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DTSTART;VALUE=DATE:20210922
DTEND;VALUE=DATE:20210926
DTSTAMP:20210625T150101Z
CREATED:20210625T150101Z
LAST-MODIFIED:20210625T150101Z
UID:9657-1632268800-1632614399@emergecpg.com
SUMMARY:Natural Products Expo East: Sept 22-25\, Philadelphia PA
DESCRIPTION:To learn more\, click here.  \nTo meet the Emerge Network team and community at the show\, contact Julie Pryor. 
URL:https://emergecpg.com/event/natural-products-expo-east-sept-22-25-philadelphia-pa/
CATEGORIES:Industry Event,Tradeshow
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210913T120000
DTEND;TZID=America/New_York:20210913T133000
DTSTAMP:20210910T200451Z
CREATED:20210825T175024Z
LAST-MODIFIED:20210910T200451Z
UID:9967-1631534400-1631539800@emergecpg.com
SUMMARY:Emerge Smarter: Creating Impactful Sampling & Demos During the Pandemic
DESCRIPTION:Join us for the next live Emerge Smarter education webinar! \nEmerge mentor Andrew Therrien of Samplers\, Inc.\, will share insights and best practices for approaching demos and sampling during Covid\, to help stand out and support your retail and distribution partners. \nHe will highlight the key trends he and his team are seeing in the market from major retailers nationwide\, the different kinds of events taking place\, and how expectations are changing due to the pandemic. \nIn this session\, you’ll learn: \n\nHow retailers are approaching sampling (prepared foods\, pre-packaged foods\, beverages\, indoor vs outdoor locations)\nHow retailers are expecting brands to create experience-based sampling in-store.\nAppropriate regional approaches that address shopper food-safety and social distancing concerns. Know your audience!\nAlternatives to face-to-face marketing to help gain exposure to consumers and drive retail partner affinity.\nHow supply chain disruptions are impacting everyone and how you may be able to use that to your advantage.\n\nWe look forward to you joining us – bring your questions for our live Q&A. \nNot yet part of the Emerge Network and curious about how the community can support your growth with expertise\, personalized consulting\, business solutions and resources? Schedule an intro call with the Emerge team.
URL:https://emergecpg.com/event/emerge-smarter-in-store-sampling-demos-during-covid-beyond/
CATEGORIES:Demo & Sampling,Retailer Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210908T120000
DTEND;TZID=America/New_York:20210908T133000
DTSTAMP:20210825T174434Z
CREATED:20210527T175214Z
LAST-MODIFIED:20210825T174434Z
UID:9443-1631102400-1631107800@emergecpg.com
SUMMARY:Quarterly Emerge Brands Forum // Topic: Building An Export Business
DESCRIPTION:Join two founders of brands in the Emerge Network\, Pretzel Pete and World of Chia\, as they share their respective approaches\, timing and journeys to building an export business. Learn from both founders\, and bring your questions during this live\, interactive forum. \nSession open to current Emerge brands. \nNot yet part of the Emerge Network and curious about how the Emerge community can support your early-stage brand with expertise\, personalized consulting\, business solutions and resources? Schedule a brief intro call with the Emerge team.
URL:https://emergecpg.com/event/quarterly-member-forum-topic-growing-your-export-business/
CATEGORIES:Distribution,Emerging Brand Community,Regulations & Compliance,Sales Planning,Sales Strategy,Scaling Sustainably,Supply Chain
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210822
DTEND;VALUE=DATE:20210825
DTSTAMP:20210527T171905Z
CREATED:20210507T152457Z
LAST-MODIFIED:20210527T171905Z
UID:9286-1629590400-1629849599@emergecpg.com
SUMMARY:SNAXPO 2021 - The Annual SNAXPO Exhibition & Conference
DESCRIPTION:At SNAXPO21\, you and your team can build the kind of knowledge that matters: firsthand knowledge. \nJoin a global network of suppliers\, producers and emerging tastemakers from the entire supply chain at the most comprehensive expo dedicated to the snack industry\, where you’ll savor a full range of hot new flavors\, see groundbreaking packaging options\, watch state-of-the-art machinery in action and hear from people who can help move the needle for your company. \nExclusive opportunities for Emerge Members to exhibit and participate in SNAXPO21 – more details on the private portal. \nLearn More
URL:https://emergecpg.com/event/snaxpo-2021-the-annual-snaxpo-exhibition-conference/
LOCATION:Charlotte\, NC
CATEGORIES:Tradeshow
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210805T120000
DTEND;TZID=America/New_York:20210805T133000
DTSTAMP:20210802T135616Z
CREATED:20210721T154523Z
LAST-MODIFIED:20210802T135616Z
UID:9789-1628164800-1628170200@emergecpg.com
SUMMARY:Emerge Smarter: Using Claims + Cues to Build Your Brand
DESCRIPTION:Join us for this conversation about how nutrition claims can not only strengthen your brand story\, differentiate your product from the competition and connect with your customers\, but also be confusing\, overwhelming and misused! \nWe’ll review the following during this education session: \n\nJust because you can use a particular claim\, should you?\nHow to determine which claims your customers want or expect.\nHow to use health cues and additional signals to convey that your product is part of a healthy lifestyle.\n\nLearn along side other emerging brands during this live\, interactive session. Get answers to the questions above\, and actionable guidance to strategically leverage claims and cues for your brand. Food and nutrition communications experts\, Ilene Smith and Edward Hoffman\, have worked with countless CPG and B2B brands\, wellness companies and agricultural commodity boards to successfully leverage science-based claims and cues to drive business for their clients.
