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DTSTART;TZID=America/New_York:20250115T120000
DTEND;TZID=America/New_York:20250115T133000
DTSTAMP:20241231T212637Z
CREATED:20241217T170345Z
LAST-MODIFIED:20241231T212637Z
UID:18243-1736942400-1736947800@emergecpg.com
SUMMARY:Save Money & Streamline Operations in 2025
DESCRIPTION:Imagine the impact on your business if you could drastically reduce logistics costs while supercharging your operational efficiency. What could you achieve with that kind of advantage? \nI’m partnering with the MyWay3PL and GVH teams to show you how their innovative solutions and superior customer service are helping growing CPG brands like yours thrive by seamlessly managing their supply chains. In this exclusive live training\, discover how MyWay3PL and GVH can: \n\nImprove your packaging design and reduce costs without compromising on quality\nLower your product storage and order fulfillment costs\nStreamline your operations and drive growth with better shipping rates\, packaging solutions\, labor-saving strategies and optimized shipping materials\n\nIf you’re ready to save money and optimize your warehousing\, logistics\, procurement and packaging in 2025\, this live training is exactly what you need. \nOpen to all: Included with an Annual Learning Pass\, Evolve or Emerge Programs. \n$47 for guests \nRegister here 
URL:https://emergecpg.com/event/streamline-reduce-your-operating-expenses-in-2025-warehousing-logistics-procurement-and-packaging/
CATEGORIES:Financial Planning,Logistics,Operations Management,Packaging and Design
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240516T120000
DTEND;TZID=America/New_York:20240516T130000
DTSTAMP:20240514T164031Z
CREATED:20240426T170943Z
LAST-MODIFIED:20240514T164031Z
UID:17756-1715860800-1715864400@emergecpg.com
SUMMARY:Sustainable Packaging For Growth & Profitability (Open To All - Free)
DESCRIPTION:Ready to learn what’s essential when considering sustainable packaging for your brand and business? \nWant to find out what potential sustainable packaging options are and the pros/cons of each? \nEarthfirst® Films will host this important training and share how they help entrepreneurs navigate the complexities of sustainable packaging while balancing profitability. They’ll discuss solutions to common questions and hurdles emerging CPG entrepreneurs face when creating sustainable packaging for growth\, such as: \n\nPerformance: Prioritize needs vs. requirements with packaging\nBenefits of using terms like “recyclable\,” “compostable\,” and “plant-based” and when to use each.\nRegulations to consider\nPrice: Turning a bottom-line cost into top-line growth\nSupply chain reliability: How to bullet proof your packaging supply\nPackaging Innovation: Current trends and future projections\n\nLeave this session with strategies and steps for developing your own sustainable packaging that boosts your brand reputation\, drives sales performance\, and supports your profitability and long-term growth. \nOpen To All. Register Below: 
URL:https://emergecpg.com/event/sustainable-packaging-for-brand-business-growth/
CATEGORIES:Packaging and Design,Sustainability
ATTACH;FMTTYPE=image/png:https://emergecpg.com/wp-content/uploads/2024/04/EarthFirst-Logo-RGB-72PPI.png
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DTSTART;TZID=America/New_York:20230725T120000
DTEND;TZID=America/New_York:20230725T130000
DTSTAMP:20230715T165349Z
CREATED:20230524T194558Z
LAST-MODIFIED:20230715T165349Z
UID:16902-1690286400-1690290000@emergecpg.com
SUMMARY:Live-Training: Is Your Packaging Setting You Up To Be A Category Leader?
