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DTSTART;TZID=America/New_York:20240618T120000
DTEND;TZID=America/New_York:20240618T130000
DTSTAMP:20240617T193121Z
CREATED:20240429T194323Z
LAST-MODIFIED:20240617T193121Z
UID:17761-1718712000-1718715600@emergecpg.com
SUMMARY:Uncover Your Competitive Advantage with SPINS Ignite & Amazon Analytics
DESCRIPTION:Ready to tap into the power of analytics to increase your distribution and sales? \nJoin this live training to learn directly from the SPINS team about how you can access and apply their Ignite Program & Amazon analytics to grow your business\, specifically: \nSPINS Ignite Program \n\nFind out what product attributes are driving sales growth in your subcategory across different retailer types\nDiscover what retailers in what channels are driving the most sales/growth within your specific subcategory\n\nAmazon Insights \n\nAccess the competitive landscape for your products sold on Amazon. Maximize your competitive advantage and stand out in the market.\n\nLeave this training with a clear understanding of how to use SPINS’ Amazon and Ignite analytics\, trends\, and insights to expand your sales and distribution. This session will equip you with a revitalized perspective and a toolkit full of practical strategies to grow your CPG business. \nOpen To All: $47 \nIncluded with an Evolve or Emerge Program\, or a Learning Pass \nREGISTER HERE
URL:https://emergecpg.com/event/data-insights-for-emerging-brands/
CATEGORIES:Amazon,Data and Insights,Industry Insights,Industry Trends
ATTACH;FMTTYPE=image/jpeg:https://emergecpg.com/wp-content/uploads/2021/03/spins.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231017T120000
DTEND;TZID=America/New_York:20231017T130000
DTSTAMP:20231024T155248Z
CREATED:20230912T130814Z
LAST-MODIFIED:20231024T155248Z
UID:17135-1697544000-1697547600@emergecpg.com
SUMMARY:Business Training: How can data help you win at shelf? (Open To All)
DESCRIPTION:Data is everywhere\, but how does it translate to actual results for your business? \nIn this live training\, the Crisp team will share how growing brands are using Crisp’s daily insights to better manage and grow their retail business. \nFind out how Crisp is helping early-stage CPGs like you to: \n\nIncrease retail distribution and improve buyer conversations\nIncrease velocity to retain stores and maximize revenue\nSuccessfully launch new products and keep them on the shelf\nPrevent out-of-stocks that lead to thousands in lost sales\nAnd much more!\n\nWe’ll share a live demo of the Crisp platform and show how you can easily use sales and inventory data to grow profitably in retail. This live training is for you if: \n\nYou want to use retail data to grow your business\, but aren’t sure where to start\nYou’ve been wondering how store-level insights can translate to actual results for your business\nYou need a simple and easy way to access retail data without manually exporting reports from vendor portals\n\nAt the end of the training\, Crisp will share a special offer so you can immediately start leveraging data to grow your business. \nThis training is free and all are invited to attend. \nSave your seat and register here. 
URL:https://emergecpg.com/event/grow-your-sales-distribution-with-crisp/
CATEGORIES:Data and Insights,Demand Forecasting,Distribution,Sales,Sales Strategy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230531T120000
DTEND;TZID=America/New_York:20230531T130000
DTSTAMP:20230509T155501Z
CREATED:20230508T150758Z
LAST-MODIFIED:20230509T155501Z
UID:16862-1685534400-1685538000@emergecpg.com
SUMMARY:Business-Building Seminar: Data 101 with SPINS
DESCRIPTION:You’re invited to our next live Business-Building Seminar hosted by our friends at SPINS. \nThis live training is for you if you want to learn how to build a data-driven strategy to grow your business.  \nIt may feel daunting knowing what data you need to support your short and long-term growth goals. \nEven once you receive the data\, it may read like a foreign language. \nThat’s why this month\, we’re hosting the SPINS team to help CPG founders understand what insights and retail measurement data they actually need to move their business forward\, and how to use each to support key business activities and important decisions. During this seminar\, we’ll review and discuss how: \n\nTo use data to successfully pitch to retailers and investors\nRetail performance data can increase your sales\nCompetitive & category insights can improve your product development decisions\nSPINS has helped some of the natural industry’s most successful brands evolve from emerging brands to being today’s trendsetters\n\nThere will be plenty of time for Q&A. Bring any questions you’d like support with. \nThis seminar is open to all and complimentary. \nREGISTER HERE
