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DTSTART;TZID=America/New_York:20240821T120000
DTEND;TZID=America/New_York:20240821T130000
DTSTAMP:20240816T194303Z
CREATED:20240722T225735Z
LAST-MODIFIED:20240816T194303Z
UID:17908-1724241600-1724245200@emergecpg.com
SUMMARY:Boost Online Sales with e-Commerce Analytics
DESCRIPTION:Do you know how your brand is performing on the digital shelf? \nJoin me and NielsenIQ e-commerce experts for this important live training to help emerging manufacturers like you access the power of e-commerce analytics to strengthen your digital strategy and sell more online. Discover a new generation of e-commerce analytics helping emerging brands perform better on the digital shelf and sell more online: \n\nMaster the Total Marketplace: understand the online retail landscape\, category growth\, competitor and consumer purchase trends.\nGain crystal-clear insight into your brand’s pricing\, availability\, visibility\, and product content by meticulously measuring top US e-tailers and key item-level attributes.\nImprove your digital sales with actionable data and eliminate the guesswork to maximize your e-commerce success.\nDevelop more effective strategies and a sustainable competitive edge in the ever-evolving CPG landscape.\n\nRegister today and take control of your brand’s e-comm future. \nBut hurry – spots are vanishing faster than midnight snacks! Once they’re gone\, they’re gone…don’t let this chance to increase your online sales slip through your fingers! \nJulie & the NielsenIQ Team  \nOpen To All \n$47 for guests (non-members) \nIncluded with an Evolve or Emerge Membership or an Annual Learning Pass \nRegister Now
URL:https://emergecpg.com/event/17908/
CATEGORIES:Analytics,Digital Sales,Digital Shelf,Digital Strategy,e-Commerce
ATTACH;FMTTYPE=image/png:https://emergecpg.com/wp-content/uploads/2024/07/Screenshot-2024-08-12-at-4.39.04 PM.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230907T120000
DTEND;TZID=America/New_York:20230907T131500
DTSTAMP:20230829T162644Z
CREATED:20230821T065905Z
LAST-MODIFIED:20230829T162644Z
UID:17091-1694088000-1694092500@emergecpg.com
SUMMARY:Live Class: eComm Best Practices To Boost Holiday Sales (Amazon & DTC)
DESCRIPTION:For many CPG brands\, the Q4 holidays are pivotal for a successful year. \nDuring this time\, consumers have limited time and lots of gifts to buy. Their shopping behaviors change and they rely heavily on mobile to complete their holiday to-do lists. This is also the time of year when strong content becomes essential to driving DTC sales\, competition heats up\, costs of doing business on Amazon increase\, and operational issues are abundant. Preparing for these crucial challenges and opportunities will position you for success during this important time. \nDon’t miss this live class led by Amazon and DTC CPG leaders who will share and discuss: \n\nSocial media strategies to drive sales\nThe holiday and seasonal content you need to stand out online\nHow to prepare for BFCM\nOrganizing holiday brand collabs and giveaways\nHow to build digital campaigns that convert during the holidays\nWhether to consider holiday influencer campaigns\nWhat makes Q4 different from the balance of the year on Amazon\nWhat brands must focus on and monitor during this time to achieve success\nAdvertising and Marketing opportunities and how to apply them\nBest practices for listing optimization\nOperational issues and solutions for Q4\nUnderstanding your financials and unit economics during this challenging quarter\n\nAttendance included with Emerge Program. Non-members invited for $47 \nSAVE YOUR SEAT. REGISTER NOW \nLearn how to create more brand engagement and make more money in Q4. \nYES\, I want to end the year strong!
