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DTSTART;TZID=America/New_York:20191120T140000
DTEND;TZID=America/New_York:20191120T150000
DTSTAMP:20191113T194132Z
CREATED:20191108T203955Z
LAST-MODIFIED:20191113T194132Z
UID:5707-1574258400-1574262000@emergecpg.com
SUMMARY:Webinar: Developing an Effective Trade Plan
DESCRIPTION:Every CPG company desires a trade plan that will boost revenue and increase market share\, and is tailored to meet retailer needs. \nCathy Shifflett\, founder of CHS Enterprises and FMI Emerge mentor\, shares best practices from her twenty years of proven results in helping companies expand their retail distribution and improve business processes. She has over twenty years of proven results driving business and product line development of CPG and retail companies towards revenue growth and expansion into new markets. \nJoin us as we share insights on developing an effective retail strategy and trade plan\, presented in collaboration with Emerge industry partner\, ReposiTrak. \nRSVP to gain insights into: \n\nHow to determine the right retail alignment for your brand\nUnderstanding options and strategies for promotion and pricing\nKnowing what questions to ask a retailer when building your trade plan and determining spend\n\nAll calls are Eastern Standard Time. \nRegister Here!
URL:https://emergecpg.com/event/emerge-repositrak-webinar-tailoring-your-retail-strategy-trade-plan/
CATEGORIES:Emerge Smarter,Retailer Insights,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20191119T140000
DTEND;TZID=America/New_York:20191119T150000
DTSTAMP:20191016T140439Z
CREATED:20191016T140259Z
LAST-MODIFIED:20191016T140439Z
UID:5504-1574172000-1574175600@emergecpg.com
SUMMARY:FMI Webinar: The Surge of Plant-Based Foods
DESCRIPTION:FMI’s 2019 U.S. Grocery Shopper Trends report finds a rising number of households (33%) have at least one member following a non-medically prescribed diet such as vegan\, vegetarian\, pescatarian or flexitarian. Increased demand for personalization is challenging the food shopping experience\, and a growing number of shoppers are turning to plant-based proteins to help meet their unique household needs. The Power of Meat 2019 report finds\, plant-based meat alternative sales increased 19.2% last year and account for $878 million in annual sales. \nSo what does this all mean for retailers and CPG manufacturers? It’s clear that consumers across the board have a growing interest in plant-based foods\, including plant-based protein – and they are buying more of these items. \n  \nSpeakers: \nTim Grzebinski\nClient Insights Principal\nIRI \n  \nRegister Here
URL:https://emergecpg.com/event/fmi-webinar-the-surge-of-plant-based-foods/
CATEGORIES:Data and Insights,Retailer Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20191119T140000
DTEND;TZID=America/New_York:20191119T150000
DTSTAMP:20191120T164404Z
CREATED:20190517T144041Z
LAST-MODIFIED:20191120T164404Z
UID:4417-1574172000-1574175600@emergecpg.com
SUMMARY:Emerge Smarter: Understanding the Regulatory Risks of Labeling
DESCRIPTION:This session will provide an introduction to food labeling\, and help you understand the required elements of a food label and why reviewing labels matters. Given the continued upward-trend in health-conscious consumers\, we’ll review how voluntary claims such as “healthy”\, “free from”\, “pure”\, and “natural” should be used in food labeling. \nAllison Condra\, Emerge Mentor and Associate at Davis Wright Tremaine LLP will discuss some of the recent trends in FDA enforcement and litigation related to labels and label claims. She’ll provide you with a foundation for understanding your food labels and labeling\, and any “watch-outs” you may be overlooking. \nAll calls are Eastern Standard Time. \nToll-free dial-in number (US/CA): (844) 419-4704 \nConference code: 7046864807
URL:https://emergecpg.com/event/emerge-smarter-education-call-10/
CATEGORIES:Emerge Smarter,Food Safety,Regulations & Compliance
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20191116
DTEND;VALUE=DATE:20191118
DTSTAMP:20190814T141942Z
CREATED:20190814T140825Z
LAST-MODIFIED:20190814T141942Z
UID:5046-1573862400-1574035199@emergecpg.com
SUMMARY:Metro Cooking DC
DESCRIPTION:FMI Emerge is proud to partner with Metro Cooking DC and support the upcoming show held at the Washington Convention Center November 16-17\, 2019. \nWhether you’re an aspiring home cook or expert entertainer\, the two-day culinary extravaganza provides a one-of-a-kind experience for all food and entertaining enthusiasts. \nEnjoy cooking demos and book signings with top Celebrity Chefs. Sample from over 50 local restaurants in the Grand Tasting Pavilion. Wash down your fare with a local brew from the Beer\, Wine and Spirits Garden. Learn new home cooking techniques and tips in the Taste Talks. Sharpen your culinary skills in the pop-up cooking school. See your favorite James Beard award-winning chef and see them whip up delicious dishes live on the James Beard Cooking Stage. \nPlus\, shop from hundreds of specialty food vendors in the exhibitor marketplace! Chances are\, you’ll discover a new favorite hot sauce! \nWe look forward to seeing you there! \nLearn more.
