BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Emerge - ECPv6.17.5//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://emergecpg.com
X-WR-CALDESC:Events for Emerge
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20180311T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20181104T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20190310T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20191103T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20200308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20201101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20210314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20211107T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20220313T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20221106T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20230312T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20231105T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20240310T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20241103T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20270314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20271107T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260714T120000
DTEND;TZID=America/New_York:20260714T130000
DTSTAMP:20260709T011514Z
CREATED:20260618T165404Z
LAST-MODIFIED:20260709T011514Z
UID:20713-1784030400-1784034000@emergecpg.com
SUMMARY:Stop Guessing Which Indie Stores Will Reorder
DESCRIPTION:Save Your Seat: $29 → \nYou’re selling into independent stores. Some reorder consistently. Others take an intro deal and disappear. \nThe difference isn’t luck. It’s knowing which stores will actually grow with you. \nThere are over 27\,000 independent stores in the US. You can DIY it and figure out which ones will actually reorder. Or\, you can work with one of the two brokers who service natural independents\, they only have access to a fraction of the stores. Or you can use a tool that shows you exactly which stores have the pattern of reordering. \nLive. $29. One hour. \nYou’ll leave knowing which of your current stores are actually performing\, and which ones are quietly stalling. Which new stores are worth chasing\, and which to skip. \nYou’ll also see how Naturally Nested’s reps can get you in front of the right buyers at the right stores. \nAaron walks through the tool live. I’ll help you turn what you see into your next move. \nYou’ll get a confirmation email with the Zoom link within a few minutes. \nSave Your Seat: $29 →
URL:https://emergecpg.com/event/independentstores/
CATEGORIES:Retail Distribution,Retailer Insights,Sales Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241030T120000
DTEND;TZID=America/New_York:20241030T130000
DTSTAMP:20240930T193739Z
CREATED:20240819T173435Z
LAST-MODIFIED:20240930T193739Z
UID:17985-1730289600-1730293200@emergecpg.com
SUMMARY:Retail Readiness Class: National Co+op Grocers
DESCRIPTION:Join our next retail readiness class with NCG (National Co+op Grocers) and learn about how you can sell into retail food co-ops! \nNCG\, a retail services and purchasing cooperative\, provides retail headquarter functions to its owners\, a network of food coops across the United States. NCG’s retail co-ops are independently operated and owned by the communities they serve. Sharing common values and goals\, NCG’s co-ops have long been champions of sustainability and local sourcing\, which often attracts shoppers who are interested in supporting ethical and community-focused businesses. \nDuring this comprehensive and interactive live training\, you’ll gain first-hand knowledge of: \n\nThe NCG Model: Learn about the structure and values of NCG\, how they differ from other retailers and what types of products resonate with co-op shoppers.\nPartnership Strategies: Discover how to approach both local co-ops and the broader NCG network\, ensuring your brand aligns with their principles and market needs.\nDistribution and Sales Force Requirements: Find out whether you need an existing distribution network or if alternate solutions like working with brokers or direct delivery\, are viable.\nNCG Programs: Learn how NCG’s Core Sets category management and Co+op Deals promotions can enhance your product placement and promotional efforts.\nPlanning & Submission: Receive best practices for submitting products and inquiring about promotional opportunities so your business can reach its potential with NCG.\n\nLeave this training well-prepared to confidently submit\, sell to NCG co-ops\, and build a foundation for long-term growth. \nBring your questions and get real-time answers. \nEach person who signs-up receives the replay and a complimentary 1:1 growth conversation with our host. A scheduling link will be shared following the class. \nOpen to all: class included with an Evolve or Emerge Membership or an Annual Learning Pass \n$47 for guests (those who aren’t current clients) \nReserve your seat 