URL:https://emergecpg.com/event/business-building-seminar-data-101-with-spins/
CATEGORIES:Channel Strategy,Data and Insights,Sales Strategy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230110T120000
DTEND;TZID=America/New_York:20230110T130000
DTSTAMP:20230119T181020Z
CREATED:20221130T142525Z
LAST-MODIFIED:20230119T181020Z
UID:15930-1673352000-1673355600@emergecpg.com
SUMMARY:Business Building Virtual Seminar: Identify Retailers Where More of Your Target Buyers Shop
DESCRIPTION:Gain Clarity on Your Ideal Retail Strategy!  \nDuring this session\, we will look at the size of US Brick & Mortar (B&M) retailers in terms of their Fast-Moving Consumer Goods (FMCG) sales. FMCG are products that have less than a 3-year lifespan. The largest US B&M Retailers dominate the conversation for market relevance – you should understand where their market reach is. We’ll look at the largest ones and the scale of sales among them\, their estimated sales of natural & organic sales\, and the sales of the US B&M Supernatural Retailers\, such as Whole Foods\, Sprouts\, and some with “Fresh\,” “Natural\,” or “Organic” in their names. Retailers are putting these words in the names of their Banners to differentiate them and to get a larger piece of the eating better spend. \nJoin us and learn the process for identifying high-value retailers for your brand and products\, including: \n\nThe size of US B&M Retailers with their FCMG estimated sales\nThe size of US B&M Retailers with their natural and organic estimated sales\nThe size of US B&M Supernatural Retailers with their FCMG sales\nThe top 3 US B&M Retail Banners in the largest 15 US metro markets (excluding Walmart)\nWho Iridescent Data is and how they help emerging brands grow distribution and sales\n\nFree for the EmergeCPG Member Brands Community\, $39 For Guests \nREGISTER HERE
URL:https://emergecpg.com/event/lunch-learn-using-data-to-determine-your-retail-growth-strategy/
CATEGORIES:Data and Insights,Sales Strategy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221109T120000
DTEND;TZID=America/New_York:20221109T130000
DTSTAMP:20221028T202357Z
CREATED:20221012T215529Z
LAST-MODIFIED:20221028T202357Z
UID:15716-1667995200-1667998800@emergecpg.com
SUMMARY:Lunch & Learn Webinar Hosted by SPINS
DESCRIPTION:Although all CPG brands want to grow and expand their footprint\, early-stage CPG brands are in a unique position. It can feel daunting determining what data is needed to support your short and long-term growth goals\, and once you receive the data\, understanding what to do with it. \nDuring this webinar\, we’ll be speaking with the SPINS Emerging Brands team\, to better understand what insights and retail measurement data early-stage CPGs need\, and how these can support key action steps needed to achieve important growth goals. \nJoin us to learn how SPINS has helped some of the natural industry’s biggest brands evolve from emerging brands to being today’s trendsetters. \nThey’ll share how: \n\nEmerging brands can use data to successfully pitch to retailers and investors\nVisibility into retail performance can be utilized to increase sales\nCompetitive and category insights will drive more informed product development decisions\n\nIf you’re an early-stage CPG founder wanting to understand how to use data & insights to reach your goals\, this webinar’s for you! \nWe’ll have plenty of time for Q&A and 1:1 guidance. \nLunch & Learns are free for the Emerge Community and $39 for guests. \nJoin us and Register Here! 
URL:https://emergecpg.com/event/lunch-learn-webinar-hosted-by-spins/
CATEGORIES:Channel Strategy,Data and Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220525T120000
DTEND;TZID=America/New_York:20220525T130000
DTSTAMP:20220506T015220Z
CREATED:20220407T232210Z
LAST-MODIFIED:20220506T015220Z
UID:11766-1653480000-1653483600@emergecpg.com
SUMMARY:Crisp 60-Day Challenge Kick-off (Exclusively for Emerge Members)
DESCRIPTION:Emerge Members: Get Ready To Uncover Sales Growth Opportunities With Crisp! \nJoin this exclusive 60-Day Challenge\, specifically created to help you identify where your biggest opportunities for optimizing sales are\, and then helping you to create a plan to execute efficiently\, and start seeing results! \nLearn how to use the Crisp platform to support your growth goals and maximize your ROI\, specifically when managing voids and prepping for upcoming trade shows to impress buyers. \nMore details coming soon!