URL:https://emergecpg.com/event/emerge-smarter-effectively-using-claims-to-build-your-brand/
CATEGORIES:Brand Positioning,Content Strategy,Ingredient Claims & Insights,Packaging and Design
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210727T120000
DTEND;TZID=America/New_York:20210727T133000
DTSTAMP:20210727T145257Z
CREATED:20210418T163418Z
LAST-MODIFIED:20210727T145257Z
UID:9145-1627387200-1627392600@emergecpg.com
SUMMARY:Emerge Smarter with RangeMe
DESCRIPTION:The RangeMe team will share how buyers use RangeMe to discover new and innovative brands and products\, and how best to set up your profile as a manufacturer. Hear about key trends on RangeMe\, the different kinds of buyers actively using the platform\, and various sourcing campaigns that retailers are hosting and how to apply for them. \nIn this session\, you’ll learn: \n\nHow buyers use RangeMe and the various filters they focus on\nBest practices for having the most effective RangeMe profile\nNew features on the platform\, including Global retail exposure\nCurrent limited-time sourcing campaigns\nHow to effectively use RangeMe as one part of your overall retail brand marketing\n\nThe Emerge network helps early-stage and growing CPG teams confidently navigate the industry\, achieve their growth goals and scale sustainably. Schedule an intro call to discuss your business needs and learn more.
URL:https://emergecpg.com/event/emerge-smarter-with-rangeme/
CATEGORIES:Buyer Insights,e-Commerce,Retailer Insights,Sales Strategy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210714T120000
DTEND;TZID=America/New_York:20210714T133000
DTSTAMP:20210721T154610Z
CREATED:20210311T005312Z
LAST-MODIFIED:20210721T154610Z
UID:8780-1626264000-1626269400@emergecpg.com
SUMMARY:Emerge Smarter: Strengthen Your Brand Experience Through Messaging
DESCRIPTION:Create a more meaningful\, engaging and powerful Brand Experience through messaging! \nDianna Rogers from BrandFirst will share how various types of marketing messages and channels combine to create and deliver a holistic brand experience for your consumers. She will highlight the role & benefits of each type\, and feature best practices & appropriate usage occasions. \nIn this session\, you’ll learn: \n\nUsage occasions for sharing functional vs emotional benefits\nWhen to use emotional benefits to enrich how consumers experience your brand\nEducational/informative vs cause-based messaging\nBest platforms for quick & concise messaging\nBest platforms for product-based messaging\nBest practices & examples of brand storytelling\n\nBrandFirst is a small creative agency that works with companies of all sizes\, from emerging brands to Fortune 500. They help teams with brand strategy & positioning\, messaging\, package design\, marketing communications\, website development\, and social media.
URL:https://emergecpg.com/event/emerge-smarter-with-brandfirst/
CATEGORIES:Brand Positioning,Brand Strategy,Branding,Content Strategy,Marketing Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210628T140000
DTEND;TZID=America/New_York:20210630T180000
DTSTAMP:20210625T144922Z
CREATED:20210625T144922Z
LAST-MODIFIED:20210625T144922Z
UID:9651-1624888800-1625076000@emergecpg.com
SUMMARY:Kaleidoscope Leadership Konference
DESCRIPTION:Emerge Network CEO\, Julie Pryor\, will be speaking on the topic of leadership at the upcoming Kaleidoscope Konference. \nTo learn more\, or for an invitation\, contact Julie directly. \nTo learn more about Kaleidoscope\, click here. 
