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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190822T140000
DTEND;TZID=America/New_York:20190822T150000
DTSTAMP:20190807T161231Z
CREATED:20190807T161231Z
LAST-MODIFIED:20190807T161231Z
UID:4976-1566482400-1566486000@emergecpg.com
SUMMARY:Inmar Webinar: 2019 Mid-Year Promotion Industry Analysis
DESCRIPTION:COMPLIMENTARY WEBINAR: \nThursday\, August 22\, from 2 – 3 p.m. EST \nThe aim of the webinar is to provide a clear view of how the promotion landscape has shifted in the first half of 2019 and to examine the strategic and financial implications for players in the food retailing space. \nIn this one hour session\, Inmar’s analytics and industry experts will explore: \n\nThe Promotion Landscape\nEconomic & Marketing Conditions\nImpact of Promotion Design\nShopper Behavior Insights\n\nRegister here.
URL:https://emergecpg.com/event/inmar-webinar-2019-mid-year-promotion-industry-analysis/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190820T140000
DTEND;TZID=America/New_York:20190820T150000
DTSTAMP:20190731T204755Z
CREATED:20190725T135219Z
LAST-MODIFIED:20190731T204755Z
UID:4857-1566309600-1566313200@emergecpg.com
SUMMARY:ReposiTrak Webinar - Supply Chain Risk: Where Does Your Liability Reside in the Food Supply Chain?
DESCRIPTION:COMPLIMENTARY WEBINAR: \nTuesday\, August 20 from 2 p.m.-3 p.m. EST \nSupply Chain Risk: Where Does Your Liability Reside in the Food Supply Chain? \n\nResponsibility is shared by everyone: wholesaler\, packager\, distributor and retailer.\nWhat types of records and best practices should you require of your suppliers to protect your own company?\nNew regulations and testing requirements allow for more risk in the industry\, learn how to mitigate this risk.\n\nFood companies are facing increasing risks in the industry\, including new FSMA preventive controls inspections and FDA swab-a-thons\, due to an overwhelming amount of outbreaks and recalls. Manufacturers\, food service distributors and retailers should attend to hear from Attorney Shawn Stevens from Food Industry Counsel\, LLC about the expanding regulatory risks and exposure\, and the tools you can use to protect your company and brand. \nShawn Stevens is the founder of the Food Industry Counsel and has devoted his entire practice to representing the food industry. \nRegister Here.
URL:https://emergecpg.com/event/repositrak-webinar-supply-chain-risk-where-does-your-liability-reside-in-the-food-supply-chain/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190815T140000
DTEND;TZID=America/New_York:20190815T150000
DTSTAMP:20190816T140047Z
CREATED:20190801T161320Z
LAST-MODIFIED:20190816T140047Z
UID:4965-1565877600-1565881200@emergecpg.com
SUMMARY:Emerge Smarter: Packaging Matters\, with WestRock
DESCRIPTION:Packaging plays a central role in the experience your consumers have with your product and brand.  Packaging protects and preserves your product.  It communicates your brand values and critical product information.  It can even enhance the usability of your product. \nAs one of the leading suppliers of packaging to the food industry\, and both a FMI Emerge sponsor and mentor\,  WestRock has done extensive research to understand how packaging influences consumer perceptions and behaviors. The WestRock team will share findings from their research\, discuss implications for packaging design decisions\, and answer your packaging questions. \nSpeakers: Mike Mueller\, Jason King \nAll calls are Eastern Standard Time.
URL:https://emergecpg.com/event/emerge-smarter-packaging-matters-with-westrock/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190813T140000
DTEND;TZID=America/New_York:20190813T150000
DTSTAMP:20190814T132818Z
CREATED:20190517T131825Z
LAST-MODIFIED:20190814T132818Z
UID:4386-1565704800-1565708400@emergecpg.com
SUMMARY:Emerge Smarter: How To Win Your Buyer Meeting with Mathis Martines
DESCRIPTION:Buyer meetings can seem daunting\, but with practice and preparation\, approach your next buyer meeting with the knowledge to succeed. \nLeveraging his experience as a category manager for Kroger and The Fresh Market\, Mathis Martines helps brands prepare for their next buyer meeting\, by understanding what a category manager needs to know in order to feel confident in saying “yes.” \nHe’ll cover the following on this call: \n1) You have an appointment with a buyer\, but what does that really mean? \n2) How should you prepare for the meeting? What are the questions you’ll face? \n3) Tips for successfully navigating your meeting. \nMathis has extensive experience developing brands from the ground up and bringing hundreds of items to market. Join us and learn how to prepare for your next buyer meeting from a category manager’s perspective! \nAll calls are Eastern Standard Time.