URL:https://emergecpg.com/event/live-class-ecomm-best-practices-to-boost-holiday-sales-amazon-dtc/
CATEGORIES:Amazon,e-Commerce
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230208T120000
DTEND;TZID=America/New_York:20230208T130000
DTSTAMP:20230208T151054Z
CREATED:20221129T185412Z
LAST-MODIFIED:20230208T151054Z
UID:15924-1675857600-1675861200@emergecpg.com
SUMMARY:Business Masterclass: Effectively Use DTC & Amazon As You Scale
DESCRIPTION:Join us for our next live Business Masterclass\, taught by two leading industry experts in e-commerce and Amazon. \nLearn the critical pieces you need to get right to grow a successful brand and business\, and to increase your sales on Amazon and DTC. \nWe’ll review Promotion\, Pricing\, Product\, Placement\, Profitability and Platform (understanding the unique differences of eComm platforms) and share Tips\, Watch-Outs and Best-In-Class Examples. \nThere will be time for Q&A. \nGuests (non Emerge members) are invited to join this session at no cost. \nREGISTER HERE
URL:https://emergecpg.com/event/lunch-learn-webinar-optimizing-d2c-amazon-as-you-scale/
CATEGORIES:Amazon,e-Commerce
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220629T120000
DTEND;TZID=America/New_York:20220629T130000
DTSTAMP:20220624T210627Z
CREATED:20220428T214109Z
LAST-MODIFIED:20220624T210627Z
UID:12120-1656504000-1656507600@emergecpg.com
SUMMARY:Lunch & Learn Hosted by Faire
DESCRIPTION:Join us for the next Lunch & Learn\, hosted by Faire! \nFaire is the largest online marketplace for independent wholesale – their mission is to empower entrepreneurs to chase their dreams. They help brands increase profits by generating sales from over 400\,000 independent retailers while managing the overhead costs of a historically fragmented sales channel. \nHear from Faire’s Brand Partnerships and Brand Success teams\, and learn: \n\nWhat is Faire?\nWhat makes it worth it for brands to partner with Faire?\nHow can brands already selling on Faire\, get the most out of Faire?\n\nWe’ll have plenty of time for Q&A! \nGuests welcome to join for $29. \nClick HERE to register
URL:https://emergecpg.com/event/lunch-learn-hosted-by-faire/
CATEGORIES:Channel Strategy,e-Commerce
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220622T120000
DTEND;TZID=America/New_York:20220622T130000
DTSTAMP:20220607T020302Z
CREATED:20220422T173338Z
LAST-MODIFIED:20220607T020302Z
UID:11989-1655899200-1655902800@emergecpg.com
SUMMARY:Lunch & Learn Hosted by Mable
DESCRIPTION:You’re invited to our next Lunch & Learn hosted by Mable! \nMable is a grocery-focused online wholesale platform that connect CPG brands with independent and specialty food stores. Mable makes it simple for stores to do more of their ordering in one place and brings mobile ordering technology to brands to make it easier for stores to discover and buy their goods. \nThis session is for brands currently selling on Mable AND those who are curious about how Mable can help you grow your wholesale e-commerce sales! \nDuring this session\, the Mable team will share: \n\nMable’s updated application criteria to ensure greater success for brands joining their platform\nMable’s Shopify Integration\nMable’s partnership with leading full-service 3PL logistics partner Smart Warehousing\nMable Capital program\, offering working capital for scaling brands\n\nWe hope you’ll join us for this substantive and engaging session! \nTo learn more and register\, contact the Emerge team.
URL:https://emergecpg.com/event/mable-lunch-learn/
CATEGORIES:Channel Strategy,Distribution,e-Commerce
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210727T120000
DTEND;TZID=America/New_York:20210727T133000
DTSTAMP:20210727T145257Z
CREATED:20210418T163418Z
LAST-MODIFIED:20210727T145257Z
UID:9145-1627387200-1627392600@emergecpg.com
SUMMARY:Emerge Smarter with RangeMe
DESCRIPTION:The RangeMe team will share how buyers use RangeMe to discover new and innovative brands and products\, and how best to set up your profile as a manufacturer. Hear about key trends on RangeMe\, the different kinds of buyers actively using the platform\, and various sourcing campaigns that retailers are hosting and how to apply for them. \nIn this session\, you’ll learn: \n\nHow buyers use RangeMe and the various filters they focus on\nBest practices for having the most effective RangeMe profile\nNew features on the platform\, including Global retail exposure\nCurrent limited-time sourcing campaigns\nHow to effectively use RangeMe as one part of your overall retail brand marketing\n\nThe Emerge network helps early-stage and growing CPG teams confidently navigate the industry\, achieve their growth goals and scale sustainably. Schedule an intro call to discuss your business needs and learn more.
