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X-WR-CALDESC:Events for EmergeCPG
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DTSTART:20240310T070000
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DTSTART;TZID=America/New_York:20250129T080000
DTEND;TZID=America/New_York:20250129T170000
DTSTAMP:20260416T183856
CREATED:20241217T174051Z
LAST-MODIFIED:20241217T174052Z
UID:18246-1738137600-1738170000@emergecpg.com
SUMMARY:CHEXPO 2025
DESCRIPTION:Mark your calendars!  \nChexpo 2025 will held on: \nJanuary 29th 2025 8 AM- 5 PMThe Rhode Island Convention Center \nDetails Here
URL:https://emergecpg.com/event/chexpo-2025/
CATEGORIES:Trade Show
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250211T120000
DTEND;TZID=America/New_York:20250211T131500
DTSTAMP:20260416T183856
CREATED:20241231T212155Z
LAST-MODIFIED:20250205T181319Z
UID:18269-1739275200-1739279700@emergecpg.com
SUMMARY:Accelerate Brand Reach & Cultivate Fierce Consumer Loyalty
DESCRIPTION:🚀 Ready to amplify your brand? Let Kim Biddle guide you in building strong communities and driving lasting growth through affiliate marketing! \nIn this session\, you’ll learn how to:\n💥 Boost your brand visibility\n💥 Foster lasting consumer loyalty\n💥 Create sustainable growth \nHere’s what you’ll discover:\n✅ Affiliate marketing on a budget – Only pay for performance while reaching new\, targeted audiences.\n✅ Maximize ROI – Learn how to track both short-term and long-term results to ensure your strategy delivers measurable success.\n✅ Build a loyal community – Create brand advocates who turn into passionate supporters\, boosting engagement and loyalty.\n✅ Leverage social proof – Build trust and drive conversions with authentic reviews\, testimonials\, and more. \nWalk away with actionable strategies to boost growth through affiliate marketing and community-building. \nBonus: Get a FREE consult with Kim after the training! \nSeats are limited—secure yours now:\n🌟 Included with Annual Learning Pass\, Evolve\, or Emerge Program\n🌟 $47 for non-members \nREGISTER HERE
URL:https://emergecpg.com/event/supercharge-your-brand-growth-with-community-building-affiliate-marketing/
CATEGORIES:Affiliate Marketing,Building Community
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250219T120000
DTEND;TZID=America/New_York:20250219T131500
DTSTAMP:20260416T183856
CREATED:20250108T152806Z
LAST-MODIFIED:20250214T185531Z
UID:18280-1739966400-1739970900@emergecpg.com
SUMMARY:Ace Your Next Trade Show
DESCRIPTION:The clock’s ticking—UNFI\, Expo West\, and Summer Fancy Food…they’re all coming up fast! \nTrade shows are key to expanding your distribution\, growing your network\, and unlocking new growth and sales opportunities. And to make them count\, you need a strategy that’s sharp and focused—that’s where we come in. \nIn this session\, you’ll learn how to: \n\nAttract the right retailers\, distributors\, and investors with results-driven strategies\nOwn your trade show experience—turn connections into sales and maximize every moment\nTurn your investment into lasting growth\n\nThis training is for YOU if: \n\nYou’re preparing to exhibit for the first time and want to crush it\nYou’ve exhibited before and want better results\nYou’re an experienced exhibitor who needs a quick refresher to optimize your ROI\n\nBonus: Get a FREE consult with Art Papazian\, our trade show pro\, after the session! \nSeats are limited—secure your spot now and make your next trade show your best one yet:\n🌟 Included with Annual Learning Pass\, Evolve\, or Emerge Program\n🌟 $47 for non-members \nMake your next trade show count – REGISTER HERE
URL:https://emergecpg.com/event/supercharge-your-trade-show-performance-roi/
CATEGORIES:Trade Show Planning & Success
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250319T120000
DTEND;TZID=America/New_York:20250319T130000
DTSTAMP:20260416T183856
CREATED:20250304T184715Z
LAST-MODIFIED:20250313T214530Z
UID:18402-1742385600-1742389200@emergecpg.com
SUMMARY:Stop Wasting Time and Money on Channels That Don’t Deliver
DESCRIPTION:You can have the best product in the world\, but if it’s in the wrong place at the wrong time\, it won’t sell. \nI see too many founders pouring money and energy into channels that don’t align with their resources—or worse\, launching in channels they aren’t ready for. The result? Stagnant sales\, wasted resources\, and the feeling that you’re just spinning your wheels. \nIf you’ve found yourself asking:❓ “Should I focus on retail\, DTC\, food service\, vending\, or another channel?”❓ “Am I spreading my resources too thin?”❓ “How do I know if I have the right resources (money\, people\, time) to succeed in this channel?” \nThis live training is exactly what you need. \nJoin Ashley Nickelsen\, Founder & CEO of B.T.R. Nation\, as she walks you through the decision-making framework she’s used to successfully build her brand and avoid the costly mistakes that derail growth. \nIn this high-value\, interactive session\, here’s what you’ll get: \n\nHow to confidently choose the right channels at the right time\nHow to avoid costly mistakes that drain your resources\nA trusted framework to make better channel decisions and boost your bottom line\n\nIf you’re tired of wasting time and money\, this training is a must.Don’t wait—Get Clear on What Works.Register now and stop guessing. Secure your spot today! \n$47 for guests (included with Expert Connect\, Foundations\, or Impact Program members) \nSave Your Spot Now!