URL:https://emergecpg.com/event/emerge-smarter-education-call-3/
CATEGORIES:Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190808T140000
DTEND;TZID=America/New_York:20190808T150000
DTSTAMP:20190816T140105Z
CREATED:20190729T143942Z
LAST-MODIFIED:20190816T140105Z
UID:4921-1565272800-1565276400@emergecpg.com
SUMMARY:Emerge Smarter: Protect Your Intangible Assets - Branding\, Labeling\, Certifying & Partnering with Gus Spheeris
DESCRIPTION:Many emerging brands realize an intellectual property risk existed for their business after it was too late. \nJoin us for this interactive call with Gus Spheeris\, FMI Emerge mentor\, and attorney. He’ll share common intellectual property (IP) challenges emerging brands face\, and how to maneuver them. He’ll also cover how to evaluate potential business partners\, such as competitors who turn into a joint venture\, or expansion plans with investors. \nGus is a stickler for sharing easily-digestible and straightforward information on complex legal topics\, so he’ll be speaking in plain English and will stay away from legal jargon. \nAll call times indicated are Eastern Standard Time.
URL:https://emergecpg.com/event/emerge-smarter-protect-your-intangible-assets-branding-labeling-certifying-partnering/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190806T140000
DTEND;TZID=America/New_York:20190806T150000
DTSTAMP:20190501T165605Z
CREATED:20190501T165552Z
LAST-MODIFIED:20190501T165605Z
UID:4253-1565100000-1565103600@emergecpg.com
SUMMARY:FMI Webinar: Lead From Where You Are!
DESCRIPTION:Webinar Description: \nThis 60-minute interactive online seminar (the third of 3) will reinforce leadership concepts and activate a “Skills at Work Challenge” to test new leadership behaviors. During the webinar\, participants will be introduced to their second Skills Challenge. If you miss the live version on August 6\, you can view the on demand version. \nWebinar Objectives:\nParticipants should attend this webinar in order to: \n\nExplore leadership opportunities and learn how to use the Compass model as a GPS system to lead change.\n\nSpeakers:\nDave Croci\nDirector\, Leadership Development\nRoot Inc. \nRashel Rogers\nLeadership Development\nRoot Inc. \n  \nRegister Now\n  \nMore Information: \nLearn more about Future Leaders Experience \nLearn how you can complete the Food Retail Leader Certificate \n 
URL:https://emergecpg.com/event/fmi-webinar-lead-from-where-you-are/
CATEGORIES:Leadership
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190730T140000
DTEND;TZID=America/New_York:20190730T150000
DTSTAMP:20190809T141825Z
CREATED:20190517T131523Z
LAST-MODIFIED:20190809T141825Z
UID:4382-1564495200-1564498800@emergecpg.com
SUMMARY:Emerge Smarter: Digital & eCommerce Best Practices for Food & Beverage Brands
DESCRIPTION:From e-commerce to email marketing\, social media to SEO\, brands of today need to connect with their buyers online. In the everchanging eCommerce landscape\, today’s solution can be tomorrow’s relics. \nEd Hoffman\, Senior VP of Padilla\, has 25 years of experience hacking marketing trends to get results for brands like you\, and will be hosting this session. Ed just returned from the 2019 Digital Food & Beverage conference and is excited to share what he learned with you! \nDial-in to better understand today’s digital marketing and eCommerce landscape\, so that you can leverage these insights to effectively grow your business. Hear how having a DTC and select retail presence can effectively work in tandem to support your business growth goals. Ed will share actionable strategies to so that you can better serve your customers\, consumers and grow your business faster. \nAll call times indicated are Eastern Standard Time
URL:https://emergecpg.com/event/emerge-smarter-education-call-2/
CATEGORIES:Branding,e-Commerce,marketing,Retailer Insights,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190725T150000
DTEND;TZID=America/New_York:20190725T160000
DTSTAMP:20190809T141839Z
CREATED:20190517T131412Z
LAST-MODIFIED:20190809T141839Z
UID:4380-1564066800-1564070400@emergecpg.com
SUMMARY:Emerge Smarter: Marketing Planning Like a Pro with Rajat Kapur
DESCRIPTION:Before you go to market\, you need a plan. But what separates a mediocre plan from an effective plan? \nRaj Kapur\, Managing Director of &Marketing\, brings over 20 years of marketing and sales strategy development with small\, mid-sized\, and Fortune 50 companies to the Emerge community. Through his work helping emerging brands\, he knows what it takes to develop a coordinated marketing approach to build your brand and drive sales. On this call\, Raj will cover how to create a marketing framework\, coordinate your approach\, unleash your uniqueness\, and measure your success. \nDial-in\, ask questions\, listen and learn – take your marketing to the next level! \nAll call times indicated are Eastern Standard Time \n 
URL:https://emergecpg.com/event/emerge-happy-hour-education-call-2/
