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X-WR-CALDESC:Events for Emerge
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DTSTART;TZID=America/New_York:20191119T140000
DTEND;TZID=America/New_York:20191119T150000
DTSTAMP:20191120T164404Z
CREATED:20190517T144041Z
LAST-MODIFIED:20191120T164404Z
UID:4417-1574172000-1574175600@emergecpg.com
SUMMARY:Emerge Smarter: Understanding the Regulatory Risks of Labeling
DESCRIPTION:This session will provide an introduction to food labeling\, and help you understand the required elements of a food label and why reviewing labels matters. Given the continued upward-trend in health-conscious consumers\, we’ll review how voluntary claims such as “healthy”\, “free from”\, “pure”\, and “natural” should be used in food labeling. \nAllison Condra\, Emerge Mentor and Associate at Davis Wright Tremaine LLP will discuss some of the recent trends in FDA enforcement and litigation related to labels and label claims. She’ll provide you with a foundation for understanding your food labels and labeling\, and any “watch-outs” you may be overlooking. \nAll calls are Eastern Standard Time. \nToll-free dial-in number (US/CA): (844) 419-4704 \nConference code: 7046864807
URL:https://emergecpg.com/event/emerge-smarter-education-call-10/
CATEGORIES:Emerge Smarter,Food Safety,Regulations & Compliance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20191119T140000
DTEND;TZID=America/New_York:20191119T150000
DTSTAMP:20191016T140439Z
CREATED:20191016T140259Z
LAST-MODIFIED:20191016T140439Z
UID:5504-1574172000-1574175600@emergecpg.com
SUMMARY:FMI Webinar: The Surge of Plant-Based Foods
DESCRIPTION:FMI’s 2019 U.S. Grocery Shopper Trends report finds a rising number of households (33%) have at least one member following a non-medically prescribed diet such as vegan\, vegetarian\, pescatarian or flexitarian. Increased demand for personalization is challenging the food shopping experience\, and a growing number of shoppers are turning to plant-based proteins to help meet their unique household needs. The Power of Meat 2019 report finds\, plant-based meat alternative sales increased 19.2% last year and account for $878 million in annual sales. \nSo what does this all mean for retailers and CPG manufacturers? It’s clear that consumers across the board have a growing interest in plant-based foods\, including plant-based protein – and they are buying more of these items. \n  \nSpeakers: \nTim Grzebinski\nClient Insights Principal\nIRI \n  \nRegister Here
URL:https://emergecpg.com/event/fmi-webinar-the-surge-of-plant-based-foods/
CATEGORIES:Data and Insights,Retailer Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20191120T140000
DTEND;TZID=America/New_York:20191120T150000
DTSTAMP:20191113T194132Z
CREATED:20191108T203955Z
LAST-MODIFIED:20191113T194132Z
UID:5707-1574258400-1574262000@emergecpg.com
SUMMARY:Webinar: Developing an Effective Trade Plan
DESCRIPTION:Every CPG company desires a trade plan that will boost revenue and increase market share\, and is tailored to meet retailer needs. \nCathy Shifflett\, founder of CHS Enterprises and FMI Emerge mentor\, shares best practices from her twenty years of proven results in helping companies expand their retail distribution and improve business processes. She has over twenty years of proven results driving business and product line development of CPG and retail companies towards revenue growth and expansion into new markets. \nJoin us as we share insights on developing an effective retail strategy and trade plan\, presented in collaboration with Emerge industry partner\, ReposiTrak. \nRSVP to gain insights into: \n\nHow to determine the right retail alignment for your brand\nUnderstanding options and strategies for promotion and pricing\nKnowing what questions to ask a retailer when building your trade plan and determining spend\n\nAll calls are Eastern Standard Time. \nRegister Here!
