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DTSTART;TZID=America/New_York:20201002T120000
DTEND;TZID=America/New_York:20201002T130000
DTSTAMP:20200925T135253Z
CREATED:20200831T235241Z
LAST-MODIFIED:20200925T135253Z
UID:7580-1601640000-1601643600@emergecpg.com
SUMMARY:Emerge Care & Share with Jerry Chadwick and Bryan Bootka
DESCRIPTION:Join us for a fun and conversational virtual education session\, hosted by Emerge CEO Julie Pryor\, Jerry Chadwick and Bryan Bootka. Jerry and Bryan will each share their extensive broker expertise in the CPG\, food and grocery retail space with the Emerge community. \nCelebrate\, learn and ask questions\, along side other Emerge member teams. \nNot yet an Emerge member? See details here and schedule a complimentary consultation to discuss how Emerge can support your company growth goals! \nAll calls are Eastern Standard Time (EST).
URL:https://emergecpg.com/event/emerge-member-care-share-with-jerry-chadwick-and-bryan-bootka/
CATEGORIES:Distribution,Retailer Relationships,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200916T120000
DTEND;TZID=America/New_York:20200916T130000
DTSTAMP:20200905T095441Z
CREATED:20200729T192705Z
LAST-MODIFIED:20200905T095441Z
UID:7175-1600257600-1600261200@emergecpg.com
SUMMARY:Emerge Member Care & Share with Betsy Gillette
DESCRIPTION:Join us for a fun and engaging virtual education session\, as you and your teams continue to navigate during Covid and beyond! \nJoin Emerge CEO\, Julie Pryor and Betsy Gillette\, Co-Founder of Synergy Consulting and Emerge mentor. Betsy will share valuable insights on: \n\nSales team structure\nWhen to hire brokers\nWhat to think about and questions to ask when interviewing brokers\nSales Management vs hiring internally\n\nNot yet an Emerge member? See details here and schedule a complimentary consultation to discuss how Emerge can support your company growth goals! \nAll calls are Eastern Standard Time (EST).
URL:https://emergecpg.com/event/emerge-virtual-care-share-community-call-with-betsy-gillette/
CATEGORIES:Retailer Relationships,Sales,Strategy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200911T120000
DTEND;TZID=America/New_York:20200911T133000
DTSTAMP:20200905T095517Z
CREATED:20200818T194016Z
LAST-MODIFIED:20200905T095517Z
UID:7338-1599825600-1599831000@emergecpg.com
SUMMARY:Emerge Member Care & Share with Specialty Food Partners
DESCRIPTION:Join us for this fun and engaging virtual education session\, hosted by Emerge CEO\, Julie Pryor and the Specialty Food Partners (SFP) team. \nSpecialty Food Partners (SFP) operates private online marketplaces for grocery wholesalers and distributors who want to sell more specialty products to their stores. Expand your distribution network and ship your products directly to stores with SFP. Learn about how SFP and Emerge have partnered to support emerging brand growth. The SFP platform provides:\n\n\nEmerging brands with the ability to make their products available to multiple distributors and their retail customers in the SFP Marketplace\nDistributors’ retail customers the ability to easily view and order Emerge member products\nSingle point of contact for sales and order history for all the distributors in the SFP network\nNo set up fees\, no slotting fees\, and no surprise chargebacks\n\n\nNot yet an Emerge member? See details here and schedule a complimentary consultation to discuss how Emerge can support your company growth goals! \nAll calls are Eastern Standard Time (EST).
URL:https://emergecpg.com/event/emerge-care-share-with-specialty-food-partners/
CATEGORIES:Distribution,Sales,Strategy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200814T120000
DTEND;TZID=America/New_York:20200814T130000
DTSTAMP:20200821T223458Z
CREATED:20200729T191842Z
LAST-MODIFIED:20200821T223458Z
UID:7167-1597406400-1597410000@emergecpg.com
SUMMARY:Emerge Member Care & Share with WeStock
DESCRIPTION:Join us for this bi-weekly virtual session\, hosted by Julie Pryor and the Emerge mentor community. \nCelebrate\, learn and ask questions\, along with other Emerge member teams. \nNot yet an Emerge member? See details here and schedule time for a free 30 minute consultation to discuss how joining the program can support your company growth goals! \nAll calls are Eastern Standard Time (EST).