URL:https://emergecpg.com/event/smart-aligned-growth-a-blueprint-for-choosing-the-right-sales-channels/
CATEGORIES:Channel Sales,Channel Strategy
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250325T110000
DTEND;TZID=America/New_York:20250325T114500
DTSTAMP:20260416T183856
CREATED:20250221T225051Z
LAST-MODIFIED:20250322T125239Z
UID:18373-1742900400-1742903100@emergecpg.com
SUMMARY:7-Day Leadership Leap: Release Overwhelm. Ignite More Sales.
DESCRIPTION:You’re working harder than ever—so why aren’t the results you want showing up? \nI see this all the time: Founders pushing through overwhelm\, adding more tasks\, working longer hours\, drowning in busyness\, hoping it will all lead to more sales and faster growth. \nBut the truth is: More work isn’t the answer.  \nThe biggest thing holding you back isn’t your work ethic—it’s your mindset. \nMore sales and faster growth happen when you change how you think\, lead and make decisions. \nThat’s why I’m teaming up with high-performance coach Marni Battista to help you uncover the blocks that are holding you back—and give you simple daily practices to shift your mindset and get the results you’ve been craving. More sales\, more distribution. More growth in your business. This isn’t about meditation or quick fixes. This is about making a lasting shift in how you think\, lead\, and act. It’s about reigniting the momentum you’ve been craving—and finally getting more of what you do want. Without burning yourself out. \nIf you’ve been stuck in the cycle of doing more (with little payoff)\, this Leadership Leap Challenge is for you. \n7 Days. Small Shifts. Bigger Results.  \n👉 $97 through March 21. Don’t wait for the “right” time. Break free from the cycle and create the momentum you need now. \nRegistration is now closed.  \nSchedule: \n\nDay 1: March 25 | 11:00 – 11:45 AM ET\nDays 2\, 3\, & 4: March 26\, 27\, 31 | 11:00 – 11:30 AM ET\nDay 5: April 1 | 11:00 – 11:30 AM ET\nDay 6: April 2 | 11:00 – 11:30 AM ET\nDay 7: April 3 | 11:30 AM – 12:15 PM ET\n\nZoom invites sent upon registration. Replays will be available so you won’t miss a thing. \nEager to get a head start? Get Your Radical Living Challenge by Marni Battista. Rooted in neuroscience\, somatics\, and a whole-self approach to transformation\, this book blends spiritual wisdom with practical exercises to help you redefine success and reignite your passion—for your business and your life. \nThe results past challenge participants have gained:  \n\n“This helped me feel more confident and create a focused plan to grow my sales.”\n“One of the most worthwhile and helpful experiences to grow as a CEO this year.”\n“This challenge saved me time\, gave me focus\, calm\, and perspective so I could make better decisions\, faster”\n“The tools helped me achieve more work-life balance\, allowing me to be present with my family.”
