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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200130T140000
DTEND;TZID=America/New_York:20200130T150000
DTSTAMP:20200131T164715Z
CREATED:20191119T190607Z
LAST-MODIFIED:20200131T164715Z
UID:5775-1580392800-1580396400@emergecpg.com
SUMMARY:Emerge Smarter: Selling Your WHY\, not your WHAT: Emotionally Connecting with Consumers through Messaging
DESCRIPTION:With more and more emerging brands competing for the same consumers\, are you positioning your brand in a way that excites your core audience(s) and makes a lasting impression? Are you creating messaging that connects with them and communicates why they should choose your brand over others? \nJoin Dianna Rogers of BrandFirst\, as she shares how to develop an effective messaging strategy that will resonate with your consumers. Learn how to stay authentic to who you are and leverage meaningful attributes along with your story in order to appeal to the shoppers looking for your product! \nRSVP to gain insights into: \n\nDefining your core audiences and learning how to segment them into actionable targets\nCrafting engaging and memorable messaging that will resonate with your audience(s) across different platforms\nSelling your Brand vs. your Product and unlocking emotional connections with your consumer
URL:https://emergecpg.com/event/emerge-smarter-call-4/
CATEGORIES:Emerge Smarter,marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200124
DTEND;VALUE=DATE:20200128
DTSTAMP:20191108T212626Z
CREATED:20191108T205643Z
LAST-MODIFIED:20191108T212626Z
UID:5714-1579824000-1580169599@emergecpg.com
SUMMARY:FMI Midwinter Executive Conference
DESCRIPTION:Join us at the FMI Midwinter Executive Conference\, for the dynamic discussions\, networking and private trading partner meetings in the Strategic Executive Exchange and FMItech program. Our industry’s leaders must stay ahead of the curve. Consumer demands and swift shifts in technology are constantly evolving — strong trading partner relationships are vital as business models shift. \nAt FMI Midwinter\, you’ll take away new ideas\, new partnerships and new information. The synergy of large national retailers\, mid-size regional operators\, independently owned stores and wholesalers together tackling our industries most pressing issues is bar none. \nRegister Here
URL:https://emergecpg.com/event/fmi-midwinter-executive-conference/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200123T140000
DTEND;TZID=America/New_York:20200123T150000
DTSTAMP:20200124T155343Z
CREATED:20191119T190459Z
LAST-MODIFIED:20200124T155343Z
UID:5773-1579788000-1579791600@emergecpg.com
SUMMARY:Emerge Smarter: Increasing Your Independent & C-Store Distribution
DESCRIPTION:Join FMI Emerge as we share a conversation with Kristin Keller\, Director of Business Development at Mable\, and co-owner of Paradise Provisions\, about how the Mable wholesale e-commerce platform can help to grow your distribution and facings in independent grocery and convenience stores. She will share retail\, brand and wholesale case studies where brands are successfully driving product discovery and sales at independent stores. \nRegister to gain insights into: \n\nBuyer mindset of independent grocers – understand the unique challenges independent stores face\, to improve your offering to them\nHow to determine the best products to “start with” at smaller accounts\nOpportunities for implementing “starter packs” at wholesale\nExclusive benefits for FMI Emerge subscribers\, including a free 6-month trial and $100 promotional codes to share with buyers
URL:https://emergecpg.com/event/emerge-smarter-call-3/
CATEGORIES:Distribution,e-Commerce,Emerge Smarter
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200119
DTEND;VALUE=DATE:20200122
DTSTAMP:20191115T175805Z
CREATED:20191023T150258Z
LAST-MODIFIED:20191115T175805Z
UID:5587-1579392000-1579651199@emergecpg.com
SUMMARY:Winter Fancy Food Show
DESCRIPTION:The FMI Emerge team will be attending Winter Fancy Food and we can’t wait to see you! \nWant to know what tomorrow tastes like? Join the Specialty Food Association in San Francisco for the largest specialty food and beverage show on the West Coast. You’ll find the hottest new products and trends at the Winter Fancy Food Show and meet the most innovative producers. Don’t miss this chance to network with thousands of industry professionals and taste-makers! \nHere’s what you’ll find there: \n\n80\,000+ specialty foods & beverages\nThousands of new products\nIndustry’s top networking events\n1\,400+ exhibitors from around the globe\n\nRegister here
URL:https://emergecpg.com/event/winter-fancy-food-show/
CATEGORIES:Distribution,education,Networking,Retailer Relationships,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200116T140000
DTEND;TZID=America/New_York:20200116T150000
DTSTAMP:20200116T202750Z
CREATED:20191119T190430Z
LAST-MODIFIED:20200116T202750Z
UID:5771-1579183200-1579186800@emergecpg.com
SUMMARY:Emerge Smarter: Leveraging Nielsen Data to Drive Your Growth Strategy
DESCRIPTION:With an ever-changing competitive landscape and shifting consumer preferences\, growing brands must understand demand\, the in-store landscape and who is buying their products. \nJoin Kristin Gorski\, Director of Business Development with Nielsen\, as she shares how you can leverage data to successfully scale your business. She’ll review how Nielsen gathers\, uses and shares POS (point of sale) data and consumer behavior insights to help growing brands develop tailored growth strategies. \nRegister to gain insights into how to use consumer and POS data for growing your business.