CATEGORIES:Data and Insights,marketing,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190725T140000
DTEND;TZID=America/New_York:20190725T150000
DTSTAMP:20190703T135232Z
CREATED:20190703T135155Z
LAST-MODIFIED:20190703T135232Z
UID:4696-1564063200-1564066800@emergecpg.com
SUMMARY:Inmar Webinar: Rising Above the Rest - Three Keys for Emerging Brand Success
DESCRIPTION:There is unprecedented opportunity for emerging brands in the current food retailing landscape. \n  \nInmar Analytics apply technology and data science to improve outcomes for consumers and those who serve them. \n  \nThis webinar is intended to aid brands in understanding the opportunities and challenges they face such as gaining shelf space at retail\, competing with established brands\, and promoting effectively to shoppers. During the 60-minute session\, their CPG industry experts will dig in on 3 keys for emerging brand success highlighting proprietary Inmar data and real-life examples. \n  \n 
URL:https://emergecpg.com/event/inmar-webinar-rising-above-the-rest-three-keys-for-emerging-brand-success/
CATEGORIES:Data and Insights,e-Commerce
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190718T150000
DTEND;TZID=America/New_York:20190718T160000
DTSTAMP:20190809T141855Z
CREATED:20190617T203023Z
LAST-MODIFIED:20190809T141855Z
UID:4572-1563462000-1563465600@emergecpg.com
SUMMARY:Emerge Virtual Happy Hour: Don't Play Small Ball with Your Strategy with Bob Wheatley
DESCRIPTION:Is your business set-up to stay small? Figuring out the best brand strategy for growth can be overwhelming\, but you have to think big to grow big. \nBob Wheatley\, CEO of Emergent\, breaks down how. He’s on a mission to transform the growth potential of small businesses like yours by helping understand and address the barriers to growth so brands can grow brand relevancy\, engagement and trust. \nDial-in to learn how to take your brand strategy to the big leagues! \n\n\nAll call times indicated are Eastern Standard Time
URL:https://emergecpg.com/event/emerge-happy-hour-dont-play-small-ball-with-your-strategy/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190710T140000
DTEND;TZID=America/New_York:20190710T150000
DTSTAMP:20190809T143327Z
CREATED:20190517T131030Z
LAST-MODIFIED:20190809T143327Z
UID:4373-1562767200-1562770800@emergecpg.com
SUMMARY:Emerge Virtual Happy Hour: Collaborating with Retailers to Engage Shoppers with Daniel Lohman
DESCRIPTION:You want shoppers to love your brand as much as you do\, so you spread your message. But getting shopper engagement isn’t a one man show. To win on the grocery shelves\, you need retailers to buy-in too. \nDan Lohman\, Strategic Advisor and president of Brand Secrets and Strategies\, is an expert in the collaboration small brands need to grow. Dan shares his expertise from years of bringing retailers and brands together for sales synergy. \nDial in to learn how to make retailers your brand allies and team up with them to get your product flying off the shelves! \nAll call times indicated are Eastern Standard Time
URL:https://emergecpg.com/event/emerge-smarter/
CATEGORIES:Distribution,Retailer Insights,Retailer Relationships,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190709T140000
DTEND;TZID=America/New_York:20190709T150000
DTSTAMP:20190703T143808Z
CREATED:20190501T165230Z
LAST-MODIFIED:20190703T143808Z
UID:4251-1562680800-1562684400@emergecpg.com
SUMMARY:FMI Webinar: A Deeper Dive into Food Retail Emerging Trends
DESCRIPTION:Webinar Description: \nThis 60-minute interactive online seminar (the second of 3) will reinforce leadership concepts and activate a “Skills at Work Challenge” to test new leadership behaviors. During the webinar\, participants will be introduced to their second Skills Challenge. If you miss the live version on July 9\, you can view the on demand version. \nWebinar Objectives:\nParticipants should attend this webinar in order to: \n\nDevelop a deeper understanding of emerging trends in the food retail industry.\n\nSpeakers:\nDave Croci\nDirector\, Leadership Development\nRoot Inc. \nRashel Rogers\nLeadership Development\nRoot Inc. \nRegister Now\n  \nMore Information: \nLearn more about Future Leaders Experience \nLearn how you can complete the Food Retail Leader Certificate
URL:https://emergecpg.com/event/fmi-webinar-a-deeper-dive-into-food-retail-emerging-trends/
CATEGORIES:Data and Insights,Retailer Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190627T150000
DTEND;TZID=America/New_York:20190627T160000
DTSTAMP:20190809T143341Z
CREATED:20190128T223947Z
LAST-MODIFIED:20190809T143341Z
UID:3225-1561647600-1561651200@emergecpg.com
SUMMARY:Emerge Virtual Happy Hour: Bringing Your Brand Story to Life
DESCRIPTION:A compelling brand story can generate major engagement and excitement for your brand! Katie Mleziva\, Chief Strategist of Real Food Brands and FMI Emerge mentor\, shares the building blocks of a strong brand strategy\, which is the foundation for creating a strong brand story. Dial in to learn from her approach to building a successful brand story and bringing it to life in a consistent\, meaningful way. \nAll call times indicated are Eastern Standard Time
