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X-WR-CALDESC:Events for Emerge
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DTSTART;TZID=America/New_York:20210609T120000
DTEND;TZID=America/New_York:20210609T133000
DTSTAMP:20210607T171446Z
CREATED:20210418T163230Z
LAST-MODIFIED:20210607T171446Z
UID:9143-1623240000-1623245400@emergecpg.com
SUMMARY:Emerge Smarter: Increase Distribution with Mable
DESCRIPTION:Learn how Mable’s online wholesale ordering platform and app help growing consumer packaged goods companies increase their distribution across their network of thousands of independently owned retailers! \nMable supports both emerging brands in ‘building their resume’ and established brands who are seeking a more direct channel to independent grocery stores not otherwise served by big distributor networks. A few of the many brands Mable has helped include Bohana\, Fat Toad Farm & LOCO Coffee. Retailers and distributors in the Mable network include Paradise Provisions\, Woodstock Farmers’ Market\, Cambridge Naturals\, Associated Buyers and Shirazi Distributing. \nThe Mable team will share details of how their marketing\, promotional and sampling programs help brands gain distribution and grow their sales with specialty and natural buyers at independent retailers. \n\n\nIn this session\, you will learn: \n\nHow Mable can be a successful part of your wholesale e-commerce strategy\nThe characteristics of CPG teams who succeed on Mable and other digital wholesale platforms\nHow to optimize your brand’s presence and sales on Mable\n\n\nSign-up and get-smart-quick via the link below.
URL:https://emergecpg.com/event/emerge-smarter-with-mable/
CATEGORIES:Channel Strategy,Distribution,e-Commerce,Sales Strategy,Scaling Sustainably,Wholesale e-Commerce Marketplace
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210602T120000
DTEND;TZID=America/New_York:20210602T133000
DTSTAMP:20210526T154112Z
CREATED:20210418T162617Z
LAST-MODIFIED:20210526T154112Z
UID:9132-1622635200-1622640600@emergecpg.com
SUMMARY:Emerge Smarter: Building Your Internal & External Sales Team
DESCRIPTION:Join us for this upcoming live\, interactive education session with mentor and business growth strategy expert\, Art Papazian\, owner of ACP Specialty & Natural Consulting and Management. Art specializes in Specialty-Natural-Ethnic Manufacturers\, Brokers\, Distributor and Retailers. \nDuring this session\, he will share a wholistic and strategic approach for building out your internal and external sales team. You will learn: \n\nWhat to consider when building a sales organization\nHow to align your culture\, goals & objectives with the right sales team\nThe importance of understanding the dynamics & profiles of your Territory & Customers when building your sales team\nHow to align your budgets & resources with your sales needs\nSome of the best places to find the right sales organization or person\nWhat the right size sales organization is for your company of today and tomorrow\nHow to develop job descriptions that align to the qualities & responsibilities needed\n\nCurious about how the Emerge Network can help your team navigate the CPG\, food and grocery retail space and scale sustainably? Let’s chat! Book a 30-min call here.
URL:https://emergecpg.com/event/emerge-smarter-with-art-papazian/
CATEGORIES:Channel Strategy,Distribution,Retailer Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210512T120000
DTEND;TZID=America/New_York:20210512T130000
DTSTAMP:20210507T184856Z
CREATED:20210418T162344Z
LAST-MODIFIED:20210507T184856Z
UID:9129-1620820800-1620824400@emergecpg.com
SUMMARY:Emerge Smarter: Using SPINS To Reach Your Growth Goals
DESCRIPTION:Join us and the SPINS team to learn how they align growing CPG teams with data solutions to maximize their impact in the evolving retail market. \nUnderstanding your consumers and your competition is fundamental to successfully growing at retail. Your consumers inform every aspect of your business\, from what products you offer and the retail stores you partner with\, to the way you market. Your competition is trying to earn your shopper’s dollars and retailers’ attention. \nKnowing what information to gather—and then actually doing it—is one of the biggest challenges CPG brands face. The teams that prioritize gathering this data\, learning from it\, and putting it into action are the businesses that have longevity and loyal consumers. To help you build a foundation to support your retail growth strategy\, let’s outline a process that gets results. \nHere’s what we’ll cover: \n\nIdentify your customers and their motivations: understand how shoppers spend time and money at the store.\nUnderstand your competitive landscape: knowing your competition means knowing yourself. Take a hard look at your category before your next retail pitch.\nExplore emerging trends and opportunities for innovation: look at trends on the horizon and identify opportunities to claim whitespace with new products.\n\nCurious about how an annual membership to Emerge can support your company growth goals? Schedule a 30-min intro call here.