URL:https://emergecpg.com/event/crisp-lunch-learn-part-deux/
CATEGORIES:Buyer Insights,Data and Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220405T120000
DTEND;TZID=America/New_York:20220405T130000
DTSTAMP:20220322T151448Z
CREATED:20220317T151325Z
LAST-MODIFIED:20220322T151448Z
UID:11522-1649160000-1649163600@emergecpg.com
SUMMARY:Lunch & Learn Webinar with CRISP
DESCRIPTION:Learn Why Successful Sales Strategies Are Data-Driven \nDuring this Lunch & Learn Webinar\, we’ll share: \n\nHow Crisp’s cross-functional platform extracts\, transforms and delivers data to all participants in the supply chain to optimize every part of the business\nHow Crisp drives velocity\, sales\, product spoilage and other KPIs for early-stage CPG brands\, whether your goal is to gain distribution\, increase velocity\, launch a new product or raise capital.\nHow Crisp partners with distributors\, retailers\, NielsenIQ\, Farire.com\, and others to bring early-stage brands a comprehensive\, aggregated view of their business\, to make data-driven\, informed decisions to reach their growth goals.\n\nJoin us and learn how data can successfully lead your sales strategy\, \nEmergeCPG & the CRISP team
URL:https://emergecpg.com/event/emerge-smarter-webinar-with-crisp/
CATEGORIES:Data and Insights,Demand Forecasting
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220111T120000
DTEND;TZID=America/New_York:20220111T133000
DTSTAMP:20220109T210851Z
CREATED:20211221T193228Z
LAST-MODIFIED:20220109T210851Z
UID:10751-1641902400-1641907800@emergecpg.com
SUMMARY:Emerge Smarter: Demystifying & Democratizing Data Analytics (Part 2)
DESCRIPTION:Host: Robert Berg\, Iridescent Data \nRobert has 30+ years of experience in small business startups\, Big 4/IBM consulting\, IRI\, and launching new data analytics solutions for CPG & retailers of all sizes. \nWhether your CPG brand is focused on driving velocity\, launching in a new market\, or developing a new product\, you should know the lay of the data analytics landscape. \n\nIn Webinar Part 1 we discussed having awareness of various data sources\, understanding the qualities of your customer relationships\, and how they affect your brand building.\nIn Webinar Part 2\, we’ll discuss the buyer journey and where key data analytics can affect sales. All are key inputs in using data & analytics to support your goals.\n\nIf you could only do one special data analytics study this year\, what would it be? \nHow do look at your business to make a choice that provides the biggest bang for your buck? \nAttend this webinar to learn: \n\nBrief Summary of Webinar Part 1 (Emerge members can listen to recording in private online portal)\nHow important primary data can be to drive growth and help balance investments in syndicated data\nAn example of data analytics to understand what brand attributes to amplify and attribute price perceptions – from which one can take action\n\nWe look forward to you joining us for an engaging and informative session!
URL:https://emergecpg.com/event/emerge-smarter-using-insights-to-understand-the-buyers-journey/
CATEGORIES:Data and Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211207T120000
DTEND;TZID=America/New_York:20211207T133000
DTSTAMP:20211129T165621Z
CREATED:20211102T181152Z
LAST-MODIFIED:20211129T165621Z
UID:10382-1638878400-1638883800@emergecpg.com
SUMMARY:Emerge Smarter with Byzzer
DESCRIPTION:Learn about NielsenIQ’s Byzzer retail analytics platform that provides brands with data to increase distribution and grow market share. \nEmerge’s data partnership with NielsenIQ includes complimentary access to Byzzer\, a user-friendly retail analytics platform designed specifically for small CPG brands. \nKelsey Michel\, VP of Product from Byzzer\, and Sherry Frey\, Health & Wellness Industry Leader will host an interactive demo of the Byzzer platform\, review the essential Byzzer reports to help you understand your business KPIs and explore Health & Wellness trends and opportunities. We’ll have Q&A throughout\, as we do during each Emerge Smarter webinar. \nMembers of Emerge receive free access to 3 reports including the Business Drivers Waterfall report and an exclusive discount on your first-time data purchase (ad hoc or subscription). \nJoin us and learn how to put NielsenIQ’s Byzzer retail analytics to work for you!
URL:https://emergecpg.com/event/emerge-smarter-with-byzzer/
CATEGORIES:Data and Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211118T120000
DTEND;TZID=America/New_York:20211118T131500
DTSTAMP:20211110T182108Z
CREATED:20211102T181026Z
LAST-MODIFIED:20211110T182108Z
UID:10380-1637236800-1637241300@emergecpg.com
SUMMARY:Emerge Smarter with Iridescent Data
DESCRIPTION:Whether your CPG brand is focused on driving velocity\, launching in a new market\, or developing a new product\, you should know the lay of the data analytics landscape. \nHaving awareness of various sales data and where it comes from\, of your customer journeys\, their shopping behaviors and why they’re buying (or not buying) your products\, understanding the qualities of your customer relationships and how they affect your brand building – are all key inputs in using data & analytics to support your goals. \nIt seems that everywhere you look a new data analytics offering is available from brokers/distributors\, retailers\, digital platforms\, data aggregators\, market research firms\, media agencies\, online analytical providers\, etc.  How do you know which one(s) is/are right for your business? \nDuring this webinar\, you’ll learn: \n\nWho Iridescent Data is and how it works with emerging brands in a customized and affordable way\nHow we can work together to better understand\, benefit from\, and manage the evolving world of data analytics\nHow important primary data can be to drive growth and help balance investments in syndicated data\nHow to manage your data analytic needs through quick planning and clearly outlining your requirements\n\nRobt Berg of Iridsecent Data will host this webinar. Robt is an Emerge mentor and has 30+ years of experience in small business startups\, Big 4/IBM consulting\, IRI\, and launching new data analytics solutions for CPG & retailers of all sizes.