URL:https://emergecpg.com/event/emerge-smarter-bringing-your-brand-story-to-life-tuesday-june-25th/
CATEGORIES:Branding,marketing,Retailer Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190623
DTEND;VALUE=DATE:20190626
DTSTAMP:20190517T161229Z
CREATED:20190130T150640Z
LAST-MODIFIED:20190517T161229Z
UID:3284-1561248000-1561507199@emergecpg.com
SUMMARY:FMI Emerge @ the Summer Fancy Food show
DESCRIPTION:Stop by and visit – we will be in the Food Safety Solutions Center  or let’s set a time in advance \nemerge@fmi.org
URL:https://emergecpg.com/event/fmi-emerge-the-summer-fancy-food-show/
ATTACH;FMTTYPE=image/jpeg:https://emergecpg.com/wp-content/uploads/2019/01/FancyFoodlogo.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190620T150000
DTEND;TZID=America/New_York:20190620T160000
DTSTAMP:20190809T143354Z
CREATED:20190503T184231Z
LAST-MODIFIED:20190809T143354Z
UID:4282-1561042800-1561046400@emergecpg.com
SUMMARY:Emerge Virtual Happy Hour: Accelerating Your Food Business's Growth with Cullen Gilchrist
DESCRIPTION:You want to grow your brand to national distribution and beyond\, but do you know the way? Cullen Gilchrist does.  As CEO and Co-Founder of DC Food Accelerator\, Union Kitchen\, Cullen has partnered with food businesses of all sizes to grow and accelerate their success by connecting them with the resources\, capital and networks that they need. Dial-in to learn how business owners like you go from cornering your local market\, to gaining regional and nation-wide distribution.
URL:https://emergecpg.com/event/emerge-happy-hour-accelerating-your-food-businesss-growth-with-cullen-gilchrist/
CATEGORIES:Branding,Retailer Insights,Retailer Relationships
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190620T140000
DTEND;TZID=America/New_York:20190620T150000
DTSTAMP:20190603T195151Z
CREATED:20190603T140025Z
LAST-MODIFIED:20190603T195151Z
UID:4514-1561039200-1561042800@emergecpg.com
SUMMARY:ReposiTrak Quarterly Trends Update: Food Fraud Compliance and the Implications to Your Business
DESCRIPTION:COMPLIMENTARY WEBINAR:\nQuarterly Trends Update: Food Fraud Compliance and the Implications to Your Business \nThursday\, June 20 | 2 PM EST/11 AM PST | REGISTER NOW \njoin us for a free webinar with Professors Dr. John Spink and Dr. Douglas Moyer of Michigan State University. \nHear the latest update on food fraud compliance requirements and best practices to reduce the fraud opportunity. Since there are so many evolving laws\, regulations\, standards\, and certifications there are many changes in the requirements and best practices. \nThe topics covered will include: \n\nthe definition and scope of food fraud\,\ninsight on efficient and effective vulnerability assessments\,\nstructure on how to conduct and incident review or investigate suspicious activity\,\ninsight on the organization and governance of food fraud prevention\,\nand then empirical research that is evaluating the current systems.\n\nREGISTER NOW
URL:https://emergecpg.com/event/4514/
CATEGORIES:Data and Insights,Food Safety,Regulations & Compliance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190611T140000
DTEND;TZID=America/New_York:20190611T150000
DTSTAMP:20190809T143405Z
CREATED:20190501T152548Z
LAST-MODIFIED:20190809T143405Z
UID:4237-1560261600-1560265200@emergecpg.com
SUMMARY:Emerge Smarter: SEO for Brand Awareness and Sales with Kyle Steele
DESCRIPTION:With grocery e-commerce on the rise and new providers entering the market every day\, brands need digital visibility to get ahead of the game. Kyle Steele\, Emerge mentor and president of SEO Expert is a pro at catching and maintaining the attention of online shoppers. On this informative call\, Kyle breaks down how to build your brand online by optimizing web development\, copy\, and more so you can stop chasing online sales and have consumers coming to you!
URL:https://emergecpg.com/event/emerge-smarter-using-seo-to-build-brand-awareness-and-drive-sales/
LOCATION:Kyle Steele
CATEGORIES:Branding,e-Commerce,Retailer Insights,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190606T150000
DTEND;TZID=America/New_York:20190606T160000
DTSTAMP:20190809T143427Z
CREATED:20190130T210158Z
LAST-MODIFIED:20190809T143427Z
UID:3320-1559833200-1559836800@emergecpg.com
SUMMARY:Emerge Happy Hour: Finding the Right Broker Partner with Jerry Chadwick
DESCRIPTION:Need help finding the right broker and determining who would be the right fit for your company? Want to understand what defines a great broker? Don’t sweat it!  Jerry Chadwick\, seasoned broker and Principal of My Fresh Solutions\, LLC is back with more expert insights on broker partnerships. Grab some vino\, a favorite snack and get ready to get answers on how to spot and pitch to the right broker for you.
