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X-WR-CALDESC:Events for EmergeCPG
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DTSTART;TZID=America/New_York:20260805T120000
DTEND;TZID=America/New_York:20260805T130000
DTSTAMP:20260620T181509Z
CREATED:20260504T221059Z
LAST-MODIFIED:20260620T181509Z
UID:20533-1785931200-1785934800@emergecpg.com
SUMMARY:Make More Money At The Markets You're Already Doing
DESCRIPTION:4-Week Sprint for Business Vendors\n🗓️ August 5\, 12\, 19\, 26\n12–1pm ET / 9–10am PT · Live Online\nReplays sent after every session\n\nSmall group format so each person gets personalized support. \nOne client was selling plenty of single products at her local markets. What she didn’t have was an easy way for someone to try both flavors at once. I saw the gap and we built a 2-bag bundle that we tested. Even with much less traffic than usual at her next market\, the new bundle landed with both new and returning customers. \nAnother client made one small change at her table\, and now local retail customers ask for her product by name. Her revenue is steadier\, and she knows exactly which markets are worth her time and which aren’t. As an added bonus\, her local retail velocity also increased. Win-win when you know how to layer channel sales. \nMy clients are making more money from markets and events from our work together\, and I wanted to offer these practical strategies and systems to more people. \n\nWhy people aren’t buying — find where you’re losing the sale\, before\, during\, or after\nUpgrade your table — flow\, pricing\, bundling\, signage that makes people stop\nWhat to say — conversations that turn browsers into buyers\nMake it repeatable — turn one good market into your normal market\n\n\n\n\n“Your table signage solution was so simple and genius. I could tell people registered it immediately. It certainly furthered legitimacy of the brand.” — Lisa\, PremOla Granola \n$497 pay in full\, or $297 + $297.\nAll 4 live sessions and replays.\nRegister by Friday\, June 26 and get a bonus 1:1 ($500 value) — schedule it any time in July\, no rush.\nIf Session 1 doesn’t give you something you can apply at your next market\, I’ll refund you. \n👉 Pay in full $497\n👉 Pay $297 Today
URL:https://emergecpg.com/event/marketsales/
CATEGORIES:Sales,Sales Planning,Sales Strategy
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260915T130000
DTEND;TZID=America/New_York:20260915T140000
DTSTAMP:20260914T215819Z
CREATED:20260829T153351Z
LAST-MODIFIED:20260914T215819Z
UID:21004-1789477200-1789480800@emergecpg.com
SUMMARY:Is Your Q4 Faire Shop Ready for Retail Buyers?
DESCRIPTION:I’m Julie Pryor\, Owner & CEO of Emerge. I’ve spent 25+ years in CPG and grocery retail\, and now advise founders on brand\, channel\, and category growth. For this live session\, I’ve invited Faire’s Customer Marketing Lead to give us a firsthand look at what gets a retailer to place a holiday order. \nSave my seat → \nOctober and November are peak buying months on Faire. Your Shop needs to be ready before the rush\, when retailers are deciding which new brands to try. \nWhen a retailer lands on your Shop\, will they see a reason to place the order? \nHere’s what we’re covering\, live: \n\nWhat a retailer actually sees when they land on your Shop\nWhether your descriptions give them a reason to buy\, not just look\nHow your values become a selling point instead of background noise\nWhat your email\, collections\, and promotional automations are doing to turn a first order into a reorder\n\nWe’re doing this live on an actual CPG brand’s Shop page. You’ll see what Faire recommends\, and how to apply to your own Shop. \nThe group is intentionally small. You’ll leave knowing exactly what to adjust on your own Shop before the October retail buyer rush. \nTuesday\, September 15\n1 PM ET / 10 AM PT\n$150 \nRegistration closes September 14. \nSave my seat →
URL:https://emergecpg.com/event/is-your-faire-shop-ready-for-october/
CATEGORIES:Sales
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260921T120000
DTEND;TZID=America/New_York:20260921T130000
DTSTAMP:20260912T005311Z
CREATED:20260831T122350Z
LAST-MODIFIED:20260912T005311Z
UID:21011-1789992000-1789995600@emergecpg.com
SUMMARY:Emerge Fall Founders Circle
DESCRIPTION:Real talk. You don’t need another person cheering you on from the sidelines. \nWhen you’re overloaded and everything feels important\, you need someone who can sit with you\, sort through what’s on your plate\, and help you figure out what matters most. \nEach month\, bring what’s on your mind: a decision you’re weighing\, a challenge you can’t untangle\, a question you need a second set of eyes on\, or something you’re not sure how to approach. You’ll join a small group of CPG founders doing the same. We talk it through. We get clear. You leave knowing exactly what you’re going to do next. \n2 spots left! \nSeptember 21 · October 20 · November 17\n12:00–1:00 pm ET / 9:00–10:00 am PT\n$150 \nGrab your spot → \nRegistration closes September 13 or once the group is full\, whichever comes first.
URL:https://emergecpg.com/event/fall-emerge-founders-circle/
CATEGORIES:Building Community,Industry Insights,Sales Strategy
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DTSTART;TZID=America/New_York:20261013T120000
DTEND;TZID=America/New_York:20261013T131500
DTSTAMP:20260921T195613Z
CREATED:20260915T190154Z
LAST-MODIFIED:20260921T195613Z
UID:21084-1791892800-1791897300@emergecpg.com
SUMMARY:Is Your Brand Expressing a Clear Story?