URL:https://emergecpg.com/event/7-day-leap-challenge-starts-today/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250326T110000
DTEND;TZID=America/New_York:20250326T113000
DTSTAMP:20260416T183856
CREATED:20250312T135807Z
LAST-MODIFIED:20250312T140535Z
UID:18441-1742986800-1742988600@emergecpg.com
SUMMARY:Day 2 - LEAP Challenge! (3/25-4/3)
DESCRIPTION:
URL:https://emergecpg.com/event/day-2-leap-challenge-3-25-4-3/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250327T110000
DTEND;TZID=America/New_York:20250327T113000
DTSTAMP:20260416T183856
CREATED:20250312T135843Z
LAST-MODIFIED:20250312T135843Z
UID:18442-1743073200-1743075000@emergecpg.com
SUMMARY:Day 3 - LEAP Challenge! (3/25-4/3)
DESCRIPTION:
URL:https://emergecpg.com/event/day-3-leap-challenge-3-25-4-3/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250327T120000
DTEND;TZID=America/New_York:20250327T130000
DTSTAMP:20260416T183856
CREATED:20250115T183834Z
LAST-MODIFIED:20250326T222249Z
UID:18290-1743076800-1743080400@emergecpg.com
SUMMARY:Attract Top Talent & Winning Brokers
DESCRIPTION:Join us for a candid conversation on how to hire and partner more effectively—so you stop wasting time on the wrong people. \nRead McNamara\, VP Sales at Better with Buckwheat\, will share how they built broker relationships that led to more distribution and sales. \nFairfield Partners Executive Search will reveal how they help founders hire key roles and build a team committed to your growth and vision. \nYou’ll walk away with clear\, actionable steps to:\n✔ Choose brokers who open the right doors\n✔ Hire people who deliver results\n✔ Build a team that supports your vision \nFinding the right people can be tough. Learn from others who’ve been there\, so you can make smarter hiring and broker choices. \n$47 for guests (included with Expert Connect\, Foundations\, or Impact Program) \nRegister Here 
URL:https://emergecpg.com/event/strengthen-your-team-with-fairfield-partners/
CATEGORIES:Building A Sales Team,Hiring Employees & Brokers,Sales Planning
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250331T110000
DTEND;TZID=America/New_York:20250331T113000
DTSTAMP:20260416T183856
CREATED:20250312T135918Z
LAST-MODIFIED:20250312T135918Z
UID:18443-1743418800-1743420600@emergecpg.com
SUMMARY:Day 4 - LEAP Challenge! (3/25-4/3)
DESCRIPTION:
URL:https://emergecpg.com/event/day-4-leap-challenge-3-25-4-3/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250401T110000
DTEND;TZID=America/New_York:20250401T113000
DTSTAMP:20260416T183856
CREATED:20250312T135959Z
LAST-MODIFIED:20250312T135959Z
UID:18444-1743505200-1743507000@emergecpg.com
SUMMARY:Day 5 - LEAP Challenge! (3/25-4/3)
DESCRIPTION:
URL:https://emergecpg.com/event/day-5-leap-challenge-3-25-4-3/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250402T110000
DTEND;TZID=America/New_York:20250402T113000
DTSTAMP:20260416T183856
CREATED:20250312T140045Z
LAST-MODIFIED:20250312T140045Z
UID:18445-1743591600-1743593400@emergecpg.com
SUMMARY:Day 6 - LEAP Challenge! (3/25-4/3)
DESCRIPTION:
URL:https://emergecpg.com/event/day-6-leap-challenge-3-25-4-3/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250403T110000
DTEND;TZID=America/New_York:20250403T114500
DTSTAMP:20260416T183856
CREATED:20250312T140148Z
LAST-MODIFIED:20250312T140148Z
UID:18446-1743678000-1743680700@emergecpg.com
SUMMARY:Day 7 - LEAP Challenge! (3/25-4/3)
DESCRIPTION:
URL:https://emergecpg.com/event/day-7-leap-challenge-3-25-4-3/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250409T120000
DTEND;TZID=America/New_York:20250409T130000
DTSTAMP:20260416T183856
CREATED:20250227T203802Z
LAST-MODIFIED:20250407T160955Z
UID:18383-1744200000-1744203600@emergecpg.com
SUMMARY:Want Funding? Start With a Winning Pitch (Free)
DESCRIPTION:Pitch competitions\, grant applications\, and investor outreach can feel like a guessing game. What really makes a pitch stand out? \nJoin Rachel Robins (Enthuse Foundation) and Claire Matern (JONI) for an interactive session on what decision-makers look for and how to craft a winning pitch. Claire will share how Rachel’s feedback helped refine her pitch deck—landing her $10K and fueling JONI’s growth. \nYou’ll gain real-world insights into:✔ What gatekeepers and reviewers look for✔ How to tailor your application to rise to the top✔ The key mistakes that cost founders funding \nLearn what it takes to stand out and win. \nFree—Open to all until registration limit reached. Register Here:
URL:https://emergecpg.com/event/winning-investor-pitches-increase-your-chances-of-securing-funding/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250423T120000
DTEND;TZID=America/New_York:20250423T130000
DTSTAMP:20260416T183856
CREATED:20250227T203933Z
LAST-MODIFIED:20250421T143139Z
UID:18384-1745409600-1745413200@emergecpg.com
SUMMARY:Paid Media That Performs for Lean CPG Teams