URL:https://emergecpg.com/event/emerge-smarter-with-iridescent-data/
CATEGORIES:Buyer Insights,Data and Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210512T120000
DTEND;TZID=America/New_York:20210512T130000
DTSTAMP:20210507T184856Z
CREATED:20210418T162344Z
LAST-MODIFIED:20210507T184856Z
UID:9129-1620820800-1620824400@emergecpg.com
SUMMARY:Emerge Smarter: Using SPINS To Reach Your Growth Goals
DESCRIPTION:Join us and the SPINS team to learn how they align growing CPG teams with data solutions to maximize their impact in the evolving retail market. \nUnderstanding your consumers and your competition is fundamental to successfully growing at retail. Your consumers inform every aspect of your business\, from what products you offer and the retail stores you partner with\, to the way you market. Your competition is trying to earn your shopper’s dollars and retailers’ attention. \nKnowing what information to gather—and then actually doing it—is one of the biggest challenges CPG brands face. The teams that prioritize gathering this data\, learning from it\, and putting it into action are the businesses that have longevity and loyal consumers. To help you build a foundation to support your retail growth strategy\, let’s outline a process that gets results. \nHere’s what we’ll cover: \n\nIdentify your customers and their motivations: understand how shoppers spend time and money at the store.\nUnderstand your competitive landscape: knowing your competition means knowing yourself. Take a hard look at your category before your next retail pitch.\nExplore emerging trends and opportunities for innovation: look at trends on the horizon and identify opportunities to claim whitespace with new products.\n\nCurious about how an annual membership to Emerge can support your company growth goals? Schedule a 30-min intro call here.
URL:https://emergecpg.com/event/emerge-smarter-with-spins/
CATEGORIES:Channel Strategy,Data and Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201105T120000
DTEND;TZID=America/New_York:20201105T131500
DTSTAMP:20201027T141257Z
CREATED:20201014T011128Z
LAST-MODIFIED:20201027T141257Z
UID:7916-1604577600-1604582100@emergecpg.com
SUMMARY:Emerge Care & Share with Jebbit
DESCRIPTION:Join this virtual education session\, hosted by Emerge CEO Julie Pryor and Pam Erlichman\, CMO at Jebbit and Emerge mentor. \nJebbit is a marketing platform that allows companies to create beautifully branded\, no code\, interactive experiences that capture 1st party data. Experiences such as product matches\, personality quizzes\, trivia and live polling – to drive high engagement and data capture from consumers. \nShe’ll share how personalized\, engaging and interactive quizzes are key to capturing 1st party data and increasing your sales\, and will review new ways that emerging brands can overcome these challenges across the customer journey: \n\nCapturing consumer attention\nConveying your brand story or differentiation\nLearning about your consumers interest and needs\nDriving conversions\n\nThese are all really tough challenges for any brand never mind emerging brands with limited time\, resources and budget! \nAs an Emerge member\, you receive a 30 minute consultation with the Jebbit team & 2 free interactive experiences to increase engagement\, open rates and/or onsite conversion while capturing 1st party data? See more exclusive member benefits. \nNot yet an Emerge member? See details here and schedule a free consultation to learn how the program could help your company scale sustainably. \nAll calls are Eastern Standard Time (EST).
URL:https://emergecpg.com/event/emerge-care-share-with-jebbit/
CATEGORIES:Data and Insights,e-Commerce
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201021T120000
DTEND;TZID=America/New_York:20201021T133000
DTSTAMP:20201014T014827Z
CREATED:20200925T135556Z
LAST-MODIFIED:20201014T014827Z
UID:7798-1603281600-1603287000@emergecpg.com
SUMMARY:Emerge Care & Share with Nielsen and Bedrock
DESCRIPTION:Emerge partners Nielsen and Bedrock will join us to share how they support growing CPG teams with affordable & valuable data and insights\, to conduct effective sales calls with buyers. If buyers know that you don’t have a compass to steer your own ship\, they\, or their category captain will do it for you! \nDid you know that: \n\nOn average\, the total first year spend on market intelligence is $5\,100? Nielsen reports start under $1\,000.\nBedrock’s monthly pricing starts as low as $1\,000 which makes AI & retailer-curated analytics affordable for almost all brands\n\nJoin us to learn:  \n\nHow you can prioritize growth opportunities for your business and properly identify them\nHow to develop your item pricing strategy and evaluate if changes are needed\nThe selling stories retail buyers find irresistible: how to leverage your best fact-based sales pitch to break through and create FOMO for your brand\nBest practices highly successful brands apply to quickly accelerate their sales growth\n\nBring your questions related to purchasing and using data\, and gain the clarity you’re seeking. \nCurious about whether Emerge is right for you? See details here and schedule a brief call to discuss how Emerge could support your growth goals. \nAll calls are Eastern Standard Time (EST).
URL:https://emergecpg.com/event/emerge-care-share-with-nielsen-and-bedrock/
CATEGORIES:Data and Insights,Distribution
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200807T123000
DTEND;TZID=America/New_York:20200807T140000
DTSTAMP:20200824T021036Z
CREATED:20200626T211620Z
LAST-MODIFIED:20200824T021036Z
UID:6899-1596803400-1596808800@emergecpg.com
SUMMARY:Emerge Member Care & Share with SPINS
DESCRIPTION:Join us for this bi-weekly virtual session\, hosted by Emerge CEO Julie Pryor and the SPINS team. \nCelebrate\, learn and ask questions\, along with other Emerge member teams. \nNot yet an Emerge member? See details here and schedule time for a free 30 minute consultation to discuss how joining the program can support your company growth goals! \nAll calls are Eastern Standard Time (EST).