DESCRIPTION:As your business grows\, your brand is being seen by more people\, in more places\, by people who don’t have you there to explain it. \nRetail buyers\, shoppers\, partners\, distributors\, new hires\, agencies and collaborators are all forming an impression of your business — often without the context you have as the founder. \nIs your brand creating the same clear impression everywhere it shows up? \nOr are different parts of your business telling different stories? \nIn this live training\, Julie Pryor and brand designer Lisa Wallace will help you see your brand differently\, through the eyes of the people encountering it without you there to explain it. A strong logo and good-looking materials aren’t enough when more people\, partners\, and channels are shaping how your brand is experienced. \nLisa will show you how she evaluates a brand’s visual expression\, what she notices across the places a brand shows up\, and how she spots the inconsistencies that can make a brand feel less clear\, recognizable or ownable. \nYou’ll see real brand examples and learn how to spot what’s working\, where the story starts to break down\, and what those disconnects may be telling you about your business. \n\nWhat makes a brand recognizable and ownable as it grows\nHow visual and verbal expression work together\nWhere brands commonly lose consistency as more people\, partners\, and channels get involved\nWhat a disconnected brand may be communicating to buyers\, shoppers\, and partners without you intending it to\nWhat to look at first when your brand no longer feels as clear as it once did — and how to know what needs attention\n\n75 minutes live\, including Q&A.\n$150 \nCome with your questions\, or simply your curiosity about what other people are seeing. \nRegister Now
URL:https://emergecpg.com/event/brand-expression-is-your-brand-showing-up-the-way-you-intend/
CATEGORIES:Branding
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261020T120000
DTEND;TZID=America/New_York:20261020T131500
DTSTAMP:20260921T195937Z
CREATED:20260921T195746Z
LAST-MODIFIED:20260921T195937Z
UID:21098-1792497600-1792502100@emergecpg.com
SUMMARY:Emerge Fall Founders Circle
DESCRIPTION:When you’re overloaded and everything feels important\, you need someone who can sit with you\, sort through what’s on your plate\, and help you figure out what matters most. \nEach month\, bring what’s on your mind: a decision you’re weighing\, a challenge you can’t untangle\, a question you need a second set of eyes on\, or something you’re not sure how to approach. You’ll join a small group of CPG founders doing the same. We talk it through. We get clear. You leave knowing what you’re going to do next. \nOctober 20 · November 17\n12:00–1:15 pm ET / 9:00–10:15 am PT\n$150 \nGrab your spot →
URL:https://emergecpg.com/event/emerge-fall-founders-circle/
CATEGORIES:Community Connection,Community Learning & Support
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261117T120000
DTEND;TZID=America/New_York:20261117T131500
DTSTAMP:20260921T200042Z
CREATED:20260921T200042Z
LAST-MODIFIED:20260921T200042Z
UID:21102-1794916800-1794921300@emergecpg.com
SUMMARY:Emerge Fall Founders Circle
DESCRIPTION:When you’re overloaded and everything feels important\, you need someone who can sit with you\, sort through what’s on your plate\, and help you figure out what matters most. \nEach month\, bring what’s on your mind: a decision you’re weighing\, a challenge you can’t untangle\, a question you need a second set of eyes on\, or something you’re not sure how to approach. You’ll join a small group of CPG founders doing the same. We talk it through. We get clear. You leave knowing what you’re going to do next. \n12:00–1:15 pm ET / 9:00–10:15 am PT\n$150 \nGrab your spot →
URL:https://emergecpg.com/event/emerge-fall-founders-circle-2/
CATEGORIES:Community Connection,Community Learning & Support
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20270117T080000
DTEND;TZID=America/New_York:20270119T170000
DTSTAMP:20260824T190432Z
CREATED:20260824T190432Z
LAST-MODIFIED:20260824T190432Z
UID:21002-1800172800-1800378000@emergecpg.com
SUMMARY:Winter Fancy Faire Show 2027 | EmergeCPG Pavilion
DESCRIPTION:EmergeCPG Pavilion at Winter FancyFaire* 2027 \nJanuary 17-19\, 2027. San Francisco. The first specialty food show of the year\, and your shot at starting it with real distribution momentum instead of a stack of business cards. \nI’m hosting the EmergeCPG Pavilion at Winter FancyFaire* again\, hot off my best Summer Fancy Food Show yet. The brands I worked with were engaged\, had a blast\, and got results. I’m bringing that same approach to WFF. \nThrough my Show Advisory Package\, we’ll get clear on what you want the show to deliver\, identify the buyers and conversations that matter most\, start those conversations before the show opens\, and design a plan for turning your investment into momentum that lasts past January. \nPavilion exhibitors also get a pre-show product promo e-blast ($450 value) and complimentary booth setup with free drayage ($700-$800 value). \nI’m finalizing the group by mid-September. If you want in\, reach out and let’s see if it’s a fit. \nSee If It’s a Fit →
URL:https://emergecpg.com/event/winter-fancy-faire-show-2027-emergecpg-pavilion/
CATEGORIES:Trade Show,Trade Show Planning & Success
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