DESCRIPTION:What if your ad creative and spend actually delivered the results you want? \nPaid media is harder than ever—rising costs\, AI-driven platforms\, and weak signals make it easy to burn through your budget without knowing what’s actually working. \n\nIn this 60-minute live session\, paid media strategist\, CPG expert\, and Emerge mentor Robert Andrade will walk you through how emerging brands are winning with paid ads—on lean budgets. No fluff. Just results you can act on today. Proven strategies for Meta\, Google\, and YouTube that are working now—and lessons from brands figuring it out and seeing results with their lean budgets. \nWhat You’ll Gain:• A clear playbook for the 2025 paid media funnel• Winning campaign structures for Meta\, Google\, and YouTube• Smarter ways to budget for brand vs. performance• Key metrics that matter post-ATT and post-cookie• Creative strategies that cut through algorithm shifts \nWhether you’re just starting out or spending $10K/month\, learn the tools and insights you need to create smarter campaigns and improve your ROI. \n$47 for guests (no cost for Expert Connect\, Foundations\, or Impact Program) \nRegister Here 
URL:https://emergecpg.com/event/get-more-from-your-paid-ads/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250430T120000
DTEND;TZID=America/New_York:20250430T130000
DTSTAMP:20260416T183856
CREATED:20250327T212243Z
LAST-MODIFIED:20250425T201124Z
UID:18509-1746014400-1746018000@emergecpg.com
SUMMARY:How to Stand Out to Buyers + Sell More on Mable
DESCRIPTION:You’re on Mable—but the sales aren’t coming in. \nYou might be asking:“How are buyers actually finding brands here?”“What do I need to do to show up in their searches?” \nWe’re answering those exact questions with the team from Mable. \nWe’ll break down how McLane and US Foods buyers use Mable to discover new brands—what they see\, what catches their attention\, and what makes them take action. If you’re new to Mable\, you’ll get a game plan to start strong. If you’re already selling through these distributors\, we’ll level set on what Mable is and what you can do to create traction and sales. \nWe’re walking through Mable’s new Seller Portal—zeroing in on the updated marketing section—so you know how to use it to get in front of more buyers and move more product. \nIf Mable hasn’t been clicking for you yet\, this is your chance to change that. Come learn what’s working—and how to make it work for you. \nReserve your spot for just $47 (no cost for Expert Connect\, Foundations\, or Impact Program) \nRegister Here 
URL:https://emergecpg.com/event/enter-new-markets-with-mables-direct-model/
CATEGORIES:Distribution
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250528T150000
DTEND;TZID=America/New_York:20250528T160000
DTSTAMP:20260416T183856
CREATED:20250423T142221Z
LAST-MODIFIED:20250525T180630Z
UID:18640-1748444400-1748448000@emergecpg.com
SUMMARY:What’s Changed on RangeMe. Better Tools to Grow Your Retail Presence.
DESCRIPTION:Did you know RangeMe has evolved? With new tools\, expanded buyer access\, and smarter ways to connect—yet many founders still aren’t tapping into what’s now possible. \nIf you haven’t taken a fresh look lately\, now’s the time. \nDuring this Expert Connect live class you’ll discover: \n\nWhat’s changed on RangeMe to stand out and drive retail growth\nHow to get noticed by buyers actively seeking products like yours\nWhere to access exclusive submission opportunities with top retailers\nHow guaranteed responses eliminate the wait-and-see game\n\nThis one class could save you weeks of missed opportunities. \nJoin us to stay ahead\, get noticed\, and grow your retail presence! \nMay 28\, 3–4pm ET$47 for non-members (no cost for Expert Connect\, Foundations\, and Impact clients) \n👉 Register Here \nIn the meantime\, here are two resources you can start using right away: \n\n\nActive buyer opportunities on RangeMe — new ones added daily \n\n\nHow RangeMe + ECRM can help you navigate tariffs and protect your margins
URL:https://emergecpg.com/event/whats-new-on-rangeme-more-ways-to-get-discovered-by-buyers/
CATEGORIES:Retail Distribution
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250624T120000
DTEND;TZID=America/New_York:20250624T130000
DTSTAMP:20260416T183856
CREATED:20250530T195721Z
LAST-MODIFIED:20250622T211351Z
UID:18708-1750766400-1750770000@emergecpg.com
SUMMARY:Expert Connect Live Class with DOT Foods: Streamline Your Supply Chain and Expand Distribution
DESCRIPTION:For growing CPG brands with volume and infrastructure in place\, partnering with DOT Foods can be a strategic way to reduce supply chain complexity and expand distribution. \nIn this live class with the DOT Foods team\, you’ll learn:• Who DOT is and their role in the supply chain• What’s required to become a supplier partner• How to reduce LTL shipments and warehouse needs• Ways to reach more customers through DOT’s 5\,000+ distributor network• How DOT supports both foodservice and retail growth \nIf you’re ready to streamline operations and grow smarter\, this session will show you how DOT can support your strategy. \nJune 24\, 12–1pm ET👉 Register Now – $47 \nNo cost for Expert Connect\, Foundations\, and Impact clients.