URL:https://emergecpg.com/event/emerge-happy-hour-finding-the-right-broker-partner/
LOCATION:Dial-In
CATEGORIES:Retailer Insights,Retailer Relationships
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190605T140000
DTEND;TZID=America/New_York:20190605T150000
DTSTAMP:20190809T143507Z
CREATED:20190501T143412Z
LAST-MODIFIED:20190809T143507Z
UID:4233-1559743200-1559746800@emergecpg.com
SUMMARY:Emerge Smarter: Understanding Your Consumers & Growth Opportunities with Nielsen Data
DESCRIPTION:An understanding of consumer and point of sale data is critical for growing your business. With an ever-changing competitive landscape and shifting consumer preferences\, growing brands must understand demand\, the in-store landscape and who is buying their products. Nielsen\, leading global insights and data provider\, offers all the information you need to stay on top of your business and develop an appropriate growth strategy. \nJoin the Nielsen team\, as they share POS and consumer behavior insights and why data matters to your business.
URL:https://emergecpg.com/event/emerge-smarter-understanding-your-market-with-nielsen/
CATEGORIES:Emerge Smarter,Retailer Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190604T140000
DTEND;TZID=America/New_York:20190604T150000
DTSTAMP:20190520T143120Z
CREATED:20190501T164812Z
LAST-MODIFIED:20190520T143120Z
UID:4249-1559656800-1559660400@emergecpg.com
SUMMARY:FMI Webinar: Taking Action as a Future Leader
DESCRIPTION:*NOTE: All call times are Eastern Standard Time (EST) \n  \nWebinar Description: \nThis 60-minute interactive online seminar (the first of 3) will reinforce leadership concepts and activate a “Skills at Work Challenge” to test new leadership behaviors. If you miss the live version on June 4\, you can view the on demand version. \n  \nWebinar Objectives:\nParticipants should attend this webinar in order to: \n\nTransform the knowledge and insights captured throughout the Future Leader eXperience into tangible leadership development goals that will deliver results.\n\n  \nSpeakers:\nDave Croci\nDirector\, Leadership Development\nRoot Inc. \nRashel Rogers\nLeadership Development\nRoot Inc. \nRegister Now
URL:https://emergecpg.com/event/fmi-webinar-taking-action-as-a-future-leader/
CATEGORIES:Leadership
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190530T150000
DTEND;TZID=America/New_York:20190530T160000
DTSTAMP:20190809T143518Z
CREATED:20190128T223115Z
LAST-MODIFIED:20190809T143518Z
UID:3213-1559228400-1559232000@emergecpg.com
SUMMARY:Emerge Happy Hour: Increasing Sales Velocity with Bob Shaw
DESCRIPTION:*NOTE: All call times are Eastern Standard Time (EST) \nTime is money and increasing your sales velocity means more money in less time. Bob Shaw\, Emerge Mentor and President of Concentric\, will share how to rev your sales into full gear with speed and efficiency. Bob is excited to share his expertise from years in category management in the drug and grocery space. Kick your feet up\, have your glass of wine or water and prepare for some good dialogue with your peers.
URL:https://emergecpg.com/event/emerge-happy-hour-increasing-sales-velocity/
CATEGORIES:Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190528T140000
DTEND;TZID=America/New_York:20190528T150000
DTSTAMP:20190809T143528Z
CREATED:20190128T223415Z
LAST-MODIFIED:20190809T143528Z
UID:3220-1559052000-1559055600@emergecpg.com
SUMMARY:Emerge Smarter: Distribution Roadmap Planning with Katie Paul
DESCRIPTION:*NOTE: All call times are Eastern Standard Time (EST) \nA solid distribution roadmap gives customers confidence in your brand’s ability to be successful.  Katie Paul\, Emerge Advisor and VP of Category Management & Growth Solutions at KeHe\, will share insights on what brands should consider when working with distribution partners\, and how to plan for and pitch to retailers. Learn from Katie’s expertise and get tangible insights and action steps for developing your own distribution roadmap.