URL:https://emergecpg.com/event/emerge-repositrak-webinar-tailoring-your-retail-strategy-trade-plan/
CATEGORIES:Emerge Smarter,Retailer Insights,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20191203T140000
DTEND;TZID=America/New_York:20191203T150000
DTSTAMP:20191205T201723Z
CREATED:20190517T144540Z
LAST-MODIFIED:20191205T201723Z
UID:4421-1575381600-1575385200@emergecpg.com
SUMMARY:Emerge Smarter: Evaluating Your eCommerce Strategy
DESCRIPTION:Join FMI Emerge as we share a conversation with Betsy McGinn\, founder of McGinn eComm Consulting\, and Emerge Advisor\, on understanding the unique and ever-growing eCommerce landscape. She will share the current state of eCommerce for grocery buying\, shopper behavior trends and stats\, and her expertise on navigating the complexities of eCommerce within a multi-channel CPG business model. \nRegister to gain insights into: \n\nHow to evaluate if eCommerce is a viable channel for your brand and products\nHow to determine whether to use a retail partner\, third-party marketplace (like Amazon)\, or sell direct-to-consumer (DTC) through your own website\nHow to integrate eCommerce into your overall omni-channel strategy\n\nPrep for the call with the presentation and take notes on the worksheet. \nBetsy is the Co-Author of: The Amazon Roadmap: How Innovative Brands are Reinventing the Path to Market \nFMI Webinar: New Benchmarking Insights on the Omnichannel Roadmap to Success
URL:https://emergecpg.com/event/emerge-smarter-education-call-12/
CATEGORIES:e-Commerce,education,Emerge Smarter
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20191210
DTEND;VALUE=DATE:20191212
DTSTAMP:20191024T155147Z
CREATED:20191023T141401Z
LAST-MODIFIED:20191024T155147Z
UID:5577-1575936000-1576108799@emergecpg.com
SUMMARY:Seminar & Networking Event: Becoming a More Effective Sales Manager
DESCRIPTION:Join John Maggiore\, leading broker and consultant and former Natural Category Manager with Stop & Shop and Bob Burke\, consultant\, co-author of The Natural Products Field Manual\, and former Vice President at Stonyfield Farm\, for their 2-day comprehensive sales seminar at Nutter McClennen Fish LLP\, 155 Seaport Blvd\, Boston\, MA. \nDuring this event\, learn from these featured speakers: \n* John Raiche Senior Vice President of UNFI\, on growing your business with UNFI and understanding the tools available to manufacturers \n* Danelle Rydel\, Director of Member Relations at INFRA on succeeding with the Independent Natural Food Retailer Association \n* Kayla Davis\, UNFI Supplier Development Manager\, Introduction and overview of a new initiative at UNFI for small vendors called UNFI Next \n* Betsy McGinn of McGinn e-commerce Consulting on succeeding on Amazon and overall in e-commerce \n* Tim Sperry on successfully navigating your way through Whole Foods \n* Rob Leichman\, The Lyric Group\, on “Going Deep in Metro New York”\, i.e. filling out distribution in all the nooks and crannies of one of the biggest markets in the US\n* James Curley of Upgrade Partners on best practices on implementing case-pack changes and price changes\n* Alice Mintz\, Senior Manager\, SPINS on using syndicated data to fully understand your business and tell your sales story to the trade \n* Ed Rowland\, Rowland Global LLC on building and growing your Chain Drug channel business \nThis is ideal for entrepreneurs\, new hires\, experienced veterans new to the channel\, and others looking to stay current with great networking and problem solving. It is also great for customer service\, marketing and financial staff who could benefit from a greater understanding of the sales process – View the full agenda and registration form. \nAttend either day\, or both days. See hotel savings on form.
URL:https://emergecpg.com/event/becoming-a-more-effective-sales-manager-seminar-networking-event/
LOCATION:Nutter McClennen Fish LLP\, 155 Seaport Blvd\, Boston\, MA\, 02110\, United States
CATEGORIES:education,Networking,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20191212T080000
DTEND;TZID=America/New_York:20191212T163000
DTSTAMP:20191024T155451Z
CREATED:20191017T154026Z
LAST-MODIFIED:20191024T155451Z
UID:5525-1576137600-1576168200@emergecpg.com
SUMMARY:Seminar and Networking Event: Financing Your Consumer Product Company
DESCRIPTION:Join Emerge Advisor Bob Burke and the Whipstitch Capital team as they host this 1-day Bootcamp and Networking Event: Financing Your Consumer Product Company. \nLed by industry veterans Bob Burke & NickMcCoy\, along with Whipstitch Capital VP’s\, Tim Sousa and Dominic Mangano\, the seminar de-mystifies capital-raising terms and provides insights to improve your odds to successfully obtaining the financing you need. In addition\, you will hear directly from industry-leading entrepreneurs who raised venture capital and then grew and sold their companies\, investment bankers\, investors and other industry experts. \nSome of the topics that will be covered include: \n\nAn Entrepreneur’s Story: Amy Lacey\, Founder and Owner\, Cali’flour Foods\nAn Early-Stage Investor’s Perspective\nLessons from an Institutional Investor with a “How to Build Value through Direct-to-Consumer Sales” Primer (New!)\nKey Bench-marking Data on gross margins\, spending by category (trade\, marketing\, etc…) as companies scale (New!)\nKey Legal Issues for Fundraising and Selling\nInvestment Bankers: Go Alone or Partner?\nBuilding Value\n…..and more \n\nRegister Here
URL:https://emergecpg.com/event/finance-seminar-financing-your-consumer-product-company/
CATEGORIES:education,investing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200109T140000
DTEND;TZID=America/New_York:20200109T150000
DTSTAMP:20200110T154222Z
CREATED:20191119T190353Z
LAST-MODIFIED:20200110T154222Z
UID:5769-1578578400-1578582000@emergecpg.com
SUMMARY:Emerge Smarter: Successfully Scaling Your Growing Company
DESCRIPTION:Join Mark Feinberg\, CEO of OTHRSource\, who will speak about his experiences as a consultant and investor in food brands\, and share tips for growing companies wanting to scale sustainably. \nHe’ll cover key areas associated with scaling your business\, from raising capital to creating your board of advisors\, to scaling operations and logistics. He’ll bring all of this together and share his own personal experience that led him to start OTHRSource – a service provider that helps emerging brands succeed in the challenging world of retail with affordable\, professional retail in-store support services like restocking and price checks.