URL:https://emergecpg.com/event/emerge-virtual-care-share-community-call-with-westock/
CATEGORIES:Distribution,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200807T123000
DTEND;TZID=America/New_York:20200807T140000
DTSTAMP:20200824T021036Z
CREATED:20200626T211620Z
LAST-MODIFIED:20200824T021036Z
UID:6899-1596803400-1596808800@emergecpg.com
SUMMARY:Emerge Member Care & Share with SPINS
DESCRIPTION:Join us for this bi-weekly virtual session\, hosted by Emerge CEO Julie Pryor and the SPINS team. \nCelebrate\, learn and ask questions\, along with other Emerge member teams. \nNot yet an Emerge member? See details here and schedule time for a free 30 minute consultation to discuss how joining the program can support your company growth goals! \nAll calls are Eastern Standard Time (EST).
URL:https://emergecpg.com/event/emerge-care-share-virtual-community-call-with-betsy-gillette/
CATEGORIES:Data and Insights,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200710T120000
DTEND;TZID=America/New_York:20200710T130000
DTSTAMP:20200706T175213Z
CREATED:20200626T201444Z
LAST-MODIFIED:20200706T175213Z
UID:6883-1594382400-1594386000@emergecpg.com
SUMMARY:Care & Share Virtual Community Call with Range Me
DESCRIPTION:Join us for our next virtual community Care & Share! \nRangeMe is the leading product discovery and sourcing platform where retailers and suppliers discover\, connect\, and grow their business. RangeMe has become even more vital to the CPG industry since the COVID-19 disruptions\, so join us and learn how RangeMe’s online platform can help you stay engaged with retailers. \nThe RangeMe team will cover the following areas below via a live demo: \n1. View buyers’ dashboards and how they discover and connect with emerging brands.\n2. Learn best practices in setting up your free or premium profile and getting the most out of RangeMe.\n3. Look at some recent updates to the RangeMe platform\, and find out why buyer engagement is at an all-time high.\n4. Explore the advantages of RangeMe Premium and why they’re so effective for your brand.\n5. Share the special discount for the Emerge community from RangeMe \nInterested in learning more and receiving support from the Emerge community? \nSee details here\, or schedule time to chat about your business goals with the Emerge team. \nAll calls are Eastern Standard Time (EST).
URL:https://emergecpg.com/event/care-share-virtual-community-call-with-range-me/
CATEGORIES:Distribution,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200628
DTEND;VALUE=DATE:20200701
DTSTAMP:20200515T030406Z
CREATED:20191023T150709Z
LAST-MODIFIED:20200515T030406Z
UID:5589-1593302400-1593561599@emergecpg.com
SUMMARY:Summer Fancy Food Show: Canceled
DESCRIPTION:The Specialty Food Association’s Summer Fancy Food Show\, scheduled for June 28-30 at the Jacob Javits Center in New York\, will not take place as planned due to events outside of the SFA’s control. These include the national and global response to the COVID-19 pandemic\, associated travel restrictions\, and the Javits Center’s critical service in fighting the pandemic that impacts the facility’s availability. \nTo that end\, the SFA is evaluating alternative formats for later in the year that would help its members maintain their business footing during these unprecedented times.
URL:https://emergecpg.com/event/summer-fancy-food-show/
LOCATION:The Javits Center\, 429 11th Ave\, New York\, NY\, 10001\, United States
CATEGORIES:education,Networking,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200612T120000
DTEND;TZID=America/New_York:20200612T130000
DTSTAMP:20200605T201212Z
CREATED:20191202T181457Z
LAST-MODIFIED:20200605T201212Z
UID:5891-1591963200-1591966800@emergecpg.com
SUMMARY:Care & Share Virtual Community Call with Alli Ball
DESCRIPTION:Emerge mentor and former Grocery Buyer turned Wholesale Consultant Alli Ball will share her predictions for the future of wholesale\, how Buyer relationships are shifting on the retail level\, and where you can capture the most sale moving forward. Join us! \nNot yet part of the Emerge community\, and interested in learning more? More details here\, or schedule time to speak with Julie Pryor\, Director of the Emerge Program. \nAll calls are Eastern Standard Time (EST).