URL:https://emergecpg.com/event/emerge-care-share-virtual-community-call-with-betsy-gillette/
CATEGORIES:Data and Insights,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200731T120000
DTEND;TZID=America/New_York:20200731T130000
DTSTAMP:20200729T192307Z
CREATED:20200626T202107Z
LAST-MODIFIED:20200729T192307Z
UID:6891-1596196800-1596200400@emergecpg.com
SUMMARY:Emerge Care & Share Virtual Community Call with Proquo AI
DESCRIPTION:Join us for this bi-weekly virtual session\, hosted by Julie Pryor and the Emerge mentor community. \nCelebrate\, learn and ask questions\, along with other Emerge member teams. \nNot yet a member? See details here and schedule time for a free 30 minute consultation. \nAll calls are Eastern Standard Time (EST).
URL:https://emergecpg.com/event/emerge-care-share-virtual-community-call-with-proquo-ai/
CATEGORIES:Data and Insights,marketing,Strategy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200501T120000
DTEND;TZID=America/New_York:20200501T130000
DTSTAMP:20200515T031324Z
CREATED:20200428T132813Z
LAST-MODIFIED:20200515T031324Z
UID:6669-1588334400-1588338000@emergecpg.com
SUMMARY:"Care & Share" Virtual Community Call
DESCRIPTION:As an adjunct professor of Marketing at the University of Maryland Global Campus and veteran broker across specialty food\, center store and fresh perimeter departments\, Jerry joins us to share first-hand what he’s seeing and experiencing as he works with emerging brands to increase retail distribution and navigate the new realities. He’ll share what category trends he’s seeing based on current consumer shopping behaviors\, and what’s changing and staying the same related to in-store marketing\, promotions and expanding distribution. \nOur community of experts is here to help you grow your business and navigate with focus and confidence\, during the new realities of COVID-19. \nNot yet a subscriber? Join us\, and subscribe to Emerge!
URL:https://emergecpg.com/event/emerge-care-share-with-dr-jerry-chadwick/
CATEGORIES:Data and Insights,Distribution,Retailer Insights,Strategy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200421T130000
DTEND;TZID=America/New_York:20200421T140000
DTSTAMP:20200410T174221Z
CREATED:20200410T151944Z
LAST-MODIFIED:20200410T174221Z
UID:6622-1587474000-1587477600@emergecpg.com
SUMMARY:FMI Webinar: Online and Offline Consumer Behavior and Future Industry Implications
DESCRIPTION:Webinar Description:  \nThe rise of COVID-19 in March 2020 saw consumers stockpiling their pantries in unprecedented and unpredicted ways. As we move into April 2020\, consumers are again shifting their behaviors both online and offline in unexpected ways. In this webinar\, Nielsen will provide insights on how new social and travel restrictions coupled with changing attitudes have affected how\, where and what shoppers bought on a weekly basis\, and how these changes could affect the industry in the short and long term. \nWebinar Objectives \nParticipants should attend this webinar in order to: \n\nUnderstand how shopper behavior and purchases changed in the past 2 months – both online and offline – in response to COVID-19\nEvaluate the short term (2-6 month) impacts that we can expect in the industry as a result of this change\nConsider the potential long term implications or outcomes on the industry\n\nSpeakers: \nNicole Collida\nSenior Vice President – Brand Effectiveness\nNielsen \nDoug Baker\nVice President\, Industry Relations\nFMI – The Food Industry Association. \n  \nRegister Here
URL:https://emergecpg.com/event/fmi-webinar-online-and-offline-consumer-behavior-and-future-industry-implications/
CATEGORIES:Data and Insights,education
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200421T130000
DTEND;TZID=America/New_York:20200421T140000
DTSTAMP:20200409T211551Z
CREATED:20200409T193416Z
LAST-MODIFIED:20200409T211551Z
UID:6620-1587474000-1587477600@emergecpg.com
SUMMARY:New Hope Webinar: The State & Future of Natural & Organic
DESCRIPTION:The $230 billion U.S. natural & organic products industry is facing significant challenges and opportunities as the result of the COVID-19 crisis. The state of the industry today is different than it was a month ago\, and New Hope Network and Whipstitch Capital have joined forces to pull together the data and insights that can help you navigate a changing landscape. We will look at how the industry performed in 2019\, how the COVID-19 crisis has impacted industry sales and growth\, and what we might expect throughout 2020 and beyond based on short- and mid-term consumer behaviors and macro forces and trends. While staying grounded in reality\, we’ll explore the long-term opportunities that could await natural & organic products as people increasingly value and invest more in human and planetary health. \nCarlotta Mast\nSVP and Market Leader\nNew Hope Network \nNick McCoy\nManaging Director & Co-Founder\nWhipstitch Capital \nRegister Here
URL:https://emergecpg.com/event/new-hope-webinar-the-state-future-of-natural-organic/