URL:https://emergecpg.com/event/emerge-smarter-call-2/
CATEGORIES:Data and Insights,Emerge Smarter
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200116T140000
DTEND;TZID=America/New_York:20200116T150000
DTSTAMP:20191127T171720Z
CREATED:20191029T154646Z
LAST-MODIFIED:20191127T171720Z
UID:5639-1579183200-1579186800@emergecpg.com
SUMMARY:Free FMI Webinar: Understanding the Plant-based Food Consumer
DESCRIPTION:A recent IRi study showed the main drivers for buying plant-based food alternatives are health and diet\, and have made their way into 53 percent of U.S. households. According to the study\, this trend will only continue to grow. While each generation purchases plant-based food items\, you will find out which consumers are most likely to buy these foods\, and insights in their demographics and incomes. In general\, younger consumers have a far more positive view of the health aspects of plant-based milks than older generations. \nParticipants should attend this webinar to gain insights into: \n\nPlant-based consumer demographic & purchase trends.\nWhat’s working for plant-based products?\n\nHow are these products perceived and used by buyers?\nWhat are the advantages and disadvantages?\nHow do demographics and household composition affect perceptions and usage?\n\n\nKey product purchase considerations.\n\nSpeakers: \nMary Fair-Taylor\nPrincipal and Team Lead\,\nIRi \nRegister Here
URL:https://emergecpg.com/event/fmi-webinar-understanding-the-plant-based-food-consumer/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200109T140000
DTEND;TZID=America/New_York:20200109T150000
DTSTAMP:20200110T154222Z
CREATED:20191119T190353Z
LAST-MODIFIED:20200110T154222Z
UID:5769-1578578400-1578582000@emergecpg.com
SUMMARY:Emerge Smarter: Successfully Scaling Your Growing Company
DESCRIPTION:Join Mark Feinberg\, CEO of OTHRSource\, who will speak about his experiences as a consultant and investor in food brands\, and share tips for growing companies wanting to scale sustainably. \nHe’ll cover key areas associated with scaling your business\, from raising capital to creating your board of advisors\, to scaling operations and logistics. He’ll bring all of this together and share his own personal experience that led him to start OTHRSource – a service provider that helps emerging brands succeed in the challenging world of retail with affordable\, professional retail in-store support services like restocking and price checks.
URL:https://emergecpg.com/event/emerge-smarter-call/
CATEGORIES:Emerge Smarter
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20191212T080000
DTEND;TZID=America/New_York:20191212T163000
DTSTAMP:20191024T155451Z
CREATED:20191017T154026Z
LAST-MODIFIED:20191024T155451Z
UID:5525-1576137600-1576168200@emergecpg.com
SUMMARY:Seminar and Networking Event: Financing Your Consumer Product Company
DESCRIPTION:Join Emerge Advisor Bob Burke and the Whipstitch Capital team as they host this 1-day Bootcamp and Networking Event: Financing Your Consumer Product Company. \nLed by industry veterans Bob Burke & NickMcCoy\, along with Whipstitch Capital VP’s\, Tim Sousa and Dominic Mangano\, the seminar de-mystifies capital-raising terms and provides insights to improve your odds to successfully obtaining the financing you need. In addition\, you will hear directly from industry-leading entrepreneurs who raised venture capital and then grew and sold their companies\, investment bankers\, investors and other industry experts. \nSome of the topics that will be covered include: \n\nAn Entrepreneur’s Story: Amy Lacey\, Founder and Owner\, Cali’flour Foods\nAn Early-Stage Investor’s Perspective\nLessons from an Institutional Investor with a “How to Build Value through Direct-to-Consumer Sales” Primer (New!)\nKey Bench-marking Data on gross margins\, spending by category (trade\, marketing\, etc…) as companies scale (New!)\nKey Legal Issues for Fundraising and Selling\nInvestment Bankers: Go Alone or Partner?\nBuilding Value\n…..and more \n\nRegister Here
URL:https://emergecpg.com/event/finance-seminar-financing-your-consumer-product-company/
CATEGORIES:education,investing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20191210
DTEND;VALUE=DATE:20191212
DTSTAMP:20191024T155147Z
CREATED:20191023T141401Z
LAST-MODIFIED:20191024T155147Z
UID:5577-1575936000-1576108799@emergecpg.com
SUMMARY:Seminar & Networking Event: Becoming a More Effective Sales Manager