URL:https://emergecpg.com/event/emerge-smarter-call-22/
CATEGORIES:Retailer Insights,Retailer Relationships,Sales,Strategy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200515T120000
DTEND;TZID=America/New_York:20200515T130000
DTSTAMP:20200515T031304Z
CREATED:20200511T205258Z
LAST-MODIFIED:20200515T031304Z
UID:6732-1589544000-1589547600@emergecpg.com
SUMMARY:"Care & Share" Virtual Community Call
DESCRIPTION:Gain Buyer Visibility with ReposiTrak’s Supplier Discovery MarketPlace \nHosted by retail veteran Chris Scott\, Partner at ReposiTrak \nWe know many of you are looking for alternate supply chain and distribution platforms to maximize your sales during this time. And\, looking for opportunities to get in front of buyers\, both in the short-term\, and as you continue to grow your business. \nEmerge partner and industry thought-leader ResposiTrak will share details of what buyers\, category managers and retailers are looking for during Covid\, and discuss how their supplier discovery platform can support your distribution and growth goals. \nJoin us to gain insights into \n\nThinking like a category manager\nLearning how the ReposiTrak Marketplace platform can get your products in front of retailers and buyers\nUnderstand what retailers look for in the Marketplace and how to set yourself up for success\n\nNot yet a subscriber? Subscribe now\, and join us on Friday!
URL:https://emergecpg.com/event/bi-weekly-emerge-care-share-virtual-community-call/
CATEGORIES:Distribution,education,Retailer Insights,Retailer Relationships,Sales,Strateg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200326T150000
DTEND;TZID=America/New_York:20200326T160000
DTSTAMP:20200318T152529Z
CREATED:20191202T175302Z
LAST-MODIFIED:20200318T152529Z
UID:5871-1585234800-1585238400@emergecpg.com
SUMMARY:POSTPONED Emerge Smarter: Confidently Developing your Product Pricing Strategy
DESCRIPTION:We understand that the food retail industry is working around the clock to replenish and restock. In light of this\, and everyone’s attention on COVID-19\, we want to be sensitive to our community\, and will postpone this education session. \nLearn how to think about the building blocks of setting your price\, which is closely connected to the margins expected at various steps in the supply chain. Join us for an educational session where you’ll receive the tools to do these calculations on your own from pricing expert\, Scott Sanders.   \nJoin this call to gain insights into:  \n\nBuilding your price two ways: “up” from COGS and “down” from suggested retail price \nAn overview of ways to find the right retail price \nA sampling of psychological pricing tricks 
URL:https://emergecpg.com/event/emerge-smarter-call-12/
CATEGORIES:Emerge Smarter,Sales,Strategy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200319T150000
DTEND;TZID=America/New_York:20200319T160000
DTSTAMP:20200318T152432Z
CREATED:20191202T175219Z
LAST-MODIFIED:20200318T152432Z
UID:5869-1584630000-1584633600@emergecpg.com
SUMMARY:POSTPONED Emerge Smarter: Maximizing Your In-Store Promotional Strategy
DESCRIPTION:We understand that the food retail industry is working around the clock to replenish and restock. In light of this\, and everyone’s attention on COVID-19\, we want to be sensitive to our community\, and will postpone this education session. \nLearn the elements of an effective promotional strategy\, and what important questions to ask when meeting with buyers. Join us as we share a conversation with Andrew Therrien\, Director of Big Orange Productions\, Inc. and discuss best practices for conducting successful buyer meetings\, engaging with shoppers in-store and effectively using your demos and promotions to drive sales.   \nJoin this education session to gain insights into:  \n\nCreating cost of goods based off a proposed promo schedule  \nCoordinating a profitable promotional plan with your buyer  \nSuccessfully positioning your product & overcoming shopper objections during demos 
URL:https://emergecpg.com/event/emerge-smarter-call-11/
CATEGORIES:Emerge Smarter,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200205T080000
DTEND;TZID=America/New_York:20200205T120000
DTSTAMP:20200117T151348Z
CREATED:20191018T200045Z
LAST-MODIFIED:20200117T151348Z
UID:5542-1580889600-1580904000@emergecpg.com
SUMMARY:KeHE Next Gen Innovation Showcase
DESCRIPTION:The KeHE’s Next Generation Innovation Showcase taking place February 5\, 2020 from 8am – 12pm at the KeHE Summer Show in New Orleans\, LA. \nThrough KeHE’s commitment to sourcing and developing new OnTrend® brands\, KeHE will host the second Next Generation Innovation Showcase at their Summer Show in February. \nFor more information and a full schedule of events click here.