URL:https://emergecpg.com/event/kaleidoscope-leadership-konference/
CATEGORIES:Industry Event,Leadership
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210628
DTEND;VALUE=DATE:20210703
DTSTAMP:20210429T182834Z
CREATED:20210429T182834Z
LAST-MODIFIED:20210429T182834Z
UID:9235-1624838400-1625270399@emergecpg.com
SUMMARY:ECRM Global Market: Food & Beverage
DESCRIPTION:During this Global Market\, buyers will be focused on sourcing brands across these sample categories: Snacks\, Candy\, Beverage\, Candy\, Tea\, Frozen\, Deli\, Meat\, Seafood\, Ethnic Foods and more! \nFor consumer packaged goods brands\, attending this global product discovery event provides you with the chance to meet with retailers and: \n\nExpand your brand exposure to buyers from around the world\nInteract with interested buyers who are actively searching for new products and suppliers\nMeet safely and efficiently from the comfort of your home office\n\nEmerge members – login to the private portal for more details and to contact the ECRM/RangeMe team
URL:https://emergecpg.com/event/ecrm-global-market-food-beverage/
CATEGORIES:Distribution,Retailer Relationships,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210623T120000
DTEND;TZID=America/New_York:20210623T130000
DTSTAMP:20210617T164214Z
CREATED:20210607T164748Z
LAST-MODIFIED:20210617T164214Z
UID:9493-1624449600-1624453200@emergecpg.com
SUMMARY:Emerge Smarter: Raising Capital To Support a Profitable Business Model
DESCRIPTION:Join Emerge mentor David Swintosky\, Managing Director at Dunning Capital\, LLC\, as he hosts Michael Naimy during this education session on raising capital to support your company’s profitable business model. \nMichael is the former CEO of Tate’s Bake Shop\, a gourmet baking company with an all-natural cookie line positioned in high-end\, independent food stores and supermarkets throughout the U.S.\, Canada\, and the Caribbean. He’ll share the story of Tate’s growth process\, and the critical financial strategy decisions growing companies need to make during their lifecycle. Learn from Tate’s successful journey from startup to category leader\, how they navigated the industry\, kept it simple\, took a step-by-step approach\, took advantage of opportunities when they presented themselves\, and ultimately built a profitable brand that sold to Mondelez. \nDavid will share the importance of balancing business strategy with financial strategy\, and how to do so. He will review the different approaches and options for raising capital\, and the role and timing for each. He’ll detail how brands can align raising capital with their growth goals and business needs. \nFrom start-up to publicly traded companies\, David has supported a wide variety of businesses over his 28 year career at PwC\, EY\, EY Corporate Finance and Dunning Capital\, LLC. David formed Dunning in 2000 out of his love for working with entrepreneurs. His dynamic practice is uniquely designed to align interests with entrepreneurs and engage with them as strategic advisor\, board member and/or investment banker from start up to exit. \nMichael Naimy\, Management Consultant\, specializes in business development for creative entrepreneurs. Areas of expertise include sales\, brand marketing\, strategic planning\, product development\, finance and operations. \nIn this session\, you will learn about: \n\nTate’s successful journey from start-up to category leader that every early-stage CPG team can aspire to replicate!\nBalancing business strategy and financial strategy\nWhat to expect post funding and how to effectively communicate and report to investors\n\nIf you’re an emerging CPG company with $500\,000 to $10 million in revenue\, attend this seminar to learn about time-tested strategies for financing your business at various stages of growth through exit. Register below and join us!
URL:https://emergecpg.com/event/emerge-smarter-raising-capital/
CATEGORIES:Emerge Smarter,Finance Management,Raising Capital
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210609T120000
DTEND;TZID=America/New_York:20210609T133000
DTSTAMP:20210607T171446Z
CREATED:20210418T163230Z
LAST-MODIFIED:20210607T171446Z
UID:9143-1623240000-1623245400@emergecpg.com
SUMMARY:Emerge Smarter: Increase Distribution with Mable
DESCRIPTION:Learn how Mable’s online wholesale ordering platform and app help growing consumer packaged goods companies increase their distribution across their network of thousands of independently owned retailers! \nMable supports both emerging brands in ‘building their resume’ and established brands who are seeking a more direct channel to independent grocery stores not otherwise served by big distributor networks. A few of the many brands Mable has helped include Bohana\, Fat Toad Farm & LOCO Coffee. Retailers and distributors in the Mable network include Paradise Provisions\, Woodstock Farmers’ Market\, Cambridge Naturals\, Associated Buyers and Shirazi Distributing. \nThe Mable team will share details of how their marketing\, promotional and sampling programs help brands gain distribution and grow their sales with specialty and natural buyers at independent retailers. \n\n\nIn this session\, you will learn: \n\nHow Mable can be a successful part of your wholesale e-commerce strategy\nThe characteristics of CPG teams who succeed on Mable and other digital wholesale platforms\nHow to optimize your brand’s presence and sales on Mable\n\n\nSign-up and get-smart-quick via the link below.