DESCRIPTION:Join John Maggiore\, leading broker and consultant and former Natural Category Manager with Stop & Shop and Bob Burke\, consultant\, co-author of The Natural Products Field Manual\, and former Vice President at Stonyfield Farm\, for their 2-day comprehensive sales seminar at Nutter McClennen Fish LLP\, 155 Seaport Blvd\, Boston\, MA. \nDuring this event\, learn from these featured speakers: \n* John Raiche Senior Vice President of UNFI\, on growing your business with UNFI and understanding the tools available to manufacturers \n* Danelle Rydel\, Director of Member Relations at INFRA on succeeding with the Independent Natural Food Retailer Association \n* Kayla Davis\, UNFI Supplier Development Manager\, Introduction and overview of a new initiative at UNFI for small vendors called UNFI Next \n* Betsy McGinn of McGinn e-commerce Consulting on succeeding on Amazon and overall in e-commerce \n* Tim Sperry on successfully navigating your way through Whole Foods \n* Rob Leichman\, The Lyric Group\, on “Going Deep in Metro New York”\, i.e. filling out distribution in all the nooks and crannies of one of the biggest markets in the US\n* James Curley of Upgrade Partners on best practices on implementing case-pack changes and price changes\n* Alice Mintz\, Senior Manager\, SPINS on using syndicated data to fully understand your business and tell your sales story to the trade \n* Ed Rowland\, Rowland Global LLC on building and growing your Chain Drug channel business \nThis is ideal for entrepreneurs\, new hires\, experienced veterans new to the channel\, and others looking to stay current with great networking and problem solving. It is also great for customer service\, marketing and financial staff who could benefit from a greater understanding of the sales process – View the full agenda and registration form. \nAttend either day\, or both days. See hotel savings on form.
URL:https://emergecpg.com/event/becoming-a-more-effective-sales-manager-seminar-networking-event/
LOCATION:Nutter McClennen Fish LLP\, 155 Seaport Blvd\, Boston\, MA\, 02110\, United States
CATEGORIES:education,Networking,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20191203T140000
DTEND;TZID=America/New_York:20191203T150000
DTSTAMP:20191205T201723Z
CREATED:20190517T144540Z
LAST-MODIFIED:20191205T201723Z
UID:4421-1575381600-1575385200@emergecpg.com
SUMMARY:Emerge Smarter: Evaluating Your eCommerce Strategy
DESCRIPTION:Join FMI Emerge as we share a conversation with Betsy McGinn\, founder of McGinn eComm Consulting\, and Emerge Advisor\, on understanding the unique and ever-growing eCommerce landscape. She will share the current state of eCommerce for grocery buying\, shopper behavior trends and stats\, and her expertise on navigating the complexities of eCommerce within a multi-channel CPG business model. \nRegister to gain insights into: \n\nHow to evaluate if eCommerce is a viable channel for your brand and products\nHow to determine whether to use a retail partner\, third-party marketplace (like Amazon)\, or sell direct-to-consumer (DTC) through your own website\nHow to integrate eCommerce into your overall omni-channel strategy\n\nPrep for the call with the presentation and take notes on the worksheet. \nBetsy is the Co-Author of: The Amazon Roadmap: How Innovative Brands are Reinventing the Path to Market \nFMI Webinar: New Benchmarking Insights on the Omnichannel Roadmap to Success
URL:https://emergecpg.com/event/emerge-smarter-education-call-12/
CATEGORIES:e-Commerce,education,Emerge Smarter
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20191120T140000
DTEND;TZID=America/New_York:20191120T150000
DTSTAMP:20191113T194132Z
CREATED:20191108T203955Z
LAST-MODIFIED:20191113T194132Z
UID:5707-1574258400-1574262000@emergecpg.com
SUMMARY:Webinar: Developing an Effective Trade Plan
DESCRIPTION:Every CPG company desires a trade plan that will boost revenue and increase market share\, and is tailored to meet retailer needs. \nCathy Shifflett\, founder of CHS Enterprises and FMI Emerge mentor\, shares best practices from her twenty years of proven results in helping companies expand their retail distribution and improve business processes. She has over twenty years of proven results driving business and product line development of CPG and retail companies towards revenue growth and expansion into new markets. \nJoin us as we share insights on developing an effective retail strategy and trade plan\, presented in collaboration with Emerge industry partner\, ReposiTrak. \nRSVP to gain insights into: \n\nHow to determine the right retail alignment for your brand\nUnderstanding options and strategies for promotion and pricing\nKnowing what questions to ask a retailer when building your trade plan and determining spend\n\nAll calls are Eastern Standard Time. \nRegister Here!
