.\nSee also “Becoming a More Effective Sales Manager” (May 1-2)
URL:https://emergecpg.com/event/financing-the-growth-of-your-consumer-products-company/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190411T120000
DTEND;TZID=America/New_York:20190411T133000
DTSTAMP:20190320T145341Z
CREATED:20190308T213435Z
LAST-MODIFIED:20190320T145341Z
UID:3509-1554984000-1554989400@emergecpg.com
SUMMARY:Succeeding on Amazon: An Online Course for Emerging Brands - Part 3
DESCRIPTION:1.5 hours x 3 days = Leveraging Amazon Best Practices to Grow Sales\nCo-hosted by Natchcom and FMI Emerge | Taught by Sam Hager\, President\, Dash Amazon and Jen Krupey\, CEO\, NatchCom. \nJoin us for 4.5 hours of instruction and time-saving tips to help you sell your product on Amazon! \nDay 1 (1.5 hours) will focus on organic growth\, while Day 2 will focus on using advertising to drive awareness and sales on Amazon. Our last day will give participants an opportunity to get questions answered after putting practices to work. \nWith over 50% of product searches originating on Amazon\, it’s imperative that emerging brands get it right on this increasingly important channel. Yet\, Amazon can be overwhelming and frustrating. Whether it’s your first rodeo or you’re a seasoned seller\, this 3-day program is designed to give emerging brands a roadmap for success. Experts will share proven strategies for growth\, and answer your nagging questions. \nPrior to the online course\, we encourage registrants to listen to a recent 1-hour overview with Betsy McGinn\, e-commerce sales strategy expert and founder of McGinn eComm consulting. She shares an overview of recent and upcoming changes in e-commerce\, specifically at Amazon. Followed by a Q & A session with callers. Listen here! \nThe online course cost is $299 for non FMI Emerge subscribers\, and $199 for FMI Emerge subscribers. To receive your $100 off discount code\, contact us at emerge@fmi.org.
URL:https://emergecpg.com/event/succeeding-on-amazon-an-online-course-for-emerging-brands-part-3/
CATEGORIES:e-Commerce
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190409T140000
DTEND;TZID=America/New_York:20190409T150000
DTSTAMP:20190404T174931Z
CREATED:20190125T212023Z
LAST-MODIFIED:20190404T174931Z
UID:3194-1554818400-1554822000@emergecpg.com
SUMMARY:Emerge Smarter – Retail Strategy for Growth
DESCRIPTION:Do you know who your core consumers are and why they’re buying your product? Are you wanting to identify and determine which retailers are the right fit for selling your products?  Join Emerge Mentor Allison Ball\, an expert consultant for food entrepreneurs\, as she walks you through the importance of your brand positioning and unique selling proposition\, and helps you understand how to determine the best retail strategy for your brand. Bring your questions and get real-time guidance! \nOpen to All
URL:https://emergecpg.com/event/emerge-smarter-retail-strategy-for-growth/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190405T150000
DTEND;TZID=America/New_York:20190405T160000
DTSTAMP:20190405T151602Z
CREATED:20190125T221841Z
LAST-MODIFIED:20190405T151602Z
UID:3202-1554476400-1554480000@emergecpg.com
SUMMARY:Emerge Happy Hour - Exploring Food Service as a Channel
DESCRIPTION:While direct-to-consumer paired with retail shelf space have proven beneficial to sales growth\, there’s another channel for you to consider – food service.  Have you wondered about whether the various food service channels – coffee/corporate\, college/university\, back-of-house\, micro-market\, etc. could drive revenue for your brand? You won’t want to miss mentor Kimberly Lenz\, sales and procurement expert of Associated Coffee and Mike Murray\, key account manager of Natural Source Foodservice Sales\, as they team up to share how food service can be a lucrative channel for emerging brands to increase sales. Grab a snack\, dial in and dialogue with the Emerge community on this live call. \nOpen to All