URL:https://emergecpg.com/event/kehe-next-gen-innovation-showcase/
CATEGORIES:Distribution,Networking,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200119
DTEND;VALUE=DATE:20200122
DTSTAMP:20191115T175805Z
CREATED:20191023T150258Z
LAST-MODIFIED:20191115T175805Z
UID:5587-1579392000-1579651199@emergecpg.com
SUMMARY:Winter Fancy Food Show
DESCRIPTION:The FMI Emerge team will be attending Winter Fancy Food and we can’t wait to see you! \nWant to know what tomorrow tastes like? Join the Specialty Food Association in San Francisco for the largest specialty food and beverage show on the West Coast. You’ll find the hottest new products and trends at the Winter Fancy Food Show and meet the most innovative producers. Don’t miss this chance to network with thousands of industry professionals and taste-makers! \nHere’s what you’ll find there: \n\n80\,000+ specialty foods & beverages\nThousands of new products\nIndustry’s top networking events\n1\,400+ exhibitors from around the globe\n\nRegister here
URL:https://emergecpg.com/event/winter-fancy-food-show/
CATEGORIES:Distribution,education,Networking,Retailer Relationships,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20191210
DTEND;VALUE=DATE:20191212
DTSTAMP:20191024T155147Z
CREATED:20191023T141401Z
LAST-MODIFIED:20191024T155147Z
UID:5577-1575936000-1576108799@emergecpg.com
SUMMARY:Seminar & Networking Event: Becoming a More Effective Sales Manager
DESCRIPTION:Join John Maggiore\, leading broker and consultant and former Natural Category Manager with Stop & Shop and Bob Burke\, consultant\, co-author of The Natural Products Field Manual\, and former Vice President at Stonyfield Farm\, for their 2-day comprehensive sales seminar at Nutter McClennen Fish LLP\, 155 Seaport Blvd\, Boston\, MA. \nDuring this event\, learn from these featured speakers: \n* John Raiche Senior Vice President of UNFI\, on growing your business with UNFI and understanding the tools available to manufacturers \n* Danelle Rydel\, Director of Member Relations at INFRA on succeeding with the Independent Natural Food Retailer Association \n* Kayla Davis\, UNFI Supplier Development Manager\, Introduction and overview of a new initiative at UNFI for small vendors called UNFI Next \n* Betsy McGinn of McGinn e-commerce Consulting on succeeding on Amazon and overall in e-commerce \n* Tim Sperry on successfully navigating your way through Whole Foods \n* Rob Leichman\, The Lyric Group\, on “Going Deep in Metro New York”\, i.e. filling out distribution in all the nooks and crannies of one of the biggest markets in the US\n* James Curley of Upgrade Partners on best practices on implementing case-pack changes and price changes\n* Alice Mintz\, Senior Manager\, SPINS on using syndicated data to fully understand your business and tell your sales story to the trade \n* Ed Rowland\, Rowland Global LLC on building and growing your Chain Drug channel business \nThis is ideal for entrepreneurs\, new hires\, experienced veterans new to the channel\, and others looking to stay current with great networking and problem solving. It is also great for customer service\, marketing and financial staff who could benefit from a greater understanding of the sales process – View the full agenda and registration form. \nAttend either day\, or both days. See hotel savings on form.
URL:https://emergecpg.com/event/becoming-a-more-effective-sales-manager-seminar-networking-event/
LOCATION:Nutter McClennen Fish LLP\, 155 Seaport Blvd\, Boston\, MA\, 02110\, United States
CATEGORIES:education,Networking,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20191120T140000
DTEND;TZID=America/New_York:20191120T150000
DTSTAMP:20191113T194132Z
CREATED:20191108T203955Z
LAST-MODIFIED:20191113T194132Z
UID:5707-1574258400-1574262000@emergecpg.com
SUMMARY:Webinar: Developing an Effective Trade Plan
DESCRIPTION:Every CPG company desires a trade plan that will boost revenue and increase market share\, and is tailored to meet retailer needs. \nCathy Shifflett\, founder of CHS Enterprises and FMI Emerge mentor\, shares best practices from her twenty years of proven results in helping companies expand their retail distribution and improve business processes. She has over twenty years of proven results driving business and product line development of CPG and retail companies towards revenue growth and expansion into new markets. \nJoin us as we share insights on developing an effective retail strategy and trade plan\, presented in collaboration with Emerge industry partner\, ReposiTrak. \nRSVP to gain insights into: \n\nHow to determine the right retail alignment for your brand\nUnderstanding options and strategies for promotion and pricing\nKnowing what questions to ask a retailer when building your trade plan and determining spend\n\nAll calls are Eastern Standard Time. \nRegister Here!