URL:https://emergecpg.com/event/metro-cooking-dc/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20191114T150000
DTEND;TZID=America/New_York:20191114T160000
DTSTAMP:20191115T145314Z
CREATED:20190517T143026Z
LAST-MODIFIED:20191115T145314Z
UID:4411-1573743600-1573747200@emergecpg.com
SUMMARY:Emerge Smarter: Re-thinking Your Packaging
DESCRIPTION:Did you know that the world is rapidly moving to replace petroleum-based single-use plastics with alternatives that come from new materials derived from nature? The confluence of trends and market dynamics related to single-use packaging is causing many to re-think all aspects of how it is used and made. The bioaccumulation of over-engineered plastics is not sustainable\, thus creating an opportunity to embrace flexible packaging. Legislative action combined with purpose-driven businesses are forcing a movement towards Earth DigestibleTM alternatives that do not rely on collection and repurposing/recycling. \nJoin Emerge mentors\, Jake Hebert and Kelly Williams to learn about the following topics: \n\nIs it time to re-think the role of packaging in your business?\nWhat is Earth Digestible packaging\, and why should you be thinking about it for your brand?\nWhat are your options for more sustainable flexible packaging today and tomorrow?\nHow can you leverage your packaging such that it is a profit center?\n\nAll calls are Eastern Standard Time. \nToll-free dial-in number (US/CA): (844) 419-4704 \nConference code: 7046864807
URL:https://emergecpg.com/event/emerge-smarter-education-call-9/
CATEGORIES:education,Emerge Smarter,Packaging and Design,Sustainability
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20191112T140000
DTEND;TZID=America/New_York:20191112T150000
DTSTAMP:20191108T202429Z
CREATED:20191016T135811Z
LAST-MODIFIED:20191108T202429Z
UID:5501-1573567200-1573570800@emergecpg.com
SUMMARY:FMI Webinar: The Plant-Based Tipping Point
DESCRIPTION:Breakthroughs in plant-based protein products are rapidly shifting the marketplace. Everyday\, there is news about leading food manufacturers and food service providers focusing on alternative proteins.  Plant-based foods are a key driver of growth in retail\, with plant-based food sales growing over 5 times as fast as total food sales in the past year. And the plant-based consumer is valuable\, with an average basket ring 61% greater than the average shopper. \nJoin us as we share a conversation with The Good Food Institute on increasing interest in plant-based foods and alternative proteins. This webinar will dive into category trends and consumer insights to help you capitalize on the growing interest in plant-based foods. \n  \nSpeakers: \nCaroline Bushnell\nAssociate Director\, Corporate Engagement\nThe Good Food Institute \n  \nRegister Here
URL:https://emergecpg.com/event/fmi-webinar-the-plant-based-tipping-point/
CATEGORIES:Data and Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20191107T140000
DTEND;TZID=America/New_York:20191107T150000
DTSTAMP:20191115T145336Z
CREATED:20190517T144410Z
LAST-MODIFIED:20191115T145336Z
UID:4419-1573135200-1573138800@emergecpg.com
SUMMARY:Emerge Smarter: Are your contracts setting your brand up for success?