CATEGORIES:Data and Insights,education,Strategy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200402T150000
DTEND;TZID=America/New_York:20200402T160000
DTSTAMP:20200318T152716Z
CREATED:20200224T153816Z
LAST-MODIFIED:20200318T152716Z
UID:6441-1585839600-1585843200@emergecpg.com
SUMMARY:POSTPONED FMI Webinar: 2020 Power of Produce
DESCRIPTION:We understand that the food retail industry is working around the clock to replenish and restock\, while ensuring store and facility cleanliness. In light of this\, and everyone’s attention on COVID-19\, we want to be sensitive to our members and will postpone the webinar. \nWebinar Description:  \nEntering its fifth year\, the Power of Produce 2020 includes both trend lines and headlines\, with year-over-year tracking of category performance\, promotional and channel activity and trends in value-added and organic produce. Among the many new topics\, the study covers produce’s unique combination of being both a planned and impulse category\, the types of information and tips shoppers would welcome\, winning with consumption occasions\, packaging\, and food waste. In short\, another can’t miss year of produce insights! \nWebinar Objectives: \nJoin FMI as we discuss: \n\nUnderstand how 2019 stacked up\nGet insights into how we win tomorrow\nFollow along with the produce path of purchase\n\nSpeakers: \nAnne-Marie Roerink | Principal | 210 Analytics \nRick Stein | VP of Fresh | FMI \nRegister Here
URL:https://emergecpg.com/event/fmi-webinar-2020-power-of-produce/
CATEGORIES:Data and Insights,education,Fresh Foods,Packaging and Design,Sustainability
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200226T140000
DTEND;TZID=America/New_York:20200226T150000
DTSTAMP:20200227T152858Z
CREATED:20191202T175012Z
LAST-MODIFIED:20200227T152858Z
UID:5863-1582725600-1582729200@emergecpg.com
SUMMARY:Emerge Smarter: Understanding Your Nielsen Panel & POS Data (Subscriber-Only)
DESCRIPTION:Content is protected.
URL:https://emergecpg.com/event/emerge-smarter-call-8/
CATEGORIES:Data and Insights,Emerge Smarter
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200116T140000
DTEND;TZID=America/New_York:20200116T150000
DTSTAMP:20200116T202750Z
CREATED:20191119T190430Z
LAST-MODIFIED:20200116T202750Z
UID:5771-1579183200-1579186800@emergecpg.com
SUMMARY:Emerge Smarter: Leveraging Nielsen Data to Drive Your Growth Strategy
DESCRIPTION:With an ever-changing competitive landscape and shifting consumer preferences\, growing brands must understand demand\, the in-store landscape and who is buying their products. \nJoin Kristin Gorski\, Director of Business Development with Nielsen\, as she shares how you can leverage data to successfully scale your business. She’ll review how Nielsen gathers\, uses and shares POS (point of sale) data and consumer behavior insights to help growing brands develop tailored growth strategies. \nRegister to gain insights into how to use consumer and POS data for growing your business.
URL:https://emergecpg.com/event/emerge-smarter-call-2/
CATEGORIES:Data and Insights,Emerge Smarter
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20191119T140000
DTEND;TZID=America/New_York:20191119T150000
DTSTAMP:20191016T140439Z
CREATED:20191016T140259Z
LAST-MODIFIED:20191016T140439Z
UID:5504-1574172000-1574175600@emergecpg.com
SUMMARY:FMI Webinar: The Surge of Plant-Based Foods
DESCRIPTION:FMI’s 2019 U.S. Grocery Shopper Trends report finds a rising number of households (33%) have at least one member following a non-medically prescribed diet such as vegan\, vegetarian\, pescatarian or flexitarian. Increased demand for personalization is challenging the food shopping experience\, and a growing number of shoppers are turning to plant-based proteins to help meet their unique household needs. The Power of Meat 2019 report finds\, plant-based meat alternative sales increased 19.2% last year and account for $878 million in annual sales. \nSo what does this all mean for retailers and CPG manufacturers? It’s clear that consumers across the board have a growing interest in plant-based foods\, including plant-based protein – and they are buying more of these items. \n  \nSpeakers: \nTim Grzebinski\nClient Insights Principal\nIRI \n  \nRegister Here
URL:https://emergecpg.com/event/fmi-webinar-the-surge-of-plant-based-foods/
CATEGORIES:Data and Insights,Retailer Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20191112T140000
DTEND;TZID=America/New_York:20191112T150000
DTSTAMP:20191108T202429Z
CREATED:20191016T135811Z
LAST-MODIFIED:20191108T202429Z
UID:5501-1573567200-1573570800@emergecpg.com
SUMMARY:FMI Webinar: The Plant-Based Tipping Point