URL:https://emergecpg.com/event/emerge-smarter-with-mable/
CATEGORIES:Channel Strategy,Distribution,e-Commerce,Sales Strategy,Scaling Sustainably,Wholesale e-Commerce Marketplace
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210602T120000
DTEND;TZID=America/New_York:20210602T133000
DTSTAMP:20210526T154112Z
CREATED:20210418T162617Z
LAST-MODIFIED:20210526T154112Z
UID:9132-1622635200-1622640600@emergecpg.com
SUMMARY:Emerge Smarter: Building Your Internal & External Sales Team
DESCRIPTION:Join us for this upcoming live\, interactive education session with mentor and business growth strategy expert\, Art Papazian\, owner of ACP Specialty & Natural Consulting and Management. Art specializes in Specialty-Natural-Ethnic Manufacturers\, Brokers\, Distributor and Retailers. \nDuring this session\, he will share a wholistic and strategic approach for building out your internal and external sales team. You will learn: \n\nWhat to consider when building a sales organization\nHow to align your culture\, goals & objectives with the right sales team\nThe importance of understanding the dynamics & profiles of your Territory & Customers when building your sales team\nHow to align your budgets & resources with your sales needs\nSome of the best places to find the right sales organization or person\nWhat the right size sales organization is for your company of today and tomorrow\nHow to develop job descriptions that align to the qualities & responsibilities needed\n\nCurious about how the Emerge Network can help your team navigate the CPG\, food and grocery retail space and scale sustainably? Let’s chat! Book a 30-min call here.
URL:https://emergecpg.com/event/emerge-smarter-with-art-papazian/
CATEGORIES:Channel Strategy,Distribution,Retailer Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210525T120000
DTEND;TZID=America/New_York:20210525T133000
DTSTAMP:20210607T164903Z
CREATED:20210324T151317Z
LAST-MODIFIED:20210607T164903Z
UID:8962-1621944000-1621949400@emergecpg.com
SUMMARY:Emerge Smarter: Strategic Co-Packer Partnerships
DESCRIPTION:Join Emerge mentor and CEO of Metzer & Roth\, Ashley Sutterfield\, as she unveils the world of co-packing in this upcoming education seminar! \nWe look forward to taking a deep dive into the world of co-packing\, and getting you excited about a proven approach to partnering with a co-packer\, your options for producing your own product long-term\, and how to continue scaling if you’re already partnered with a co-packer! \nIn this session\, you will learn: \n\nThe role of a co-packer and the right time to hire a co-packer\nIf you should hire someone to formulate your product\nThe step-by-step path to partnering with a co-packer\nYour options if you want to produce your own product long-term\nHow to continue scaling if you are already partnered with a co-packer\n\nCurious about how the Emerge Network helps growing consumer packaged goods teams navigate the CPG\, food and grocery retail space and scale sustainably? Let’s chat! Schedule a 30-min call here.
URL:https://emergecpg.com/event/8962/
CATEGORIES:Co-Packer Partnerships,Co-Packer Selection
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210512T120000
DTEND;TZID=America/New_York:20210512T130000
DTSTAMP:20210507T184856Z
CREATED:20210418T162344Z
LAST-MODIFIED:20210507T184856Z
UID:9129-1620820800-1620824400@emergecpg.com
SUMMARY:Emerge Smarter: Using SPINS To Reach Your Growth Goals
DESCRIPTION:Join us and the SPINS team to learn how they align growing CPG teams with data solutions to maximize their impact in the evolving retail market. \nUnderstanding your consumers and your competition is fundamental to successfully growing at retail. Your consumers inform every aspect of your business\, from what products you offer and the retail stores you partner with\, to the way you market. Your competition is trying to earn your shopper’s dollars and retailers’ attention. \nKnowing what information to gather—and then actually doing it—is one of the biggest challenges CPG brands face. The teams that prioritize gathering this data\, learning from it\, and putting it into action are the businesses that have longevity and loyal consumers. To help you build a foundation to support your retail growth strategy\, let’s outline a process that gets results. \nHere’s what we’ll cover: \n\nIdentify your customers and their motivations: understand how shoppers spend time and money at the store.\nUnderstand your competitive landscape: knowing your competition means knowing yourself. Take a hard look at your category before your next retail pitch.\nExplore emerging trends and opportunities for innovation: look at trends on the horizon and identify opportunities to claim whitespace with new products.\n\nCurious about how an annual membership to Emerge can support your company growth goals? Schedule a 30-min intro call here.