DESCRIPTION:Learn how to walk through a contract and use language that is effective and will support your brand early on and protect you for the long haul. Understand how to negotiate great deals and spot the illusions in contracts. Cut through confusing and complex clauses\, so that you feel confident legally as your company grows\, with Gus Spheeris\, Emerge Mentor and Attorney at Law: JSP Law & Advisory\, LLC. \nGus is accepting questions prior to the call to help you navigate through odd or complex provisions from your own agreements. If you have a specific example of confusing legal jargon that you’d like clarified and simplified\, email the example to jpryor@fmi.org by Monday\, November 4th (please omit sensitive information or replace with generic names). \n  \nAll calls are Eastern Standard Time. \nToll-free dial-in number (US/CA): (844) 419-4704 \nConference code: 7046864807
URL:https://emergecpg.com/event/emerge-smarter-education-call-11/
CATEGORIES:education,Emerge Smarter,Negotiations
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20191024T150000
DTEND;TZID=America/New_York:20191024T160000
DTSTAMP:20191115T145501Z
CREATED:20190517T135549Z
LAST-MODIFIED:20191115T145501Z
UID:4407-1571929200-1571932800@emergecpg.com
SUMMARY:Emerge Smarter: Leveraging Your Story to Create Strategic Messaging Across Channels
DESCRIPTION:Behind every great brand is a compelling story. It takes time to formulate one that is unique and relatable to your consumer. The next piece to the puzzle is to tailor your messaging for each of your promotional channels such as: packaging\, e-commerce\, and social media platforms. \nDianna\, Alex\, and Brec from BrandFirst\, a creative agency of brand builders and category innovators\, know how tricky it can be to balance the elements of authenticity and connection in brand messaging. During this call\, the BrandFirst team will share the do’s and dont’s of creating a unique brand story and how to derive compelling strategic messaging to use across all of your marketing channels. \nAll calls are Eastern Standard Time. \nToll-free dial-in number (US/CA): (844) 419-4704 \nConference code: 7046864807
URL:https://emergecpg.com/event/emerge-smarter-education-call-8/
CATEGORIES:Branding,Emerge Smarter,marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20191024T140000
DTEND;TZID=America/New_York:20191024T150000
DTSTAMP:20191011T131627Z
CREATED:20191011T131627Z
LAST-MODIFIED:20191011T131627Z
UID:5433-1571925600-1571929200@emergecpg.com
SUMMARY:FMI Webinar: Top Trends in Fresh - Balancing the Store Aisle Pendulum
DESCRIPTION:During the upcoming webinar\, “Top Trends in Fresh – Balancing the Store Aisle Pendulum: Connecting Fresh and the Entire Store for Sales Success\,” FMI and IRI will delve into the latest sales data with a focus on what can be learned to deliver growth in 2019 and beyond. What do baskets look like today? How are they different across channels? Does growth in one category need to come at the expense of growth in another? And\, what can be done to drive overall traffic\, increase sales and protect market share across the store? We’ll answer these questions and more. \nWho should attend? This webinar and the entire Top Trends in Fresh series are for fresh food suppliers and retailers as well as CPG food manufacturers and retailers who are looking for new insights to drive stronger growth rates across the total store. \nSpeakers: \nRick Stein\nVice President\, Fresh Foods\nFood Marketing Institute \nSally Lyons Wyatt\nExecutive Vice President and Practice Leader\nIRI \nJonna Parker\nPrincipal\, Fresh Center of Excellence\nIRI \nRegister Here
URL:https://emergecpg.com/event/fmi-webinar-top-trends-in-fresh-balancing-the-store-aisle-pendulum/
CATEGORIES:Data and Insights,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20191017T150000
DTEND;TZID=America/New_York:20191017T160000
DTSTAMP:20191018T145007Z
CREATED:20190517T134821Z
LAST-MODIFIED:20191018T145007Z
UID:4405-1571324400-1571328000@emergecpg.com
SUMMARY:Emerge Smarter: How to Create a Winning Investor Pitch
DESCRIPTION:Do you know how to construct a pitch that best represents your brand? \nDeveloping and delivering a pitch doesn’t have to be as intimidating as it may seem. From seeking out investors who align with your brand and identifying what key components might interest them\, to understanding your pitch structure and developing appropriate content\, we’ve got you covered. \nJoin Michael Movitz\, FMI Emerge Mentor and Founder of The Movitz Group\, to learn more about creating a winning investor pitch. Michael works with early stage brands to help raise capital and build revenue by conducting a deep dive of their financials from an investor’s perspective. Dial in to learn how to knock that investor’s pitch out of the park! \nAll calls are Eastern Standard Time. \nToll-free dial-in number (US/CA): (844) 419-4704 \nConference code: 7046864807
URL:https://emergecpg.com/event/emerge-happy-hour-education-call-8/
CATEGORIES:education,investing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20191010T140000
DTEND;TZID=America/New_York:20191010T150000
DTSTAMP:20191010T204452Z
CREATED:20190517T133020Z
