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DTSTART;TZID=America/New_York:20210805T120000
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UID:9789-1628164800-1628170200@emergecpg.com
SUMMARY:Emerge Smarter: Using Claims + Cues to Build Your Brand
DESCRIPTION:Join us for this conversation about how nutrition claims can not only strengthen your brand story\, differentiate your product from the competition and connect with your customers\, but also be confusing\, overwhelming and misused! \nWe’ll review the following during this education session: \n\nJust because you can use a particular claim\, should you?\nHow to determine which claims your customers want or expect.\nHow to use health cues and additional signals to convey that your product is part of a healthy lifestyle.\n\nLearn along side other emerging brands during this live\, interactive session. Get answers to the questions above\, and actionable guidance to strategically leverage claims and cues for your brand. Food and nutrition communications experts\, Ilene Smith and Edward Hoffman\, have worked with countless CPG and B2B brands\, wellness companies and agricultural commodity boards to successfully leverage science-based claims and cues to drive business for their clients.
URL:https://emergecpg.com/event/emerge-smarter-effectively-using-claims-to-build-your-brand/
CATEGORIES:Brand Positioning,Content Strategy,Ingredient Claims & Insights,Packaging and Design
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DTSTART;TZID=America/New_York:20201013T120000
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DTSTAMP:20260626T190427
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LAST-MODIFIED:20200921T205109Z
UID:7621-1602590400-1602595800@emergecpg.com
SUMMARY:Emerge Care & Share with Joe Dickson
DESCRIPTION:Join us for a fun and engaging virtual education session\, hosted by Emerge CEO Julie Pryor and mentor Joe Dickson\, Co-founder and Head of Standards & Policy at Merrifield. \nJoe will share his insights on clean label formulations\, certifications and quality trends in the natural and organic marketplace\, and during this session\, will discuss: \n\nLandscape and trends in standards and certification programs\nClean label ingredients\nThe role of standards in meeting consumer expectations\nCleanwashing – confusing and misleading label claims\n\nJoin us to receive expert business guidance\, along side other Emerge member teams. \nInterested in learning how Emerge can support your growing business? See details here and schedule a brief consultation. \nAll calls are Eastern Standard Time (EST).
URL:https://emergecpg.com/event/emerge-care-share-with-joe-dickson/
CATEGORIES:Ingredient Claims & Insights,Label Insights,Quality Standards
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