URL:https://emergecpg.com/event/emerge-smarter-with-spins/
CATEGORIES:Channel Strategy,Data and Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210504T120000
DTEND;TZID=America/New_York:20210504T133000
DTSTAMP:20210503T193146Z
CREATED:20210324T204803Z
LAST-MODIFIED:20210503T193146Z
UID:8966-1620129600-1620135000@emergecpg.com
SUMMARY:Emerge Smarter: Growing Your Brand Through Food Service
DESCRIPTION:Join this education seminar hosted by Emerge mentor Matt Cotton\, Founder of Rooted Food Sales\, a new kind of Foodservice broker who specializes in growing “better for you” brands in the channel! \nMatt will help us understand how the Foodservice channel is evolving and where opportunities lie as things begin to open up during Covid and beyond. He’ll share an overview of the Foodservice space\, and areas that CPG brands can consider as they evaluate whether the Foodservice channel is right for them\, and how it could be part of their overall channel strategy. \nIn this session\, you’ll learn: \n\nWhat Foodservice is\, and what categories it consists of\nWhat brand/product attributes are important in Foodservice\, and how the sales process works\nHow to support and grow distribution once you’re stocked\nWhat the “cost of doing business” is in Foodservice vs. retail\nHow to grow your brand through Foodservice\n\nWe look forward to a de-mystifying Foodservice for you and getting you excited about this powerful channel! \nCurious about how your team can reach your growth goals and scale sustainably with Emerge? Schedule an intro call
URL:https://emergecpg.com/event/emerge-smarter-growing-your-food-service-channel-in-2021-beyond/
CATEGORIES:Channel Strategy,Food Service Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210427T120000
DTEND;TZID=America/New_York:20210427T133000
DTSTAMP:20210607T164945Z
CREATED:20210311T004933Z
LAST-MODIFIED:20210607T164945Z
UID:8778-1619524800-1619530200@emergecpg.com
SUMMARY:Emerge Smarter: Understanding & Developing a P&L
DESCRIPTION:Join us for an interactive workshop with Emerge mentor Andrew Kramer\, from Kramer Food Marketing Consulting. \nOne of the most challenging aspects of developing a brand is to make sure you are profitable. In doing so you must have a good understanding of your P&L and understand the costs you have in your business and apply them to your product line pricing models. \nAndrew will help you to create a pricing model (or review an existing one) and better understand how to price your items to not only sell your products but also be profitable! In this session\, you will learn: \n\nHow to develop a standard P&L for your business\nHow to develop a P&L for each product line you have\nHow to understand how to adjust pricing\, packaging costs\, promotional spending and other inputs to achieve your pricing and profitability goals.\n\nNot an Emerge member\, and curious about how your team can achieve your growth goals and scale sustainably with Emerge? Schedule an intro call
URL:https://emergecpg.com/event/emerge-smarter-with-andrew-kramer/
CATEGORIES:Channel Strategy,Sales Planning,Sales Strategy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210420T120000
DTEND;TZID=America/New_York:20210420T133000
DTSTAMP:20210418T162933Z
CREATED:20210326T151739Z
LAST-MODIFIED:20210418T162933Z
UID:8989-1618920000-1618925400@emergecpg.com
SUMMARY:Emerge Smarter with Zipline Logistics
DESCRIPTION:Wondering how to keep that newly secured shelf space at your important retail customers? What part does control over your supply chain play in maintaining retail relationships? What are the best practices for delivering to retailers across the country? \nJoin us for this education session hosted by Emerge mentor Craig Laughlin of Zipline Logistics. He’ll share and review best logistics practices for brands working with retailers\, and will detail how brands can win with their retail customers to garner additional business and stand out from the competition. \nIn this session\, you will learn: \n\n\nHow logistics can help your brand grow at scale\nWhat a 3PL is and how they can support that growth\nWays to control delivery performance across transportation modes\nHow to align disparate pieces of your operation to meet on-time delivery expectations\nPragmatic retail-focused logistics solutions for brands of all sizes\n\nCurious about how your team can achieve your growth goals and scale sustainably with Emerge? Schedule an intro call
URL:https://emergecpg.com/event/emerge-smarter-with-zipline-logistics/
CATEGORIES:3PL,Logistics
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210408T150000
DTEND;TZID=America/New_York:20210408T163000
DTSTAMP:20210226T142420Z
CREATED:20210210T175925Z
LAST-MODIFIED:20210226T142420Z
UID:8481-1617894000-1617899400@emergecpg.com
SUMMARY:Emerge Founders Forum 
DESCRIPTION:A quarterly peer forum for Emerge member teams to discuss business challenges\, share best practices and guidance with one another\, network and receive support and encouragement.
URL:https://emergecpg.com/event/quarterly-founders-forum/
CATEGORIES:Leadership,Strategy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210323T120000
DTEND;TZID=America/New_York:20210323T133000
DTSTAMP:20210322T172135Z
CREATED:20210210T180505Z
LAST-MODIFIED:20210322T172135Z
UID:8491-1616500800-1616506200@emergecpg.com
SUMMARY:Emerge Smarter: Succeeding at Costco
DESCRIPTION:Join us for this live\, interactive education session with Emerge mentor\, Jeremy Smith. \nDo you have a Costco sales strategy? What are the Do’s and Don’ts for selling to Costco? How has the pandemic impacted selling to Costco? \nHave you wondered whether you need a broker to sell to Costco? Or\, how you might sell to Costco without negatively impacting your retail grocers? What value at Costco is\, versus value at Retail? \nDuring this session\, Jeremy will cover all of these areas and answer all of your questions related to selling and succeeding at Costco! \nCurious about how the Emerge CPG learning and networking community can support your business goals? Read details here and schedule an intro call. \nAll calls are Eastern Standard Time (EST).