LAST-MODIFIED:20191010T204452Z
UID:4401-1570716000-1570719600@emergecpg.com
SUMMARY:Emerge Smarter: The Three-Fold Path to Success for Emerging Brands
DESCRIPTION:All small brands want growth\, but the quickest path to it can be difficult to discern through the forest of information and options.  Elliot Begoun\, FMI Emerge Mentor and Founder of The Intertwine Group\, distills over 25 years of experience in the food and beverage industry into a scientific approach to scaling your brand. \nDial-in and learn the paradigm shift early-stage brands need to enable rapid growth and the steps of the process to make it happen. Elliot will explain how to develop a measurable growth hypothesis\, test your hypothesis in a way that creates valuable insights\, and form the connections that will accelerate growth. \nAll calls are Eastern Standard Time. \nToll-free dial-in number (US/CA): (844) 419-4704 \nConference code: 7046864807
URL:https://emergecpg.com/event/emerge-happy-hour-education-call-7/
CATEGORIES:Data and Insights,Emerge Smarter
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20191009T140000
DTEND;TZID=America/New_York:20191009T150000
DTSTAMP:20191002T150244Z
CREATED:20191002T150244Z
LAST-MODIFIED:20191002T150244Z
UID:5431-1570629600-1570633200@emergecpg.com
SUMMARY:FMI Webinar: Power of Foodservice
DESCRIPTION:Foodservice is a key differentiator and growth generator for grocery retailers\, but it’s also an area of widely varying consumer wants and needs. Age\, income\, geography and many other factors impact shoppers’\, like for\, and integration of deli prepared into their meal lineup. The Power of Foodservice at Retail 2019 brings detailed insights into the attitudes and behaviors of the retail foodservice shopper to help optimize tactical and strategic decisions. \nWebinar Objectives: \nParticipants should attend this webinar in order to learn about: \n\nAmerica’s dinner and lunch decision making\nThe importance of variety and rotation in capturing business\nThe integration of technology in meal planning\, ordering and retail foodservice decisions\nThe role of nutrition\, balance and health in retail foodservice\nPackaging and utensil preferences given the rising importance of environmental sustainability\nConsumer suggestions for improvement\n\nSpeakers: \nAnne-Marie Roerink\n210 Analytics\, LLC \nRick Stein\nVice President\, Fresh Foods\nFood Marketing Institute \nRegister here
URL:https://emergecpg.com/event/fmi-webinar-power-of-foodservice/
CATEGORIES:Data and Insights,Retailer Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20191003T140000
DTEND;TZID=America/New_York:20191003T150000
DTSTAMP:20191001T192506Z
CREATED:20191001T191336Z
LAST-MODIFIED:20191001T192506Z
UID:5401-1570111200-1570114800@emergecpg.com
SUMMARY:FMI Webinar: The Food Retail Industry Speaks\, What Are They Saying?
DESCRIPTION:The food retail industry is reporting numerous positive trends as it grapples with old issues and confronts new challenges.  Join FMI’s President and CEO Leslie Sarasin on Thursday\, October 3\, 2019\, at 2 PM ET for an in-depth review of results from FMI’s 70th Food Retailing Industry Speaks survey.  This webinar will provide an insider’s glimpse into the State of the Food Retail Industry.  From strategies to key industry benchmarks\, Speaks explores a range of subjects including an expanded look at the impact of technology. \nObjectives: \nParticipants should attend this webinar in order to: \n\nLearn how the industry is confronting challenges that have been ongoing for years and those that are newer and growing in intensity\n\nIdentify product and service strategies food retailers find effective in differentiating themselves from the competition\n\n\nDetermine current and expected use of key customer communication approaches\n\n\nAssess the health of the food retail industry through key operational and financial benchmarks\n\n\nSpeakers: \nLeslie Sarasin \nPresident and CEO of Food Marketing Institute \nRegister here
URL:https://emergecpg.com/event/the-food-retail-industry-speaks-what-are-they-saying/
CATEGORIES:Data and Insights,Retailer Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190924T150000
DTEND;TZID=America/New_York:20190924T160000
DTSTAMP:20190924T212107Z
CREATED:20190517T132719Z
LAST-MODIFIED:20190924T212107Z
UID:4399-1569337200-1569340800@emergecpg.com
SUMMARY:Emerge Smarter: How to Develop Retailer-Friendly Trade Promotion Plan with Cathy Shifflett
DESCRIPTION:Effective trade promotion management is an opportunity for many CPG companies\, as they spend substantial amounts of money on promotions with retailers designed to boost revenue or increase market share. With proper planning and guidance\, emerging brands can learn strategies to develop an effective pricing and promotional plan\, tailored to meet the needs of the retailers where they want to be selling. \nCathy Shifflett has over twenty years of proven results driving business and product line development of CPG and retail companies towards revenue growth and expansion into new markets. Join this call to learn how to tailor your promotional marketing and pricing strategy by retailer\, and develop a trade plan that maximizes seasonality and cross-merchandising for your brand. \nAll calls are Eastern Standard Time. \nToll-free dial-in number (US/CA): (844) 419-4704 | Conference code: 7046864807 \nInternational dial-in number: (917) 893-3370