URL:https://emergecpg.com/event/emerge-smarter-roadmap-planning/
CATEGORIES:Distribution,Retailer Insights,Retailer Relationships
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190522T140000
DTEND;TZID=America/New_York:20190522T150000
DTSTAMP:20190809T143538Z
CREATED:20190425T195818Z
LAST-MODIFIED:20190809T143538Z
UID:4189-1558533600-1558537200@emergecpg.com
SUMMARY:Emerge Smarter: The Three-Fold Path to Brand Growth with Elliot Begoun
DESCRIPTION:*NOTE: All call times are Eastern Standard Time (EST) \nAll small brands want growth\, but the quickest path to it can be difficult to discern through the forest of information and options.  If you’re looking for clarity\, you’ve come to the right place! In this week’s Happy Hour\, Elliot Begoun\, Brand Growth Strategist and Founder of The Intertwine Group distills over 25 years of experience in the food and beverage industry into a scientific approach to scaling your brand. \nDial-in and chat to learn the paradigm shift early-stage brands need to enable rapid growth and the three steps that make it happen. Elliot will explain how to develop a measurable growth hypothesis\, test your hypothesis in a way that creates valuable insights\, and form the connections that will accelerate growth. If you’re ready to cut through the confusion and grow your brand\, don’t miss this enlightening session!
URL:https://emergecpg.com/event/fmi-emerge-happy-hour-the-3-fold-path-to-brand-growth-with-elliot-begoun/
CATEGORIES:Branding
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190508T140000
DTEND;TZID=America/New_York:20190508T150000
DTSTAMP:20190809T143547Z
CREATED:20190214T224657Z
LAST-MODIFIED:20190809T143547Z
UID:3464-1557324000-1557327600@emergecpg.com
SUMMARY:Emerge Smarter: Using IRi Panel & Consumer Insights to Sell More!
DESCRIPTION:We know how powerful actionable data insights are for growing your small business. That’s why FMI Emerge partnered with leading consumer and shopper insight provider\, IRi\, to provide subscribers with industry sales data needed to get ahead of the competition. Join IRi Senior VP\, Robert Berg\, as he shares how panel data works and reviews penetration\, buy rate and basic strategies of how to use panel data. \nDial-in and listen your way to industry expertise!
URL:https://emergecpg.com/event/emerge-smarter-insights-into-iri-basic-panel-data-webinar/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190503T150000
DTEND;TZID=America/New_York:20190503T160000
DTSTAMP:20190809T143557Z
CREATED:20190128T223739Z
LAST-MODIFIED:20190809T143557Z
UID:3223-1556895600-1556899200@emergecpg.com
SUMMARY:Emerge Happy Hour – Deciding on Food Safety Plans with LeAnn Chuboff
DESCRIPTION:Your goal is to sell product to a food retailer. You’ve heard retailers require a robust food safety program to protect their brand and maintain consumer trust. Now to get their business you must deliver! Food safety is a critical component of a successful supplier/buyer trading partnership and you need an approach that satisfies the retailer’s concerns. LeAnn Chuboff\, VP of Technical Affairs with SQFI will be your Happy Hour host. Call in and ask her about solutions that may be right for your brand.
URL:https://emergecpg.com/event/emerge-happy-hour-deciding-on-food-safety-plans/
CATEGORIES:Food Safety,Retailer Insights,Retailer Relationships
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190503T130000
DTEND;TZID=America/New_York:20190503T140000
DTSTAMP:20190501T165727Z
CREATED:20190501T164353Z
LAST-MODIFIED:20190501T165727Z
UID:4247-1556888400-1556892000@emergecpg.com
SUMMARY:FMI Webinar: Listeria Control Best Practices
DESCRIPTION:The American Frozen Food Institute (AFFI) developed a comprehensive set of best practices for the frozen food industry to control and minimize the harborage and growth of Listeria monocytogenes (Lm) – the Listeria Control Program (LCP). This program is the culmination of these efforts. The LCP is an ambitious effort to advance the science and understanding around Lm prevention\, as well as to build knowledge\, disseminate\, and implement best manufacturing practices across a broad spectrum of frozen food manufacturers. \nThe best practice recommendations are categorized to target these seven key areas instrumental to Listeria prevention and control: \n1. Hygienic Zoning\n2. Good Manufacturing Practices\n3. Hygienic Facility and Equipment Design\n4. Sanitation Controls\n5. Environmental Monitoring\n6. Process Validation\n7. Freezer Management \n  \nJoin us for a webinar on Friday\, May 3\, 2019 at 1:00 p.m. EDT to learn about AFFI’s ListeriaControl Program and to utilize the resources to determine what is important\, where to focus resources\, and how to create an integrated food safety plan to significantly control and minimize the potential for Listeria in the frozen food manufacturing environment. \nAFFI’s Dr. Donna Garren\, Executive Vice President of Science and Policy and Dr. Sanjay Gummalla\, Vice President of Scientific and Regulatory Affairs will discuss the newly released best practice recommendations for Lm prevention and control. They will highlight food safety resources and tools that are available to help you to work with your suppliers and ensure they have the best food safety programs in place. \nAFFI has developed a comprehensive library of resources – the AFFI Food Safety Zone – available online as reference tools for the industry at www.AFFIFoodSafety.org.  \n  \nRegister Now