URL:https://emergecpg.com/event/emerge-repositrak-webinar-tailoring-your-retail-strategy-trade-plan/
CATEGORIES:Emerge Smarter,Retailer Insights,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20191119T140000
DTEND;TZID=America/New_York:20191119T150000
DTSTAMP:20191016T140439Z
CREATED:20191016T140259Z
LAST-MODIFIED:20191016T140439Z
UID:5504-1574172000-1574175600@emergecpg.com
SUMMARY:FMI Webinar: The Surge of Plant-Based Foods
DESCRIPTION:FMI’s 2019 U.S. Grocery Shopper Trends report finds a rising number of households (33%) have at least one member following a non-medically prescribed diet such as vegan\, vegetarian\, pescatarian or flexitarian. Increased demand for personalization is challenging the food shopping experience\, and a growing number of shoppers are turning to plant-based proteins to help meet their unique household needs. The Power of Meat 2019 report finds\, plant-based meat alternative sales increased 19.2% last year and account for $878 million in annual sales. \nSo what does this all mean for retailers and CPG manufacturers? It’s clear that consumers across the board have a growing interest in plant-based foods\, including plant-based protein – and they are buying more of these items. \n  \nSpeakers: \nTim Grzebinski\nClient Insights Principal\nIRI \n  \nRegister Here
URL:https://emergecpg.com/event/fmi-webinar-the-surge-of-plant-based-foods/
CATEGORIES:Data and Insights,Retailer Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20191119T140000
DTEND;TZID=America/New_York:20191119T150000
DTSTAMP:20191120T164404Z
CREATED:20190517T144041Z
LAST-MODIFIED:20191120T164404Z
UID:4417-1574172000-1574175600@emergecpg.com
SUMMARY:Emerge Smarter: Understanding the Regulatory Risks of Labeling
DESCRIPTION:This session will provide an introduction to food labeling\, and help you understand the required elements of a food label and why reviewing labels matters. Given the continued upward-trend in health-conscious consumers\, we’ll review how voluntary claims such as “healthy”\, “free from”\, “pure”\, and “natural” should be used in food labeling. \nAllison Condra\, Emerge Mentor and Associate at Davis Wright Tremaine LLP will discuss some of the recent trends in FDA enforcement and litigation related to labels and label claims. She’ll provide you with a foundation for understanding your food labels and labeling\, and any “watch-outs” you may be overlooking. \nAll calls are Eastern Standard Time. \nToll-free dial-in number (US/CA): (844) 419-4704 \nConference code: 7046864807
URL:https://emergecpg.com/event/emerge-smarter-education-call-10/
CATEGORIES:Emerge Smarter,Food Safety,Regulations & Compliance
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20191116
DTEND;VALUE=DATE:20191118
DTSTAMP:20190814T141942Z
CREATED:20190814T140825Z
LAST-MODIFIED:20190814T141942Z
UID:5046-1573862400-1574035199@emergecpg.com
SUMMARY:Metro Cooking DC
DESCRIPTION:FMI Emerge is proud to partner with Metro Cooking DC and support the upcoming show held at the Washington Convention Center November 16-17\, 2019. \nWhether you’re an aspiring home cook or expert entertainer\, the two-day culinary extravaganza provides a one-of-a-kind experience for all food and entertaining enthusiasts. \nEnjoy cooking demos and book signings with top Celebrity Chefs. Sample from over 50 local restaurants in the Grand Tasting Pavilion. Wash down your fare with a local brew from the Beer\, Wine and Spirits Garden. Learn new home cooking techniques and tips in the Taste Talks. Sharpen your culinary skills in the pop-up cooking school. See your favorite James Beard award-winning chef and see them whip up delicious dishes live on the James Beard Cooking Stage. \nPlus\, shop from hundreds of specialty food vendors in the exhibitor marketplace! Chances are\, you’ll discover a new favorite hot sauce! \nWe look forward to seeing you there! \nLearn more.