URL:https://emergecpg.com/event/emerge-smarter-education-call-6/
CATEGORIES:Emerge Smarter,marketing,Retailer Insights,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190917T140000
DTEND;TZID=America/New_York:20190917T150000
DTSTAMP:20190917T192352Z
CREATED:20190517T132626Z
LAST-MODIFIED:20190917T192352Z
UID:4396-1568728800-1568732400@emergecpg.com
SUMMARY:Emerge Smarter: What is Walmart Online Grocery\, Why it Matters & How to Win with Marisa Goldstein
DESCRIPTION:For small brands\, successfully finding space on Walmart’s shelves can help fuel growth and brand equity. \nMarisa Goldstein\, FMI Emerge mentor and Director of Sales at Sage Tree\, will share tips for emerging brands wanting to establish a true omni-channel approach. She’ll help you understand the world of Walmart and how brands can leverage sales tactics to get and stay in shopper’s baskets. \nJoin this call to learn why selling on Walmart.com could be a viable option for your growing brand\, and how to utilize this channel. \nAll calls are Eastern Standard Time. \nToll-free dial-in number (US/CA): (844) 419-4704 | Conference code: 7046864807 \nInternational dial-in number: (917) 893-3370
URL:https://emergecpg.com/event/emerge-happy-hour-education-call-6/
LOCATION:Dial-In
CATEGORIES:Distribution,e-Commerce,Emerge Smarter,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190912T140000
DTEND;TZID=America/New_York:20190912T150000
DTSTAMP:20190910T181749Z
CREATED:20190905T180454Z
LAST-MODIFIED:20190910T181749Z
UID:5211-1568296800-1568300400@emergecpg.com
SUMMARY:FMI Trends Webinar: Online Shopping\, Health and Well-Being\, and Transparency Through the Lens of Personalization
DESCRIPTION:Today’s households are eating in increasingly personalized ways as they pursue individual aspirations of eating well\, challenging the food shopping experience.  Join us as we explore how online shopping\, desires for health and well-being and the quest for transparency can all be consumer expressions of personalization.  The focus of this year’s 2019 U.S. Grocery Shopper Trends study conducted by The Hartman Group\, is to understand the myths and opportunities of personalization in the grocery retail experience. \nParticipants should attend this webinar in order to: \n\nLeverage their online shopping platforms to provide the personalized experience shoppers are seeking in the store and when online\nLearn how consumers’ different perceptions of eating well impact their expectations from their grocery shopping experience\nUnderstand the role of the shoppers’ quest for information on their desire for personalization of their shopping experience\n\nAll calls are Eastern Standard Time.
URL:https://emergecpg.com/event/online-shopping-health-and-well-being-and-transparency-through-the-lens-of-personalization/
CATEGORIES:Data and Insights,e-Commerce
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190911
DTEND;VALUE=DATE:20190915
DTSTAMP:20190812T171654Z
CREATED:20190517T144757Z
LAST-MODIFIED:20190812T171654Z
UID:4423-1568160000-1568505599@emergecpg.com
SUMMARY:Natural Products Expo East
DESCRIPTION:Natural Products Expo is all about connecting. Connecting brands with buyers\, entrepreneurs with investors\, and experts with those striving to learn more. \nAnd then we take a step back to see how we are all connected by an industry driven by enthusiasm and passion. What kind of connections will you make this year in Baltimore? \nWe look forward to seeing you there! \nLearn More \n 
URL:https://emergecpg.com/event/natural-products-expo-east-2019/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190910T140000
DTEND;TZID=America/New_York:20190910T150000
DTSTAMP:20190910T201958Z
CREATED:20190517T132425Z
LAST-MODIFIED:20190910T201958Z
UID:4394-1568124000-1568127600@emergecpg.com
SUMMARY:Emerge Smarter: Understanding & Activating Influencer Marketing with Leigh Thornberry
DESCRIPTION:In the age of social media\, influencer marketing has made its way to the forefront of product advertising and companies are devoting more time and effort to the strategy than ever before. Influencer marketing allows brands to locate and advertise directly to their target audience. More and more companies are propelling their brand through social media with proven results. \nLeigh Thornberry\, CEO of Thornberry Marketing\, led the marketing team for the award-winning Kangaroo Brands and Sandwich Bros. of Wisconsin (fastest growing sandwich brand)\, and she’s excited to share how owners of small\, growing brands can approach developing an effective influencer marketing program. Leigh will share steps for identifying the right influencers for your brand\, finding the right engagement tactics and determining how much you should spend. \nJoin this call to learn who influencers are\, why brands use influencer marketing\, and how you can leverage influencers to help grow your brand awareness and drive sales. \nAll calls are Eastern Standard Time.