URL:https://emergecpg.com/event/emerge-smarter-with-spins/
CATEGORIES:Channel Strategy,Data and Insights
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210504T120000
DTEND;TZID=America/New_York:20210504T133000
DTSTAMP:20210503T193146Z
CREATED:20210324T204803Z
LAST-MODIFIED:20210503T193146Z
UID:8966-1620129600-1620135000@emergecpg.com
SUMMARY:Emerge Smarter: Growing Your Brand Through Food Service
DESCRIPTION:Join this education seminar hosted by Emerge mentor Matt Cotton\, Founder of Rooted Food Sales\, a new kind of Foodservice broker who specializes in growing “better for you” brands in the channel! \nMatt will help us understand how the Foodservice channel is evolving and where opportunities lie as things begin to open up during Covid and beyond. He’ll share an overview of the Foodservice space\, and areas that CPG brands can consider as they evaluate whether the Foodservice channel is right for them\, and how it could be part of their overall channel strategy. \nIn this session\, you’ll learn: \n\nWhat Foodservice is\, and what categories it consists of\nWhat brand/product attributes are important in Foodservice\, and how the sales process works\nHow to support and grow distribution once you’re stocked\nWhat the “cost of doing business” is in Foodservice vs. retail\nHow to grow your brand through Foodservice\n\nWe look forward to a de-mystifying Foodservice for you and getting you excited about this powerful channel! \nCurious about how your team can reach your growth goals and scale sustainably with Emerge? Schedule an intro call
URL:https://emergecpg.com/event/emerge-smarter-growing-your-food-service-channel-in-2021-beyond/
CATEGORIES:Channel Strategy,Food Service Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210427T120000
DTEND;TZID=America/New_York:20210427T133000
DTSTAMP:20210607T164945Z
CREATED:20210311T004933Z
LAST-MODIFIED:20210607T164945Z
UID:8778-1619524800-1619530200@emergecpg.com
SUMMARY:Emerge Smarter: Understanding & Developing a P&L
DESCRIPTION:Join us for an interactive workshop with Emerge mentor Andrew Kramer\, from Kramer Food Marketing Consulting. \nOne of the most challenging aspects of developing a brand is to make sure you are profitable. In doing so you must have a good understanding of your P&L and understand the costs you have in your business and apply them to your product line pricing models. \nAndrew will help you to create a pricing model (or review an existing one) and better understand how to price your items to not only sell your products but also be profitable! In this session\, you will learn: \n\nHow to develop a standard P&L for your business\nHow to develop a P&L for each product line you have\nHow to understand how to adjust pricing\, packaging costs\, promotional spending and other inputs to achieve your pricing and profitability goals.\n\nNot an Emerge member\, and curious about how your team can achieve your growth goals and scale sustainably with Emerge? Schedule an intro call
URL:https://emergecpg.com/event/emerge-smarter-with-andrew-kramer/
CATEGORIES:Channel Strategy,Sales Planning,Sales Strategy
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210323T120000
DTEND;TZID=America/New_York:20210323T133000
DTSTAMP:20210322T172135Z
CREATED:20210210T180505Z
LAST-MODIFIED:20210322T172135Z
UID:8491-1616500800-1616506200@emergecpg.com
SUMMARY:Emerge Smarter: Succeeding at Costco
DESCRIPTION:Join us for this live\, interactive education session with Emerge mentor\, Jeremy Smith. \nDo you have a Costco sales strategy? What are the Do’s and Don’ts for selling to Costco? How has the pandemic impacted selling to Costco? \nHave you wondered whether you need a broker to sell to Costco? Or\, how you might sell to Costco without negatively impacting your retail grocers? What value at Costco is\, versus value at Retail? \nDuring this session\, Jeremy will cover all of these areas and answer all of your questions related to selling and succeeding at Costco! \nCurious about how the Emerge CPG learning and networking community can support your business goals? Read details here and schedule an intro call. \nAll calls are Eastern Standard Time (EST).
URL:https://emergecpg.com/event/emerge-smarter-on-selling-at-costco/
CATEGORIES:Channel Strategy,Sales Strategy,Scaling Sustainably
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210309T120000
DTEND;TZID=America/New_York:20210309T133000
DTSTAMP:20210301T201256Z
CREATED:20210210T180138Z
LAST-MODIFIED:20210301T201256Z
UID:8484-1615291200-1615296600@emergecpg.com
SUMMARY:Emerge Smarter: Sales Channel & Trade Spend Planning
DESCRIPTION:What is your go-to-market sales plan? Depending on your category\, ambition for the business\, near term objectives and resources\, how should you be thinking about Omnichannel? \nJoin Emerge mentors Bob Burke and Betsy Gillette for our next interactive learning session on Sales Channel & Trade Spend Planning. \nBob & Betsy will discuss timing\, sequencing and prioritizing of channels and key customers. They will touch on channel strategy\, pricing\, promotional strategy and execution. They will also include simple tools to communicate\, track and manage trade spending – the funds you invest with distributors and retailers and for most companies is the biggest line item on your P&L after cost of goods. \nJoin this call to gain insights into: \n\nhow to plan for success in each channel\ntiming of regional expansion as well as moving into new channels\nunderstanding the role of trade spending and how to manage it\ndifferent approaches to execution\n\nCurious how the Emerge learning and networking community can support your growth goals? Schedule a conversation to learn more. \nAll calls are Eastern Standard Time (EST).