URL:https://emergecpg.com/event/emerge-smarter-on-selling-at-costco/
CATEGORIES:Channel Strategy,Sales Strategy,Scaling Sustainably
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210309T120000
DTEND;TZID=America/New_York:20210309T133000
DTSTAMP:20210301T201256Z
CREATED:20210210T180138Z
LAST-MODIFIED:20210301T201256Z
UID:8484-1615291200-1615296600@emergecpg.com
SUMMARY:Emerge Smarter: Sales Channel & Trade Spend Planning
DESCRIPTION:What is your go-to-market sales plan? Depending on your category\, ambition for the business\, near term objectives and resources\, how should you be thinking about Omnichannel? \nJoin Emerge mentors Bob Burke and Betsy Gillette for our next interactive learning session on Sales Channel & Trade Spend Planning. \nBob & Betsy will discuss timing\, sequencing and prioritizing of channels and key customers. They will touch on channel strategy\, pricing\, promotional strategy and execution. They will also include simple tools to communicate\, track and manage trade spending – the funds you invest with distributors and retailers and for most companies is the biggest line item on your P&L after cost of goods. \nJoin this call to gain insights into: \n\nhow to plan for success in each channel\ntiming of regional expansion as well as moving into new channels\nunderstanding the role of trade spending and how to manage it\ndifferent approaches to execution\n\nCurious how the Emerge learning and networking community can support your growth goals? Schedule a conversation to learn more. \nAll calls are Eastern Standard Time (EST).
URL:https://emergecpg.com/event/emerge-smarter-on-sales-channel-sales-planning/
CATEGORIES:Channel Strategy,Sales Planning,Sales Strategy,Trade Spend
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210304T120000
DTEND;TZID=America/New_York:20210304T133000
DTSTAMP:20210226T143118Z
CREATED:20210218T194157Z
LAST-MODIFIED:20210226T143118Z
UID:8535-1614859200-1614864600@emergecpg.com
SUMMARY:Emerge Smarter: Selling & Growing your Specialty/Natural distribution
DESCRIPTION:Join us for the next live\, interactive education session with mentor and business growth strategy expert\, Art Papazian\, owner of ACP Specialty & Natural Consulting and Management. \nDuring this time\, gain insights into: \n\nIdentifying & understanding your Goals & Objectives (short-term & long-term)\nIdentifying & Understanding your Resources: Financial\, Personnel\, Intellectual\nIncreasing your Retail Points of Distribution\nIncreasing your distribution through Multiple Distributor Warehouses (Retailer/Market Focused)\n\nCurious how the Emerge learning and networking community can support your growth goals? Schedule a conversation to learn more.
URL:https://emergecpg.com/event/emerge-smarter-on-growing-your-specialty-natural-distribution/
CATEGORIES:Channel Strategy,Distribution,Sales Planning,Sales Strategy,Scaling Sustainably
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210217T120000
DTEND;TZID=America/New_York:20210217T133000
DTSTAMP:20210210T180024Z
CREATED:20210120T203344Z
LAST-MODIFIED:20210210T180024Z
UID:8324-1613563200-1613568600@emergecpg.com
SUMMARY:Emerge Smarter on Amazon with Amplify Goods
DESCRIPTION:Join Emerge sponsor\, mentor and owner of Amplify Goods\, David Tenzer\, as he shares best in class practices for growing your business and optimizing sales on Amazon. \nJoin this session to: \n\nUnderstand how watching your competition closely on Amazon can help you win. Learn which software options make doing this easy\, and key takeaways on how to use the information-rich data you’ll uncover\nLearn new ways of looking at your Amazon business\, and unique ideas to keep in mind when selling on Amazon.\n\nNot an Emerge member and curious about how the Emerge CPG learning and networking community can support your business goals? Read details here and schedule a free consult. \nAll calls are Eastern Standard Time (EST).
URL:https://emergecpg.com/event/emerge-care-share-with-amplify-goods/
CATEGORIES:e-Commerce,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210211T120000
DTEND;TZID=America/New_York:20210211T133000
DTSTAMP:20210131T212919Z
CREATED:20210108T201645Z
LAST-MODIFIED:20210131T212919Z
UID:8268-1613044800-1613050200@emergecpg.com
SUMMARY:Emerge Care & Share: Understanding Pricing Strategy
DESCRIPTION:Join us for the next live\, interactive education session hosted by Emerge mentor and pricing expert Scott Sanders of Growcery Partners. \nLearn how to think about the key inputs for setting your price\, which are closely connected to the margins expected at various steps in the supply chain. Join us and receive the tools to do these calculations on your own\, and learn: \n– How to build your price two ways: “up” from COGS and “down” from suggested retail price\n– An overview of ways to find the right retail price\n– A sampling of psychological pricing tricks \nNot yet a member of Emerge and curious about how the CPG learning and networking community can support your business growth goals? See details here and schedule a free call to discuss your business needs\, and how Emerge can help you achieve your growth goals. \nAll calls are Eastern Standard Time (EST).