URL:https://emergecpg.com/event/emerge-smarter-education-call-5/
CATEGORIES:Branding,Emerge Smarter,marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190905T150000
DTEND;TZID=America/New_York:20190905T160000
DTSTAMP:20190906T192040Z
CREATED:20190517T132255Z
LAST-MODIFIED:20190906T192040Z
UID:4392-1567695600-1567699200@emergecpg.com
SUMMARY:Emerge Smarter: Successfully Navigating Amazon with Cambria Copeland
DESCRIPTION:In the crowded online marketplace that is grocery retail e-Commerce\, Amazon has had a stronghold as a retail giant. It can be overwhelming to navigate the world of selling on Amazon\, so a full understanding of Amazon’s strategy is useful. \nCambria Copeland\, FMI Emerge mentor and Senior Director of Business Management at Beekeeper Marketing\, will share what it takes to be successful on Amazon\, and how best to navigate selling on Amazon if you’re an emerging brand. \nJoin Cambria and learn how to set up an Amazon account that works best for your brand\, along with Amazon best practices\, strategies and optimizations to help your brand grow and drive revenue. \nAll calls are Eastern Standard Time.
URL:https://emergecpg.com/event/emerge-happy-hour-education-call-5/
CATEGORIES:Branding,Distribution,e-Commerce,Emerge Smarter,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190828T140000
DTEND;TZID=America/New_York:20190828T150000
DTSTAMP:20190828T200937Z
CREATED:20190517T132056Z
LAST-MODIFIED:20190828T200937Z
UID:4390-1567000800-1567004400@emergecpg.com
SUMMARY:Emerge Smarter: Leveraging Qualitative Research to Grow Your Brand with Stephanie Louie
DESCRIPTION:There’s lots of focus on using quantitative research such as POS and panel data to understand your category\, the competition and sales performance for your products.  And\, surveys are used constantly to get consumer insights.  But\, do you know how best to conduct and use qualitative research to drive sales and grow your business? \nStephanie Louie\, FMI Emerge mentor and Founder & Chief Strategist of North Star Brand Builders\, understands how to successfully engage with your core consumers to obtain useful qualitative insights and feedback\, and apply them in a meaningful way to achieve measurable business results. \nJoin us to learn why qualitative research is important\, how it can supplement quantitative data\, and how to successfully engage with your consumers to obtain critical insights and feedback. \nYou won’t want to miss this session! \nAll call times indicated are Eastern Standard Time
URL:https://emergecpg.com/event/emerge-smarter-education-call-4/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190822T140000
DTEND;TZID=America/New_York:20190822T150000
DTSTAMP:20190807T161231Z
CREATED:20190807T161231Z
LAST-MODIFIED:20190807T161231Z
UID:4976-1566482400-1566486000@emergecpg.com
SUMMARY:Inmar Webinar: 2019 Mid-Year Promotion Industry Analysis
DESCRIPTION:COMPLIMENTARY WEBINAR: \nThursday\, August 22\, from 2 – 3 p.m. EST \nThe aim of the webinar is to provide a clear view of how the promotion landscape has shifted in the first half of 2019 and to examine the strategic and financial implications for players in the food retailing space. \nIn this one hour session\, Inmar’s analytics and industry experts will explore: \n\nThe Promotion Landscape\nEconomic & Marketing Conditions\nImpact of Promotion Design\nShopper Behavior Insights\n\nRegister here.
URL:https://emergecpg.com/event/inmar-webinar-2019-mid-year-promotion-industry-analysis/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190820T140000
DTEND;TZID=America/New_York:20190820T150000
DTSTAMP:20190731T204755Z
CREATED:20190725T135219Z
LAST-MODIFIED:20190731T204755Z
UID:4857-1566309600-1566313200@emergecpg.com
SUMMARY:ReposiTrak Webinar - Supply Chain Risk: Where Does Your Liability Reside in the Food Supply Chain?
DESCRIPTION:COMPLIMENTARY WEBINAR: \nTuesday\, August 20 from 2 p.m.-3 p.m. EST \nSupply Chain Risk: Where Does Your Liability Reside in the Food Supply Chain? \n\nResponsibility is shared by everyone: wholesaler\, packager\, distributor and retailer.\nWhat types of records and best practices should you require of your suppliers to protect your own company?\nNew regulations and testing requirements allow for more risk in the industry\, learn how to mitigate this risk.\n\nFood companies are facing increasing risks in the industry\, including new FSMA preventive controls inspections and FDA swab-a-thons\, due to an overwhelming amount of outbreaks and recalls. Manufacturers\, food service distributors and retailers should attend to hear from Attorney Shawn Stevens from Food Industry Counsel\, LLC about the expanding regulatory risks and exposure\, and the tools you can use to protect your company and brand. \nShawn Stevens is the founder of the Food Industry Counsel and has devoted his entire practice to representing the food industry. \nRegister Here.