URL:https://emergecpg.com/event/retailer-class-national-coop-grocers/
CATEGORIES:Retailer Insights,Sales Strategy
ATTACH;FMTTYPE=image/png:https://emergecpg.com/wp-content/uploads/2024/08/Screenshot-2024-09-19-at-12.05.53 PM.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240918T120000
DTEND;TZID=America/New_York:20240918T130000
DTSTAMP:20240915T235638Z
CREATED:20240816T153524Z
LAST-MODIFIED:20240915T235638Z
UID:17979-1726660800-1726664400@emergecpg.com
SUMMARY:Retail Readiness Class: Whole Foods Market
DESCRIPTION:Are you curious about selling into Whole Foods\, driving velocity and what it takes to be a successful supplier partner? \nJoin this retail readiness class hosted by a seasoned sales management expert with deep first-hand knowledge and expertise with selling into Whole Foods. You’ll learn: \n\nAbout Whole Foods: what they stand for\, their model and where they fit into the retail space\nHow to evaluate if Whole Foods could be a strong retail partner for your business\nWhat Whole Foods looks for in emerging brands\nWhat their category review schedule and process is\nWhat distributors Whole Foods pulls from\nIf you’re ready to submit\, how to do so and where to start (local\, regional\, nationwide)\nHow suppliers can drive velocity at Whole Foods\n\nWe’ll have plenty of time for Q&A and personalized guidance. Bring your questions and get real-time answers to turn your goals into progress! \nEach person who signs-up receives a FREE 1:1 business growth conversation with our host. A scheduling link will be shared following the class. \nOpen to all: class included with an Evolve or Emerge Membership or an Annual Learning Pass \n$47 for guests (those who aren’t current clients) \nRegister Here
URL:https://emergecpg.com/event/wfm/
CATEGORIES:Retailer Insights,Retailer Relationships,Sales Strategy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240321T120000
DTEND;TZID=America/New_York:20240321T130000
DTSTAMP:20240318T163914Z
CREATED:20240202T161538Z
LAST-MODIFIED:20240318T163914Z
UID:17568-1711022400-1711026000@emergecpg.com
SUMMARY:Live Training: Strengthen Your Buyer Meetings with Survey Insights
DESCRIPTION:Ready to improve your chance of being brought on shelf by retail buyers?  \nThis live training will help you to use survey insights to get information that’s useful to retail buyers. \nWe’ll teach you how to craft surveys to gather important information in preparation for your retail buyer meetings. \nJoin us and find out: \n\nWhat insights are important to retailer category buyers\nThe benefits of doing sales-oriented research and examples of what it looks like\nHow sales-oriented research can become a launching pad for your product success\nTypes and examples of effective questions you can incorporate into your next survey\n\nBring your questions to receive personalized guidance. There will be plenty of time for 1:1 Q&A. \nFree Training Open To All
URL:https://emergecpg.com/event/live-training-get-better-results-from-surveys/
CATEGORIES:Consumer Marketing,Retailer Insights
ATTACH;FMTTYPE=image/png:https://emergecpg.com/wp-content/uploads/2024/02/Screen-Shot-2024-02-26-at-1.30.38-PM.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210913T120000
DTEND;TZID=America/New_York:20210913T133000
DTSTAMP:20210910T200451Z
CREATED:20210825T175024Z
LAST-MODIFIED:20210910T200451Z
UID:9967-1631534400-1631539800@emergecpg.com
SUMMARY:Emerge Smarter: Creating Impactful Sampling & Demos During the Pandemic
DESCRIPTION:Join us for the next live Emerge Smarter education webinar! \nEmerge mentor Andrew Therrien of Samplers\, Inc.\, will share insights and best practices for approaching demos and sampling during Covid\, to help stand out and support your retail and distribution partners. \nHe will highlight the key trends he and his team are seeing in the market from major retailers nationwide\, the different kinds of events taking place\, and how expectations are changing due to the pandemic. \nIn this session\, you’ll learn: \n\nHow retailers are approaching sampling (prepared foods\, pre-packaged foods\, beverages\, indoor vs outdoor locations)\nHow retailers are expecting brands to create experience-based sampling in-store.\nAppropriate regional approaches that address shopper food-safety and social distancing concerns. Know your audience!\nAlternatives to face-to-face marketing to help gain exposure to consumers and drive retail partner affinity.\nHow supply chain disruptions are impacting everyone and how you may be able to use that to your advantage.\n\nWe look forward to you joining us – bring your questions for our live Q&A. \nNot yet part of the Emerge Network and curious about how the community can support your growth with expertise\, personalized consulting\, business solutions and resources? Schedule an intro call with the Emerge team.