URL:https://emergecpg.com/event/emerge-smarter-with-rangeme/
CATEGORIES:Buyer Insights,e-Commerce,Retailer Insights,Sales Strategy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210609T120000
DTEND;TZID=America/New_York:20210609T133000
DTSTAMP:20210607T171446Z
CREATED:20210418T163230Z
LAST-MODIFIED:20210607T171446Z
UID:9143-1623240000-1623245400@emergecpg.com
SUMMARY:Emerge Smarter: Increase Distribution with Mable
DESCRIPTION:Learn how Mable’s online wholesale ordering platform and app help growing consumer packaged goods companies increase their distribution across their network of thousands of independently owned retailers! \nMable supports both emerging brands in ‘building their resume’ and established brands who are seeking a more direct channel to independent grocery stores not otherwise served by big distributor networks. A few of the many brands Mable has helped include Bohana\, Fat Toad Farm & LOCO Coffee. Retailers and distributors in the Mable network include Paradise Provisions\, Woodstock Farmers’ Market\, Cambridge Naturals\, Associated Buyers and Shirazi Distributing. \nThe Mable team will share details of how their marketing\, promotional and sampling programs help brands gain distribution and grow their sales with specialty and natural buyers at independent retailers. \n\n\nIn this session\, you will learn: \n\nHow Mable can be a successful part of your wholesale e-commerce strategy\nThe characteristics of CPG teams who succeed on Mable and other digital wholesale platforms\nHow to optimize your brand’s presence and sales on Mable\n\n\nSign-up and get-smart-quick via the link below.
URL:https://emergecpg.com/event/emerge-smarter-with-mable/
CATEGORIES:Channel Strategy,Distribution,e-Commerce,Sales Strategy,Scaling Sustainably,Wholesale e-Commerce Marketplace
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210217T120000
DTEND;TZID=America/New_York:20210217T133000
DTSTAMP:20210210T180024Z
CREATED:20210120T203344Z
LAST-MODIFIED:20210210T180024Z
UID:8324-1613563200-1613568600@emergecpg.com
SUMMARY:Emerge Smarter on Amazon with Amplify Goods
DESCRIPTION:Join Emerge sponsor\, mentor and owner of Amplify Goods\, David Tenzer\, as he shares best in class practices for growing your business and optimizing sales on Amazon. \nJoin this session to: \n\nUnderstand how watching your competition closely on Amazon can help you win. Learn which software options make doing this easy\, and key takeaways on how to use the information-rich data you’ll uncover\nLearn new ways of looking at your Amazon business\, and unique ideas to keep in mind when selling on Amazon.\n\nNot an Emerge member and curious about how the Emerge CPG learning and networking community can support your business goals? Read details here and schedule a free consult. \nAll calls are Eastern Standard Time (EST).
URL:https://emergecpg.com/event/emerge-care-share-with-amplify-goods/
CATEGORIES:e-Commerce,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201119T120000
DTEND;TZID=America/New_York:20201119T130000
DTSTAMP:20201119T160339Z
CREATED:20200905T094745Z
LAST-MODIFIED:20201119T160339Z
UID:7611-1605787200-1605790800@emergecpg.com
SUMMARY:Emerge Care & Share with The Good Trends
DESCRIPTION:Join us for this virtual education session\, hosted by Emerge CEO Julie Pryor and Victor Mithouard\, CEO of The Good Trends. \nVictor is excited to share his vision for the future of online wholesale marketplaces in the food and beverage industry. With trade shows cancelled due to Covid\, buyers are increasingly moving to online discovery\, presenting an opportunity for brands to grow their distribution in unique channels building equity and sales. \nJoin us to learn: \n\nWhat an online wholesale marketplace is\, and how they work\nThe role of online marketplaces in your distribution strategy\nHow to evaluate a wholesale marketplace for your business – what are the questions to ask\nGetting started on an online marketplace: the first few steps and things to know\nHow to think about supporting a product in-store to make it more attractive\n\nNot yet an Emerge member? See details here and schedule a free consultation to learn how Emerge can support your growth goals. \nAll calls are Eastern Standard Time (EST).