URL:https://emergecpg.com/event/repositrak-webinar-supply-chain-risk-where-does-your-liability-reside-in-the-food-supply-chain/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190815T140000
DTEND;TZID=America/New_York:20190815T150000
DTSTAMP:20190816T140047Z
CREATED:20190801T161320Z
LAST-MODIFIED:20190816T140047Z
UID:4965-1565877600-1565881200@emergecpg.com
SUMMARY:Emerge Smarter: Packaging Matters\, with WestRock
DESCRIPTION:Packaging plays a central role in the experience your consumers have with your product and brand.  Packaging protects and preserves your product.  It communicates your brand values and critical product information.  It can even enhance the usability of your product. \nAs one of the leading suppliers of packaging to the food industry\, and both a FMI Emerge sponsor and mentor\,  WestRock has done extensive research to understand how packaging influences consumer perceptions and behaviors. The WestRock team will share findings from their research\, discuss implications for packaging design decisions\, and answer your packaging questions. \nSpeakers: Mike Mueller\, Jason King \nAll calls are Eastern Standard Time.
URL:https://emergecpg.com/event/emerge-smarter-packaging-matters-with-westrock/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190813T140000
DTEND;TZID=America/New_York:20190813T150000
DTSTAMP:20190814T132818Z
CREATED:20190517T131825Z
LAST-MODIFIED:20190814T132818Z
UID:4386-1565704800-1565708400@emergecpg.com
SUMMARY:Emerge Smarter: How To Win Your Buyer Meeting with Mathis Martines
DESCRIPTION:Buyer meetings can seem daunting\, but with practice and preparation\, approach your next buyer meeting with the knowledge to succeed. \nLeveraging his experience as a category manager for Kroger and The Fresh Market\, Mathis Martines helps brands prepare for their next buyer meeting\, by understanding what a category manager needs to know in order to feel confident in saying “yes.” \nHe’ll cover the following on this call: \n1) You have an appointment with a buyer\, but what does that really mean? \n2) How should you prepare for the meeting? What are the questions you’ll face? \n3) Tips for successfully navigating your meeting. \nMathis has extensive experience developing brands from the ground up and bringing hundreds of items to market. Join us and learn how to prepare for your next buyer meeting from a category manager’s perspective! \nAll calls are Eastern Standard Time.
URL:https://emergecpg.com/event/emerge-smarter-education-call-3/
CATEGORIES:Sales
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190808T140000
DTEND;TZID=America/New_York:20190808T150000
DTSTAMP:20190816T140105Z
CREATED:20190729T143942Z
LAST-MODIFIED:20190816T140105Z
UID:4921-1565272800-1565276400@emergecpg.com
SUMMARY:Emerge Smarter: Protect Your Intangible Assets - Branding\, Labeling\, Certifying & Partnering with Gus Spheeris
DESCRIPTION:Many emerging brands realize an intellectual property risk existed for their business after it was too late. \nJoin us for this interactive call with Gus Spheeris\, FMI Emerge mentor\, and attorney. He’ll share common intellectual property (IP) challenges emerging brands face\, and how to maneuver them. He’ll also cover how to evaluate potential business partners\, such as competitors who turn into a joint venture\, or expansion plans with investors. \nGus is a stickler for sharing easily-digestible and straightforward information on complex legal topics\, so he’ll be speaking in plain English and will stay away from legal jargon. \nAll call times indicated are Eastern Standard Time.
URL:https://emergecpg.com/event/emerge-smarter-protect-your-intangible-assets-branding-labeling-certifying-partnering/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190806T140000
DTEND;TZID=America/New_York:20190806T150000
DTSTAMP:20190501T165605Z
CREATED:20190501T165552Z
LAST-MODIFIED:20190501T165605Z
UID:4253-1565100000-1565103600@emergecpg.com
SUMMARY:FMI Webinar: Lead From Where You Are!