URL:https://emergecpg.com/event/metro-cooking-dc/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20191114T150000
DTEND;TZID=America/New_York:20191114T160000
DTSTAMP:20191115T145314Z
CREATED:20190517T143026Z
LAST-MODIFIED:20191115T145314Z
UID:4411-1573743600-1573747200@emergecpg.com
SUMMARY:Emerge Smarter: Re-thinking Your Packaging
DESCRIPTION:Did you know that the world is rapidly moving to replace petroleum-based single-use plastics with alternatives that come from new materials derived from nature? The confluence of trends and market dynamics related to single-use packaging is causing many to re-think all aspects of how it is used and made. The bioaccumulation of over-engineered plastics is not sustainable\, thus creating an opportunity to embrace flexible packaging. Legislative action combined with purpose-driven businesses are forcing a movement towards Earth DigestibleTM alternatives that do not rely on collection and repurposing/recycling. \nJoin Emerge mentors\, Jake Hebert and Kelly Williams to learn about the following topics: \n\nIs it time to re-think the role of packaging in your business?\nWhat is Earth Digestible packaging\, and why should you be thinking about it for your brand?\nWhat are your options for more sustainable flexible packaging today and tomorrow?\nHow can you leverage your packaging such that it is a profit center?\n\nAll calls are Eastern Standard Time. \nToll-free dial-in number (US/CA): (844) 419-4704 \nConference code: 7046864807
URL:https://emergecpg.com/event/emerge-smarter-education-call-9/
CATEGORIES:education,Emerge Smarter,Packaging and Design,Sustainability
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20191112T140000
DTEND;TZID=America/New_York:20191112T150000
DTSTAMP:20191108T202429Z
CREATED:20191016T135811Z
LAST-MODIFIED:20191108T202429Z
UID:5501-1573567200-1573570800@emergecpg.com
SUMMARY:FMI Webinar: The Plant-Based Tipping Point
DESCRIPTION:Breakthroughs in plant-based protein products are rapidly shifting the marketplace. Everyday\, there is news about leading food manufacturers and food service providers focusing on alternative proteins.  Plant-based foods are a key driver of growth in retail\, with plant-based food sales growing over 5 times as fast as total food sales in the past year. And the plant-based consumer is valuable\, with an average basket ring 61% greater than the average shopper. \nJoin us as we share a conversation with The Good Food Institute on increasing interest in plant-based foods and alternative proteins. This webinar will dive into category trends and consumer insights to help you capitalize on the growing interest in plant-based foods. \n  \nSpeakers: \nCaroline Bushnell\nAssociate Director\, Corporate Engagement\nThe Good Food Institute \n  \nRegister Here
URL:https://emergecpg.com/event/fmi-webinar-the-plant-based-tipping-point/
CATEGORIES:Data and Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20191107T140000
DTEND;TZID=America/New_York:20191107T150000
DTSTAMP:20191115T145336Z
CREATED:20190517T144410Z
LAST-MODIFIED:20191115T145336Z
UID:4419-1573135200-1573138800@emergecpg.com
SUMMARY:Emerge Smarter: Are your contracts setting your brand up for success?
DESCRIPTION:Learn how to walk through a contract and use language that is effective and will support your brand early on and protect you for the long haul. Understand how to negotiate great deals and spot the illusions in contracts. Cut through confusing and complex clauses\, so that you feel confident legally as your company grows\, with Gus Spheeris\, Emerge Mentor and Attorney at Law: JSP Law & Advisory\, LLC. \nGus is accepting questions prior to the call to help you navigate through odd or complex provisions from your own agreements. If you have a specific example of confusing legal jargon that you’d like clarified and simplified\, email the example to jpryor@fmi.org by Monday\, November 4th (please omit sensitive information or replace with generic names). \n  \nAll calls are Eastern Standard Time. \nToll-free dial-in number (US/CA): (844) 419-4704 \nConference code: 7046864807
URL:https://emergecpg.com/event/emerge-smarter-education-call-11/
CATEGORIES:education,Emerge Smarter,Negotiations
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20191024T150000
DTEND;TZID=America/New_York:20191024T160000
DTSTAMP:20191115T145501Z
CREATED:20190517T135549Z
LAST-MODIFIED:20191115T145501Z
UID:4407-1571929200-1571932800@emergecpg.com
SUMMARY:Emerge Smarter: Leveraging Your Story to Create Strategic Messaging Across Channels
DESCRIPTION:Behind every great brand is a compelling story. It takes time to formulate one that is unique and relatable to your consumer. The next piece to the puzzle is to tailor your messaging for each of your promotional channels such as: packaging\, e-commerce\, and social media platforms. \nDianna\, Alex\, and Brec from BrandFirst\, a creative agency of brand builders and category innovators\, know how tricky it can be to balance the elements of authenticity and connection in brand messaging. During this call\, the BrandFirst team will share the do’s and dont’s of creating a unique brand story and how to derive compelling strategic messaging to use across all of your marketing channels. \nAll calls are Eastern Standard Time. \nToll-free dial-in number (US/CA): (844) 419-4704 \nConference code: 7046864807
URL:https://emergecpg.com/event/emerge-smarter-education-call-8/
CATEGORIES:Branding,Emerge Smarter,marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20191024T140000
DTEND;TZID=America/New_York:20191024T150000
DTSTAMP:20191011T131627Z
CREATED:20191011T131627Z
