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X-WR-CALDESC:Events for EmergeCPG
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DTSTART;TZID=America/New_York:20261013T120000
DTEND;TZID=America/New_York:20261013T131500
DTSTAMP:20260925T202534Z
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UID:21084-1791892800-1791897300@emergecpg.com
SUMMARY:Is Your Brand Expressing a Clear Story?
DESCRIPTION:As your business grows\, your brand is being seen by more people\, in more places\, by people who don’t have you there to explain it. \nRetail buyers\, shoppers\, partners\, distributors\, new hires\, agencies\, and collaborators are all forming an impression of your business through the brand they encounter. \nIs that impression clear and consistent? \nOr are different parts of your business telling different stories? \nThe tricky part? You may not even know it’s happening. \nYou know which opportunities are coming your way. You don’t know which ones aren’t. \nRegister Now \nAs more people and touchpoints shape how your brand is experienced\, the stakes get higher. Your brand needs to show up clearly\, consistently\, creatively\, and distinctively wherever people encounter it. \nA strong logo and good-looking materials aren’t enough if the visual and verbal elements of your brand aren’t working together to express the same story. \nIn this live training\, Julie Pryor and brand designer Lisa Wallace will take a closer look at what makes a brand recognizable\, ownable\, and distinctive as it grows — and what it takes to express that clearly across the places people encounter it. \nLisa will share how she evaluates a brand’s expression\, from its core essence\, identity\, logo system\, voice\, colors\, and fonts to the touchpoints where people experience it\, including sales materials\, websites\, social media\, and more. \nYou’ll see real brand examples and learn how to:\n\nSpot where your brand is losing clarity as more people\, partners\, and channels get involved\nAssess whether your visual and verbal brand elements are working together to express the same story\nRecognize what makes a brand distinctive and ownable as it grows\nIdentify the touchpoints that may be shaping the wrong impression of your business\nKnow what to look at first when your brand no longer feels as clear or cohesive as it once did\n\n75 minutes live\, including Q&A.\n$150 \nCome with your questions\, or simply your curiosity about what other people are seeing when they encounter your brand. \nRegister Now
URL:https://emergecpg.com/event/brand-expression-is-your-brand-showing-up-the-way-you-intend/
CATEGORIES:Branding
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DTSTART;TZID=America/New_York:20261020T120000
DTEND;TZID=America/New_York:20261020T131500
DTSTAMP:20260921T195937Z
CREATED:20260921T195746Z
LAST-MODIFIED:20260921T195937Z
UID:21098-1792497600-1792502100@emergecpg.com
SUMMARY:Emerge Fall Founders Circle
DESCRIPTION:When you’re overloaded and everything feels important\, you need someone who can sit with you\, sort through what’s on your plate\, and help you figure out what matters most. \nEach month\, bring what’s on your mind: a decision you’re weighing\, a challenge you can’t untangle\, a question you need a second set of eyes on\, or something you’re not sure how to approach. You’ll join a small group of CPG founders doing the same. We talk it through. We get clear. You leave knowing what you’re going to do next. \nOctober 20 · November 17\n12:00–1:15 pm ET / 9:00–10:15 am PT\n$150 \nGrab your spot →
URL:https://emergecpg.com/event/emerge-fall-founders-circle/
CATEGORIES:Community Connection,Community Learning & Support
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DTSTART;TZID=America/New_York:20261117T120000
DTEND;TZID=America/New_York:20261117T131500
DTSTAMP:20260921T200042Z
CREATED:20260921T200042Z
LAST-MODIFIED:20260921T200042Z
UID:21102-1794916800-1794921300@emergecpg.com
SUMMARY:Emerge Fall Founders Circle
DESCRIPTION:When you’re overloaded and everything feels important\, you need someone who can sit with you\, sort through what’s on your plate\, and help you figure out what matters most. \nEach month\, bring what’s on your mind: a decision you’re weighing\, a challenge you can’t untangle\, a question you need a second set of eyes on\, or something you’re not sure how to approach. You’ll join a small group of CPG founders doing the same. We talk it through. We get clear. You leave knowing what you’re going to do next. \n12:00–1:15 pm ET / 9:00–10:15 am PT\n$150 \nGrab your spot →
URL:https://emergecpg.com/event/emerge-fall-founders-circle-2/
CATEGORIES:Community Connection,Community Learning & Support
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DTSTART;TZID=America/New_York:20270117T080000
DTEND;TZID=America/New_York:20270119T170000
DTSTAMP:20260824T190432Z
CREATED:20260824T190432Z
LAST-MODIFIED:20260824T190432Z
UID:21002-1800172800-1800378000@emergecpg.com
SUMMARY:Winter Fancy Faire Show 2027 | EmergeCPG Pavilion
DESCRIPTION:EmergeCPG Pavilion at Winter FancyFaire* 2027 \nJanuary 17-19\, 2027. San Francisco. The first specialty food show of the year\, and your shot at starting it with real distribution momentum instead of a stack of business cards. \nI’m hosting the EmergeCPG Pavilion at Winter FancyFaire* again\, hot off my best Summer Fancy Food Show yet. The brands I worked with were engaged\, had a blast\, and got results. I’m bringing that same approach to WFF. \nThrough my Show Advisory Package\, we’ll get clear on what you want the show to deliver\, identify the buyers and conversations that matter most\, start those conversations before the show opens\, and design a plan for turning your investment into momentum that lasts past January. \nPavilion exhibitors also get a pre-show product promo e-blast ($450 value) and complimentary booth setup with free drayage ($700-$800 value). \nI’m finalizing the group by mid-September. If you want in\, reach out and let’s see if it’s a fit. \nSee If It’s a Fit →
URL:https://emergecpg.com/event/winter-fancy-faire-show-2027-emergecpg-pavilion/
CATEGORIES:Trade Show,Trade Show Planning & Success
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