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UID:16750-1683201600-1683205200@emergecpg.com
SUMMARY:Business Masterclass: Is Your Product Competitively Priced To Move Off The Shelf?
DESCRIPTION:Learn how to develop or validate the right pricing strategy for your products and for your business\, and what hidden traps exist. \nPricing is both an art and science. Unfortunately\, the system is very complicated and opaque by design. Remember what you think is your product’s SRP will rarely happen. You must know your numbers and importantly both your distributor and retailer margin requirements. It’s not easy but possible. Every day and promotional pricing make a huge difference at the shelf with consumers. The consumer (end user) is what this session on pricing strategy is all about! We will review theory and calculations to set price. \nDuring this business-building session\, we’ll share and discuss: \n\nDesired/target margin percentages by category including NBC (Nutrition Body Care)\, Frozen/Dairy and Grocery\nGross margin objectives and calculations to be competitive on shelf\nMargins vs. mark-ups and formulas for calculating each\n\nWe’ll have plenty of time for Q&A. \nMonthly business masterclasses are included with an Emerge membership. \nNon-members are invited to join and #getsmartquick! Register for $49. \nSAVE MY SEAT!
URL:https://emergecpg.com/event/business-masterclass-is-your-brand-competitively-priced-to-move-off-the-shelf/
CATEGORIES:Pricing,Sales Planning
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DTSTART;TZID=America/New_York:20210211T120000
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UID:8268-1613044800-1613050200@emergecpg.com
SUMMARY:Emerge Care & Share: Understanding Pricing Strategy
DESCRIPTION:Join us for the next live\, interactive education session hosted by Emerge mentor and pricing expert Scott Sanders of Growcery Partners. \nLearn how to think about the key inputs for setting your price\, which are closely connected to the margins expected at various steps in the supply chain. Join us and receive the tools to do these calculations on your own\, and learn: \n– How to build your price two ways: “up” from COGS and “down” from suggested retail price\n– An overview of ways to find the right retail price\n– A sampling of psychological pricing tricks \nNot yet a member of Emerge and curious about how the CPG learning and networking community can support your business growth goals? See details here and schedule a free call to discuss your business needs\, and how Emerge can help you achieve your growth goals. \nAll calls are Eastern Standard Time (EST).
URL:https://emergecpg.com/event/emerge-care-share-the-art-math-of-pricing/
CATEGORIES:Pricing
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