DESCRIPTION:Webinar Description: \nThis 60-minute interactive online seminar (the third of 3) will reinforce leadership concepts and activate a “Skills at Work Challenge” to test new leadership behaviors. During the webinar\, participants will be introduced to their second Skills Challenge. If you miss the live version on August 6\, you can view the on demand version. \nWebinar Objectives:\nParticipants should attend this webinar in order to: \n\nExplore leadership opportunities and learn how to use the Compass model as a GPS system to lead change.\n\nSpeakers:\nDave Croci\nDirector\, Leadership Development\nRoot Inc. \nRashel Rogers\nLeadership Development\nRoot Inc. \n  \nRegister Now\n  \nMore Information: \nLearn more about Future Leaders Experience \nLearn how you can complete the Food Retail Leader Certificate \n 
URL:https://emergecpg.com/event/fmi-webinar-lead-from-where-you-are/
CATEGORIES:Leadership
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190730T140000
DTEND;TZID=America/New_York:20190730T150000
DTSTAMP:20190809T141825Z
CREATED:20190517T131523Z
LAST-MODIFIED:20190809T141825Z
UID:4382-1564495200-1564498800@emergecpg.com
SUMMARY:Emerge Smarter: Digital & eCommerce Best Practices for Food & Beverage Brands
DESCRIPTION:From e-commerce to email marketing\, social media to SEO\, brands of today need to connect with their buyers online. In the everchanging eCommerce landscape\, today’s solution can be tomorrow’s relics. \nEd Hoffman\, Senior VP of Padilla\, has 25 years of experience hacking marketing trends to get results for brands like you\, and will be hosting this session. Ed just returned from the 2019 Digital Food & Beverage conference and is excited to share what he learned with you! \nDial-in to better understand today’s digital marketing and eCommerce landscape\, so that you can leverage these insights to effectively grow your business. Hear how having a DTC and select retail presence can effectively work in tandem to support your business growth goals. Ed will share actionable strategies to so that you can better serve your customers\, consumers and grow your business faster. \nAll call times indicated are Eastern Standard Time
URL:https://emergecpg.com/event/emerge-smarter-education-call-2/
CATEGORIES:Branding,e-Commerce,marketing,Retailer Insights,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190725T150000
DTEND;TZID=America/New_York:20190725T160000
DTSTAMP:20190809T141839Z
CREATED:20190517T131412Z
LAST-MODIFIED:20190809T141839Z
UID:4380-1564066800-1564070400@emergecpg.com
SUMMARY:Emerge Smarter: Marketing Planning Like a Pro with Rajat Kapur
DESCRIPTION:Before you go to market\, you need a plan. But what separates a mediocre plan from an effective plan? \nRaj Kapur\, Managing Director of &Marketing\, brings over 20 years of marketing and sales strategy development with small\, mid-sized\, and Fortune 50 companies to the Emerge community. Through his work helping emerging brands\, he knows what it takes to develop a coordinated marketing approach to build your brand and drive sales. On this call\, Raj will cover how to create a marketing framework\, coordinate your approach\, unleash your uniqueness\, and measure your success. \nDial-in\, ask questions\, listen and learn – take your marketing to the next level! \nAll call times indicated are Eastern Standard Time \n 
URL:https://emergecpg.com/event/emerge-happy-hour-education-call-2/
CATEGORIES:Data and Insights,marketing,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190725T140000
DTEND;TZID=America/New_York:20190725T150000
DTSTAMP:20190703T135232Z
CREATED:20190703T135155Z
LAST-MODIFIED:20190703T135232Z
UID:4696-1564063200-1564066800@emergecpg.com
SUMMARY:Inmar Webinar: Rising Above the Rest - Three Keys for Emerging Brand Success
DESCRIPTION:There is unprecedented opportunity for emerging brands in the current food retailing landscape. \n  \nInmar Analytics apply technology and data science to improve outcomes for consumers and those who serve them. \n  \nThis webinar is intended to aid brands in understanding the opportunities and challenges they face such as gaining shelf space at retail\, competing with established brands\, and promoting effectively to shoppers. During the 60-minute session\, their CPG industry experts will dig in on 3 keys for emerging brand success highlighting proprietary Inmar data and real-life examples. \n  \n 
URL:https://emergecpg.com/event/inmar-webinar-rising-above-the-rest-three-keys-for-emerging-brand-success/
CATEGORIES:Data and Insights,e-Commerce
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190718T150000
DTEND;TZID=America/New_York:20190718T160000
DTSTAMP:20190809T141855Z
CREATED:20190617T203023Z
LAST-MODIFIED:20190809T141855Z
UID:4572-1563462000-1563465600@emergecpg.com
SUMMARY:Emerge Virtual Happy Hour: Don't Play Small Ball with Your Strategy with Bob Wheatley
DESCRIPTION:Is your business set-up to stay small? Figuring out the best brand strategy for growth can be overwhelming\, but you have to think big to grow big. \nBob Wheatley\, CEO of Emergent\, breaks down how. He’s on a mission to transform the growth potential of small businesses like yours by helping understand and address the barriers to growth so brands can grow brand relevancy\, engagement and trust. \nDial-in to learn how to take your brand strategy to the big leagues! \n\n\nAll call times indicated are Eastern Standard Time
URL:https://emergecpg.com/event/emerge-happy-hour-dont-play-small-ball-with-your-strategy/
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END:VCALENDAR