DESCRIPTION:As an entrepreneur and CEO\, you’ve likely invested a lot of time and money to develop your packaging\, but in the end\, is it making the impact you want for your brand and business? \nJoin us to learn how category leaders approach packaging format and design\, to help them stand out in their category\, build meaningful and memorable experiences with their consumers & become an enduring brand. \nEmerge packaging experts will share these format and design insights with you\, so you can strengthen your brand experience through your packaging: \n\nWhat it means for your consumers to have a unique experience with your brand and packaging\nWhat packaging suppliers aren’t telling you to be a successful category leader or disruptor\nHow your mission may be masking what’s important to your core consumers\nHow your packaging can set you up to be a category leader\n\nBring your questions – we’ll have plenty of time for Q&A during this meaty and interactive live-training! \nJulie + The Emerge Packaging Experts Team \nAll are invited! Guests can REGISTER HERE
URL:https://emergecpg.com/event/business-masterclass-foundational-packaging-to-support-your-initial-growth/
CATEGORIES:Packaging and Design
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230329T120000
DTEND;TZID=America/New_York:20230329T130000
DTSTAMP:20230327T170005Z
CREATED:20230217T212329Z
LAST-MODIFIED:20230327T170005Z
UID:16668-1680091200-1680094800@emergecpg.com
SUMMARY:Advanced Masterclass: Evaluate The Effectiveness of Your Brand Positioning
DESCRIPTION:What is a strong brand positioning\, and why does it matter? \nIn this Masterclass\, we’ll review examples of best-in class and weak brand positioning platforms and demonstrate how they can impact a business\, from current sales to future product development.  We’ll show you how to identify and evaluate the effectiveness of your brand positioning and how it can come to life effectively for your consumers across various touch points\, including packaging.  Receive a packaging assessment tool and learn how to tell if your brand positioning is helping to grow your business. \nThere will be plenty of time for Q&A so bring your questions so the experts from Kaleidoscope can help you.  Each attendee will receive a complimentary Brand & Package design consult following the session. \nLet’s make your brand positioning work harder for you\, \nJulie + the Kaleidoscope Team \nMonthly Business Masterclasses included with an Emerge membership. Guests invited to learn from industry experts for $49. \nREGISTER HERE
URL:https://emergecpg.com/event/business-masterclass-evaluate-the-effectiveness-of-your-brand-positioning/
CATEGORIES:Brand Positioning,Brand Strategy,Branding,Packaging and Design
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DTSTART;TZID=America/New_York:20221103T110000
DTEND;TZID=America/New_York:20221103T120000
DTSTAMP:20221026T165429Z
CREATED:20221026T165219Z
LAST-MODIFIED:20221026T165429Z
UID:15781-1667473200-1667476800@emergecpg.com
SUMMARY:Free Webinar: Best Practices For Pricing & Packaging Changes
DESCRIPTION:Making the decision to change pricing and/or packaging is tough! \nOnce this decision is made\, ensuring these changes are executed successfully in the marketplace is critical. \nJoin us to learn and discuss best practices for managing pricing and packaging changes\, including: \n\nCommunication\nProcess & Lead Time\nCustomer Considerations and Requirements\nInventory\, Cost and Other Considerations\n\nThis webinar will be hosted by an Emerge Industry Partner. Contact the Emerge team for details and to register.
URL:https://emergecpg.com/event/free-webinar-best-practices-for-pricing-packaging-changes/
CATEGORIES:Packaging and Design
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DTSTART;TZID=America/New_York:20220916T120000
DTEND;TZID=America/New_York:20220916T130000
DTSTAMP:20220824T134453Z
CREATED:20220819T154430Z
LAST-MODIFIED:20220824T134453Z
UID:15108-1663329600-1663333200@emergecpg.com
SUMMARY:Lunch & Learn: Compostable Packaging Trends & Solutions For Growth