URL:https://emergecpg.com/event/emerge-smarter-call/
CATEGORIES:Emerge Smarter
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200116T140000
DTEND;TZID=America/New_York:20200116T150000
DTSTAMP:20191127T171720Z
CREATED:20191029T154646Z
LAST-MODIFIED:20191127T171720Z
UID:5639-1579183200-1579186800@emergecpg.com
SUMMARY:Free FMI Webinar: Understanding the Plant-based Food Consumer
DESCRIPTION:A recent IRi study showed the main drivers for buying plant-based food alternatives are health and diet\, and have made their way into 53 percent of U.S. households. According to the study\, this trend will only continue to grow. While each generation purchases plant-based food items\, you will find out which consumers are most likely to buy these foods\, and insights in their demographics and incomes. In general\, younger consumers have a far more positive view of the health aspects of plant-based milks than older generations. \nParticipants should attend this webinar to gain insights into: \n\nPlant-based consumer demographic & purchase trends.\nWhat’s working for plant-based products?\n\nHow are these products perceived and used by buyers?\nWhat are the advantages and disadvantages?\nHow do demographics and household composition affect perceptions and usage?\n\n\nKey product purchase considerations.\n\nSpeakers: \nMary Fair-Taylor\nPrincipal and Team Lead\,\nIRi \nRegister Here
URL:https://emergecpg.com/event/fmi-webinar-understanding-the-plant-based-food-consumer/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200116T140000
DTEND;TZID=America/New_York:20200116T150000
DTSTAMP:20200116T202750Z
CREATED:20191119T190430Z
LAST-MODIFIED:20200116T202750Z
UID:5771-1579183200-1579186800@emergecpg.com
SUMMARY:Emerge Smarter: Leveraging Nielsen Data to Drive Your Growth Strategy
DESCRIPTION:With an ever-changing competitive landscape and shifting consumer preferences\, growing brands must understand demand\, the in-store landscape and who is buying their products. \nJoin Kristin Gorski\, Director of Business Development with Nielsen\, as she shares how you can leverage data to successfully scale your business. She’ll review how Nielsen gathers\, uses and shares POS (point of sale) data and consumer behavior insights to help growing brands develop tailored growth strategies. \nRegister to gain insights into how to use consumer and POS data for growing your business.