DESCRIPTION:Breakthroughs in plant-based protein products are rapidly shifting the marketplace. Everyday\, there is news about leading food manufacturers and food service providers focusing on alternative proteins.  Plant-based foods are a key driver of growth in retail\, with plant-based food sales growing over 5 times as fast as total food sales in the past year. And the plant-based consumer is valuable\, with an average basket ring 61% greater than the average shopper. \nJoin us as we share a conversation with The Good Food Institute on increasing interest in plant-based foods and alternative proteins. This webinar will dive into category trends and consumer insights to help you capitalize on the growing interest in plant-based foods. \n  \nSpeakers: \nCaroline Bushnell\nAssociate Director\, Corporate Engagement\nThe Good Food Institute \n  \nRegister Here
URL:https://emergecpg.com/event/fmi-webinar-the-plant-based-tipping-point/
CATEGORIES:Data and Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20191024T140000
DTEND;TZID=America/New_York:20191024T150000
DTSTAMP:20191011T131627Z
CREATED:20191011T131627Z
LAST-MODIFIED:20191011T131627Z
UID:5433-1571925600-1571929200@emergecpg.com
SUMMARY:FMI Webinar: Top Trends in Fresh - Balancing the Store Aisle Pendulum
DESCRIPTION:During the upcoming webinar\, “Top Trends in Fresh – Balancing the Store Aisle Pendulum: Connecting Fresh and the Entire Store for Sales Success\,” FMI and IRI will delve into the latest sales data with a focus on what can be learned to deliver growth in 2019 and beyond. What do baskets look like today? How are they different across channels? Does growth in one category need to come at the expense of growth in another? And\, what can be done to drive overall traffic\, increase sales and protect market share across the store? We’ll answer these questions and more. \nWho should attend? This webinar and the entire Top Trends in Fresh series are for fresh food suppliers and retailers as well as CPG food manufacturers and retailers who are looking for new insights to drive stronger growth rates across the total store. \nSpeakers: \nRick Stein\nVice President\, Fresh Foods\nFood Marketing Institute \nSally Lyons Wyatt\nExecutive Vice President and Practice Leader\nIRI \nJonna Parker\nPrincipal\, Fresh Center of Excellence\nIRI \nRegister Here
URL:https://emergecpg.com/event/fmi-webinar-top-trends-in-fresh-balancing-the-store-aisle-pendulum/
CATEGORIES:Data and Insights,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20191010T140000
DTEND;TZID=America/New_York:20191010T150000
DTSTAMP:20191010T204452Z
CREATED:20190517T133020Z
LAST-MODIFIED:20191010T204452Z
UID:4401-1570716000-1570719600@emergecpg.com
SUMMARY:Emerge Smarter: The Three-Fold Path to Success for Emerging Brands
DESCRIPTION:All small brands want growth\, but the quickest path to it can be difficult to discern through the forest of information and options.  Elliot Begoun\, FMI Emerge Mentor and Founder of The Intertwine Group\, distills over 25 years of experience in the food and beverage industry into a scientific approach to scaling your brand. \nDial-in and learn the paradigm shift early-stage brands need to enable rapid growth and the steps of the process to make it happen. Elliot will explain how to develop a measurable growth hypothesis\, test your hypothesis in a way that creates valuable insights\, and form the connections that will accelerate growth. \nAll calls are Eastern Standard Time. \nToll-free dial-in number (US/CA): (844) 419-4704 \nConference code: 7046864807
URL:https://emergecpg.com/event/emerge-happy-hour-education-call-7/
CATEGORIES:Data and Insights,Emerge Smarter
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20191009T140000
DTEND;TZID=America/New_York:20191009T150000
DTSTAMP:20191002T150244Z
CREATED:20191002T150244Z
LAST-MODIFIED:20191002T150244Z
UID:5431-1570629600-1570633200@emergecpg.com
SUMMARY:FMI Webinar: Power of Foodservice
DESCRIPTION:Foodservice is a key differentiator and growth generator for grocery retailers\, but it’s also an area of widely varying consumer wants and needs. Age\, income\, geography and many other factors impact shoppers’\, like for\, and integration of deli prepared into their meal lineup. The Power of Foodservice at Retail 2019 brings detailed insights into the attitudes and behaviors of the retail foodservice shopper to help optimize tactical and strategic decisions. \nWebinar Objectives: \nParticipants should attend this webinar in order to learn about: \n\nAmerica’s dinner and lunch decision making\nThe importance of variety and rotation in capturing business\nThe integration of technology in meal planning\, ordering and retail foodservice decisions\nThe role of nutrition\, balance and health in retail foodservice\nPackaging and utensil preferences given the rising importance of environmental sustainability\nConsumer suggestions for improvement\n\nSpeakers: \nAnne-Marie Roerink\n210 Analytics\, LLC \nRick Stein\nVice President\, Fresh Foods\nFood Marketing Institute \nRegister here
URL:https://emergecpg.com/event/fmi-webinar-power-of-foodservice/
CATEGORIES:Data and Insights,Retailer Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20191003T140000
DTEND;TZID=America/New_York:20191003T150000
DTSTAMP:20191001T192506Z
CREATED:20191001T191336Z
LAST-MODIFIED:20191001T192506Z
UID:5401-1570111200-1570114800@emergecpg.com
SUMMARY:FMI Webinar: The Food Retail Industry Speaks\, What Are They Saying?
