You want to grow your brand to national distribution and beyond, but do you know the way? Cullen Gilchrist does. As CEO and Co-Founder of DC Food Accelerator, Union Kitchen, Cullen has partnered with food businesses of all sizes to grow and accelerate their success by connecting them with the resources, capital and networks that […]
A compelling brand story can generate major engagement and excitement for your brand! Katie Mleziva, Chief Strategist of Real Food Brands and FMI Emerge mentor, shares the building blocks of a strong brand strategy, which is the foundation for creating a strong brand story. Dial in to learn from her approach to building a successful brand story […]
Webinar Description: This 60-minute interactive online seminar (the second of 3) will reinforce leadership concepts and activate a "Skills at Work Challenge" to test new leadership behaviors. During the webinar, participants will be introduced to their second Skills Challenge. If you miss the live version on July 9, you can view the on demand version. […]
You want shoppers to love your brand as much as you do, so you spread your message. But getting shopper engagement isn’t a one man show. To win on the grocery shelves, you need retailers to buy-in too. Dan Lohman, Strategic Advisor and president of Brand Secrets and Strategies, is an expert in the collaboration […]
From e-commerce to email marketing, social media to SEO, brands of today need to connect with their buyers online. In the everchanging eCommerce landscape, today’s solution can be tomorrow’s relics. Ed Hoffman, Senior VP of Padilla, has 25 years of experience hacking marketing trends to get results for brands like you, and will be hosting […]
Effective trade promotion management is an opportunity for many CPG companies, as they spend substantial amounts of money on promotions with retailers designed to boost revenue or increase market share. With proper planning and guidance, emerging brands can learn strategies to develop an effective pricing and promotional plan, tailored to meet the needs of the […]
The food retail industry is reporting numerous positive trends as it grapples with old issues and confronts new challenges. Join FMI’s President and CEO Leslie Sarasin on Thursday, October 3, 2019, at 2 PM ET for an in-depth review of results from FMI’s 70th Food Retailing Industry Speaks survey. This webinar will provide an insider’s […]
Foodservice is a key differentiator and growth generator for grocery retailers, but it’s also an area of widely varying consumer wants and needs. Age, income, geography and many other factors impact shoppers’, like for, and integration of deli prepared into their meal lineup. The Power of Foodservice at Retail 2019 brings detailed insights into the […]
FMI’s 2019 U.S. Grocery Shopper Trends report finds a rising number of households (33%) have at least one member following a non-medically prescribed diet such as vegan, vegetarian, pescatarian or flexitarian. Increased demand for personalization is challenging the food shopping experience, and a growing number of shoppers are turning to plant-based proteins to help meet their unique […]
Every CPG company desires a trade plan that will boost revenue and increase market share, and is tailored to meet retailer needs. Cathy Shifflett, founder of CHS Enterprises and FMI Emerge mentor, shares best practices from her twenty years of proven results in helping companies expand their retail distribution and improve business processes. She has over […]