URL:https://emergecpg.com/event/emerge-member-care-share-with-the-good-trends/
CATEGORIES:Distribution,e-Commerce
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201105T120000
DTEND;TZID=America/New_York:20201105T131500
DTSTAMP:20201027T141257Z
CREATED:20201014T011128Z
LAST-MODIFIED:20201027T141257Z
UID:7916-1604577600-1604582100@emergecpg.com
SUMMARY:Emerge Care & Share with Jebbit
DESCRIPTION:Join this virtual education session\, hosted by Emerge CEO Julie Pryor and Pam Erlichman\, CMO at Jebbit and Emerge mentor. \nJebbit is a marketing platform that allows companies to create beautifully branded\, no code\, interactive experiences that capture 1st party data. Experiences such as product matches\, personality quizzes\, trivia and live polling – to drive high engagement and data capture from consumers. \nShe’ll share how personalized\, engaging and interactive quizzes are key to capturing 1st party data and increasing your sales\, and will review new ways that emerging brands can overcome these challenges across the customer journey: \n\nCapturing consumer attention\nConveying your brand story or differentiation\nLearning about your consumers interest and needs\nDriving conversions\n\nThese are all really tough challenges for any brand never mind emerging brands with limited time\, resources and budget! \nAs an Emerge member\, you receive a 30 minute consultation with the Jebbit team & 2 free interactive experiences to increase engagement\, open rates and/or onsite conversion while capturing 1st party data? See more exclusive member benefits. \nNot yet an Emerge member? See details here and schedule a free consultation to learn how the program could help your company scale sustainably. \nAll calls are Eastern Standard Time (EST).
URL:https://emergecpg.com/event/emerge-care-share-with-jebbit/
CATEGORIES:Data and Insights,e-Commerce
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200826T120000
DTEND;TZID=America/New_York:20200826T130000
DTSTAMP:20200824T160602Z
CREATED:20200811T211304Z
LAST-MODIFIED:20200824T160602Z
UID:7307-1598443200-1598446800@emergecpg.com
SUMMARY:Emerge Member Care & Share with Raj Kapur
DESCRIPTION:“It is not the strongest of species that survive\, nor the most intelligent\, but the one most responsive to change.” – Charles Darwin  \nWe all agree that the world has changed over the past four months due to COVID\, so let’s talk about how best to pivot your marketing focus and efforts. Raj Kapur and his team from &Marketing will share how they’re working with emerging brands to adjust their marketing during this pandemic\, through the end of 2020 and for the foreseeable future. During this session\, Raj and his team will review: \n\nShifts in consumer shopping and purchase behavior\nWhat other companies (across industries) are doing to pivot and get ahead\nWhat Emerge members should be thinking about in regards to messaging\, marketing mix and spend\n\nNot yet an Emerge member? See details here and schedule time for a free 30 minute consultation to discuss how joining the program can support your company growth goals! \nAll calls are Eastern Standard Time (EST).