URL:https://emergecpg.com/event/emerge-smarter-call-2/
CATEGORIES:Data and Insights,Emerge Smarter
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200119
DTEND;VALUE=DATE:20200122
DTSTAMP:20191115T175805Z
CREATED:20191023T150258Z
LAST-MODIFIED:20191115T175805Z
UID:5587-1579392000-1579651199@emergecpg.com
SUMMARY:Winter Fancy Food Show
DESCRIPTION:The FMI Emerge team will be attending Winter Fancy Food and we can’t wait to see you! \nWant to know what tomorrow tastes like? Join the Specialty Food Association in San Francisco for the largest specialty food and beverage show on the West Coast. You’ll find the hottest new products and trends at the Winter Fancy Food Show and meet the most innovative producers. Don’t miss this chance to network with thousands of industry professionals and taste-makers! \nHere’s what you’ll find there: \n\n80\,000+ specialty foods & beverages\nThousands of new products\nIndustry’s top networking events\n1\,400+ exhibitors from around the globe\n\nRegister here
URL:https://emergecpg.com/event/winter-fancy-food-show/
CATEGORIES:Distribution,education,Networking,Retailer Relationships,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200123T140000
DTEND;TZID=America/New_York:20200123T150000
DTSTAMP:20200124T155343Z
CREATED:20191119T190459Z
LAST-MODIFIED:20200124T155343Z
UID:5773-1579788000-1579791600@emergecpg.com
SUMMARY:Emerge Smarter: Increasing Your Independent & C-Store Distribution
DESCRIPTION:Join FMI Emerge as we share a conversation with Kristin Keller\, Director of Business Development at Mable\, and co-owner of Paradise Provisions\, about how the Mable wholesale e-commerce platform can help to grow your distribution and facings in independent grocery and convenience stores. She will share retail\, brand and wholesale case studies where brands are successfully driving product discovery and sales at independent stores. \nRegister to gain insights into: \n\nBuyer mindset of independent grocers – understand the unique challenges independent stores face\, to improve your offering to them\nHow to determine the best products to “start with” at smaller accounts\nOpportunities for implementing “starter packs” at wholesale\nExclusive benefits for FMI Emerge subscribers\, including a free 6-month trial and $100 promotional codes to share with buyers
URL:https://emergecpg.com/event/emerge-smarter-call-3/
CATEGORIES:Distribution,e-Commerce,Emerge Smarter
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200124
DTEND;VALUE=DATE:20200128
DTSTAMP:20191108T212626Z
CREATED:20191108T205643Z
LAST-MODIFIED:20191108T212626Z
UID:5714-1579824000-1580169599@emergecpg.com
SUMMARY:FMI Midwinter Executive Conference
DESCRIPTION:Join us at the FMI Midwinter Executive Conference\, for the dynamic discussions\, networking and private trading partner meetings in the Strategic Executive Exchange and FMItech program. Our industry’s leaders must stay ahead of the curve. Consumer demands and swift shifts in technology are constantly evolving — strong trading partner relationships are vital as business models shift. \nAt FMI Midwinter\, you’ll take away new ideas\, new partnerships and new information. The synergy of large national retailers\, mid-size regional operators\, independently owned stores and wholesalers together tackling our industries most pressing issues is bar none. \nRegister Here
URL:https://emergecpg.com/event/fmi-midwinter-executive-conference/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200130T140000
DTEND;TZID=America/New_York:20200130T150000
DTSTAMP:20200131T164715Z
CREATED:20191119T190607Z
LAST-MODIFIED:20200131T164715Z
UID:5775-1580392800-1580396400@emergecpg.com
SUMMARY:Emerge Smarter: Selling Your WHY\, not your WHAT: Emotionally Connecting with Consumers through Messaging
DESCRIPTION:With more and more emerging brands competing for the same consumers\, are you positioning your brand in a way that excites your core audience(s) and makes a lasting impression? Are you creating messaging that connects with them and communicates why they should choose your brand over others? \nJoin Dianna Rogers of BrandFirst\, as she shares how to develop an effective messaging strategy that will resonate with your consumers. Learn how to stay authentic to who you are and leverage meaningful attributes along with your story in order to appeal to the shoppers looking for your product! \nRSVP to gain insights into: \n\nDefining your core audiences and learning how to segment them into actionable targets\nCrafting engaging and memorable messaging that will resonate with your audience(s) across different platforms\nSelling your Brand vs. your Product and unlocking emotional connections with your consumer
URL:https://emergecpg.com/event/emerge-smarter-call-4/
CATEGORIES:Emerge Smarter,marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200204T140000
DTEND;TZID=America/New_York:20200204T150000
DTSTAMP:20200206T180915Z
CREATED:20191202T174543Z
LAST-MODIFIED:20200206T180915Z
UID:5857-1580824800-1580828400@emergecpg.com
SUMMARY:Emerge Smarter: Financing Your Consumer or Natural/Specialty Products Company
DESCRIPTION:Join Bruce Nierenberg\, Emerge mentor and CPG investor\, as he shares his perspective on finding and working with angel investors\, based on his years of experience in the industry. \nRegister to gain insights into: \n\nWhen an angel investment is appropriate.\nWho are angel investors and where do you find them?\nAdvantages of angel investors\nPreparing to work with angel investors and what Bruce looks for in a company
URL:https://emergecpg.com/event/emerge-smarter-call-5/
CATEGORIES:Emerge Smarter,Financing,investing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200205T080000
DTEND;TZID=America/New_York:20200205T120000
DTSTAMP:20200117T151348Z
CREATED:20191018T200045Z
LAST-MODIFIED:20200117T151348Z
UID:5542-1580889600-1580904000@emergecpg.com
SUMMARY:KeHE Next Gen Innovation Showcase
DESCRIPTION:The KeHE’s Next Generation Innovation Showcase taking place February 5\, 2020 from 8am – 12pm at the KeHE Summer Show in New Orleans\, LA. \nThrough KeHE’s commitment to sourcing and developing new OnTrend® brands\, KeHE will host the second Next Generation Innovation Showcase at their Summer Show in February. \nFor more information and a full schedule of events click here.