URL:https://emergecpg.com/event/emerge-smarter-in-store-sampling-demos-during-covid-beyond/
CATEGORIES:Demo & Sampling,Retailer Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210727T120000
DTEND;TZID=America/New_York:20210727T133000
DTSTAMP:20210727T145257Z
CREATED:20210418T163418Z
LAST-MODIFIED:20210727T145257Z
UID:9145-1627387200-1627392600@emergecpg.com
SUMMARY:Emerge Smarter with RangeMe
DESCRIPTION:The RangeMe team will share how buyers use RangeMe to discover new and innovative brands and products\, and how best to set up your profile as a manufacturer. Hear about key trends on RangeMe\, the different kinds of buyers actively using the platform\, and various sourcing campaigns that retailers are hosting and how to apply for them. \nIn this session\, you’ll learn: \n\nHow buyers use RangeMe and the various filters they focus on\nBest practices for having the most effective RangeMe profile\nNew features on the platform\, including Global retail exposure\nCurrent limited-time sourcing campaigns\nHow to effectively use RangeMe as one part of your overall retail brand marketing\n\nThe Emerge network helps early-stage and growing CPG teams confidently navigate the industry\, achieve their growth goals and scale sustainably. Schedule an intro call to discuss your business needs and learn more.
URL:https://emergecpg.com/event/emerge-smarter-with-rangeme/
CATEGORIES:Buyer Insights,e-Commerce,Retailer Insights,Sales Strategy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210602T120000
DTEND;TZID=America/New_York:20210602T133000
DTSTAMP:20210526T154112Z
CREATED:20210418T162617Z
LAST-MODIFIED:20210526T154112Z
UID:9132-1622635200-1622640600@emergecpg.com
SUMMARY:Emerge Smarter: Building Your Internal & External Sales Team
DESCRIPTION:Join us for this upcoming live\, interactive education session with mentor and business growth strategy expert\, Art Papazian\, owner of ACP Specialty & Natural Consulting and Management. Art specializes in Specialty-Natural-Ethnic Manufacturers\, Brokers\, Distributor and Retailers. \nDuring this session\, he will share a wholistic and strategic approach for building out your internal and external sales team. You will learn: \n\nWhat to consider when building a sales organization\nHow to align your culture\, goals & objectives with the right sales team\nThe importance of understanding the dynamics & profiles of your Territory & Customers when building your sales team\nHow to align your budgets & resources with your sales needs\nSome of the best places to find the right sales organization or person\nWhat the right size sales organization is for your company of today and tomorrow\nHow to develop job descriptions that align to the qualities & responsibilities needed\n\nCurious about how the Emerge Network can help your team navigate the CPG\, food and grocery retail space and scale sustainably? Let’s chat! Book a 30-min call here.
URL:https://emergecpg.com/event/emerge-smarter-with-art-papazian/
CATEGORIES:Channel Strategy,Distribution,Retailer Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200923T120000
DTEND;TZID=America/New_York:20200923T130000
DTSTAMP:20200925T135310Z
CREATED:20200820T164244Z
LAST-MODIFIED:20200925T135310Z
UID:7351-1600862400-1600866000@emergecpg.com
SUMMARY:Emerge Care & Share with John Maggiore
DESCRIPTION:Join us for a fun and engaging virtual education session\, hosted by Emerge CEO Julie Pryor and John Maggiore\, founder of Maggiore’s Sales & Consulting and Emerge mentor. \nLearn and ask questions\, along side other Emerge member teams. \nJohn will share his knowledge on working with category buyers during this ever-changing time\, specifically: \n\nHow to prepare for a virtual meeting with your buyer\nWhat buyers are looking for in a virtual presentation\nKey items that need to be in your presentation deck\n\nNot yet an Emerge member? See details here and schedule a brief consultation to discuss how Emerge could support your company growth goals. \nAll calls are Eastern Standard Time (EST).