URL:https://emergecpg.com/event/ready-to-partner-with-dot-foods-to-expand-distribution/
CATEGORIES:Redistributor
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250708T120000
DTEND;TZID=America/New_York:20250708T130000
DTSTAMP:20260416T183856
CREATED:20250622T211116Z
LAST-MODIFIED:20250822T184536Z
UID:18748-1751976000-1751979600@emergecpg.com
SUMMARY:Expert Connect Class: Smart COGS Management
DESCRIPTION:In today’s unpredictable landscape: tariffs\, supply chain challenges\, and shifting consumer habits\, managing your Cost of Goods Sold (COGS) effectively is essential to keeping your business financially healthy. \nJoin Jennifer McKinley\, certified Profit First Professional and CPG entrepreneur\, for a hands-on session packed with practical tools to help you manage cash flow with confident\, profit-driven decisions. \nYou’ll learn how to: \n\nForecast cash flow in less than an hour each week\nKnow when and how much to raise your prices\nReverse-engineer pricing strategies to safeguard your gross margins\nStress-test your cash flow at different price points to plan ahead\n\nWalk away ready to protect your margins\, optimize spending\, and build a financially resilient business. \nJuly 8\, 12–1pm ET👉 Register Now – $47 \nNo cost for Expert Connect\, Rooted\, and Rise clients.
URL:https://emergecpg.com/event/expert-connect-live-class-smart-cogs-management/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250721
DTEND;VALUE=DATE:20250722
DTSTAMP:20260416T183856
CREATED:20250714T005522Z
LAST-MODIFIED:20250714T005522Z
UID:18806-1753056000-1753142399@emergecpg.com
SUMMARY:The 40-Day Money Code Course Starts Today!
DESCRIPTION:Created by Marni Battista \nThis 6-week guided experience helps you reset your mindset\, shift your energy\, and lead with powerful clarity—in both your business and your life. \nIf you’ve been circling the same questions\, doubting your instincts\, or feeling stuck around money and growth\, this is designed to create real\, tangible change. \nInside the 40-Day Money Code\, you’ll get:✨ Daily mindset practices you can actually stick with✨ Weekly live coaching calls with Marni✨ A reset in how you show up—and what shows up for you \nThis is about installing a new mental framework so you can stop shrinking\, start receiving\, and make decisions that truly reflect your worth. \nResults people experience: unexpected checks\, new business opportunities landing with ease\, and a return to deep self-trust. \nYou already know more is possible—this is how you access it. \n$597 — A handful of spots are leftIf you know this is for you\, don’t wait. \n👉 Register now and get everything you need to shift your mindset\, energy\, and results. \n 
URL:https://emergecpg.com/event/the-40-day-money-code-course-starts-today/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250723T090000
DTEND;TZID=America/New_York:20250723T103000
DTSTAMP:20260416T183856
CREATED:20250714T174606Z
LAST-MODIFIED:20250714T174826Z
UID:18808-1753261200-1753266600@emergecpg.com
SUMMARY:Coffee + Community: CPG Meet-Up
DESCRIPTION:July 23 | 9:00 AM \nNorthside Social: Falls Church\, VA  \nYou’re invited to join a growing circle of local CPG founders and professionals who are building\, growing\, and navigating this journey together. This casual morning meet-up is a space to connect\, share what you’re working on\, and strengthen your CPG support system. \nOpen to all. Come as you are—coffee’s on\, and your community is here! \nTo RSVP\, simply email Julie Pryor.