URL:https://emergecpg.com/event/emerge-happy-hour-exploring-food-service-as-a-channel/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190404T120000
DTEND;TZID=America/New_York:20190404T133000
DTSTAMP:20190320T145322Z
CREATED:20190308T205551Z
LAST-MODIFIED:20190320T145322Z
UID:3507-1554379200-1554384600@emergecpg.com
SUMMARY:Succeeding on Amazon: An Online Course for Emerging Brands - Part 2
DESCRIPTION:1.5 hours x 3 days = Leveraging Amazon Best Practices to Grow Sales\nCo-hosted by Natchcom and FMI Emerge | Taught by Sam Hager\, President\, Dash Amazon and Jen Krupey\, CEO\, NatchCom. \nJoin us for 4.5 hours of instruction and time-saving tips to help you sell your product on Amazon! \nDay 1 (1.5 hours) will focus on organic growth\, while Day 2 will focus on using advertising to drive awareness and sales on Amazon. Our last day will give participants an opportunity to get questions answered after putting practices to work. \nWith over 50% of product searches originating on Amazon\, it’s imperative that emerging brands get it right on this increasingly important channel. Yet\, Amazon can be overwhelming and frustrating. Whether it’s your first rodeo or you’re a seasoned seller\, this 3-day program is designed to give emerging brands a roadmap for success. Experts will share proven strategies for growth\, and answer your nagging questions. \nPrior to the online course\, we encourage registrants to listen to a recent 1-hour overview with Betsy McGinn\, e-commerce sales strategy expert and founder of McGinn eComm consulting. She shares an overview of recent and upcoming changes in e-commerce\, specifically at Amazon. Followed by a Q & A session with callers. Listen here! \nThe online course cost is $299 for non FMI Emerge subscribers\, and $199 for FMI Emerge subscribers. To receive your $100 off discount code\, contact us at emerge@fmi.org.
URL:https://emergecpg.com/event/succeeding-on-amazon-an-online-course-for-emerging-brands-part-2/
LOCATION:Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190403T120000
DTEND;TZID=America/New_York:20190403T133000
DTSTAMP:20190320T153859Z
CREATED:20190308T212936Z
LAST-MODIFIED:20190320T153859Z
UID:3504-1554292800-1554298200@emergecpg.com
SUMMARY:Succeeding on Amazon: An Online Course for Emerging Brands - Part 1
DESCRIPTION:1.5 hours x 3 days = Leveraging Amazon Best Practices to Grow Sales\nCo-hosted by Natchcom and FMI Emerge | Taught by Sam Hager\, President\, Dash Amazon and Jen Krupey\, CEO\, NatchCom. \nJoin us for 4.5 hours of instruction and time-saving tips to help you sell your product on Amazon! \nDay 1 will focus on organic growth\, while Day 2 will focus on using advertising to drive awareness and sales on Amazon. Our last day will give participants an opportunity to get questions answered after putting practices to work. \nWith over 50% of product searches originating on Amazon\, it’s imperative that emerging brands get it right on this increasingly important channel. Yet\, Amazon can be overwhelming and frustrating. Whether it’s your first rodeo or you’re a seasoned seller\, this 3-day program is designed to give emerging brands a roadmap for success. Experts will share proven strategies for growth\, and answer your nagging questions. \nPrior to the online course\, we encourage registrants to listen to a recent 1-hour overview with Betsy McGinn\, e-commerce sales strategy expert and founder of McGinn eComm consulting. She shares an overview of recent and upcoming changes in e-commerce\, specifically at Amazon. Followed by a Q & A session with callers. Listen here! \nThe online course cost is $299 for the first person from your company\, for non-FMI Emerge subscribers. $199 for FMI Emerge subscribers. To receive your $100 off discount code\, contact us at emerge@fmi.org.