URL:https://emergecpg.com/event/fmi-webinar-listeria-control-best-practices/
CATEGORIES:Food Safety
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190501
DTEND;VALUE=DATE:20190503
DTSTAMP:20190425T183730Z
CREATED:20190319T004315Z
LAST-MODIFIED:20190425T183730Z
UID:3625-1556668800-1556841599@emergecpg.com
SUMMARY:Becoming a More Effective Sales Manager in the Natural and Specialty Channel Seminar and Networking Event
DESCRIPTION:Becoming a More Effective Sales Manager in the Natural and Specialty Channel Seminar and Networking Event (May 1-2\, 2019) \nHosted by Natural Products Consulting \nJohn Maggiore\, leading broker\, and consultant and former Natural Category Manager\, Stop & Shop and Bob Burke\, consultant\, co-author of The Natural Products Field Manual\, and former Vice President at Stonyfield Farm will be running their 2-day comprehensive sales seminar at Alliant Americas\, 353 North Clark Street\, Chicago\, IL \nPeople are welcome to attend either day\, or both days. See hotel savings on form. \nEmerge Subscribers receive $100 off the registration cost. \nIn addition\, we are pleased to present as featured speakers: \n* Katie Paul\, VP Category Management and Growth Solutions\, KeHE Distributors \n* Drew Hopp\, 8451°\, Kroger Merchandising Client Lead\, Natural Foods \n* Lisa Stahl\, VP Non-foods\, Johnson O’Hare\, on succeeding at Chain Drug and Walgreens. \n* Matt Filippini\, Ibotta\, On digital couponing and vehicles such as Ibotta. \n* Tim Sperry on successfully navigating your way through Whole Foods. \n* Cambria Copeland \, Beekeeper Marketing on succeeding at Amazon.\n* James Curley of Upgrade Partners on best practices on implementing case-pack changes and price changes.\n* Jason Loughrin\, Director\, Sales Strategy & Insights\, SPINS on using syndicated data to fully understand your business and tell your sales story to the trade. \n* Jeremy Smith\, LaunchPad on succeeding at Costco. \n* Rob Mortensen\, REM\, Ltd.\, on understanding the Canadian market and doing business in Canada. \nThis is ideal for entrepreneurs\, new hires\, experienced veterans new to the channel\, and others looking to stay current with great networking and problem solving. It is also great for customer service\, marketing and financial staff who could benefit from a greater understanding of the sales process – Please see attachments for full agenda. \nComplimentary beer and wine reception on Wednesday following the seminar at Alliant Americas for Sales seminar and networking attendees \nAlso at Alliant Americas \nPlease see the attached registration form or visit: \nhttps://www.naturalconsulting.com/seminars-calendar/2017/7/14/financing-your-consumer-product-company-natural-organic-specialty-retail-premium \nhttps://www.naturalconsulting.com/seminars-calendar/2017/7/12/becoming-a-more-effective-sales-manager-in-the-natural-and-specialty-channel \n  \n 
URL:https://emergecpg.com/event/becoming-a-more-effective-sales-manger-in-the-natural-and-specialty-channel-seminar-and-networking-event/
CATEGORIES:Branding
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190430
DTEND;VALUE=DATE:20190501
DTSTAMP:20190422T163950Z
CREATED:20190319T003442Z
LAST-MODIFIED:20190422T163950Z
UID:3620-1556582400-1556668799@emergecpg.com
SUMMARY:Financing the Growth of your Consumer Products Company
DESCRIPTION:“Financing the Growth of your Consumer Products Company (April 30) 2019 \nHosted by Natural Products Consulting \nA One Day Boot Camp and Networking Event: Financing Your Growth: Natural\, Organic\, Specialty\, Retail & Premium \nApril 30\, 2019| 8am –4:30pm | Chicago\, IL\nA comprehensive seminar that provides entrepreneurs and executives an in-depth understanding of what it takes to raise capital. \nFinancing Your Consumer Products Company Seminar and Networking Event (April 30\, 2019) Chicago\, IL \nGetting your company capitalized is perhaps the most difficult\, time-consuming and frustrating part of building your business.\nSeminar topics include:\n*         How do I determine my financing needs?\n*         What is the best source of capital to align with my needs?\n*         What’s the game plan for my business and my time horizon?\n*         Finding early-stage capital:\no   Friends & Family\no   Banks/Loans/Debt\no   Angel Investors/Groups\no   What terms should I expect?\n*         Demystifying valuation\no   Methodologies\no   Understanding equity\no   What matters/what doesn’t?\n*         VC Financing\no   Who do I approach? And how?