URL:https://emergecpg.com/event/emerge-repositrak-webinar-tailoring-your-retail-strategy-trade-plan/
CATEGORIES:Emerge Smarter,Retailer Insights,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20191024T140000
DTEND;TZID=America/New_York:20191024T150000
DTSTAMP:20191011T131627Z
CREATED:20191011T131627Z
LAST-MODIFIED:20191011T131627Z
UID:5433-1571925600-1571929200@emergecpg.com
SUMMARY:FMI Webinar: Top Trends in Fresh - Balancing the Store Aisle Pendulum
DESCRIPTION:During the upcoming webinar\, “Top Trends in Fresh – Balancing the Store Aisle Pendulum: Connecting Fresh and the Entire Store for Sales Success\,” FMI and IRI will delve into the latest sales data with a focus on what can be learned to deliver growth in 2019 and beyond. What do baskets look like today? How are they different across channels? Does growth in one category need to come at the expense of growth in another? And\, what can be done to drive overall traffic\, increase sales and protect market share across the store? We’ll answer these questions and more. \nWho should attend? This webinar and the entire Top Trends in Fresh series are for fresh food suppliers and retailers as well as CPG food manufacturers and retailers who are looking for new insights to drive stronger growth rates across the total store. \nSpeakers: \nRick Stein\nVice President\, Fresh Foods\nFood Marketing Institute \nSally Lyons Wyatt\nExecutive Vice President and Practice Leader\nIRI \nJonna Parker\nPrincipal\, Fresh Center of Excellence\nIRI \nRegister Here
URL:https://emergecpg.com/event/fmi-webinar-top-trends-in-fresh-balancing-the-store-aisle-pendulum/
CATEGORIES:Data and Insights,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190924T150000
DTEND;TZID=America/New_York:20190924T160000
DTSTAMP:20190924T212107Z
CREATED:20190517T132719Z
LAST-MODIFIED:20190924T212107Z
UID:4399-1569337200-1569340800@emergecpg.com
SUMMARY:Emerge Smarter: How to Develop Retailer-Friendly Trade Promotion Plan with Cathy Shifflett
DESCRIPTION:Effective trade promotion management is an opportunity for many CPG companies\, as they spend substantial amounts of money on promotions with retailers designed to boost revenue or increase market share. With proper planning and guidance\, emerging brands can learn strategies to develop an effective pricing and promotional plan\, tailored to meet the needs of the retailers where they want to be selling. \nCathy Shifflett has over twenty years of proven results driving business and product line development of CPG and retail companies towards revenue growth and expansion into new markets. Join this call to learn how to tailor your promotional marketing and pricing strategy by retailer\, and develop a trade plan that maximizes seasonality and cross-merchandising for your brand. \nAll calls are Eastern Standard Time. \nToll-free dial-in number (US/CA): (844) 419-4704 | Conference code: 7046864807 \nInternational dial-in number: (917) 893-3370
URL:https://emergecpg.com/event/emerge-smarter-education-call-6/
CATEGORIES:Emerge Smarter,marketing,Retailer Insights,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190917T140000
DTEND;TZID=America/New_York:20190917T150000
DTSTAMP:20190917T192352Z
CREATED:20190517T132626Z
LAST-MODIFIED:20190917T192352Z
UID:4396-1568728800-1568732400@emergecpg.com
