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DTSTART;TZID=America/New_York:20250319T120000
DTEND;TZID=America/New_York:20250319T130000
DTSTAMP:20250313T214530Z
CREATED:20250304T184715Z
LAST-MODIFIED:20250313T214530Z
UID:18402-1742385600-1742389200@emergecpg.com
SUMMARY:Stop Wasting Time and Money on Channels That Don’t Deliver
DESCRIPTION:You can have the best product in the world\, but if it’s in the wrong place at the wrong time\, it won’t sell. \nI see too many founders pouring money and energy into channels that don’t align with their resources—or worse\, launching in channels they aren’t ready for. The result? Stagnant sales\, wasted resources\, and the feeling that you’re just spinning your wheels. \nIf you’ve found yourself asking:❓ “Should I focus on retail\, DTC\, food service\, vending\, or another channel?”❓ “Am I spreading my resources too thin?”❓ “How do I know if I have the right resources (money\, people\, time) to succeed in this channel?” \nThis live training is exactly what you need. \nJoin Ashley Nickelsen\, Founder & CEO of B.T.R. Nation\, as she walks you through the decision-making framework she’s used to successfully build her brand and avoid the costly mistakes that derail growth. \nIn this high-value\, interactive session\, here’s what you’ll get: \n\nHow to confidently choose the right channels at the right time\nHow to avoid costly mistakes that drain your resources\nA trusted framework to make better channel decisions and boost your bottom line\n\nIf you’re tired of wasting time and money\, this training is a must.Don’t wait—Get Clear on What Works.Register now and stop guessing. Secure your spot today! \n$47 for guests (included with Expert Connect\, Foundations\, or Impact Program members) \nSave Your Spot Now!
URL:https://emergecpg.com/event/smart-aligned-growth-a-blueprint-for-choosing-the-right-sales-channels/
CATEGORIES:Channel Sales,Channel Strategy
ATTACH;FMTTYPE=image/png:https://emergecpg.com/wp-content/uploads/2025/03/BTR-Logo.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240410T120000
DTEND;TZID=America/New_York:20240410T130000
DTSTAMP:20240406T173642Z
CREATED:20240307T190655Z
LAST-MODIFIED:20240406T173642Z
UID:17688-1712750400-1712754000@emergecpg.com
SUMMARY:Live Training: Expand Your Distribution With Mable
DESCRIPTION:Are you curious about expanding your retail growth through alternate distribution channels? \nDid you know that Mable now offers a selling platform for drop-shipping to retailers through distributor marketplaces? \nJoin our next live training to learn more and understand how Mable can help you gain more of the right distribution\, without all of the slotting fees. Find out: \n\nHow Mable’s platform can help you expand your distribution by selling on distributors’ marketplaces\nThe types of companies and categories that the Mable platform is best suited for\nHow to get better results with marketing on Mable\n\nManaging your catalog\nMcLane branded sell sheets\nSample opportunities\n\n\nWho Mable’s partners are and what this means for helping you grow your biz\n\nWe’ll have time for questions during live Q&A. \nTraining is included with an Annual or 90-Day Jumpstart Program\, or an Annual Learning Pass. \n\nOpen To All\n$47\nTraining Invite and Zoom Link to be shared after registration.\nWant access to more than just this one training to help grow your business? Sign up for an Annual Learning Pass and receive monthly CPG instruction and guidance.\n\nREGISTER NOW \n 
URL:https://emergecpg.com/event/4-10-live-training-expand-your-distribution-with-mable/
CATEGORIES:Channel Strategy,Distribution
ATTACH;FMTTYPE=image/png:https://emergecpg.com/wp-content/uploads/2024/03/Screen-Shot-2024-03-12-at-3.35.49-PM.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230712T120000
DTEND;TZID=America/New_York:20230712T130000
DTSTAMP:20230524T200858Z
CREATED:20230518T200706Z
LAST-MODIFIED:20230524T200858Z
UID:16886-1689163200-1689166800@emergecpg.com
SUMMARY:Member Small-Group: Gifting Ideas & Strategies To Increase Sales
DESCRIPTION:Intimate\, monthly small-group forum for entrepreneurs in the Emerge Community to discuss their challenges and receive guidance and solutions to move their business needs and goals forward \nEach month we focus on a critical business area and need that the entrepreneurs in the community have. Entrepreneurs share\, learn and receive support from industry experts\, and from one another. \nOur July discussion will focus on corporate gifting strategies\, potential partners and effective strategies for various gifting occasions in Q3 and the holiday and entertaining season in Q4. \nInterested in receiving support from small-groups like these? Let’s chat