\no   Anatomy of a term sheet\no   What to expect when working with a VC\no   Control\, veto rights\, dilution\n*         Other Private Equity…\n*         Do I go alone or get professional help?\no   Role of the investment banker\no   Terms\, fees\no   Materials (business plan\, sample presentation\, financials)\n*         Creating value\no   Distribution\no   Brand Building\no   Building out the team\n*         Positioning for exit\n*         Strategic buyer or financial buyer \nLed by industry veterans Bob Burke & Michael Burgmaier\, the seminar de-mystifies capital-raising terms and provides insights to improve your odds to successfully obtaining the financing you need. In addition\, you will hear directly from industry-leading entrepreneurs who raised venture capital and then grew and sold their companies\, investment bankers\, investors and other industry experts. \n  \nAdditional Expert Speakers: \n  \nFeatured Presenter: Andy Whitman\, Founding Managing Partner of 2X Consumer Products Growth Partners\, active emerging branded consumer products business investor. His firm has invested in Beanitos\, gDiapers\, Good Karma\, MegaFood\, and Innate Response\, Orabrush\, The Seawood Bath Co.\, Tasty Bite\, Wellness/Old Mother Hubbard\, and more. \n  \nKeith Kohler\, K2 Financing\, debt solutions for consumer produtcs companies. \n  \nAlex Schneider\, Partner\, Clover Capital Partners LLC; \n  \nTapan Shah\, PepsiCo Ventures Group \n  \nEntrepreneurs Success Story: Katlin Smith\, Founder and CEO\, Simple Mills. \n  \n  \nComplimentary beer and wine reception on Tuesday following the seminar at  Alliant Americas  for Finance seminar and networking attendees \n  \nPlease see the attached registration form or visit: \n  \nhttps://www.naturalconsulting.com/seminars-calendar/2017/7/14/financing-your-consumer-product-company-natural-organic-specialty-retail-premium \n  \nhttps://www.naturalconsulting.com/seminars-calendar/2017/7/12/becoming-a-more-effective-sales-manager-in-the-natural-and-specialty-channel \n  \n  \nEmerge Subscribers receive $100 off the registration cost.\nSee also “Becoming a More Effective Sales Manager” (May 1-2)
URL:https://emergecpg.com/event/financing-the-growth-of-your-consumer-products-company/
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190411T120000
DTEND;TZID=America/New_York:20190411T133000
DTSTAMP:20190320T145341Z
CREATED:20190308T213435Z
LAST-MODIFIED:20190320T145341Z
UID:3509-1554984000-1554989400@emergecpg.com
SUMMARY:Succeeding on Amazon: An Online Course for Emerging Brands - Part 3
DESCRIPTION:1.5 hours x 3 days = Leveraging Amazon Best Practices to Grow Sales\nCo-hosted by Natchcom and FMI Emerge | Taught by Sam Hager\, President\, Dash Amazon and Jen Krupey\, CEO\, NatchCom. \nJoin us for 4.5 hours of instruction and time-saving tips to help you sell your product on Amazon! \nDay 1 (1.5 hours) will focus on organic growth\, while Day 2 will focus on using advertising to drive awareness and sales on Amazon. Our last day will give participants an opportunity to get questions answered after putting practices to work. \nWith over 50% of product searches originating on Amazon\, it’s imperative that emerging brands get it right on this increasingly important channel. Yet\, Amazon can be overwhelming and frustrating. Whether it’s your first rodeo or you’re a seasoned seller\, this 3-day program is designed to give emerging brands a roadmap for success. Experts will share proven strategies for growth\, and answer your nagging questions. \nPrior to the online course\, we encourage registrants to listen to a recent 1-hour overview with Betsy McGinn\, e-commerce sales strategy expert and founder of McGinn eComm consulting. She shares an overview of recent and upcoming changes in e-commerce\, specifically at Amazon. Followed by a Q & A session with callers. Listen here! \nThe online course cost is $299 for non FMI Emerge subscribers\, and $199 for FMI Emerge subscribers. To receive your $100 off discount code\, contact us at emerge@fmi.org.
URL:https://emergecpg.com/event/succeeding-on-amazon-an-online-course-for-emerging-brands-part-3/
CATEGORIES:e-Commerce
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190409T140000
DTEND;TZID=America/New_York:20190409T150000
DTSTAMP:20190404T174931Z
CREATED:20190125T212023Z
LAST-MODIFIED:20190404T174931Z
UID:3194-1554818400-1554822000@emergecpg.com
SUMMARY:Emerge Smarter – Retail Strategy for Growth
DESCRIPTION:Do you know who your core consumers are and why they’re buying your product? Are you wanting to identify and determine which retailers are the right fit for selling your products?  Join Emerge Mentor Allison Ball\, an expert consultant for food entrepreneurs\, as she walks you through the importance of your brand positioning and unique selling proposition\, and helps you understand how to determine the best retail strategy for your brand. Bring your questions and get real-time guidance! \nOpen to All
URL:https://emergecpg.com/event/emerge-smarter-retail-strategy-for-growth/
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END:VCALENDAR