URL:https://emergecpg.com/event/emerge-member-care-share-with-john-maggiore/
CATEGORIES:Buyer Insights,Retailer Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200612T120000
DTEND;TZID=America/New_York:20200612T130000
DTSTAMP:20200605T201212Z
CREATED:20191202T181457Z
LAST-MODIFIED:20200605T201212Z
UID:5891-1591963200-1591966800@emergecpg.com
SUMMARY:Care & Share Virtual Community Call with Alli Ball
DESCRIPTION:Emerge mentor and former Grocery Buyer turned Wholesale Consultant Alli Ball will share her predictions for the future of wholesale\, how Buyer relationships are shifting on the retail level\, and where you can capture the most sale moving forward. Join us! \nNot yet part of the Emerge community\, and interested in learning more? More details here\, or schedule time to speak with Julie Pryor\, Director of the Emerge Program. \nAll calls are Eastern Standard Time (EST).
URL:https://emergecpg.com/event/emerge-smarter-call-22/
CATEGORIES:Retailer Insights,Retailer Relationships,Sales,Strategy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200515T120000
DTEND;TZID=America/New_York:20200515T130000
DTSTAMP:20200515T031304Z
CREATED:20200511T205258Z
LAST-MODIFIED:20200515T031304Z
UID:6732-1589544000-1589547600@emergecpg.com
SUMMARY:"Care & Share" Virtual Community Call
DESCRIPTION:Gain Buyer Visibility with ReposiTrak’s Supplier Discovery MarketPlace \nHosted by retail veteran Chris Scott\, Partner at ReposiTrak \nWe know many of you are looking for alternate supply chain and distribution platforms to maximize your sales during this time. And\, looking for opportunities to get in front of buyers\, both in the short-term\, and as you continue to grow your business. \nEmerge partner and industry thought-leader ResposiTrak will share details of what buyers\, category managers and retailers are looking for during Covid\, and discuss how their supplier discovery platform can support your distribution and growth goals. \nJoin us to gain insights into \n\nThinking like a category manager\nLearning how the ReposiTrak Marketplace platform can get your products in front of retailers and buyers\nUnderstand what retailers look for in the Marketplace and how to set yourself up for success\n\nNot yet a subscriber? Subscribe now\, and join us on Friday!
URL:https://emergecpg.com/event/bi-weekly-emerge-care-share-virtual-community-call/
CATEGORIES:Distribution,education,Retailer Insights,Retailer Relationships,Sales,Strateg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200501T120000
DTEND;TZID=America/New_York:20200501T130000
DTSTAMP:20200515T031324Z
CREATED:20200428T132813Z
LAST-MODIFIED:20200515T031324Z
UID:6669-1588334400-1588338000@emergecpg.com
SUMMARY:"Care & Share" Virtual Community Call
DESCRIPTION:As an adjunct professor of Marketing at the University of Maryland Global Campus and veteran broker across specialty food\, center store and fresh perimeter departments\, Jerry joins us to share first-hand what he’s seeing and experiencing as he works with emerging brands to increase retail distribution and navigate the new realities. He’ll share what category trends he’s seeing based on current consumer shopping behaviors\, and what’s changing and staying the same related to in-store marketing\, promotions and expanding distribution. \nOur community of experts is here to help you grow your business and navigate with focus and confidence\, during the new realities of COVID-19. \nNot yet a subscriber? Join us\, and subscribe to Emerge!
URL:https://emergecpg.com/event/emerge-care-share-with-dr-jerry-chadwick/
CATEGORIES:Data and Insights,Distribution,Retailer Insights,Strategy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20191120T140000
DTEND;TZID=America/New_York:20191120T150000
DTSTAMP:20191113T194132Z
CREATED:20191108T203955Z
LAST-MODIFIED:20191113T194132Z
UID:5707-1574258400-1574262000@emergecpg.com
SUMMARY:Webinar: Developing an Effective Trade Plan
DESCRIPTION:Every CPG company desires a trade plan that will boost revenue and increase market share\, and is tailored to meet retailer needs. \nCathy Shifflett\, founder of CHS Enterprises and FMI Emerge mentor\, shares best practices from her twenty years of proven results in helping companies expand their retail distribution and improve business processes. She has over twenty years of proven results driving business and product line development of CPG and retail companies towards revenue growth and expansion into new markets. \nJoin us as we share insights on developing an effective retail strategy and trade plan\, presented in collaboration with Emerge industry partner\, ReposiTrak. \nRSVP to gain insights into: \n\nHow to determine the right retail alignment for your brand\nUnderstanding options and strategies for promotion and pricing\nKnowing what questions to ask a retailer when building your trade plan and determining spend\n\nAll calls are Eastern Standard Time. \nRegister Here!