URL:https://emergecpg.com/event/kehe-next-gen-innovation-showcase/
CATEGORIES:Distribution,Networking,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200213T140000
DTEND;TZID=America/New_York:20200213T150000
DTSTAMP:20200218T192513Z
CREATED:20191202T174629Z
LAST-MODIFIED:20200218T192513Z
UID:5859-1581602400-1581606000@emergecpg.com
SUMMARY:Emerge Smarter: Make the Most of Attending a Trade Show
DESCRIPTION:Whether you’re walking the floor at Expo West\, or proudly displaying behind a booth – OR are just wondering how to succeed at tradeshows in the future… join us for an educational presentation and Q&A from former grocery buyer & retail store manager\, Alli Ball. \nJoin this call to gain insights into: \n\nHow to make the most of your time (and budget!) on the tradeshow floor\nHow to assess whether or not you’re ready to display at a show\, and how to get set up for future shows\nHow to have someone else cover your tradeshow expenses!\nMistakes to avoid when walking\, displaying\, and following up at tradeshows\n\nWant more tips for last-minute trade show planning? Then check out Alli’s Food Biz Wiz podcast Episode 6 – SOS Trade Show Plan.
URL:https://emergecpg.com/event/emerge-smarter-call-6/
CATEGORIES:Emerge Smarter,Tradeshow
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200219T120000
DTEND;TZID=America/New_York:20200219T130000
DTSTAMP:20200218T172244Z
CREATED:20200218T153506Z
LAST-MODIFIED:20200218T172244Z
UID:6270-1582113600-1582117200@emergecpg.com
SUMMARY:FMI Webinar: The Evolution of Food Safety in Recipes
DESCRIPTION:Multiple studies show that when consumers follow recipes that incorporate basic food safety instructions\, they significantly increase food safety behaviors. This style guide provides easy edits to any recipe to improve food safety practices. Inspired by this research\, The Partnership for Food Safety Education (PFSE)\, working with the FMI Foundation\, and prominent food\, nutrition and recipe writers\, developed the Safe Recipe Style Guide to establish standards for recipe text. \nWe invite you to join us to get a better understanding on the research and the people behind development of the Safe Recipe Style Guide\,  how you can use the Safe Recipe Style Guide in your own work and how you can encourage others to use it as well. \nRegister Here \n 
URL:https://emergecpg.com/event/fmi-webinar-the-evolution-of-food-safety-in-recipes/
CATEGORIES:education,Food Safety
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200219T140000
DTEND;TZID=America/New_York:20200219T150000
DTSTAMP:20200224T153230Z
CREATED:20191202T174757Z
LAST-MODIFIED:20200224T153230Z
UID:5861-1582120800-1582124400@emergecpg.com
SUMMARY:Emerge Smarter: Planning Differently to Create a Profitable eCommerce Business
DESCRIPTION:The world of eCommerce is as exciting as it is challenging. The opportunities for success are boundless\, yet the obstacles can be daunting\, as the waters brands and retailers are navigating are virtually unexplored. \nWith pure-play eCommerce\, many emerging brands find when they “flip” the methodology and execution\, it can help them achieve more profitability. Join Erin Heikkinen\, Director eCommerce Strategy & Consulting at Advantage Digital Technology\, as she shares best practices that she’s seen emerging brands implement successfully in planning and executing their eCommerce strategies. \nRegister to gain insights into: \n\nThree business management strategies you need to revisit to be profitable\nBrands who have maneuvered selling on eCommerce well and how it comes to life\nWhy thinking differently now is so essential to your business long-term\n\n 
URL:https://emergecpg.com/event/emerge-smarter-call-7/
CATEGORIES:e-Commerce
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200225T140000
DTEND;TZID=America/New_York:20200225T150000
DTSTAMP:20200220T141105Z
CREATED:20200220T141105Z
LAST-MODIFIED:20200220T141105Z
UID:6406-1582639200-1582642800@emergecpg.com
SUMMARY:FMI Webinar: Top Trends in Fresh: Preparing for a New Decade and Beyond
DESCRIPTION:Fresh foods have evolved over the past decade—starting with fresh departments outpacing center-store growth by more than double\, and ending with flat lining sales. \nFMI and IRI discuss this trend’s relation to health\, technology\, and convenience with key takeaways to reigniting growth. \nYou’ll gain insight into: \n\nCurrent fresh trends.\nThe 2020 Top Trends in Fresh road map.\nActionable next steps.\n\nRegister Here
URL:https://emergecpg.com/event/fmi-webinar-top-trends-in-fresh-preparing-for-a-new-decade-and-beyond/
CATEGORIES:education,Fresh Foods
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200226T140000
DTEND;TZID=America/New_York:20200226T150000
DTSTAMP:20200227T152858Z
CREATED:20191202T175012Z
LAST-MODIFIED:20200227T152858Z
UID:5863-1582725600-1582729200@emergecpg.com
SUMMARY:Emerge Smarter: Understanding Your Nielsen Panel & POS Data (Subscriber-Only)
DESCRIPTION:Content is protected.