URL:https://emergecpg.com/event/emerge-care-share-the-art-math-of-pricing/
CATEGORIES:Pricing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210127T120000
DTEND;TZID=America/New_York:20210127T131500
DTSTAMP:20210120T203515Z
CREATED:20201217T175513Z
LAST-MODIFIED:20210120T203515Z
UID:8216-1611748800-1611753300@emergecpg.com
SUMMARY:Demystifying Brand Strategy with One10 North®
DESCRIPTION:Join us for this impactful session on “Demystifying Brand Strategy” as we continue to kick off 2021 with support for your marketing planning efforts! \nStephanie Louie from One10 North will share with the group what is brand strategy and how it plays a critical role in helping you grow your business.  And\, through short exercises\, you will walk away with thought starters on developing the brand strategy for your business. \nAbout the speaker: \nStephanie Louie is the Founder and Chief Strategist for One10 North\, a brand and design consultancy based in San Francisco.  With almost 20 years of experience in brand and marketing strategy\, consumer research and innovation\, Stephanie wants to ensure that every brand has the chance to succeed. She and her team of strategists\, researchers\, designers and innovators bring top-notch support\, strategic guidance and awesome creative to their clients\, leveraging customer and consumer insights to help every business reach their North Star. \nNot yet a member of Emerge and curious about how the CPG learning and networking community can support your business growth goals? Read details here and schedule a free consultation. Let’s chat about how we can help you achieve your goals this year. \nAll calls are Eastern Standard Time (EST).
URL:https://emergecpg.com/event/emerge-care-share-with-north-star-brand-builders/
CATEGORIES:Brand Strategy,Branding,Marketing Planning,Marketing Strategy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210112T120000
DTEND;TZID=America/New_York:20210112T131500
DTSTAMP:20210108T202230Z
CREATED:20201221T180617Z
LAST-MODIFIED:20210108T202230Z
UID:8221-1610452800-1610457300@emergecpg.com
SUMMARY:Emerge Care & Share with &Marketing
DESCRIPTION:Join us for the first Emerge education session of 2021\, which will focus on supporting your marketing planning efforts! \nEmerge mentors and sponsors from &Marketing will be discussing how to optimize your 2021 Marketing programs. \nThe session will have two parts: \n\n&Marketing coaches will answer your 2021 marketing questions and challenges in a group coaching format.\n\nWe recommend watching this recent webinar “10 Ways Solo Marketers Can JumpStart their 2021 Marketing Plan” (https://youtu.be/Q47u41TbrHY) in advance because it’s filled with 10 (+1) practical tips that you and your teams can start to use immediately.\n\n\nWe’ll discuss “&Marketing U” (www.and-marketing.com/U) a digital marketing education program that will be starting in mid-January\, and answer any questions you may have. Emerge members receive a 40% discount.\n\nNot yet a member of Emerge and curious about how the CPG learning and networking community can support your business growth goals? Read details here and schedule a free consultation. Emerge can help you achieve your business growth goals this year. \nAll calls are Eastern Standard Time (EST).
URL:https://emergecpg.com/event/emerge-care-share-with-marketing/
CATEGORIES:Marketing Planning,Marketing Strategy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201203T120000
DTEND;TZID=America/New_York:20201203T131500
DTSTAMP:20201117T181906Z
CREATED:20201117T181906Z
LAST-MODIFIED:20201117T181906Z
UID:8110-1606996800-1607001300@emergecpg.com
SUMMARY:Emerge Care & Share with National Co+op Grocers (NCG)
DESCRIPTION:Join Emerge and the NCG team\, as we discuss how co-ops differentiate from other retailers and why co-ops can be an important part of a brand’s retail growth strategy. During this live session\, we’ll review: \n\nAn overview of NCG and NCG programs\nThe value of investing in co-ops\nWhy it’s beneficial for emerging brands to work with NCG\nWhen and how emerging brands can approach NCG\nBest practices for emerging brands to succeed with NCG\n\nThis session is for you if you’ve been wondering about whether NCG could be part of your retail growth strategy and are curious to learn more!
URL:https://emergecpg.com/event/emerge-care-share-with-national-coop-grocers-ncg/
CATEGORIES:Channel Strategy,Retailer Relationships,Sales Strategy,Scaling Sustainably
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201126
DTEND;VALUE=DATE:20201127
DTSTAMP:20201009T194654Z
CREATED:20201009T194654Z
LAST-MODIFIED:20201009T194654Z
UID:7861-1606348800-1606435199@emergecpg.com
SUMMARY:Thanksgiving
DESCRIPTION:Wishing you good health\, peace\, love and joy!