URL:https://emergecpg.com/event/member-small-group-gifting-ideas-strategies-to-increase-sales/
CATEGORIES:Channel Strategy,Sales Planning,Sales Strategy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230608T120000
DTEND;TZID=America/New_York:20230608T130000
DTSTAMP:20230525T145336Z
CREATED:20230420T194931Z
LAST-MODIFIED:20230525T145336Z
UID:16831-1686225600-1686229200@emergecpg.com
SUMMARY:Business Masterclass: Alternate Food Service Channels
DESCRIPTION:Join us to learn about the many\, many opportunities for your brand in the exciting foodservice/away-from-home channel. \nThe food service channel can seem confusing and daunting like putting a 5\,000-piece jigsaw puzzle together. We will simplify putting the puzzle together and chat about the operator/end-user as the key and distributor/re-distributor partners as secondary\, but obviously necessary. \nDuring this live learning seminar\, we’ll review and discuss: \n\nThe many existing\, new and sub-channels within food service (i.e. unattended retail)\nBroadline (Sysco\, USFoods\, Shamrock\, Ben E Keith Gordon\, etc) and specialty distributors as well as re-distributors\nThree letter acronyms; GPOs (Group Purchasing Organizations) and OCS (Office Coffee Service) and more..\n\nThere will be plenty of time for Q&A. Leave this session equipped with ideas for your brand in the foodservice channel! \nBusiness Masterclasses are included with an Emerge membership. \nGuests are invited to join for $49. \nSAVE MY SEAT! \n 
URL:https://emergecpg.com/event/business-masterclass-navigating-food-service-in-current-times/
CATEGORIES:Channel Strategy,Food Service Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230531T120000
DTEND;TZID=America/New_York:20230531T130000
DTSTAMP:20230509T155501Z
CREATED:20230508T150758Z
LAST-MODIFIED:20230509T155501Z
UID:16862-1685534400-1685538000@emergecpg.com
SUMMARY:Business-Building Seminar: Data 101 with SPINS
DESCRIPTION:You’re invited to our next live Business-Building Seminar hosted by our friends at SPINS. \nThis live training is for you if you want to learn how to build a data-driven strategy to grow your business.  \nIt may feel daunting knowing what data you need to support your short and long-term growth goals. \nEven once you receive the data\, it may read like a foreign language. \nThat’s why this month\, we’re hosting the SPINS team to help CPG founders understand what insights and retail measurement data they actually need to move their business forward\, and how to use each to support key business activities and important decisions. During this seminar\, we’ll review and discuss how: \n\nTo use data to successfully pitch to retailers and investors\nRetail performance data can increase your sales\nCompetitive & category insights can improve your product development decisions\nSPINS has helped some of the natural industry’s most successful brands evolve from emerging brands to being today’s trendsetters\n\nThere will be plenty of time for Q&A. Bring any questions you’d like support with. \nThis seminar is open to all and complimentary. \nREGISTER HERE
URL:https://emergecpg.com/event/business-building-seminar-data-101-with-spins/
CATEGORIES:Channel Strategy,Data and Insights,Sales Strategy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221109T120000
DTEND;TZID=America/New_York:20221109T130000
DTSTAMP:20221028T202357Z
CREATED:20221012T215529Z
LAST-MODIFIED:20221028T202357Z
UID:15716-1667995200-1667998800@emergecpg.com
SUMMARY:Lunch & Learn Webinar Hosted by SPINS
DESCRIPTION:Although all CPG brands want to grow and expand their footprint\, early-stage CPG brands are in a unique position. It can feel daunting determining what data is needed to support your short and long-term growth goals\, and once you receive the data\, understanding what to do with it. \nDuring this webinar\, we’ll be speaking with the SPINS Emerging Brands team\, to better understand what insights and retail measurement data early-stage CPGs need\, and how these can support key action steps needed to achieve important growth goals. \nJoin us to learn how SPINS has helped some of the natural industry’s biggest brands evolve from emerging brands to being today’s trendsetters. \nThey’ll share how: \n\nEmerging brands can use data to successfully pitch to retailers and investors\nVisibility into retail performance can be utilized to increase sales\nCompetitive and category insights will drive more informed product development decisions\n\nIf you’re an early-stage CPG founder wanting to understand how to use data & insights to reach your goals\, this webinar’s for you! \nWe’ll have plenty of time for Q&A and 1:1 guidance. \nLunch & Learns are free for the Emerge Community and $39 for guests. \nJoin us and Register Here! 