URL:https://emergecpg.com/event/emerge-smarter-call-8/
CATEGORIES:Data and Insights,Emerge Smarter
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200227T140000
DTEND;TZID=America/New_York:20200227T150000
DTSTAMP:20200224T152637Z
CREATED:20191202T175053Z
LAST-MODIFIED:20200224T152637Z
UID:5865-1582812000-1582815600@emergecpg.com
SUMMARY:Emerge Smarter: Understanding Packaging as a Profit Center
DESCRIPTION:Increasingly\, growing brands are looking at compostable packaging options that can be organically regenerated along with food waste. The biggest challenge with compostable packaging options is the higher cost. What if we paused to realize that\, all along\, packaging has never been a cost center as much as an untapped profit center? \nJoin us as we share a conversation with Kelly Williams\, Emerge mentor and Sustainability Strategist. He’ll share his insights and perspective on the benefits of using digital printing and compostable packaging\, and how to view your packaging as a physical form of social media that can facilitate brand and consumer engagement. \nRegister to gain insights into: \n\nHow Earth DigestibleTM packaging can be a viable alternative\nHow digital printing has transformed emerging brands\nHow packaging can be used as a profit center to engage consumers in new and innovative ways\n\nFollow along with the worksheet. \nLooking for flexible packaging resources? Check out this resource sheet created with the Futamura Group.
URL:https://emergecpg.com/event/emerge-smarter-call-9/
CATEGORIES:Emerge Smarter,Packaging and Design,Sustainability
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200319T150000
DTEND;TZID=America/New_York:20200319T160000
DTSTAMP:20200318T152432Z
CREATED:20191202T175219Z
LAST-MODIFIED:20200318T152432Z
UID:5869-1584630000-1584633600@emergecpg.com
SUMMARY:POSTPONED Emerge Smarter: Maximizing Your In-Store Promotional Strategy
DESCRIPTION:We understand that the food retail industry is working around the clock to replenish and restock. In light of this\, and everyone’s attention on COVID-19\, we want to be sensitive to our community\, and will postpone this education session. \nLearn the elements of an effective promotional strategy\, and what important questions to ask when meeting with buyers. Join us as we share a conversation with Andrew Therrien\, Director of Big Orange Productions\, Inc. and discuss best practices for conducting successful buyer meetings\, engaging with shoppers in-store and effectively using your demos and promotions to drive sales.   \nJoin this education session to gain insights into:  \n\nCreating cost of goods based off a proposed promo schedule  \nCoordinating a profitable promotional plan with your buyer  \nSuccessfully positioning your product & overcoming shopper objections during demos 
URL:https://emergecpg.com/event/emerge-smarter-call-11/
CATEGORIES:Emerge Smarter,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200326T150000
DTEND;TZID=America/New_York:20200326T160000
DTSTAMP:20200318T152529Z
CREATED:20191202T175302Z
LAST-MODIFIED:20200318T152529Z
UID:5871-1585234800-1585238400@emergecpg.com
SUMMARY:POSTPONED Emerge Smarter: Confidently Developing your Product Pricing Strategy
DESCRIPTION:We understand that the food retail industry is working around the clock to replenish and restock. In light of this\, and everyone’s attention on COVID-19\, we want to be sensitive to our community\, and will postpone this education session. \nLearn how to think about the building blocks of setting your price\, which is closely connected to the margins expected at various steps in the supply chain. Join us for an educational session where you’ll receive the tools to do these calculations on your own from pricing expert\, Scott Sanders.   \nJoin this call to gain insights into:  \n\nBuilding your price two ways: “up” from COGS and “down” from suggested retail price \nAn overview of ways to find the right retail price \nA sampling of psychological pricing tricks 
URL:https://emergecpg.com/event/emerge-smarter-call-12/
CATEGORIES:Emerge Smarter,Sales,Strategy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200327T120000
DTEND;TZID=America/New_York:20200327T130000
DTSTAMP:20200401T140717Z
