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DTSTART;TZID=America/New_York:20250819T120000
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UID:18827-1755604800-1755608400@emergecpg.com
SUMMARY:Expert Connect Class: Trade Promotion Fundamentals
DESCRIPTION:Navigating trade promotions is one of the biggest hurdles for CPG founders — it affects cash flow\, expenses\, and every part of your brand’s growth. \nThis live training will be led by a CPG expert with 20+ years at P&G and Coca-Cola managing sales and business teams — and the past two decades building trade promotion solutions that have helped dozens of small and midsize brands improve their promotional strategy and impact. \nYou’ll learn how to: \n\nUnderstand trade promotion’s role across all areas of your business\nTreat trade as an investment (not a cost-center)\nIdentify the main promo types and when to use them\nAvoid common distributor agreement traps\nSpot the difference between ‘Working’ and ‘Non-Working Trade’\nSee the full trade promotion process clearly\n\nThis session will give you a strong starting point for understanding trade promotions—what to expect\, where to focus\, and how they impact different parts of your business. With this foundation\, you’ll be better equipped to make informed decisions before costly trade expenses start to stack up. \nAugust 19\, 12–1pm ET👉 Register Now — $47 \nCurrent Expert Connect\, Rooted\, and Rise clients — no need to register\, your invite is already in your inbox!
URL:https://emergecpg.com/event/8-26-distributor-economics/
CATEGORIES:Promotional Planning,Trade Promotions,Trade Spend
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DTSTART;TZID=America/New_York:20241017T120000
DTEND;TZID=America/New_York:20241017T130000
DTSTAMP:20240930T194944Z
CREATED:20240930T150402Z
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UID:18100-1729166400-1729170000@emergecpg.com
SUMMARY:Winning Retail Promotions to Boost Velocity & Sales
DESCRIPTION:Participation in and performance during promotions can significantly impact your retail sales\, and also impacts your status as a supplier with retailers. \nJoin this engaging and informative live training\, hosted by two retail sales leaders with extensive experience building successful promotional plans for emerging food and beverage brands. Dive deep into the world of retail promotions\, learning the ins and outs of effective promotional planning. \nDuring this class\, you’ll gain a first-hand understanding of: \n\nEssential terminology every brand owner should know and the math behind promotions\nHow to model your promotional goals against your trade spend budget\nCrafting effective promotional plans for both existing and target/pipeline accounts considering factors such as seasonality and/or thematic opportunities\nDistributors’ role in promotions and planning\nWhat you can do to boost your promotional performance – before\, during and after\nHow to evaluate your promotional performance and apply your learnings to future plans\n\nBring your questions and get real-time answers to access the power of winning promotions. \nEach person who signs-up receives the replay and a complimentary 1:1 growth conversation with our hosts. A scheduling link will be shared following the class. \nOpen to all: class included with an Evolve or Emerge Membership or an Annual Learning Pass \n$47 for guests (those who aren’t current clients) \nClaim your spot now 
URL:https://emergecpg.com/event/increase-velocity-sales-with-effective-retail-promotions/
CATEGORIES:Promotional Planning,Retail Promotions,Sales Planning
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