URL:https://emergecpg.com/event/emerge-repositrak-webinar-tailoring-your-retail-strategy-trade-plan/
CATEGORIES:Emerge Smarter,Retailer Insights,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20191119T140000
DTEND;TZID=America/New_York:20191119T150000
DTSTAMP:20191016T140439Z
CREATED:20191016T140259Z
LAST-MODIFIED:20191016T140439Z
UID:5504-1574172000-1574175600@emergecpg.com
SUMMARY:FMI Webinar: The Surge of Plant-Based Foods
DESCRIPTION:FMI’s 2019 U.S. Grocery Shopper Trends report finds a rising number of households (33%) have at least one member following a non-medically prescribed diet such as vegan\, vegetarian\, pescatarian or flexitarian. Increased demand for personalization is challenging the food shopping experience\, and a growing number of shoppers are turning to plant-based proteins to help meet their unique household needs. The Power of Meat 2019 report finds\, plant-based meat alternative sales increased 19.2% last year and account for $878 million in annual sales. \nSo what does this all mean for retailers and CPG manufacturers? It’s clear that consumers across the board have a growing interest in plant-based foods\, including plant-based protein – and they are buying more of these items. \n  \nSpeakers: \nTim Grzebinski\nClient Insights Principal\nIRI \n  \nRegister Here
URL:https://emergecpg.com/event/fmi-webinar-the-surge-of-plant-based-foods/
CATEGORIES:Data and Insights,Retailer Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20191009T140000
DTEND;TZID=America/New_York:20191009T150000
DTSTAMP:20191002T150244Z
CREATED:20191002T150244Z
LAST-MODIFIED:20191002T150244Z
UID:5431-1570629600-1570633200@emergecpg.com
SUMMARY:FMI Webinar: Power of Foodservice
DESCRIPTION:Foodservice is a key differentiator and growth generator for grocery retailers\, but it’s also an area of widely varying consumer wants and needs. Age\, income\, geography and many other factors impact shoppers’\, like for\, and integration of deli prepared into their meal lineup. The Power of Foodservice at Retail 2019 brings detailed insights into the attitudes and behaviors of the retail foodservice shopper to help optimize tactical and strategic decisions. \nWebinar Objectives: \nParticipants should attend this webinar in order to learn about: \n\nAmerica’s dinner and lunch decision making\nThe importance of variety and rotation in capturing business\nThe integration of technology in meal planning\, ordering and retail foodservice decisions\nThe role of nutrition\, balance and health in retail foodservice\nPackaging and utensil preferences given the rising importance of environmental sustainability\nConsumer suggestions for improvement\n\nSpeakers: \nAnne-Marie Roerink\n210 Analytics\, LLC \nRick Stein\nVice President\, Fresh Foods\nFood Marketing Institute \nRegister here
URL:https://emergecpg.com/event/fmi-webinar-power-of-foodservice/
CATEGORIES:Data and Insights,Retailer Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20191003T140000
DTEND;TZID=America/New_York:20191003T150000
DTSTAMP:20191001T192506Z
CREATED:20191001T191336Z
LAST-MODIFIED:20191001T192506Z
UID:5401-1570111200-1570114800@emergecpg.com
SUMMARY:FMI Webinar: The Food Retail Industry Speaks\, What Are They Saying?