CREATED:20200401T140717Z
LAST-MODIFIED:20200401T140717Z
UID:6603-1585310400-1585314000@emergecpg.com
SUMMARY:Community Care & Share: Navigating Amazon during Covid-19
DESCRIPTION:
URL:https://emergecpg.com/event/community-care-share-navigating-amazon-during-covid-19/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200402T150000
DTEND;TZID=America/New_York:20200402T160000
DTSTAMP:20200318T152716Z
CREATED:20200224T153816Z
LAST-MODIFIED:20200318T152716Z
UID:6441-1585839600-1585843200@emergecpg.com
SUMMARY:POSTPONED FMI Webinar: 2020 Power of Produce
DESCRIPTION:We understand that the food retail industry is working around the clock to replenish and restock\, while ensuring store and facility cleanliness. In light of this\, and everyone’s attention on COVID-19\, we want to be sensitive to our members and will postpone the webinar. \nWebinar Description:  \nEntering its fifth year\, the Power of Produce 2020 includes both trend lines and headlines\, with year-over-year tracking of category performance\, promotional and channel activity and trends in value-added and organic produce. Among the many new topics\, the study covers produce’s unique combination of being both a planned and impulse category\, the types of information and tips shoppers would welcome\, winning with consumption occasions\, packaging\, and food waste. In short\, another can’t miss year of produce insights! \nWebinar Objectives: \nJoin FMI as we discuss: \n\nUnderstand how 2019 stacked up\nGet insights into how we win tomorrow\nFollow along with the produce path of purchase\n\nSpeakers: \nAnne-Marie Roerink | Principal | 210 Analytics \nRick Stein | VP of Fresh | FMI \nRegister Here
URL:https://emergecpg.com/event/fmi-webinar-2020-power-of-produce/
CATEGORIES:Data and Insights,education,Fresh Foods,Packaging and Design,Sustainability
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200410T120000
DTEND;TZID=America/New_York:20200410T133000
DTSTAMP:20200406T201243Z
CREATED:20200406T201243Z
LAST-MODIFIED:20200406T201243Z
UID:6618-1586520000-1586525400@emergecpg.com
SUMMARY:Community Care & Share: Optimizing Amazon During COVID-19
DESCRIPTION:Emerge mentor David Tenzer of Amplify Goods\, will join us to share what’s happening at Amazon this week\, and answer any questions you have about selling or fulfilling through Amazon. Whether you’ve recently launched on Amazon and need guidance\, are considering how best to launch on Amazon\, or you’ve been set up for a while and want to optimize your strategies\, David has seen it all and can help! \nDavid is an expert at advising brands on how to grow and manage their Amazon business by identifying the right strategies and effectively managing their business. Here’s his LinkedIn profile if you’d like to learn more about David\, prior to the zoom call.
URL:https://emergecpg.com/event/community-care-share-optimizing-amazon-during-covid-19/
CATEGORIES:e-Commerce,education,Strategy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200417T120000
DTEND;TZID=America/New_York:20200417T130000
DTSTAMP:20200403T154119Z
CREATED:20191202T180954Z
LAST-MODIFIED:20200403T154119Z
UID:5881-1587124800-1587128400@emergecpg.com
SUMMARY:Community Care & Share: Optimizing Your Site Experience to Drive Sales
DESCRIPTION:For all Emerge subscriber companies. Bring specific questions you have and receive live guidance.  \nAs the Coronavirus pandemic has progressed\, much of the world’s commerce is moving online. Join FMI Emerge mentor Rajat Kapur from &Marketing to learn how to craft your brand’s online experience and optimize for sales. \nJoin this live Zoom call to gain insights into: \n\nUsing fundamentals to build your brand’s “story” – which aligns your brand’s unique positioning to your target consumer’s challenges\nEnsuring your brand’s visual identity aligns with its uniqueness\nBuilding an online web presence that reflects this uniqueness in a compelling way (and how to choose from the various platforms)\nDriving traffic to your site so consumers can purchase\, using a mix of content\, social media\, email marketing\, paid advertising\, influencer marketing\, or a myriad of other tactics.\n\n  \nReady to take advantage of Emerge community expertise? Join here.