DESCRIPTION:Join us for a conversation with Emerge mentor\, industry leader and packaging expert and Chief Science & Sustainability Officer at Elevate Packaging\, to learn about important trends in the earth-friendly\, compostable packaging industry. \nHear what early-stage CPG founders should consider when evolving their packaging\, including: \n\nCompostable packaging industry trends and best practices to be aware of when evaluating packaging design and functionality\nLearn about specific categories and packaging formats including frozen\, refrigerated\, center store snacks\, etc\nHow Elevate helps early-stage founders identify the right materials\, solutions and packaging strategy for growth\nSample case study showing how a mission-driven early-stage founder re-aligned their packaging with their bigger mission and sustainability platform\n\nIf you’re a CPG brand at launch stage to $100 million in revenue\, attend this educational webinar to learn about innovative and proven strategies for successfully evolving your packaging to more strongly align with your mission and brand\, and work harder to help you scale your business. \nWe’ll have plenty of time for Q&A and 1:1 support during our time together. \nREGISTER HERE
URL:https://emergecpg.com/event/lunch-learn-understanding-compostable-packaging/
CATEGORIES:Packaging and Design
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220909T120000
DTEND;TZID=America/New_York:20220909T130000
DTSTAMP:20220907T141823Z
CREATED:20220823T185542Z
LAST-MODIFIED:20220907T141823Z
UID:15160-1662724800-1662728400@emergecpg.com
SUMMARY:Lunch & Learn: Brand And Product Architecture
DESCRIPTION:During this substantive learning session\, we’ll share and discuss why having a brand and product architecture is important for your business as you scale. \nJoin us to get-smart-quick and learn: \n* What is Brand Architecture?\n* Why Brand & Product Architectures are critical for your growing CPG business.\n* Step-by-Step Brand Architecture considerations for your brand.\n* Various types of Brand & Product Architectures and pros and cons of each.\n* Best in Class examples of emerging and well-known CPG brands and the architecture approaches they’ve followed\n* Why brand assets matter!\n* How to “Wire Frame” packaging to demonstrate your Brand Architecture to your consumers. \nWe’ll have plenty of time for Q&A\, and will answer your specific questions about brand architecture\, branding\, design\, and more! \nREGISTER HERE
URL:https://emergecpg.com/event/emerge-lunch-learn-brand-and-product-architecture/
CATEGORIES:Brand Strategy,Packaging and Design
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210805T120000
DTEND;TZID=America/New_York:20210805T133000
DTSTAMP:20210802T135616Z
CREATED:20210721T154523Z
LAST-MODIFIED:20210802T135616Z
UID:9789-1628164800-1628170200@emergecpg.com
SUMMARY:Emerge Smarter: Using Claims + Cues to Build Your Brand
DESCRIPTION:Join us for this conversation about how nutrition claims can not only strengthen your brand story\, differentiate your product from the competition and connect with your customers\, but also be confusing\, overwhelming and misused! \nWe’ll review the following during this education session: \n\nJust because you can use a particular claim\, should you?\nHow to determine which claims your customers want or expect.\nHow to use health cues and additional signals to convey that your product is part of a healthy lifestyle.\n\nLearn along side other emerging brands during this live\, interactive session. Get answers to the questions above\, and actionable guidance to strategically leverage claims and cues for your brand. Food and nutrition communications experts\, Ilene Smith and Edward Hoffman\, have worked with countless CPG and B2B brands\, wellness companies and agricultural commodity boards to successfully leverage science-based claims and cues to drive business for their clients.
URL:https://emergecpg.com/event/emerge-smarter-effectively-using-claims-to-build-your-brand/
CATEGORIES:Brand Positioning,Content Strategy,Ingredient Claims & Insights,Packaging and Design
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200402T150000
DTEND;TZID=America/New_York:20200402T160000
DTSTAMP:20200318T152716Z
CREATED:20200224T153816Z
LAST-MODIFIED:20200318T152716Z
UID:6441-1585839600-1585843200@emergecpg.com
SUMMARY:POSTPONED FMI Webinar: 2020 Power of Produce
DESCRIPTION:We understand that the food retail industry is working around the clock to replenish and restock\, while ensuring store and facility cleanliness. In light of this\, and everyone’s attention on COVID-19\, we want to be sensitive to our members and will postpone the webinar. \nWebinar Description:  \nEntering its fifth year\, the Power of Produce 2020 includes both trend lines and headlines\, with year-over-year tracking of category performance\, promotional and channel activity and trends in value-added and organic produce. Among the many new topics\, the study covers produce’s unique combination of being both a planned and impulse category\, the types of information and tips shoppers would welcome\, winning with consumption occasions\, packaging\, and food waste. In short\, another can’t miss year of produce insights! \nWebinar Objectives: \nJoin FMI as we discuss: \n\nUnderstand how 2019 stacked up\nGet insights into how we win tomorrow\nFollow along with the produce path of purchase\n\nSpeakers: \nAnne-Marie Roerink | Principal | 210 Analytics \nRick Stein | VP of Fresh | FMI \nRegister Here