URL:https://emergecpg.com/event/emerge-virtual-care-share-community-call-with-raj-kapur/
CATEGORIES:e-Commerce,marketing,Strategy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200626T120000
DTEND;TZID=America/New_York:20200626T130000
DTSTAMP:20200622T225519Z
CREATED:20200601T192244Z
LAST-MODIFIED:20200622T225519Z
UID:6828-1593172800-1593176400@emergecpg.com
SUMMARY:Care & Share Virtual Community Call with Perishable Shipping Solutions
DESCRIPTION:Mark Nelson\, CEO of Perishable Shipping Solutions\, will share how his team supports emerging brands’ e-commerce fulfillment efforts and needs. Join us to learn how his team can help solve your e-commerce shipping and fulfillment challenges\, and hear details of the exclusive benefit for Emerge members. \nMark will help answer the following: \n\nIt’s expensive – how can I lower the costs?\nPricing – should I charge for shipping or include it in the overall price?\nShould I sell on my website/Amazon/Other platforms?\nWhat are some common pitfalls to avoid?\nHow do I know if my eCommerce business is ready to outsource order fulfillment\nCase study example of some PSS clients\n\nNot yet part of the Emerge community\, and interested in learning more? \nMore details here\, or schedule time to speak with Julie Pryor\, Director of the Emerge Program. \nAll calls are Eastern Standard Time (EST).
URL:https://emergecpg.com/event/care-share-virtual-community-call/
CATEGORIES:Distribution,e-Commerce,Fulfillment
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200410T120000
DTEND;TZID=America/New_York:20200410T133000
DTSTAMP:20200406T201243Z
CREATED:20200406T201243Z
LAST-MODIFIED:20200406T201243Z
UID:6618-1586520000-1586525400@emergecpg.com
SUMMARY:Community Care & Share: Optimizing Amazon During COVID-19
DESCRIPTION:Emerge mentor David Tenzer of Amplify Goods\, will join us to share what’s happening at Amazon this week\, and answer any questions you have about selling or fulfilling through Amazon. Whether you’ve recently launched on Amazon and need guidance\, are considering how best to launch on Amazon\, or you’ve been set up for a while and want to optimize your strategies\, David has seen it all and can help! \nDavid is an expert at advising brands on how to grow and manage their Amazon business by identifying the right strategies and effectively managing their business. Here’s his LinkedIn profile if you’d like to learn more about David\, prior to the zoom call.
URL:https://emergecpg.com/event/community-care-share-optimizing-amazon-during-covid-19/
CATEGORIES:e-Commerce,education,Strategy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200219T140000
DTEND;TZID=America/New_York:20200219T150000
DTSTAMP:20200224T153230Z
CREATED:20191202T174757Z
LAST-MODIFIED:20200224T153230Z
UID:5861-1582120800-1582124400@emergecpg.com
SUMMARY:Emerge Smarter: Planning Differently to Create a Profitable eCommerce Business
DESCRIPTION:The world of eCommerce is as exciting as it is challenging. The opportunities for success are boundless\, yet the obstacles can be daunting\, as the waters brands and retailers are navigating are virtually unexplored. \nWith pure-play eCommerce\, many emerging brands find when they “flip” the methodology and execution\, it can help them achieve more profitability. Join Erin Heikkinen\, Director eCommerce Strategy & Consulting at Advantage Digital Technology\, as she shares best practices that she’s seen emerging brands implement successfully in planning and executing their eCommerce strategies. \nRegister to gain insights into: \n\nThree business management strategies you need to revisit to be profitable\nBrands who have maneuvered selling on eCommerce well and how it comes to life\nWhy thinking differently now is so essential to your business long-term\n\n 
URL:https://emergecpg.com/event/emerge-smarter-call-7/
CATEGORIES:e-Commerce
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200123T140000
DTEND;TZID=America/New_York:20200123T150000
DTSTAMP:20200124T155343Z
CREATED:20191119T190459Z
LAST-MODIFIED:20200124T155343Z
UID:5773-1579788000-1579791600@emergecpg.com
SUMMARY:Emerge Smarter: Increasing Your Independent & C-Store Distribution