LAST-MODIFIED:20191011T131627Z
UID:5433-1571925600-1571929200@emergecpg.com
SUMMARY:FMI Webinar: Top Trends in Fresh - Balancing the Store Aisle Pendulum
DESCRIPTION:During the upcoming webinar\, “Top Trends in Fresh – Balancing the Store Aisle Pendulum: Connecting Fresh and the Entire Store for Sales Success\,” FMI and IRI will delve into the latest sales data with a focus on what can be learned to deliver growth in 2019 and beyond. What do baskets look like today? How are they different across channels? Does growth in one category need to come at the expense of growth in another? And\, what can be done to drive overall traffic\, increase sales and protect market share across the store? We’ll answer these questions and more. \nWho should attend? This webinar and the entire Top Trends in Fresh series are for fresh food suppliers and retailers as well as CPG food manufacturers and retailers who are looking for new insights to drive stronger growth rates across the total store. \nSpeakers: \nRick Stein\nVice President\, Fresh Foods\nFood Marketing Institute \nSally Lyons Wyatt\nExecutive Vice President and Practice Leader\nIRI \nJonna Parker\nPrincipal\, Fresh Center of Excellence\nIRI \nRegister Here
URL:https://emergecpg.com/event/fmi-webinar-top-trends-in-fresh-balancing-the-store-aisle-pendulum/
CATEGORIES:Data and Insights,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20191017T150000
DTEND;TZID=America/New_York:20191017T160000
DTSTAMP:20191018T145007Z
CREATED:20190517T134821Z
LAST-MODIFIED:20191018T145007Z
UID:4405-1571324400-1571328000@emergecpg.com
SUMMARY:Emerge Smarter: How to Create a Winning Investor Pitch
DESCRIPTION:Do you know how to construct a pitch that best represents your brand? \nDeveloping and delivering a pitch doesn’t have to be as intimidating as it may seem. From seeking out investors who align with your brand and identifying what key components might interest them\, to understanding your pitch structure and developing appropriate content\, we’ve got you covered. \nJoin Michael Movitz\, FMI Emerge Mentor and Founder of The Movitz Group\, to learn more about creating a winning investor pitch. Michael works with early stage brands to help raise capital and build revenue by conducting a deep dive of their financials from an investor’s perspective. Dial in to learn how to knock that investor’s pitch out of the park! \nAll calls are Eastern Standard Time. \nToll-free dial-in number (US/CA): (844) 419-4704 \nConference code: 7046864807
URL:https://emergecpg.com/event/emerge-happy-hour-education-call-8/
CATEGORIES:education,investing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20191010T140000
DTEND;TZID=America/New_York:20191010T150000
DTSTAMP:20191010T204452Z
CREATED:20190517T133020Z
LAST-MODIFIED:20191010T204452Z
UID:4401-1570716000-1570719600@emergecpg.com
SUMMARY:Emerge Smarter: The Three-Fold Path to Success for Emerging Brands
DESCRIPTION:All small brands want growth\, but the quickest path to it can be difficult to discern through the forest of information and options.  Elliot Begoun\, FMI Emerge Mentor and Founder of The Intertwine Group\, distills over 25 years of experience in the food and beverage industry into a scientific approach to scaling your brand. \nDial-in and learn the paradigm shift early-stage brands need to enable rapid growth and the steps of the process to make it happen. Elliot will explain how to develop a measurable growth hypothesis\, test your hypothesis in a way that creates valuable insights\, and form the connections that will accelerate growth. \nAll calls are Eastern Standard Time. \nToll-free dial-in number (US/CA): (844) 419-4704 \nConference code: 7046864807
URL:https://emergecpg.com/event/emerge-happy-hour-education-call-7/
CATEGORIES:Data and Insights,Emerge Smarter
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20191009T140000
DTEND;TZID=America/New_York:20191009T150000
DTSTAMP:20191002T150244Z
CREATED:20191002T150244Z
LAST-MODIFIED:20191002T150244Z
UID:5431-1570629600-1570633200@emergecpg.com
SUMMARY:FMI Webinar: Power of Foodservice
DESCRIPTION:Foodservice is a key differentiator and growth generator for grocery retailers\, but it’s also an area of widely varying consumer wants and needs. Age\, income\, geography and many other factors impact shoppers’\, like for\, and integration of deli prepared into their meal lineup. The Power of Foodservice at Retail 2019 brings detailed insights into the attitudes and behaviors of the retail foodservice shopper to help optimize tactical and strategic decisions. \nWebinar Objectives: \nParticipants should attend this webinar in order to learn about: \n\nAmerica’s dinner and lunch decision making\nThe importance of variety and rotation in capturing business\nThe integration of technology in meal planning\, ordering and retail foodservice decisions\nThe role of nutrition\, balance and health in retail foodservice\nPackaging and utensil preferences given the rising importance of environmental sustainability\nConsumer suggestions for improvement\n\nSpeakers: \nAnne-Marie Roerink\n210 Analytics\, LLC \nRick Stein\nVice President\, Fresh Foods\nFood Marketing Institute \nRegister here
URL:https://emergecpg.com/event/fmi-webinar-power-of-foodservice/
CATEGORIES:Data and Insights,Retailer Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20191003T140000
DTEND;TZID=America/New_York:20191003T150000
DTSTAMP:20191001T192506Z
CREATED:20191001T191336Z
LAST-MODIFIED:20191001T192506Z
UID:5401-1570111200-1570114800@emergecpg.com
SUMMARY:FMI Webinar: The Food Retail Industry Speaks\, What Are They Saying?
