Effective trade promotion management is an opportunity for many CPG companies, as they spend substantial amounts of money on promotions with retailers designed to boost revenue or increase market share. With proper planning and guidance, emerging brands can learn strategies to develop an effective pricing and promotional plan, tailored to meet the needs of the […]
The food retail industry is reporting numerous positive trends as it grapples with old issues and confronts new challenges. Join FMI’s President and CEO Leslie Sarasin on Thursday, October 3, 2019, at 2 PM ET for an in-depth review of results from FMI’s 70th Food Retailing Industry Speaks survey. This webinar will provide an insider’s […]
Foodservice is a key differentiator and growth generator for grocery retailers, but it’s also an area of widely varying consumer wants and needs. Age, income, geography and many other factors impact shoppers’, like for, and integration of deli prepared into their meal lineup. The Power of Foodservice at Retail 2019 brings detailed insights into the […]
All small brands want growth, but the quickest path to it can be difficult to discern through the forest of information and options. Elliot Begoun, FMI Emerge Mentor and Founder of The Intertwine Group, distills over 25 years of experience in the food and beverage industry into a scientific approach to scaling your brand. Dial-in […]
Do you know how to construct a pitch that best represents your brand? Developing and delivering a pitch doesn’t have to be as intimidating as it may seem. From seeking out investors who align with your brand and identifying what key components might interest them, to understanding your pitch structure and developing appropriate content, we've […]
During the upcoming webinar, “Top Trends in Fresh – Balancing the Store Aisle Pendulum: Connecting Fresh and the Entire Store for Sales Success,” FMI and IRI will delve into the latest sales data with a focus on what can be learned to deliver growth in 2019 and beyond. What do baskets look like today? How are they […]
Behind every great brand is a compelling story. It takes time to formulate one that is unique and relatable to your consumer. The next piece to the puzzle is to tailor your messaging for each of your promotional channels such as: packaging, e-commerce, and social media platforms. Dianna, Alex, and Brec from BrandFirst, a creative […]
Learn how to walk through a contract and use language that is effective and will support your brand early on and protect you for the long haul. Understand how to negotiate great deals and spot the illusions in contracts. Cut through confusing and complex clauses, so that you feel confident legally as your company grows, […]
Breakthroughs in plant-based protein products are rapidly shifting the marketplace. Everyday, there is news about leading food manufacturers and food service providers focusing on alternative proteins. Plant-based foods are a key driver of growth in retail, with plant-based food sales growing over 5 times as fast as total food sales in the past year. And […]
Did you know that the world is rapidly moving to replace petroleum-based single-use plastics with alternatives that come from new materials derived from nature? The confluence of trends and market […]