DESCRIPTION:Join FMI Emerge as we share a conversation with Kristin Keller\, Director of Business Development at Mable\, and co-owner of Paradise Provisions\, about how the Mable wholesale e-commerce platform can help to grow your distribution and facings in independent grocery and convenience stores. She will share retail\, brand and wholesale case studies where brands are successfully driving product discovery and sales at independent stores. \nRegister to gain insights into: \n\nBuyer mindset of independent grocers – understand the unique challenges independent stores face\, to improve your offering to them\nHow to determine the best products to “start with” at smaller accounts\nOpportunities for implementing “starter packs” at wholesale\nExclusive benefits for FMI Emerge subscribers\, including a free 6-month trial and $100 promotional codes to share with buyers
URL:https://emergecpg.com/event/emerge-smarter-call-3/
CATEGORIES:Distribution,e-Commerce,Emerge Smarter
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20191203T140000
DTEND;TZID=America/New_York:20191203T150000
DTSTAMP:20191205T201723Z
CREATED:20190517T144540Z
LAST-MODIFIED:20191205T201723Z
UID:4421-1575381600-1575385200@emergecpg.com
SUMMARY:Emerge Smarter: Evaluating Your eCommerce Strategy
DESCRIPTION:Join FMI Emerge as we share a conversation with Betsy McGinn\, founder of McGinn eComm Consulting\, and Emerge Advisor\, on understanding the unique and ever-growing eCommerce landscape. She will share the current state of eCommerce for grocery buying\, shopper behavior trends and stats\, and her expertise on navigating the complexities of eCommerce within a multi-channel CPG business model. \nRegister to gain insights into: \n\nHow to evaluate if eCommerce is a viable channel for your brand and products\nHow to determine whether to use a retail partner\, third-party marketplace (like Amazon)\, or sell direct-to-consumer (DTC) through your own website\nHow to integrate eCommerce into your overall omni-channel strategy\n\nPrep for the call with the presentation and take notes on the worksheet. \nBetsy is the Co-Author of: The Amazon Roadmap: How Innovative Brands are Reinventing the Path to Market \nFMI Webinar: New Benchmarking Insights on the Omnichannel Roadmap to Success
URL:https://emergecpg.com/event/emerge-smarter-education-call-12/
CATEGORIES:e-Commerce,education,Emerge Smarter
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190917T140000
DTEND;TZID=America/New_York:20190917T150000
DTSTAMP:20190917T192352Z
CREATED:20190517T132626Z
LAST-MODIFIED:20190917T192352Z
UID:4396-1568728800-1568732400@emergecpg.com
SUMMARY:Emerge Smarter: What is Walmart Online Grocery\, Why it Matters & How to Win with Marisa Goldstein
DESCRIPTION:For small brands\, successfully finding space on Walmart’s shelves can help fuel growth and brand equity. \nMarisa Goldstein\, FMI Emerge mentor and Director of Sales at Sage Tree\, will share tips for emerging brands wanting to establish a true omni-channel approach. She’ll help you understand the world of Walmart and how brands can leverage sales tactics to get and stay in shopper’s baskets. \nJoin this call to learn why selling on Walmart.com could be a viable option for your growing brand\, and how to utilize this channel. \nAll calls are Eastern Standard Time. \nToll-free dial-in number (US/CA): (844) 419-4704 | Conference code: 7046864807 \nInternational dial-in number: (917) 893-3370
URL:https://emergecpg.com/event/emerge-happy-hour-education-call-6/
LOCATION:Dial-In
CATEGORIES:Distribution,e-Commerce,Emerge Smarter,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190912T140000
DTEND;TZID=America/New_York:20190912T150000
DTSTAMP:20190910T181749Z
CREATED:20190905T180454Z
LAST-MODIFIED:20190910T181749Z
UID:5211-1568296800-1568300400@emergecpg.com
SUMMARY:FMI Trends Webinar: Online Shopping\, Health and Well-Being\, and Transparency Through the Lens of Personalization
DESCRIPTION:Today’s households are eating in increasingly personalized ways as they pursue individual aspirations of eating well\, challenging the food shopping experience.  Join us as we explore how online shopping\, desires for health and well-being and the quest for transparency can all be consumer expressions of personalization.  The focus of this year’s 2019 U.S. Grocery Shopper Trends study conducted by The Hartman Group\, is to understand the myths and opportunities of personalization in the grocery retail experience. \nParticipants should attend this webinar in order to: \n\nLeverage their online shopping platforms to provide the personalized experience shoppers are seeking in the store and when online\nLearn how consumers’ different perceptions of eating well impact their expectations from their grocery shopping experience\nUnderstand the role of the shoppers’ quest for information on their desire for personalization of their shopping experience\n\nAll calls are Eastern Standard Time.