URL:https://emergecpg.com/event/emerge-smarter-call-17/
CATEGORIES:Branding,Strategy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200421T130000
DTEND;TZID=America/New_York:20200421T140000
DTSTAMP:20200409T211551Z
CREATED:20200409T193416Z
LAST-MODIFIED:20200409T211551Z
UID:6620-1587474000-1587477600@emergecpg.com
SUMMARY:New Hope Webinar: The State & Future of Natural & Organic
DESCRIPTION:The $230 billion U.S. natural & organic products industry is facing significant challenges and opportunities as the result of the COVID-19 crisis. The state of the industry today is different than it was a month ago\, and New Hope Network and Whipstitch Capital have joined forces to pull together the data and insights that can help you navigate a changing landscape. We will look at how the industry performed in 2019\, how the COVID-19 crisis has impacted industry sales and growth\, and what we might expect throughout 2020 and beyond based on short- and mid-term consumer behaviors and macro forces and trends. While staying grounded in reality\, we’ll explore the long-term opportunities that could await natural & organic products as people increasingly value and invest more in human and planetary health. \nCarlotta Mast\nSVP and Market Leader\nNew Hope Network \nNick McCoy\nManaging Director & Co-Founder\nWhipstitch Capital \nRegister Here
URL:https://emergecpg.com/event/new-hope-webinar-the-state-future-of-natural-organic/
CATEGORIES:Data and Insights,education,Strategy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200421T130000
DTEND;TZID=America/New_York:20200421T140000
DTSTAMP:20200410T174221Z
CREATED:20200410T151944Z
LAST-MODIFIED:20200410T174221Z
UID:6622-1587474000-1587477600@emergecpg.com
SUMMARY:FMI Webinar: Online and Offline Consumer Behavior and Future Industry Implications
DESCRIPTION:Webinar Description:  \nThe rise of COVID-19 in March 2020 saw consumers stockpiling their pantries in unprecedented and unpredicted ways. As we move into April 2020\, consumers are again shifting their behaviors both online and offline in unexpected ways. In this webinar\, Nielsen will provide insights on how new social and travel restrictions coupled with changing attitudes have affected how\, where and what shoppers bought on a weekly basis\, and how these changes could affect the industry in the short and long term. \nWebinar Objectives \nParticipants should attend this webinar in order to: \n\nUnderstand how shopper behavior and purchases changed in the past 2 months – both online and offline – in response to COVID-19\nEvaluate the short term (2-6 month) impacts that we can expect in the industry as a result of this change\nConsider the potential long term implications or outcomes on the industry\n\nSpeakers: \nNicole Collida\nSenior Vice President – Brand Effectiveness\nNielsen \nDoug Baker\nVice President\, Industry Relations\nFMI – The Food Industry Association. \n  \nRegister Here
URL:https://emergecpg.com/event/fmi-webinar-online-and-offline-consumer-behavior-and-future-industry-implications/
CATEGORIES:Data and Insights,education
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200501T120000
DTEND;TZID=America/New_York:20200501T130000
DTSTAMP:20200515T031324Z
CREATED:20200428T132813Z
LAST-MODIFIED:20200515T031324Z
UID:6669-1588334400-1588338000@emergecpg.com
SUMMARY:"Care & Share" Virtual Community Call
DESCRIPTION:As an adjunct professor of Marketing at the University of Maryland Global Campus and veteran broker across specialty food\, center store and fresh perimeter departments\, Jerry joins us to share first-hand what he’s seeing and experiencing as he works with emerging brands to increase retail distribution and navigate the new realities. He’ll share what category trends he’s seeing based on current consumer shopping behaviors\, and what’s changing and staying the same related to in-store marketing\, promotions and expanding distribution. \nOur community of experts is here to help you grow your business and navigate with focus and confidence\, during the new realities of COVID-19. \nNot yet a subscriber? Join us\, and subscribe to Emerge!
URL:https://emergecpg.com/event/emerge-care-share-with-dr-jerry-chadwick/
CATEGORIES:Data and Insights,Distribution,Retailer Insights,Strategy
END:VEVENT
END:VCALENDAR