URL:https://emergecpg.com/event/succeeding-on-amazon-an-online-course-for-emerging-brands-part-1/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190325T080000
DTEND;TZID=America/New_York:20190327T170000
DTSTAMP:20190207T012249Z
CREATED:20190207T005741Z
LAST-MODIFIED:20190207T012249Z
UID:3377-1553500800-1553706000@emergecpg.com
SUMMARY:Inmar Analytics Forum
DESCRIPTION:As an FMI Emerge subscriber\, you’ll receive these exclusive benefits: \n\nAttendance at a special interactive “Emerging Brands” session March 25th from 3-5pm\, designed especially for you. We’ll use this time to roll-up our sleeves alongside Emerge mentors\, to discuss topics such as crafting a data-driven pitch story for buyers\, using shopper analytics and POS data to support your brand growth\, understanding and developing promotion and trade spend by retailer\, and more.\nBring any documents you’d like to share\, review and would like feedback on…and we’ll dig in!\nDiscounted rate of $395 to attend all three days when you register by February 15th. Use code FMIEMERGE when you register.\nInmar data package profiling shoppers from your specific category. Includes shopper demographics\, purchase frequency\, basket size\, affinity items\, spend contribution\, etc. (package priced at $15k)\n\nVisit inmarforum.com for more details and to register.
URL:https://emergecpg.com/event/inmar-analytics-forum/
LOCATION:Benton Convention Center\, 301 W 5th Street\,\, Winston-Salem\,\, NC
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190315T150000
DTEND;TZID=America/New_York:20190315T160000
DTSTAMP:20190314T152351Z
CREATED:20190125T204811Z
LAST-MODIFIED:20190314T152351Z
UID:3187-1552662000-1552665600@emergecpg.com
SUMMARY:Emerge Happy Hour - Working with Distributors
DESCRIPTION:While there are advantages to selling directly to consumers or retailers\, selling to a distributor often proves to be the best decision to reach your end game – more shelf space. Join Emerge Mentor Kelly Bottenfield\, Vice President of Sales at The Honey Pot Company and Terry Meyer\, Vice President of Sales at Rhythm Superfoods \, as they kick off a lively conversation on the ins and outs of developing this unique customer relationship. Kick your feet up\, have your glass of wine or water (sparkling or still)\, and prepare for some good dialogue with your peers. \nOpen to FMI Emerge Subscribers
URL:https://emergecpg.com/event/emerge-happy-hour-working-with-distributors/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190312T140000
DTEND;TZID=America/New_York:20190312T150000
DTSTAMP:20190211T195134Z
CREATED:20190207T193255Z
LAST-MODIFIED:20190211T195134Z
UID:3392-1552399200-1552402800@emergecpg.com
SUMMARY:Emerge Smarter – Packaging & Design Strategy
DESCRIPTION:Let’s face it\, we all judge products by their covers and go for what looks good. That’s why it’s important to understand how your products’ shelf appeal can land or lose your next consumer\, in a blink. Fred Hart and Avery Henderson of Interact Boulder will engage you with some ideas of what it takes to interact with consumers through strategic packaging and branding strategies that can give you a winning edge. Join us\, listen in and get answers to your questions.
URL:https://emergecpg.com/event/emerge-smarter-packaging-design-strategy/
CATEGORIES:Branding,Emerge Smarter,Packaging and Design
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190305
DTEND;VALUE=DATE:20190310
DTSTAMP:20190130T152122Z
CREATED:20190130T151147Z
LAST-MODIFIED:20190130T152122Z
UID:3286-1551744000-1552175999@emergecpg.com
SUMMARY:FMI Emerge @ Natural Products Expo West
DESCRIPTION:We will be at the show as attendees and would welcome time to visit with you. \nLet us know your schedule and we will find a time! \nemerge@fmi.org
URL:https://emergecpg.com/event/fmi-emerge-natural-products-expo-west/
ATTACH;FMTTYPE=image/jpeg:https://emergecpg.com/wp-content/uploads/2019/01/NaturalProductsExpo.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190304T120000
DTEND;TZID=America/New_York:20190304T133000