URL:https://emergecpg.com/event/coffee-community-cpg-meet-up/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250819T120000
DTEND;TZID=America/New_York:20250819T130000
DTSTAMP:20260416T183856
CREATED:20250721T180925Z
LAST-MODIFIED:20250807T173122Z
UID:18827-1755604800-1755608400@emergecpg.com
SUMMARY:Expert Connect Class: Trade Promotion Fundamentals
DESCRIPTION:Navigating trade promotions is one of the biggest hurdles for CPG founders — it affects cash flow\, expenses\, and every part of your brand’s growth. \nThis live training will be led by a CPG expert with 20+ years at P&G and Coca-Cola managing sales and business teams — and the past two decades building trade promotion solutions that have helped dozens of small and midsize brands improve their promotional strategy and impact. \nYou’ll learn how to: \n\nUnderstand trade promotion’s role across all areas of your business\nTreat trade as an investment (not a cost-center)\nIdentify the main promo types and when to use them\nAvoid common distributor agreement traps\nSpot the difference between ‘Working’ and ‘Non-Working Trade’\nSee the full trade promotion process clearly\n\nThis session will give you a strong starting point for understanding trade promotions—what to expect\, where to focus\, and how they impact different parts of your business. With this foundation\, you’ll be better equipped to make informed decisions before costly trade expenses start to stack up. \nAugust 19\, 12–1pm ET👉 Register Now — $47 \nCurrent Expert Connect\, Rooted\, and Rise clients — no need to register\, your invite is already in your inbox!
URL:https://emergecpg.com/event/8-26-distributor-economics/
CATEGORIES:Promotional Planning,Trade Promotions,Trade Spend
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250827T123000
DTEND;TZID=America/New_York:20250827T133000
DTSTAMP:20260416T183856
CREATED:20250815T153911Z
LAST-MODIFIED:20250815T154110Z
UID:18895-1756297800-1756301400@emergecpg.com
SUMMARY:Roundtable: Make Faire Work Better for You (client-only)
DESCRIPTION:Join this small-group\, client-only roundtable with the Faire team on Aug. 27. Share your experience\, give feedback\, and help shape the platform so it better supports your growth and retail success. No slides\, no lectures—just a conversation where your voice really matters. \nWant to join in? Send me an email. 
URL:https://emergecpg.com/event/small-group-roundtable-help-faire-work-better-for-you-client-only/
CATEGORIES:Retail Distribution,Sales Planning
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250828T120000
DTEND;TZID=America/New_York:20250828T130000
DTSTAMP:20260416T183856
CREATED:20250731T172312Z
LAST-MODIFIED:20250815T153150Z
UID:18859-1756382400-1756386000@emergecpg.com
SUMMARY:September Sales Planning (client-only)
DESCRIPTION:This 60-minute group planning session is for my 1:1 and Expert Connect clients who want to walk into September with a clear plan to drive sales and growth. \nStep away from the daily noise and zoom in on the priorities that will make the biggest difference for your business this month. \nI’ll guide you through a simple framework to: \n\nGet clear on what matters most\nIdentify what can wait (without guilt)\nChannel your time\, energy\, and effort into sales-driving actions\n\nYou’ll leave with a focused plan for September — so you can move with clarity\, consistency\, and create the results you want. \nWant in? Send me an email
URL:https://emergecpg.com/event/bonus-live-group-call-focus-set-your-september-priorities/
CATEGORIES:Business Growth Planning
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250909T120000
DTEND;TZID=America/New_York:20250909T130000
DTSTAMP:20260416T183856
CREATED:20250725T195046Z
LAST-MODIFIED:20251005T143148Z
UID:18843-1757419200-1757422800@emergecpg.com
SUMMARY:Expert Connect: How Emerging Brands Break Into UNFI
DESCRIPTION:UNFI’s UpNext program is designed for emerging brands with strong traction and ambitious growth goals. \nIn this live class\, you’ll get direct access to the UpNext team and learn: \n\nWhat the program includes and who it’s designed for\nHow brands are selected through a competitive review process\nWhat’s expected of participants\, including: • Regular promotions• Strong sales performance and alignment with UNFI’s supplier policies• Clear goals and an engaged relationship with your UNFI contact\nHow the program helps you scale with access to infrastructure\, relationships\, and retail support\nA real-world case study: Evive’s expansion from Canada into 13 U.S. distribution centers\n\nThis is your chance to hear directly from UNFI and see how leading emerging brands position themselves for national growth. \nIf scaling your retail presence is a top priority\, you won’t want to miss this inside look. \nCurrent Expert Connect\, Rooted\, and Rise clients: Your invite is in your inbox!