URL:https://emergecpg.com/event/thanksgiving/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201119T120000
DTEND;TZID=America/New_York:20201119T130000
DTSTAMP:20201119T160339Z
CREATED:20200905T094745Z
LAST-MODIFIED:20201119T160339Z
UID:7611-1605787200-1605790800@emergecpg.com
SUMMARY:Emerge Care & Share with The Good Trends
DESCRIPTION:Join us for this virtual education session\, hosted by Emerge CEO Julie Pryor and Victor Mithouard\, CEO of The Good Trends. \nVictor is excited to share his vision for the future of online wholesale marketplaces in the food and beverage industry. With trade shows cancelled due to Covid\, buyers are increasingly moving to online discovery\, presenting an opportunity for brands to grow their distribution in unique channels building equity and sales. \nJoin us to learn: \n\nWhat an online wholesale marketplace is\, and how they work\nThe role of online marketplaces in your distribution strategy\nHow to evaluate a wholesale marketplace for your business – what are the questions to ask\nGetting started on an online marketplace: the first few steps and things to know\nHow to think about supporting a product in-store to make it more attractive\n\nNot yet an Emerge member? See details here and schedule a free consultation to learn how Emerge can support your growth goals. \nAll calls are Eastern Standard Time (EST).
URL:https://emergecpg.com/event/emerge-member-care-share-with-the-good-trends/
CATEGORIES:Distribution,e-Commerce
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201112T120000
DTEND;TZID=America/New_York:20201112T133000
DTSTAMP:20201102T224843Z
CREATED:20201009T194523Z
LAST-MODIFIED:20201102T224843Z
UID:7858-1605182400-1605187800@emergecpg.com
SUMMARY:Emerge Care & Share with Brandology
DESCRIPTION:Join us for an engaging virtual education session\, hosted by Emerge CEO Julie Pryor and Maura Mitchell\, founder and Managing Partner of Brandology. We’ll discuss how to create a powerful\, practical plan to drive business growth during these times of rapid\, unpredictable change. \nDid you know that: \n\nThe more uncertain the future\, the more a plan can help you succeed\nThe right plan will help you react to unexpected events more rapidly and positively\nDoing fewer things can help you deliver more sales and profits\, if you have the right plan\n\nJoin us to learn:  \n\nA step-by-step method for planning quickly and effectively\nHow to leverage scenarios so you are ready for nearly whatever the future brings\nHow to escape the trap of having too many things to do or jumping from priority to priority\nThe best way to determine when you should stick with your plan versus when you should pivot\n\nLearn alongside other Emerge member teams\, and receive guidance on your annual strategic planning process. \nNot yet an Emerge member? See details here and schedule a free consultation to learn how the program could support your growth goals. \nAll calls are Eastern Standard Time (EST).
URL:https://emergecpg.com/event/emerge-care-share-with-brandology/
CATEGORIES:Channel Strategy,Sales Strategy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201105T120000
DTEND;TZID=America/New_York:20201105T131500
DTSTAMP:20201027T141257Z
CREATED:20201014T011128Z
LAST-MODIFIED:20201027T141257Z
UID:7916-1604577600-1604582100@emergecpg.com
SUMMARY:Emerge Care & Share with Jebbit
DESCRIPTION:Join this virtual education session\, hosted by Emerge CEO Julie Pryor and Pam Erlichman\, CMO at Jebbit and Emerge mentor. \nJebbit is a marketing platform that allows companies to create beautifully branded\, no code\, interactive experiences that capture 1st party data. Experiences such as product matches\, personality quizzes\, trivia and live polling – to drive high engagement and data capture from consumers. \nShe’ll share how personalized\, engaging and interactive quizzes are key to capturing 1st party data and increasing your sales\, and will review new ways that emerging brands can overcome these challenges across the customer journey: \n\nCapturing consumer attention\nConveying your brand story or differentiation\nLearning about your consumers interest and needs\nDriving conversions\n\nThese are all really tough challenges for any brand never mind emerging brands with limited time\, resources and budget! \nAs an Emerge member\, you receive a 30 minute consultation with the Jebbit team & 2 free interactive experiences to increase engagement\, open rates and/or onsite conversion while capturing 1st party data? See more exclusive member benefits. \nNot yet an Emerge member? See details here and schedule a free consultation to learn how the program could help your company scale sustainably. \nAll calls are Eastern Standard Time (EST).
URL:https://emergecpg.com/event/emerge-care-share-with-jebbit/
CATEGORIES:Data and Insights,e-Commerce
END:VEVENT
END:VCALENDAR