DTSTAMP:20190130T173721Z
CREATED:20190130T173522Z
LAST-MODIFIED:20190130T173721Z
UID:3313-1551700800-1551706200@emergecpg.com
SUMMARY:Learning Lunch Webinar: Accurate Labeling to Reduce Recalls
DESCRIPTION:Accurate labeling and management of labels are key components of a successful food safety program. Failure to accurately follow Federal food labeling regulations can result in negative consequences such as product recalls\, product detention\, costly product reformulations and artwork updates\, etc. This informative one hour webinar will introduce participants to basic food labeling knowledge and skills they need to help reduce the risk of product recalls and negative implications due to mislabeling. \n  \nOBJECTIVES:\n● Identify the top five labeling errors that can result in a recall or market withdrawal\n● Learn the top five labeling control methods that can assist in reducing the risk of recalls due to a labeling error\n● Gain the knowledge and tools to identify and avoid potential mislabeling risks and issues\n● Learn effective methods for R&D\, product development\, supplier approval\, label control\, formulation\, and sanitation to ensure accurate labeling and reduction of risks associated \nSPEAKER:\nDodi Kingsfield\, Manager Labeling Compliance\, Mérieux NutriSciences
URL:https://emergecpg.com/event/sqfi-learning-lunch-webinar-accurate-labeling-to-reduce-recalls/
LOCATION:Webinar/ Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190301T150000
DTEND;TZID=America/New_York:20190301T160000
DTSTAMP:20190211T181132Z
CREATED:20190125T204416Z
LAST-MODIFIED:20190211T181132Z
UID:3184-1551452400-1551456000@emergecpg.com
SUMMARY:Emerge Happy Hour – Finding Finance for Growth
DESCRIPTION:Join Emerge Mentor and Investor\, Bruce Nierenberg of B.I.N. Partners for an open dialogue on getting the right financing to grow your brand. Kick your feet up\, have your glass of wine or water (sparkling or still)\, and prepare to chat about everything from preparing and pitching your business plan to debt vs equity and valuations. \nOpen to All
URL:https://emergecpg.com/event/emerge-happy-hour-finding-finance-for-growth/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190228T130000
DTEND;TZID=America/New_York:20190228T140000
DTSTAMP:20190225T212211Z
CREATED:20190128T230247Z
LAST-MODIFIED:20190225T212211Z
UID:3237-1551358800-1551362400@emergecpg.com
SUMMARY:Nourish Trust-Building Transparency Webinar
DESCRIPTION:Just as farmers continually nourish the crops they cultivate\, during this interactive online learning experience we will nourish our organizations’ ability to meet our customers’ and stakeholders’ desire for greater trust-building transparency about the foods they enjoy. Participants will operationalize the elements that define trust-building transparency – motivations\, disclosure\, stakeholder participation\, relevance and more. \nThis is part two of a three-part online learning experience designed to help your food retail company develop a trust-building transparency program for your organization. We encourage you to join in all three parts\, including these additional portions:\n• February 21 – Cultivate Trust-Building Transparency\n• March 7 – Harvest Results from Trust-Building Transparency \nREGISTER HERE:
URL:https://emergecpg.com/event/nourish-trust-building-transparency/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190222T140000
DTEND;TZID=America/New_York:20190222T150000
DTSTAMP:20190211T181315Z
CREATED:20190125T203114Z
LAST-MODIFIED:20190211T181315Z
UID:3180-1550844000-1550847600@emergecpg.com
SUMMARY:Emerge Smarter: What Retailers Desire in Emerging Brands
DESCRIPTION:Here’s your chance to get the scoop! Hop on a call with our expert retail advisor\, Marc Jones\, President of HAC Retail as he shares what he sees retailers really look for in Emerging Brands. We’ll open the call with Marc’s insights on what retailers need to differentiate their shelf assortment and attract consumers\, and the characteristics of emerging brands he looks for as a retailer.
