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UID:18827-1755604800-1755608400@emergecpg.com
SUMMARY:Expert Connect Class: Trade Promotion Fundamentals
DESCRIPTION:Navigating trade promotions is one of the biggest hurdles for CPG founders — it affects cash flow\, expenses\, and every part of your brand’s growth. \nThis live training will be led by a CPG expert with 20+ years at P&G and Coca-Cola managing sales and business teams — and the past two decades building trade promotion solutions that have helped dozens of small and midsize brands improve their promotional strategy and impact. \nYou’ll learn how to: \n\nUnderstand trade promotion’s role across all areas of your business\nTreat trade as an investment (not a cost-center)\nIdentify the main promo types and when to use them\nAvoid common distributor agreement traps\nSpot the difference between ‘Working’ and ‘Non-Working Trade’\nSee the full trade promotion process clearly\n\nThis session will give you a strong starting point for understanding trade promotions—what to expect\, where to focus\, and how they impact different parts of your business. With this foundation\, you’ll be better equipped to make informed decisions before costly trade expenses start to stack up. \nAugust 19\, 12–1pm ET👉 Register Now — $47 \nCurrent Expert Connect\, Rooted\, and Rise clients — no need to register\, your invite is already in your inbox!
URL:https://emergecpg.com/event/8-26-distributor-economics/
CATEGORIES:Promotional Planning,Trade Promotions,Trade Spend
ATTACH;FMTTYPE=image/png:https://emergecpg.com/wp-content/uploads/2025/07/Screenshot-2025-07-24-at-11.50.25 AM.png
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DTSTART;TZID=America/New_York:20230222T120000
DTEND;TZID=America/New_York:20230222T130000
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UID:16135-1677067200-1677070800@emergecpg.com
SUMMARY:Member Forum & Q+A: Trade Show Sales Prep
DESCRIPTION:Trade show season is upon us which means you’re likely planning for buyer conversations and pitches. \nIt can feel daunting to know exactly what to say “real-time” to standout – we want to help! \nWe’ll chat with our friends from Crisp about how you can effectively prepare for your upcoming trade show conversations. \nAs data experts who work with CPG brands every day\, they want to help you feel confident and ready to communicate why your products should be on shelf!
URL:https://emergecpg.com/event/business-building-webinar-with-crisp-promomash/
CATEGORIES:Sales Planning,Sales Strategy,Trade Spend
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DTSTART;TZID=America/New_York:20220803T120000
DTEND;TZID=America/New_York:20220803T130000
DTSTAMP:20220803T000610Z
CREATED:20220712T012659Z
LAST-MODIFIED:20220803T000610Z
UID:13899-1659528000-1659531600@emergecpg.com
SUMMARY:Effective Retail Trade Spend & Promotions for Early-Stage CPGs
DESCRIPTION:You don’t want to miss this session! \nOur host is 15-year CPG veteran\, CEO of Promomash and host of The 7 Hats Podcast\, Yuval Selik. \nThrough Promomash and his podcast\, Yuval helps early-stage CPG brands to better manage the entire go-to-market side of their business in retail – from planning promotions and trade spend\, to managing promotion workflows and personnel\, to accounting and deduction management\, to setting and adjusting strategy. \nDuring this session\, we’ll highlight the critical issues and common pitfalls in trade promotion for early-stage CPG brands\, and review: \n\nThe importance of (and hidden land mines in) planning and managing trade spend\nHow to choose and manage the optimal mix of retail promotional tactics\nUntangling the bird’s nest of deduction management\nManaging sales teams (and customers) for maximum effectiveness toward current objectives\nImplementing go-to-market business processes and closed-loop management\nMost common failure points\nMake or buy\n\nThis session will be conversational and interactive – bring your questions\, share and learn from other founders and their teams! \nGuests are welcome to join! Register for $39 HERE
URL:https://emergecpg.com/event/business-success-group-hosted-by-promomash/
CATEGORIES:Sales Planning,Trade Spend
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DTSTART;TZID=America/New_York:20210309T120000
DTEND;TZID=America/New_York:20210309T133000
DTSTAMP:20210301T201256Z
CREATED:20210210T180138Z
LAST-MODIFIED:20210301T201256Z
UID:8484-1615291200-1615296600@emergecpg.com
SUMMARY:Emerge Smarter: Sales Channel & Trade Spend Planning
DESCRIPTION:What is your go-to-market sales plan? Depending on your category\, ambition for the business\, near term objectives and resources\, how should you be thinking about Omnichannel? \nJoin Emerge mentors Bob Burke and Betsy Gillette for our next interactive learning session on Sales Channel & Trade Spend Planning. \nBob & Betsy will discuss timing\, sequencing and prioritizing of channels and key customers. They will touch on channel strategy\, pricing\, promotional strategy and execution. They will also include simple tools to communicate\, track and manage trade spending – the funds you invest with distributors and retailers and for most companies is the biggest line item on your P&L after cost of goods. \nJoin this call to gain insights into: \n\nhow to plan for success in each channel\ntiming of regional expansion as well as moving into new channels\nunderstanding the role of trade spending and how to manage it\ndifferent approaches to execution\n\nCurious how the Emerge learning and networking community can support your growth goals? Schedule a conversation to learn more. \nAll calls are Eastern Standard Time (EST).
URL:https://emergecpg.com/event/emerge-smarter-on-sales-channel-sales-planning/
CATEGORIES:Channel Strategy,Sales Planning,Sales Strategy,Trade Spend
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