URL:https://emergecpg.com/event/online-shopping-health-and-well-being-and-transparency-through-the-lens-of-personalization/
CATEGORIES:Data and Insights,e-Commerce
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190905T150000
DTEND;TZID=America/New_York:20190905T160000
DTSTAMP:20190906T192040Z
CREATED:20190517T132255Z
LAST-MODIFIED:20190906T192040Z
UID:4392-1567695600-1567699200@emergecpg.com
SUMMARY:Emerge Smarter: Successfully Navigating Amazon with Cambria Copeland
DESCRIPTION:In the crowded online marketplace that is grocery retail e-Commerce\, Amazon has had a stronghold as a retail giant. It can be overwhelming to navigate the world of selling on Amazon\, so a full understanding of Amazon’s strategy is useful. \nCambria Copeland\, FMI Emerge mentor and Senior Director of Business Management at Beekeeper Marketing\, will share what it takes to be successful on Amazon\, and how best to navigate selling on Amazon if you’re an emerging brand. \nJoin Cambria and learn how to set up an Amazon account that works best for your brand\, along with Amazon best practices\, strategies and optimizations to help your brand grow and drive revenue. \nAll calls are Eastern Standard Time.
URL:https://emergecpg.com/event/emerge-happy-hour-education-call-5/
CATEGORIES:Branding,Distribution,e-Commerce,Emerge Smarter,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190730T140000
DTEND;TZID=America/New_York:20190730T150000
DTSTAMP:20190809T141825Z
CREATED:20190517T131523Z
LAST-MODIFIED:20190809T141825Z
UID:4382-1564495200-1564498800@emergecpg.com
SUMMARY:Emerge Smarter: Digital & eCommerce Best Practices for Food & Beverage Brands
DESCRIPTION:From e-commerce to email marketing\, social media to SEO\, brands of today need to connect with their buyers online. In the everchanging eCommerce landscape\, today’s solution can be tomorrow’s relics. \nEd Hoffman\, Senior VP of Padilla\, has 25 years of experience hacking marketing trends to get results for brands like you\, and will be hosting this session. Ed just returned from the 2019 Digital Food & Beverage conference and is excited to share what he learned with you! \nDial-in to better understand today’s digital marketing and eCommerce landscape\, so that you can leverage these insights to effectively grow your business. Hear how having a DTC and select retail presence can effectively work in tandem to support your business growth goals. Ed will share actionable strategies to so that you can better serve your customers\, consumers and grow your business faster. \nAll call times indicated are Eastern Standard Time
URL:https://emergecpg.com/event/emerge-smarter-education-call-2/
CATEGORIES:Branding,e-Commerce,marketing,Retailer Insights,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190725T140000
DTEND;TZID=America/New_York:20190725T150000
DTSTAMP:20190703T135232Z
CREATED:20190703T135155Z
LAST-MODIFIED:20190703T135232Z
UID:4696-1564063200-1564066800@emergecpg.com
SUMMARY:Inmar Webinar: Rising Above the Rest - Three Keys for Emerging Brand Success
DESCRIPTION:There is unprecedented opportunity for emerging brands in the current food retailing landscape. \n  \nInmar Analytics apply technology and data science to improve outcomes for consumers and those who serve them. \n  \nThis webinar is intended to aid brands in understanding the opportunities and challenges they face such as gaining shelf space at retail\, competing with established brands\, and promoting effectively to shoppers. During the 60-minute session\, their CPG industry experts will dig in on 3 keys for emerging brand success highlighting proprietary Inmar data and real-life examples. \n  \n 
URL:https://emergecpg.com/event/inmar-webinar-rising-above-the-rest-three-keys-for-emerging-brand-success/
CATEGORIES:Data and Insights,e-Commerce
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190611T140000
DTEND;TZID=America/New_York:20190611T150000
DTSTAMP:20190809T143405Z
CREATED:20190501T152548Z
LAST-MODIFIED:20190809T143405Z
UID:4237-1560261600-1560265200@emergecpg.com
SUMMARY:Emerge Smarter: SEO for Brand Awareness and Sales with Kyle Steele
DESCRIPTION:With grocery e-commerce on the rise and new providers entering the market every day\, brands need digital visibility to get ahead of the game. Kyle Steele\, Emerge mentor and president of SEO Expert is a pro at catching and maintaining the attention of online shoppers. On this informative call\, Kyle breaks down how to build your brand online by optimizing web development\, copy\, and more so you can stop chasing online sales and have consumers coming to you!