SUMMARY:Emerge Smarter: What is Walmart Online Grocery\, Why it Matters & How to Win with Marisa Goldstein
DESCRIPTION:For small brands\, successfully finding space on Walmart’s shelves can help fuel growth and brand equity. \nMarisa Goldstein\, FMI Emerge mentor and Director of Sales at Sage Tree\, will share tips for emerging brands wanting to establish a true omni-channel approach. She’ll help you understand the world of Walmart and how brands can leverage sales tactics to get and stay in shopper’s baskets. \nJoin this call to learn why selling on Walmart.com could be a viable option for your growing brand\, and how to utilize this channel. \nAll calls are Eastern Standard Time. \nToll-free dial-in number (US/CA): (844) 419-4704 | Conference code: 7046864807 \nInternational dial-in number: (917) 893-3370
URL:https://emergecpg.com/event/emerge-happy-hour-education-call-6/
LOCATION:Dial-In
CATEGORIES:Distribution,e-Commerce,Emerge Smarter,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190905T150000
DTEND;TZID=America/New_York:20190905T160000
DTSTAMP:20190906T192040Z
CREATED:20190517T132255Z
LAST-MODIFIED:20190906T192040Z
UID:4392-1567695600-1567699200@emergecpg.com
SUMMARY:Emerge Smarter: Successfully Navigating Amazon with Cambria Copeland
DESCRIPTION:In the crowded online marketplace that is grocery retail e-Commerce\, Amazon has had a stronghold as a retail giant. It can be overwhelming to navigate the world of selling on Amazon\, so a full understanding of Amazon’s strategy is useful. \nCambria Copeland\, FMI Emerge mentor and Senior Director of Business Management at Beekeeper Marketing\, will share what it takes to be successful on Amazon\, and how best to navigate selling on Amazon if you’re an emerging brand. \nJoin Cambria and learn how to set up an Amazon account that works best for your brand\, along with Amazon best practices\, strategies and optimizations to help your brand grow and drive revenue. \nAll calls are Eastern Standard Time.
URL:https://emergecpg.com/event/emerge-happy-hour-education-call-5/
CATEGORIES:Branding,Distribution,e-Commerce,Emerge Smarter,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190813T140000
DTEND;TZID=America/New_York:20190813T150000
DTSTAMP:20190814T132818Z
CREATED:20190517T131825Z
LAST-MODIFIED:20190814T132818Z
UID:4386-1565704800-1565708400@emergecpg.com
SUMMARY:Emerge Smarter: How To Win Your Buyer Meeting with Mathis Martines
DESCRIPTION:Buyer meetings can seem daunting\, but with practice and preparation\, approach your next buyer meeting with the knowledge to succeed. \nLeveraging his experience as a category manager for Kroger and The Fresh Market\, Mathis Martines helps brands prepare for their next buyer meeting\, by understanding what a category manager needs to know in order to feel confident in saying “yes.” \nHe’ll cover the following on this call: \n1) You have an appointment with a buyer\, but what does that really mean? \n2) How should you prepare for the meeting? What are the questions you’ll face? \n3) Tips for successfully navigating your meeting. \nMathis has extensive experience developing brands from the ground up and bringing hundreds of items to market. Join us and learn how to prepare for your next buyer meeting from a category manager’s perspective! \nAll calls are Eastern Standard Time.