DESCRIPTION:The food retail industry is reporting numerous positive trends as it grapples with old issues and confronts new challenges.  Join FMI’s President and CEO Leslie Sarasin on Thursday\, October 3\, 2019\, at 2 PM ET for an in-depth review of results from FMI’s 70th Food Retailing Industry Speaks survey.  This webinar will provide an insider’s glimpse into the State of the Food Retail Industry.  From strategies to key industry benchmarks\, Speaks explores a range of subjects including an expanded look at the impact of technology. \nObjectives: \nParticipants should attend this webinar in order to: \n\nLearn how the industry is confronting challenges that have been ongoing for years and those that are newer and growing in intensity\n\nIdentify product and service strategies food retailers find effective in differentiating themselves from the competition\n\n\nDetermine current and expected use of key customer communication approaches\n\n\nAssess the health of the food retail industry through key operational and financial benchmarks\n\n\nSpeakers: \nLeslie Sarasin \nPresident and CEO of Food Marketing Institute \nRegister here
URL:https://emergecpg.com/event/the-food-retail-industry-speaks-what-are-they-saying/
CATEGORIES:Data and Insights,Retailer Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190924T150000
DTEND;TZID=America/New_York:20190924T160000
DTSTAMP:20190924T212107Z
CREATED:20190517T132719Z
LAST-MODIFIED:20190924T212107Z
UID:4399-1569337200-1569340800@emergecpg.com
SUMMARY:Emerge Smarter: How to Develop Retailer-Friendly Trade Promotion Plan with Cathy Shifflett
DESCRIPTION:Effective trade promotion management is an opportunity for many CPG companies\, as they spend substantial amounts of money on promotions with retailers designed to boost revenue or increase market share. With proper planning and guidance\, emerging brands can learn strategies to develop an effective pricing and promotional plan\, tailored to meet the needs of the retailers where they want to be selling. \nCathy Shifflett has over twenty years of proven results driving business and product line development of CPG and retail companies towards revenue growth and expansion into new markets. Join this call to learn how to tailor your promotional marketing and pricing strategy by retailer\, and develop a trade plan that maximizes seasonality and cross-merchandising for your brand. \nAll calls are Eastern Standard Time. \nToll-free dial-in number (US/CA): (844) 419-4704 | Conference code: 7046864807 \nInternational dial-in number: (917) 893-3370
URL:https://emergecpg.com/event/emerge-smarter-education-call-6/
CATEGORIES:Emerge Smarter,marketing,Retailer Insights,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190917T140000
DTEND;TZID=America/New_York:20190917T150000
DTSTAMP:20190917T192352Z
CREATED:20190517T132626Z
LAST-MODIFIED:20190917T192352Z
UID:4396-1568728800-1568732400@emergecpg.com
SUMMARY:Emerge Smarter: What is Walmart Online Grocery\, Why it Matters & How to Win with Marisa Goldstein
DESCRIPTION:For small brands\, successfully finding space on Walmart’s shelves can help fuel growth and brand equity. \nMarisa Goldstein\, FMI Emerge mentor and Director of Sales at Sage Tree\, will share tips for emerging brands wanting to establish a true omni-channel approach. She’ll help you understand the world of Walmart and how brands can leverage sales tactics to get and stay in shopper’s baskets. \nJoin this call to learn why selling on Walmart.com could be a viable option for your growing brand\, and how to utilize this channel. \nAll calls are Eastern Standard Time. \nToll-free dial-in number (US/CA): (844) 419-4704 | Conference code: 7046864807 \nInternational dial-in number: (917) 893-3370
URL:https://emergecpg.com/event/emerge-happy-hour-education-call-6/
LOCATION:Dial-In
CATEGORIES:Distribution,e-Commerce,Emerge Smarter,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190912T140000
DTEND;TZID=America/New_York:20190912T150000
DTSTAMP:20190910T181749Z
CREATED:20190905T180454Z
LAST-MODIFIED:20190910T181749Z
UID:5211-1568296800-1568300400@emergecpg.com
SUMMARY:FMI Trends Webinar: Online Shopping\, Health and Well-Being\, and Transparency Through the Lens of Personalization
DESCRIPTION:Today’s households are eating in increasingly personalized ways as they pursue individual aspirations of eating well\, challenging the food shopping experience.  Join us as we explore how online shopping\, desires for health and well-being and the quest for transparency can all be consumer expressions of personalization.  The focus of this year’s 2019 U.S. Grocery Shopper Trends study conducted by The Hartman Group\, is to understand the myths and opportunities of personalization in the grocery retail experience. \nParticipants should attend this webinar in order to: \n\nLeverage their online shopping platforms to provide the personalized experience shoppers are seeking in the store and when online\nLearn how consumers’ different perceptions of eating well impact their expectations from their grocery shopping experience\nUnderstand the role of the shoppers’ quest for information on their desire for personalization of their shopping experience\n\nAll calls are Eastern Standard Time.