DESCRIPTION:The food retail industry is reporting numerous positive trends as it grapples with old issues and confronts new challenges.  Join FMI’s President and CEO Leslie Sarasin on Thursday\, October 3\, 2019\, at 2 PM ET for an in-depth review of results from FMI’s 70th Food Retailing Industry Speaks survey.  This webinar will provide an insider’s glimpse into the State of the Food Retail Industry.  From strategies to key industry benchmarks\, Speaks explores a range of subjects including an expanded look at the impact of technology. \nObjectives: \nParticipants should attend this webinar in order to: \n\nLearn how the industry is confronting challenges that have been ongoing for years and those that are newer and growing in intensity\n\nIdentify product and service strategies food retailers find effective in differentiating themselves from the competition\n\n\nDetermine current and expected use of key customer communication approaches\n\n\nAssess the health of the food retail industry through key operational and financial benchmarks\n\n\nSpeakers: \nLeslie Sarasin \nPresident and CEO of Food Marketing Institute \nRegister here
URL:https://emergecpg.com/event/the-food-retail-industry-speaks-what-are-they-saying/
CATEGORIES:Data and Insights,Retailer Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190912T140000
DTEND;TZID=America/New_York:20190912T150000
DTSTAMP:20190910T181749Z
CREATED:20190905T180454Z
LAST-MODIFIED:20190910T181749Z
UID:5211-1568296800-1568300400@emergecpg.com
SUMMARY:FMI Trends Webinar: Online Shopping\, Health and Well-Being\, and Transparency Through the Lens of Personalization
DESCRIPTION:Today’s households are eating in increasingly personalized ways as they pursue individual aspirations of eating well\, challenging the food shopping experience.  Join us as we explore how online shopping\, desires for health and well-being and the quest for transparency can all be consumer expressions of personalization.  The focus of this year’s 2019 U.S. Grocery Shopper Trends study conducted by The Hartman Group\, is to understand the myths and opportunities of personalization in the grocery retail experience. \nParticipants should attend this webinar in order to: \n\nLeverage their online shopping platforms to provide the personalized experience shoppers are seeking in the store and when online\nLearn how consumers’ different perceptions of eating well impact their expectations from their grocery shopping experience\nUnderstand the role of the shoppers’ quest for information on their desire for personalization of their shopping experience\n\nAll calls are Eastern Standard Time.
URL:https://emergecpg.com/event/online-shopping-health-and-well-being-and-transparency-through-the-lens-of-personalization/
CATEGORIES:Data and Insights,e-Commerce
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190725T150000
DTEND;TZID=America/New_York:20190725T160000
DTSTAMP:20190809T141839Z
CREATED:20190517T131412Z
LAST-MODIFIED:20190809T141839Z
UID:4380-1564066800-1564070400@emergecpg.com
SUMMARY:Emerge Smarter: Marketing Planning Like a Pro with Rajat Kapur
DESCRIPTION:Before you go to market\, you need a plan. But what separates a mediocre plan from an effective plan? \nRaj Kapur\, Managing Director of &Marketing\, brings over 20 years of marketing and sales strategy development with small\, mid-sized\, and Fortune 50 companies to the Emerge community. Through his work helping emerging brands\, he knows what it takes to develop a coordinated marketing approach to build your brand and drive sales. On this call\, Raj will cover how to create a marketing framework\, coordinate your approach\, unleash your uniqueness\, and measure your success. \nDial-in\, ask questions\, listen and learn – take your marketing to the next level! \nAll call times indicated are Eastern Standard Time \n 
URL:https://emergecpg.com/event/emerge-happy-hour-education-call-2/
CATEGORIES:Data and Insights,marketing,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190725T140000
DTEND;TZID=America/New_York:20190725T150000
DTSTAMP:20190703T135232Z
CREATED:20190703T135155Z
LAST-MODIFIED:20190703T135232Z
UID:4696-1564063200-1564066800@emergecpg.com
SUMMARY:Inmar Webinar: Rising Above the Rest - Three Keys for Emerging Brand Success
DESCRIPTION:There is unprecedented opportunity for emerging brands in the current food retailing landscape. \n  \nInmar Analytics apply technology and data science to improve outcomes for consumers and those who serve them. \n  \nThis webinar is intended to aid brands in understanding the opportunities and challenges they face such as gaining shelf space at retail\, competing with established brands\, and promoting effectively to shoppers. During the 60-minute session\, their CPG industry experts will dig in on 3 keys for emerging brand success highlighting proprietary Inmar data and real-life examples. \n  \n 
URL:https://emergecpg.com/event/inmar-webinar-rising-above-the-rest-three-keys-for-emerging-brand-success/
CATEGORIES:Data and Insights,e-Commerce
END:VEVENT
END:VCALENDAR