URL:https://emergecpg.com/event/emerge-smarter-education-call-3/
CATEGORIES:Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190730T140000
DTEND;TZID=America/New_York:20190730T150000
DTSTAMP:20190809T141825Z
CREATED:20190517T131523Z
LAST-MODIFIED:20190809T141825Z
UID:4382-1564495200-1564498800@emergecpg.com
SUMMARY:Emerge Smarter: Digital & eCommerce Best Practices for Food & Beverage Brands
DESCRIPTION:From e-commerce to email marketing\, social media to SEO\, brands of today need to connect with their buyers online. In the everchanging eCommerce landscape\, today’s solution can be tomorrow’s relics. \nEd Hoffman\, Senior VP of Padilla\, has 25 years of experience hacking marketing trends to get results for brands like you\, and will be hosting this session. Ed just returned from the 2019 Digital Food & Beverage conference and is excited to share what he learned with you! \nDial-in to better understand today’s digital marketing and eCommerce landscape\, so that you can leverage these insights to effectively grow your business. Hear how having a DTC and select retail presence can effectively work in tandem to support your business growth goals. Ed will share actionable strategies to so that you can better serve your customers\, consumers and grow your business faster. \nAll call times indicated are Eastern Standard Time
URL:https://emergecpg.com/event/emerge-smarter-education-call-2/
CATEGORIES:Branding,e-Commerce,marketing,Retailer Insights,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190725T150000
DTEND;TZID=America/New_York:20190725T160000
DTSTAMP:20190809T141839Z
CREATED:20190517T131412Z
LAST-MODIFIED:20190809T141839Z
UID:4380-1564066800-1564070400@emergecpg.com
SUMMARY:Emerge Smarter: Marketing Planning Like a Pro with Rajat Kapur
DESCRIPTION:Before you go to market\, you need a plan. But what separates a mediocre plan from an effective plan? \nRaj Kapur\, Managing Director of &Marketing\, brings over 20 years of marketing and sales strategy development with small\, mid-sized\, and Fortune 50 companies to the Emerge community. Through his work helping emerging brands\, he knows what it takes to develop a coordinated marketing approach to build your brand and drive sales. On this call\, Raj will cover how to create a marketing framework\, coordinate your approach\, unleash your uniqueness\, and measure your success. \nDial-in\, ask questions\, listen and learn – take your marketing to the next level! \nAll call times indicated are Eastern Standard Time \n 
URL:https://emergecpg.com/event/emerge-happy-hour-education-call-2/
CATEGORIES:Data and Insights,marketing,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190710T140000
DTEND;TZID=America/New_York:20190710T150000
DTSTAMP:20190809T143327Z
CREATED:20190517T131030Z
LAST-MODIFIED:20190809T143327Z
UID:4373-1562767200-1562770800@emergecpg.com
SUMMARY:Emerge Virtual Happy Hour: Collaborating with Retailers to Engage Shoppers with Daniel Lohman
DESCRIPTION:You want shoppers to love your brand as much as you do\, so you spread your message. But getting shopper engagement isn’t a one man show. To win on the grocery shelves\, you need retailers to buy-in too. \nDan Lohman\, Strategic Advisor and president of Brand Secrets and Strategies\, is an expert in the collaboration small brands need to grow. Dan shares his expertise from years of bringing retailers and brands together for sales synergy. \nDial in to learn how to make retailers your brand allies and team up with them to get your product flying off the shelves! \nAll call times indicated are Eastern Standard Time
URL:https://emergecpg.com/event/emerge-smarter/
CATEGORIES:Distribution,Retailer Insights,Retailer Relationships,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190611T140000
DTEND;TZID=America/New_York:20190611T150000
DTSTAMP:20190809T143405Z
CREATED:20190501T152548Z
LAST-MODIFIED:20190809T143405Z
UID:4237-1560261600-1560265200@emergecpg.com
SUMMARY:Emerge Smarter: SEO for Brand Awareness and Sales with Kyle Steele
DESCRIPTION:With grocery e-commerce on the rise and new providers entering the market every day\, brands need digital visibility to get ahead of the game. Kyle Steele\, Emerge mentor and president of SEO Expert is a pro at catching and maintaining the attention of online shoppers. On this informative call\, Kyle breaks down how to build your brand online by optimizing web development\, copy\, and more so you can stop chasing online sales and have consumers coming to you!
URL:https://emergecpg.com/event/emerge-smarter-using-seo-to-build-brand-awareness-and-drive-sales/
LOCATION:Kyle Steele
CATEGORIES:Branding,e-Commerce,Retailer Insights,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190530T150000
DTEND;TZID=America/New_York:20190530T160000
DTSTAMP:20190809T143518Z
CREATED:20190128T223115Z
LAST-MODIFIED:20190809T143518Z
UID:3213-1559228400-1559232000@emergecpg.com
SUMMARY:Emerge Happy Hour: Increasing Sales Velocity with Bob Shaw
DESCRIPTION:*NOTE: All call times are Eastern Standard Time (EST) \nTime is money and increasing your sales velocity means more money in less time. Bob Shaw\, Emerge Mentor and President of Concentric\, will share how to rev your sales into full gear with speed and efficiency. Bob is excited to share his expertise from years in category management in the drug and grocery space. Kick your feet up\, have your glass of wine or water and prepare for some good dialogue with your peers.
URL:https://emergecpg.com/event/emerge-happy-hour-increasing-sales-velocity/
CATEGORIES:Sales
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END:VCALENDAR