URL:https://emergecpg.com/event/online-shopping-health-and-well-being-and-transparency-through-the-lens-of-personalization/
CATEGORIES:Data and Insights,e-Commerce
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190911
DTEND;VALUE=DATE:20190915
DTSTAMP:20190812T171654Z
CREATED:20190517T144757Z
LAST-MODIFIED:20190812T171654Z
UID:4423-1568160000-1568505599@emergecpg.com
SUMMARY:Natural Products Expo East
DESCRIPTION:Natural Products Expo is all about connecting. Connecting brands with buyers\, entrepreneurs with investors\, and experts with those striving to learn more. \nAnd then we take a step back to see how we are all connected by an industry driven by enthusiasm and passion. What kind of connections will you make this year in Baltimore? \nWe look forward to seeing you there! \nLearn More \n 
URL:https://emergecpg.com/event/natural-products-expo-east-2019/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190910T140000
DTEND;TZID=America/New_York:20190910T150000
DTSTAMP:20190910T201958Z
CREATED:20190517T132425Z
LAST-MODIFIED:20190910T201958Z
UID:4394-1568124000-1568127600@emergecpg.com
SUMMARY:Emerge Smarter: Understanding & Activating Influencer Marketing with Leigh Thornberry
DESCRIPTION:In the age of social media\, influencer marketing has made its way to the forefront of product advertising and companies are devoting more time and effort to the strategy than ever before. Influencer marketing allows brands to locate and advertise directly to their target audience. More and more companies are propelling their brand through social media with proven results. \nLeigh Thornberry\, CEO of Thornberry Marketing\, led the marketing team for the award-winning Kangaroo Brands and Sandwich Bros. of Wisconsin (fastest growing sandwich brand)\, and she’s excited to share how owners of small\, growing brands can approach developing an effective influencer marketing program. Leigh will share steps for identifying the right influencers for your brand\, finding the right engagement tactics and determining how much you should spend. \nJoin this call to learn who influencers are\, why brands use influencer marketing\, and how you can leverage influencers to help grow your brand awareness and drive sales. \nAll calls are Eastern Standard Time.
URL:https://emergecpg.com/event/emerge-smarter-education-call-5/
CATEGORIES:Branding,Emerge Smarter,marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190905T150000
DTEND;TZID=America/New_York:20190905T160000
DTSTAMP:20190906T192040Z
CREATED:20190517T132255Z
LAST-MODIFIED:20190906T192040Z
UID:4392-1567695600-1567699200@emergecpg.com
SUMMARY:Emerge Smarter: Successfully Navigating Amazon with Cambria Copeland
DESCRIPTION:In the crowded online marketplace that is grocery retail e-Commerce\, Amazon has had a stronghold as a retail giant. It can be overwhelming to navigate the world of selling on Amazon\, so a full understanding of Amazon’s strategy is useful. \nCambria Copeland\, FMI Emerge mentor and Senior Director of Business Management at Beekeeper Marketing\, will share what it takes to be successful on Amazon\, and how best to navigate selling on Amazon if you’re an emerging brand. \nJoin Cambria and learn how to set up an Amazon account that works best for your brand\, along with Amazon best practices\, strategies and optimizations to help your brand grow and drive revenue. \nAll calls are Eastern Standard Time.
URL:https://emergecpg.com/event/emerge-happy-hour-education-call-5/
CATEGORIES:Branding,Distribution,e-Commerce,Emerge Smarter,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190828T140000
DTEND;TZID=America/New_York:20190828T150000
DTSTAMP:20190828T200937Z
CREATED:20190517T132056Z
LAST-MODIFIED:20190828T200937Z
UID:4390-1567000800-1567004400@emergecpg.com
SUMMARY:Emerge Smarter: Leveraging Qualitative Research to Grow Your Brand with Stephanie Louie
DESCRIPTION:There’s lots of focus on using quantitative research such as POS and panel data to understand your category\, the competition and sales performance for your products.  And\, surveys are used constantly to get consumer insights.  But\, do you know how best to conduct and use qualitative research to drive sales and grow your business? \nStephanie Louie\, FMI Emerge mentor and Founder & Chief Strategist of North Star Brand Builders\, understands how to successfully engage with your core consumers to obtain useful qualitative insights and feedback\, and apply them in a meaningful way to achieve measurable business results. \nJoin us to learn why qualitative research is important\, how it can supplement quantitative data\, and how to successfully engage with your consumers to obtain critical insights and feedback. \nYou won’t want to miss this session! \nAll call times indicated are Eastern Standard Time
URL:https://emergecpg.com/event/emerge-smarter-education-call-4/
END:VEVENT
END:VCALENDAR