URL:https://emergecpg.com/event/emerge-smarter-using-seo-to-build-brand-awareness-and-drive-sales/
LOCATION:Kyle Steele
CATEGORIES:Branding,e-Commerce,Retailer Insights,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190411T120000
DTEND;TZID=America/New_York:20190411T133000
DTSTAMP:20190320T145341Z
CREATED:20190308T213435Z
LAST-MODIFIED:20190320T145341Z
UID:3509-1554984000-1554989400@emergecpg.com
SUMMARY:Succeeding on Amazon: An Online Course for Emerging Brands - Part 3
DESCRIPTION:1.5 hours x 3 days = Leveraging Amazon Best Practices to Grow Sales\nCo-hosted by Natchcom and FMI Emerge | Taught by Sam Hager\, President\, Dash Amazon and Jen Krupey\, CEO\, NatchCom. \nJoin us for 4.5 hours of instruction and time-saving tips to help you sell your product on Amazon! \nDay 1 (1.5 hours) will focus on organic growth\, while Day 2 will focus on using advertising to drive awareness and sales on Amazon. Our last day will give participants an opportunity to get questions answered after putting practices to work. \nWith over 50% of product searches originating on Amazon\, it’s imperative that emerging brands get it right on this increasingly important channel. Yet\, Amazon can be overwhelming and frustrating. Whether it’s your first rodeo or you’re a seasoned seller\, this 3-day program is designed to give emerging brands a roadmap for success. Experts will share proven strategies for growth\, and answer your nagging questions. \nPrior to the online course\, we encourage registrants to listen to a recent 1-hour overview with Betsy McGinn\, e-commerce sales strategy expert and founder of McGinn eComm consulting. She shares an overview of recent and upcoming changes in e-commerce\, specifically at Amazon. Followed by a Q & A session with callers. Listen here! \nThe online course cost is $299 for non FMI Emerge subscribers\, and $199 for FMI Emerge subscribers. To receive your $100 off discount code\, contact us at emerge@fmi.org.
URL:https://emergecpg.com/event/succeeding-on-amazon-an-online-course-for-emerging-brands-part-3/
CATEGORIES:e-Commerce
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190108T140000
DTEND;TZID=America/New_York:20190108T150000
DTSTAMP:20190305T182632Z
CREATED:20190305T182632Z
LAST-MODIFIED:20190305T182632Z
UID:3574-1546956000-1546959600@emergecpg.com
SUMMARY:Emerge Smarter:  E-Commerce Insights – What are Upcoming Changes with selling on Amazon?
DESCRIPTION:Open call format. Betsy McGinn will provide a 10-minute overview of recent and upcoming changes in eCommerce and specifically at Amazon in an open forum. \n 
URL:https://emergecpg.com/event/emerge-smarter-e-commerce-insights-what-are-upcoming-changes-with-selling-on-amazon/
CATEGORIES:e-Commerce,Emerge Smarter
END:VEVENT
END:VCALENDAR