URL:https://emergecpg.com/event/inside-unfi-upnext-what-it-is-how-it-benefits-you/
CATEGORIES:Distribution
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250923T120000
DTEND;TZID=America/New_York:20250923T130000
DTSTAMP:20260416T183856
CREATED:20250807T202456Z
LAST-MODIFIED:20251005T143121Z
UID:18880-1758628800-1758632400@emergecpg.com
SUMMARY:Expert Connect: Get Found First\, Sell More in Q4
DESCRIPTION:In crowded CPG categories\, the brands that get found first are the ones customers buy. Every day your brand isn’t showing up in search\, someone else is capturing the sales that could have been yours. By December\, that adds up fast. The right SEO approach puts your brand in front of ready-to-buy customers at exactly the right moment. \nOn Tuesday\, Sept. 23 at 12 pm ET\, Emerge mentor and SEO expert trusted by Twinings North America and Cello Cheese\, will walk you through the steps to make sure your brand gets found first and turns search traffic into measurable sales. \nYou’ll learn how to: \n\nShow up in search when shoppers are ready to buy\nConvert clicks into real orders\nStop competitors from scooping up your sales\nSpot hidden SEO opportunities to make your time and budget work harder\n\nWalk away ready to compete\, get found first\, and turn search into real holiday revenue. \nCurrent Expert Connect\, Rooted\, and Rise clients: your invite is in your inbox!
URL:https://emergecpg.com/event/expert-connect-class-seo-for-cpg-brands-drive-traffic-sales/
CATEGORIES:SEO
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251007T120000
DTEND;TZID=America/New_York:20251007T130000
DTSTAMP:20260416T183856
CREATED:20250805T194156Z
LAST-MODIFIED:20251013T204748Z
UID:18871-1759838400-1759842000@emergecpg.com
SUMMARY:Expert Connect: Turn one-day demos into long-term sales growth
DESCRIPTION:Too many founders judge demo success by same-day sales. The real impact shows up afterward—repeat purchases\, stronger brand recall\, and ongoing momentum. \nIn this Expert Connect session\, my nationwide retail demo partner shared what makes a demo truly convert—from setup and staffing to follow-up strategy—and how to create demos that drive lasting lift. These insights also apply to holiday markets\, farmers markets\, and any in-person selling opportunity. \nYou’ll learn how to: \n\nTurn samples into steady sales\nCapture shopper attention and spark engagement\nMake your brand stand out and be remembered\nBuild post-demo lift through intentional planning\, measurement\, and follow-up\n\nReplay access: $47Includes the full session recording and a personalized mentor call with our nationwide retail demo experts. \nReplay available through Wednesday\, October 15. \nRegister Now – $47 and Grab the Replay
URL:https://emergecpg.com/event/expert-connect-class-bring-your-brand-to-life-in-store/
CATEGORIES:Retail Demos + Sampling
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251112T120000
DTEND;TZID=America/New_York:20251112T130000
DTSTAMP:20260416T183856
CREATED:20251029T184753Z
LAST-MODIFIED:20251111T175316Z
UID:19102-1762948800-1762952400@emergecpg.com
SUMMARY:Concierge Distribution for Emerging Brands - Get Into the Right Stores
DESCRIPTION:Join me and Brickyard Brands for a live training on how hands-on\, concierge-level distribution can get your brand into independent and small regional retailers throughout Northern New England – often overlooked by big distributors. They give particular attention to local\, women-\, and minority-owned brands. \n\nLand in the right stores fast – curated retailers where your brand shines.\nSimplify costs and logistics – clear pricing\, straightforward processes.\nBuild lasting retail relationships – partnerships that create ongoing opportunities.\nAct with confidence – you’ll be supported by a team with 30+ years of brand-side experience\n\nBrickyard knows the pitfalls of traditional distribution — and how to help founders break the mold and win. \nRegister now – $47Includes full session recording. \nAlready an Expert Connect or 1:1 client? No need to register — your invite is already in your inbox!