URL:https://emergecpg.com/event/emerge-smarter-on-sales-channel-sales-planning/
CATEGORIES:Channel Strategy,Sales Planning,Sales Strategy,Trade Spend
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210304T120000
DTEND;TZID=America/New_York:20210304T133000
DTSTAMP:20210226T143118Z
CREATED:20210218T194157Z
LAST-MODIFIED:20210226T143118Z
UID:8535-1614859200-1614864600@emergecpg.com
SUMMARY:Emerge Smarter: Selling & Growing your Specialty/Natural distribution
DESCRIPTION:Join us for the next live\, interactive education session with mentor and business growth strategy expert\, Art Papazian\, owner of ACP Specialty & Natural Consulting and Management. \nDuring this time\, gain insights into: \n\nIdentifying & understanding your Goals & Objectives (short-term & long-term)\nIdentifying & Understanding your Resources: Financial\, Personnel\, Intellectual\nIncreasing your Retail Points of Distribution\nIncreasing your distribution through Multiple Distributor Warehouses (Retailer/Market Focused)\n\nCurious how the Emerge learning and networking community can support your growth goals? Schedule a conversation to learn more.
URL:https://emergecpg.com/event/emerge-smarter-on-growing-your-specialty-natural-distribution/
CATEGORIES:Channel Strategy,Distribution,Sales Planning,Sales Strategy,Scaling Sustainably
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201203T120000
DTEND;TZID=America/New_York:20201203T131500
DTSTAMP:20201117T181906Z
CREATED:20201117T181906Z
LAST-MODIFIED:20201117T181906Z
UID:8110-1606996800-1607001300@emergecpg.com
SUMMARY:Emerge Care & Share with National Co+op Grocers (NCG)
DESCRIPTION:Join Emerge and the NCG team\, as we discuss how co-ops differentiate from other retailers and why co-ops can be an important part of a brand’s retail growth strategy. During this live session\, we’ll review: \n\nAn overview of NCG and NCG programs\nThe value of investing in co-ops\nWhy it’s beneficial for emerging brands to work with NCG\nWhen and how emerging brands can approach NCG\nBest practices for emerging brands to succeed with NCG\n\nThis session is for you if you’ve been wondering about whether NCG could be part of your retail growth strategy and are curious to learn more!
URL:https://emergecpg.com/event/emerge-care-share-with-national-coop-grocers-ncg/
CATEGORIES:Channel Strategy,Retailer Relationships,Sales Strategy,Scaling Sustainably
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201112T120000
DTEND;TZID=America/New_York:20201112T133000
DTSTAMP:20201102T224843Z
CREATED:20201009T194523Z
LAST-MODIFIED:20201102T224843Z
UID:7858-1605182400-1605187800@emergecpg.com
SUMMARY:Emerge Care & Share with Brandology
DESCRIPTION:Join us for an engaging virtual education session\, hosted by Emerge CEO Julie Pryor and Maura Mitchell\, founder and Managing Partner of Brandology. We’ll discuss how to create a powerful\, practical plan to drive business growth during these times of rapid\, unpredictable change. \nDid you know that: \n\nThe more uncertain the future\, the more a plan can help you succeed\nThe right plan will help you react to unexpected events more rapidly and positively\nDoing fewer things can help you deliver more sales and profits\, if you have the right plan\n\nJoin us to learn:  \n\nA step-by-step method for planning quickly and effectively\nHow to leverage scenarios so you are ready for nearly whatever the future brings\nHow to escape the trap of having too many things to do or jumping from priority to priority\nThe best way to determine when you should stick with your plan versus when you should pivot\n\nLearn alongside other Emerge member teams\, and receive guidance on your annual strategic planning process. \nNot yet an Emerge member? See details here and schedule a free consultation to learn how the program could support your growth goals. \nAll calls are Eastern Standard Time (EST).
URL:https://emergecpg.com/event/emerge-care-share-with-brandology/
CATEGORIES:Channel Strategy,Sales Strategy
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