DESCRIPTION:The food retail industry is reporting numerous positive trends as it grapples with old issues and confronts new challenges.  Join FMI’s President and CEO Leslie Sarasin on Thursday\, October 3\, 2019\, at 2 PM ET for an in-depth review of results from FMI’s 70th Food Retailing Industry Speaks survey.  This webinar will provide an insider’s glimpse into the State of the Food Retail Industry.  From strategies to key industry benchmarks\, Speaks explores a range of subjects including an expanded look at the impact of technology. \nObjectives: \nParticipants should attend this webinar in order to: \n\nLearn how the industry is confronting challenges that have been ongoing for years and those that are newer and growing in intensity\n\nIdentify product and service strategies food retailers find effective in differentiating themselves from the competition\n\n\nDetermine current and expected use of key customer communication approaches\n\n\nAssess the health of the food retail industry through key operational and financial benchmarks\n\n\nSpeakers: \nLeslie Sarasin \nPresident and CEO of Food Marketing Institute \nRegister here
URL:https://emergecpg.com/event/the-food-retail-industry-speaks-what-are-they-saying/
CATEGORIES:Data and Insights,Retailer Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190924T150000
DTEND;TZID=America/New_York:20190924T160000
DTSTAMP:20190924T212107Z
CREATED:20190517T132719Z
LAST-MODIFIED:20190924T212107Z
UID:4399-1569337200-1569340800@emergecpg.com
SUMMARY:Emerge Smarter: How to Develop Retailer-Friendly Trade Promotion Plan with Cathy Shifflett
DESCRIPTION:Effective trade promotion management is an opportunity for many CPG companies\, as they spend substantial amounts of money on promotions with retailers designed to boost revenue or increase market share. With proper planning and guidance\, emerging brands can learn strategies to develop an effective pricing and promotional plan\, tailored to meet the needs of the retailers where they want to be selling. \nCathy Shifflett has over twenty years of proven results driving business and product line development of CPG and retail companies towards revenue growth and expansion into new markets. Join this call to learn how to tailor your promotional marketing and pricing strategy by retailer\, and develop a trade plan that maximizes seasonality and cross-merchandising for your brand. \nAll calls are Eastern Standard Time. \nToll-free dial-in number (US/CA): (844) 419-4704 | Conference code: 7046864807 \nInternational dial-in number: (917) 893-3370
URL:https://emergecpg.com/event/emerge-smarter-education-call-6/
CATEGORIES:Emerge Smarter,marketing,Retailer Insights,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190730T140000
DTEND;TZID=America/New_York:20190730T150000
DTSTAMP:20190809T141825Z
CREATED:20190517T131523Z
LAST-MODIFIED:20190809T141825Z
UID:4382-1564495200-1564498800@emergecpg.com
SUMMARY:Emerge Smarter: Digital & eCommerce Best Practices for Food & Beverage Brands
DESCRIPTION:From e-commerce to email marketing\, social media to SEO\, brands of today need to connect with their buyers online. In the everchanging eCommerce landscape\, today’s solution can be tomorrow’s relics. \nEd Hoffman\, Senior VP of Padilla\, has 25 years of experience hacking marketing trends to get results for brands like you\, and will be hosting this session. Ed just returned from the 2019 Digital Food & Beverage conference and is excited to share what he learned with you! \nDial-in to better understand today’s digital marketing and eCommerce landscape\, so that you can leverage these insights to effectively grow your business. Hear how having a DTC and select retail presence can effectively work in tandem to support your business growth goals. Ed will share actionable strategies to so that you can better serve your customers\, consumers and grow your business faster. \nAll call times indicated are Eastern Standard Time
URL:https://emergecpg.com/event/emerge-smarter-education-call-2/
CATEGORIES:Branding,e-Commerce,marketing,Retailer Insights,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190710T140000
DTEND;TZID=America/New_York:20190710T150000
DTSTAMP:20190809T143327Z
CREATED:20190517T131030Z
LAST-MODIFIED:20190809T143327Z
UID:4373-1562767200-1562770800@emergecpg.com
SUMMARY:Emerge Virtual Happy Hour: Collaborating with Retailers to Engage Shoppers with Daniel Lohman