URL:https://emergecpg.com/event/fmi-webinar-2020-power-of-produce/
CATEGORIES:Data and Insights,education,Fresh Foods,Packaging and Design,Sustainability
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200227T140000
DTEND;TZID=America/New_York:20200227T150000
DTSTAMP:20200224T152637Z
CREATED:20191202T175053Z
LAST-MODIFIED:20200224T152637Z
UID:5865-1582812000-1582815600@emergecpg.com
SUMMARY:Emerge Smarter: Understanding Packaging as a Profit Center
DESCRIPTION:Increasingly\, growing brands are looking at compostable packaging options that can be organically regenerated along with food waste. The biggest challenge with compostable packaging options is the higher cost. What if we paused to realize that\, all along\, packaging has never been a cost center as much as an untapped profit center? \nJoin us as we share a conversation with Kelly Williams\, Emerge mentor and Sustainability Strategist. He’ll share his insights and perspective on the benefits of using digital printing and compostable packaging\, and how to view your packaging as a physical form of social media that can facilitate brand and consumer engagement. \nRegister to gain insights into: \n\nHow Earth DigestibleTM packaging can be a viable alternative\nHow digital printing has transformed emerging brands\nHow packaging can be used as a profit center to engage consumers in new and innovative ways\n\nFollow along with the worksheet. \nLooking for flexible packaging resources? Check out this resource sheet created with the Futamura Group.
URL:https://emergecpg.com/event/emerge-smarter-call-9/
CATEGORIES:Emerge Smarter,Packaging and Design,Sustainability
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20191114T150000
DTEND;TZID=America/New_York:20191114T160000
DTSTAMP:20191115T145314Z
CREATED:20190517T143026Z
LAST-MODIFIED:20191115T145314Z
UID:4411-1573743600-1573747200@emergecpg.com
SUMMARY:Emerge Smarter: Re-thinking Your Packaging
DESCRIPTION:Did you know that the world is rapidly moving to replace petroleum-based single-use plastics with alternatives that come from new materials derived from nature? The confluence of trends and market dynamics related to single-use packaging is causing many to re-think all aspects of how it is used and made. The bioaccumulation of over-engineered plastics is not sustainable\, thus creating an opportunity to embrace flexible packaging. Legislative action combined with purpose-driven businesses are forcing a movement towards Earth DigestibleTM alternatives that do not rely on collection and repurposing/recycling. \nJoin Emerge mentors\, Jake Hebert and Kelly Williams to learn about the following topics: \n\nIs it time to re-think the role of packaging in your business?\nWhat is Earth Digestible packaging\, and why should you be thinking about it for your brand?\nWhat are your options for more sustainable flexible packaging today and tomorrow?\nHow can you leverage your packaging such that it is a profit center?\n\nAll calls are Eastern Standard Time. \nToll-free dial-in number (US/CA): (844) 419-4704 \nConference code: 7046864807
URL:https://emergecpg.com/event/emerge-smarter-education-call-9/
CATEGORIES:education,Emerge Smarter,Packaging and Design,Sustainability
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190312T140000
DTEND;TZID=America/New_York:20190312T150000
DTSTAMP:20190211T195134Z
CREATED:20190207T193255Z
LAST-MODIFIED:20190211T195134Z
UID:3392-1552399200-1552402800@emergecpg.com
SUMMARY:Emerge Smarter – Packaging & Design Strategy
DESCRIPTION:Let’s face it\, we all judge products by their covers and go for what looks good. That’s why it’s important to understand how your products’ shelf appeal can land or lose your next consumer\, in a blink. Fred Hart and Avery Henderson of Interact Boulder will engage you with some ideas of what it takes to interact with consumers through strategic packaging and branding strategies that can give you a winning edge. Join us\, listen in and get answers to your questions.
URL:https://emergecpg.com/event/emerge-smarter-packaging-design-strategy/
CATEGORIES:Branding,Emerge Smarter,Packaging and Design
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