URL:https://emergecpg.com/event/emerge-smarter-what-retailers-desire-in-emerging-brands/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190221T130000
DTEND;TZID=America/New_York:20190221T140000
DTSTAMP:20190225T212523Z
CREATED:20190128T225955Z
LAST-MODIFIED:20190225T212523Z
UID:3235-1550754000-1550757600@emergecpg.com
SUMMARY:Cultivate Trust-Building Transparency Webinar
DESCRIPTION:Over the past five years\, the Food Marketing Institute along with other food system leaders have explored consumers’ increased calls for greater trust-building transparency in today’s food system – from the farm gate to the dinner plate. Throughout our first interactive online learning experience\, we will cultivate our understanding and knowledge of what the research – FMI research\, The Center for Food Integrity’s\, and others\, is telling us and how we can begin to apply key learnings within our organizations. \nCultivate Trust-Building Transparency Webinar is part one of a three-part online learning experience designed to help your food retail company develop a trust-building transparency program for your organization. We encourage you to join in all three parts\, including these additional portions: \n• February 28 – Nourish Trust-Building Transparency\n• March 7 – Harvest Results from Trust-Building Transparency \nREGISTER HERE
URL:https://emergecpg.com/event/cultivate-trust-building-transparency/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190214T140000
DTEND;TZID=America/New_York:20190214T150000
DTSTAMP:20190128T225809Z
CREATED:20190128T225809Z
LAST-MODIFIED:20190128T225809Z
UID:3229-1550152800-1550156400@emergecpg.com
SUMMARY:What is the Future of Transparency in an Omnichannel World? Webinar
DESCRIPTION:What is the future of transparency in an omnichannel world and provides guidance for industry next steps.? In the 2nd of 3 webinars on transparency\, you will find those steps need to further embrace transparency; relay information beyond just ingredients; understand the specific needs of key shopper groups; meet the increased expectations of online shoppers; and track changing consumer preferences as this trend progresses. \nSpeakers: \nNicole Meyerson\nSr. Manager\, Marketing & Communications\nLabel Insight \nSteve Markenson\nDirector\, Research\nFood Marketing Institute \nREGISTER HERE
URL:https://emergecpg.com/event/what-is-the-future-of-transparency-in-an-omnichannel-world-webinar/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190127T080000
DTEND;TZID=America/New_York:20190127T170000
DTSTAMP:20190130T151615Z
CREATED:20190130T151615Z
LAST-MODIFIED:20190130T151615Z
UID:3290-1548576000-1548608400@emergecpg.com
SUMMARY:FMI Emerge Sample Bags Deliver to FMI Midwinter Attendees
DESCRIPTION:FMI Emerge subscribers had a complimentary opportunity to provide us samples that we placed in a nifty bag for a hotel room drop.
URL:https://emergecpg.com/event/fmi-emerge-sample-bags-deliver-to-fmi-midwinter-attendees/
ATTACH;FMTTYPE=image/jpeg:https://emergecpg.com/wp-content/uploads/2019/01/EmergeSampleBagsmall.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190113
DTEND;VALUE=DATE:20190116
DTSTAMP:20190130T152403Z
CREATED:20190130T151251Z
LAST-MODIFIED:20190130T152403Z
UID:3288-1547337600-1547596799@emergecpg.com
SUMMARY:FMI Emerge@Winter Fancy Food
DESCRIPTION:Stop by and visit – we will be in the Food Safety Solutions Center  or let’s set a time in advance \nemerge@fmi.org
URL:https://emergecpg.com/event/fmi-emergewinter-fancy-food/
ATTACH;FMTTYPE=image/jpeg:https://emergecpg.com/wp-content/uploads/2019/01/FancyFoodlogo.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190108T140000
DTEND;TZID=America/New_York:20190108T150000
DTSTAMP:20190305T182632Z
CREATED:20190305T182632Z
LAST-MODIFIED:20190305T182632Z
UID:3574-1546956000-1546959600@emergecpg.com
SUMMARY:Emerge Smarter:  E-Commerce Insights – What are Upcoming Changes with selling on Amazon?
DESCRIPTION:Open call format. Betsy McGinn will provide a 10-minute overview of recent and upcoming changes in eCommerce and specifically at Amazon in an open forum. \n 
URL:https://emergecpg.com/event/emerge-smarter-e-commerce-insights-what-are-upcoming-changes-with-selling-on-amazon/
CATEGORIES:e-Commerce,Emerge Smarter
END:VEVENT
END:VCALENDAR