URL:https://emergecpg.com/event/expand-your-northeast-reach-with-brickyard-brands/
CATEGORIES:Distribution,Retail Distribution
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251112T140000
DTEND;TZID=America/New_York:20251112T153000
DTSTAMP:20260416T183856
CREATED:20251016T165857Z
LAST-MODIFIED:20251108T192322Z
UID:19068-1762956000-1762961400@emergecpg.com
SUMMARY:🌟Turn Your Holiday Efforts into Bigger Sales 💸🎁
DESCRIPTION:You’ve poured your heart into your brand and products all year long. Now the holidays are here\, and it’s time to make them count. Let’s turn your energy\, time\, and effort into bigger sales that make every hour you’ve invested feel worth it. \n⭐️ Holiday Money Maker is your step-by-step plan to sell more\, serve better\, and leave every market knowing exactly what works. In two small-group sessions on 11/12 and 11/19 from 2–3:30pm ET\, we’ll map out a plan that turns your effort into results you can count on. \nHere’s what’s possible: \nLaura – Fresh MushroomsBefore: Shoppers walked by\, unsure how to use her mushrooms.After: A pre-market plan sparked early orders and got people excited to stop by\, learn more\, and buy! \nAmy – Gourmet TreatsBefore: Customers said\, “Those are cute…” and moved on.After: A clearer table setup and a simple script helped shoppers connect—and buy more—on the spot. \nJosh – BBQ SauceBefore: Visitors saw “just another BBQ sauce.”After: Flipping his script and follow-ups turned first-time buyers into loyal fans. \nYou’ll also get my personal feedback on up to 3 emails or social posts—so every message lands\, sparks interest\, and turns your audience into buyers. \n🎁 Fast Action Bonus: The next 3 to register get my Holiday Market Sales Booster—a ready-to-use checklist to prep for your next market now! \nWho this is for: \n\nBusiness owners who don’t want to wing it—ready to make this holiday season pay off\nAnyone ready to double down on what works and see results\n\nDetails: \n\nDates: Wednesday\, 11/12 & 11/19\nTime: 2–3:30pm ET\nInvestment: $247\n\nYou’ve built something remarkable. Now make sure your holiday markets reflect all your effort—and deliver the results you deserve. \n👇 Save your spot by Sunday\, 11/9 at midnight ET and claim your Holiday Market Sales Booster: \n💸 Yes! I’m In – Save My Spot and Get the Sales Booster
URL:https://emergecpg.com/event/holiday-money-maker/
CATEGORIES:Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260106T120000
DTEND;TZID=America/New_York:20260106T133000
DTSTAMP:20260416T183856
CREATED:20251118T182523Z
LAST-MODIFIED:20260105T164108Z
UID:19158-1767700800-1767706200@emergecpg.com
SUMMARY:Command Your Cash\, Metrics & Growth in 2026
DESCRIPTION:Are you making high-stakes decisions with clear metrics and data\, or guessing the way forward and risking cash\, margin\, and growth? \nDo you know the revenue\, margin\, and cash targets that make your business investable and cash-flow independent? \nI’m hosting Scott Killips (Rebel Cheese) and Keith Kohler on January 6 for a LIVE 90-minute hands-on workshop with the first-hand guidance\, benchmarks\, and actionable steps your business can’t afford not to know in 2026. \nYou’ll leave with a clear understanding of how to: \n\nRead your financial model the way investors do and spot what really matters\nBuild a cash plan that prevents surprises and protects runway\nTrack the metrics buyers actually use to make decisions\nAlign inventory\, production\, and cash so growth doesn’t collapse operations\n\nThis session is for motivated founders who want fewer surprises around cash\, margin\, and revenue – and to make 2026 a year of sustainable growth. \n👉 Save My Seat – $97Registration Deadline: January 5 \nYour HostsScott Killips — Chief Strategy Officer\, Rebel CheeseKeith Kohler — Financial strategist and deal-makerJulie Pryor — Growth catalyst for ambitious CPG founders
URL:https://emergecpg.com/event/take-control-of-your-financial-health-in-2026-90-min-workshop/
CATEGORIES:Finance Management,Financial Health,Financial Planning,Financing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260209T090000
DTEND;TZID=America/New_York:20260209T235900
DTSTAMP:20260416T183856
CREATED:20260107T204518Z
LAST-MODIFIED:20260126T154338Z
UID:19258-1770627600-1770681540@emergecpg.com
SUMMARY:Summer Fancy Food "Ace Your Show" Cohort (Registration Opens 2/9)
DESCRIPTION:The “Ace Your Show” Cohort is a 16-week\, hands-on experience designed to make your Summer Fancy Food Show investment count. From pre-show prep to post-show follow-up\, you’ll: \n\nBe the booth everyone remembers\nSecure the meetings and contacts that matter to your business\nGet the exposure and ROI you need from the show\nTranslate your participation into connections\, sales\, and results for Q3\, Q4 and beyond\n\nLimited to 20 brands ⚡Registration opens Feb. 9\, 2026 📅Cohort starts March 17\, 2026 🚀 \nMark your calendar — registration opens February 9\, 2026
URL:https://emergecpg.com/event/summer-fancy-food-show-ace-the-show-cohort-registration-opens-feb-2-2026/
CATEGORIES:Trade Show Planning & Success
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