DESCRIPTION:You want shoppers to love your brand as much as you do\, so you spread your message. But getting shopper engagement isn’t a one man show. To win on the grocery shelves\, you need retailers to buy-in too. \nDan Lohman\, Strategic Advisor and president of Brand Secrets and Strategies\, is an expert in the collaboration small brands need to grow. Dan shares his expertise from years of bringing retailers and brands together for sales synergy. \nDial in to learn how to make retailers your brand allies and team up with them to get your product flying off the shelves! \nAll call times indicated are Eastern Standard Time
URL:https://emergecpg.com/event/emerge-smarter/
CATEGORIES:Distribution,Retailer Insights,Retailer Relationships,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190709T140000
DTEND;TZID=America/New_York:20190709T150000
DTSTAMP:20190703T143808Z
CREATED:20190501T165230Z
LAST-MODIFIED:20190703T143808Z
UID:4251-1562680800-1562684400@emergecpg.com
SUMMARY:FMI Webinar: A Deeper Dive into Food Retail Emerging Trends
DESCRIPTION:Webinar Description: \nThis 60-minute interactive online seminar (the second of 3) will reinforce leadership concepts and activate a “Skills at Work Challenge” to test new leadership behaviors. During the webinar\, participants will be introduced to their second Skills Challenge. If you miss the live version on July 9\, you can view the on demand version. \nWebinar Objectives:\nParticipants should attend this webinar in order to: \n\nDevelop a deeper understanding of emerging trends in the food retail industry.\n\nSpeakers:\nDave Croci\nDirector\, Leadership Development\nRoot Inc. \nRashel Rogers\nLeadership Development\nRoot Inc. \nRegister Now\n  \nMore Information: \nLearn more about Future Leaders Experience \nLearn how you can complete the Food Retail Leader Certificate
URL:https://emergecpg.com/event/fmi-webinar-a-deeper-dive-into-food-retail-emerging-trends/
CATEGORIES:Data and Insights,Retailer Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190627T150000
DTEND;TZID=America/New_York:20190627T160000
DTSTAMP:20190809T143341Z
CREATED:20190128T223947Z
LAST-MODIFIED:20190809T143341Z
UID:3225-1561647600-1561651200@emergecpg.com
SUMMARY:Emerge Virtual Happy Hour: Bringing Your Brand Story to Life
DESCRIPTION:A compelling brand story can generate major engagement and excitement for your brand! Katie Mleziva\, Chief Strategist of Real Food Brands and FMI Emerge mentor\, shares the building blocks of a strong brand strategy\, which is the foundation for creating a strong brand story. Dial in to learn from her approach to building a successful brand story and bringing it to life in a consistent\, meaningful way. \nAll call times indicated are Eastern Standard Time
URL:https://emergecpg.com/event/emerge-smarter-bringing-your-brand-story-to-life-tuesday-june-25th/
CATEGORIES:Branding,marketing,Retailer Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190620T150000
DTEND;TZID=America/New_York:20190620T160000
DTSTAMP:20190809T143354Z
CREATED:20190503T184231Z
LAST-MODIFIED:20190809T143354Z
UID:4282-1561042800-1561046400@emergecpg.com
SUMMARY:Emerge Virtual Happy Hour: Accelerating Your Food Business's Growth with Cullen Gilchrist
DESCRIPTION:You want to grow your brand to national distribution and beyond\, but do you know the way? Cullen Gilchrist does.  As CEO and Co-Founder of DC Food Accelerator\, Union Kitchen\, Cullen has partnered with food businesses of all sizes to grow and accelerate their success by connecting them with the resources\, capital and networks that they need. Dial-in to learn how business owners like you go from cornering your local market\, to gaining regional and nation-wide distribution.
URL:https://emergecpg.com/event/emerge-happy-hour-accelerating-your-food-businesss-growth-with-cullen-gilchrist/
CATEGORIES:Branding,Retailer Insights,Retailer Relationships
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190611T140000
DTEND;TZID=America/New_York:20190611T150000
DTSTAMP:20190809T143405Z
CREATED:20190501T152548Z
LAST-MODIFIED:20190809T143405Z
UID:4237-1560261600-1560265200@emergecpg.com
SUMMARY:Emerge Smarter: SEO for Brand Awareness and Sales with Kyle Steele
DESCRIPTION:With grocery e-commerce on the rise and new providers entering the market every day\, brands need digital visibility to get ahead of the game. Kyle Steele\, Emerge mentor and president of SEO Expert is a pro at catching and maintaining the attention of online shoppers. On this informative call\, Kyle breaks down how to build your brand online by optimizing web development\, copy\, and more so you can stop chasing online sales and have consumers coming to you!
URL:https://emergecpg.com/event/emerge-smarter-using-seo-to-build-brand-awareness-and-drive-sales/
LOCATION:Kyle Steele
CATEGORIES:Branding,e-Commerce,Retailer Insights,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190606T150000
DTEND;TZID=America/New_York:20190606T160000
DTSTAMP:20190809T143427Z
CREATED:20190130T210158Z
LAST-MODIFIED:20190809T143427Z
UID:3320-1559833200-1559836800@emergecpg.com
SUMMARY:Emerge Happy Hour: Finding the Right Broker Partner with Jerry Chadwick
DESCRIPTION:Need help finding the right broker and determining who would be the right fit for your company? Want to understand what defines a great broker? Don’t sweat it!  Jerry Chadwick\, seasoned broker and Principal of My Fresh Solutions\, LLC is back with more expert insights on broker partnerships. Grab some vino\, a favorite snack and get ready to get answers on how to spot and pitch to the right broker for you.
URL:https://emergecpg.com/event/emerge-happy-hour-finding-the-right-broker-partner/
LOCATION:Dial-In
CATEGORIES:Retailer Insights,Retailer Relationships
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190605T140000
DTEND;TZID=America/New_York:20190605T150000
DTSTAMP:20190809T143507Z
CREATED:20190501T143412Z
LAST-MODIFIED:20190809T143507Z
UID:4233-1559743200-1559746800@emergecpg.com
SUMMARY:Emerge Smarter: Understanding Your Consumers & Growth Opportunities with Nielsen Data
DESCRIPTION:An understanding of consumer and point of sale data is critical for growing your business. With an ever-changing competitive landscape and shifting consumer preferences\, growing brands must understand demand\, the in-store landscape and who is buying their products. Nielsen\, leading global insights and data provider\, offers all the information you need to stay on top of your business and develop an appropriate growth strategy. \nJoin the Nielsen team\, as they share POS and consumer behavior insights and why data matters to your business.
URL:https://emergecpg.com/event/emerge-smarter-understanding-your-market-with-nielsen/
CATEGORIES:Emerge Smarter,Retailer Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190528T140000
DTEND;TZID=America/New_York:20190528T150000
DTSTAMP:20190809T143528Z
CREATED:20190128T223415Z
LAST-MODIFIED:20190809T143528Z
UID:3220-1559052000-1559055600@emergecpg.com
SUMMARY:Emerge Smarter: Distribution Roadmap Planning with Katie Paul
DESCRIPTION:*NOTE: All call times are Eastern Standard Time (EST) \nA solid distribution roadmap gives customers confidence in your brand’s ability to be successful.  Katie Paul\, Emerge Advisor and VP of Category Management & Growth Solutions at KeHe\, will share insights on what brands should consider when working with distribution partners\, and how to plan for and pitch to retailers. Learn from Katie’s expertise and get tangible insights and action steps for developing your own distribution roadmap.
URL:https://emergecpg.com/event/emerge-smarter-roadmap-planning/
CATEGORIES:Distribution,Retailer Insights,Retailer Relationships
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190503T150000
DTEND;TZID=America/New_York:20190503T160000
DTSTAMP:20190809T143557Z
CREATED:20190128T223739Z
LAST-MODIFIED:20190809T143557Z
UID:3223-1556895600-1556899200@emergecpg.com
SUMMARY:Emerge Happy Hour – Deciding on Food Safety Plans with LeAnn Chuboff
DESCRIPTION:Your goal is to sell product to a food retailer. You’ve heard retailers require a robust food safety program to protect their brand and maintain consumer trust. Now to get their business you must deliver! Food safety is a critical component of a successful supplier/buyer trading partnership and you need an approach that satisfies the retailer’s concerns. LeAnn Chuboff\, VP of Technical Affairs with SQFI will be your Happy Hour host. Call in and ask her about solutions that may be right for your brand.
URL:https://emergecpg.com/event/emerge-happy-hour-deciding-on-food-safety-plans/
CATEGORIES:Food Safety,Retailer Insights,Retailer Relationships
END:VEVENT
END:VCALENDAR