URL:https://emergecpg.com/event/lunch-learn-webinar-hosted-by-spins/
CATEGORIES:Channel Strategy,Data and Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220728T120000
DTEND;TZID=America/New_York:20220728T130000
DTSTAMP:20220706T145713Z
CREATED:20220624T145111Z
LAST-MODIFIED:20220706T145713Z
UID:13459-1659009600-1659013200@emergecpg.com
SUMMARY:Lunch & Learn Hosted by Specialty Food Partners
DESCRIPTION:Expand Your Access to Thousands of Retail Store Customers with Specialty Food Partners (SFP)! \nSFP offers private\, online marketplaces for some of the largest distributors in the country to open up thousands of retail buyers to new and unique food brands. Their distributor partners include C&S\, Bozzuto’s\, MDI\, SpartanNash\, DPI\, Sysco\, AWG / VMC\, Associated Grocers\, and more\, and they’re looking for more specialty products to offer to their retail accounts. \nThere are no chargebacks\, slotting fees\, or shipping charges while gaining unprecedented access to retail buyers across the country.  The only requirements are that you are able to ship full cases by UPS (the buyer pays the costs of shipping\, not you)\, or can self-deliver your products. \nJoin us to learn about the SFP marketplaces and how they can support your retail growth goals! \nWe’ll have plenty of time for Q&A. Join us and get answers to your questions about pricing\, order management\, shipping\, and payment. \nThis distribution opportunity is free for EmergeCPG members\, and included with an annual membership. \nWant to join this webinar as a guest and learn more about SFP? Click here.  \nCurious about becoming a member of the EmergeCPG community? Let’s chat and see how we can help you to grow your brand\, business and sales!
URL:https://emergecpg.com/event/lunch-learn-hosted-by-specialty-food-partners/
CATEGORIES:Channel Strategy,Distribution
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220629T120000
DTEND;TZID=America/New_York:20220629T130000
DTSTAMP:20220624T210627Z
CREATED:20220428T214109Z
LAST-MODIFIED:20220624T210627Z
UID:12120-1656504000-1656507600@emergecpg.com
SUMMARY:Lunch & Learn Hosted by Faire
DESCRIPTION:Join us for the next Lunch & Learn\, hosted by Faire! \nFaire is the largest online marketplace for independent wholesale – their mission is to empower entrepreneurs to chase their dreams. They help brands increase profits by generating sales from over 400\,000 independent retailers while managing the overhead costs of a historically fragmented sales channel. \nHear from Faire’s Brand Partnerships and Brand Success teams\, and learn: \n\nWhat is Faire?\nWhat makes it worth it for brands to partner with Faire?\nHow can brands already selling on Faire\, get the most out of Faire?\n\nWe’ll have plenty of time for Q&A! \nGuests welcome to join for $29. \nClick HERE to register
URL:https://emergecpg.com/event/lunch-learn-hosted-by-faire/
CATEGORIES:Channel Strategy,e-Commerce
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220622T120000
DTEND;TZID=America/New_York:20220622T130000
DTSTAMP:20220607T020302Z
CREATED:20220422T173338Z
LAST-MODIFIED:20220607T020302Z
UID:11989-1655899200-1655902800@emergecpg.com
SUMMARY:Lunch & Learn Hosted by Mable
DESCRIPTION:You’re invited to our next Lunch & Learn hosted by Mable! \nMable is a grocery-focused online wholesale platform that connect CPG brands with independent and specialty food stores. Mable makes it simple for stores to do more of their ordering in one place and brings mobile ordering technology to brands to make it easier for stores to discover and buy their goods. \nThis session is for brands currently selling on Mable AND those who are curious about how Mable can help you grow your wholesale e-commerce sales! \nDuring this session\, the Mable team will share: \n\nMable’s updated application criteria to ensure greater success for brands joining their platform\nMable’s Shopify Integration\nMable’s partnership with leading full-service 3PL logistics partner Smart Warehousing\nMable Capital program\, offering working capital for scaling brands\n\nWe hope you’ll join us for this substantive and engaging session! \nTo learn more and register\, contact the Emerge team.
URL:https://emergecpg.com/event/mable-lunch-learn/
CATEGORIES:Channel Strategy,Distribution,e-Commerce
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220125T120000
DTEND;TZID=America/New_York:20220125T130000
DTSTAMP:20220118T011844Z
CREATED:20211221T193511Z
LAST-MODIFIED:20220118T011844Z
UID:10755-1643112000-1643115600@emergecpg.com
SUMMARY:Emerge Smarter: Foodservice & Away From Home Channel
DESCRIPTION:Gain a clearer understanding of the overall foodservice channel landscape\, as well as each of the specific segments within foodservice and away from home channel. Learn which foodservice/away from home segments could be a good fit for your brand. \nWe’ll cover C&U\, B&I\, GPO’s\, QSR’s\, and the many more TLA’s (three letter acronyms) in foodservice. \nAttend this webinar to learn: \n\nFoodservice/Away from Home Channel 101 & 6 fun foodservice facts\nWhere the foodservice industry has been\, where it’s going and who and and what’s changing\nWhat segments make up foodservice: role or operators\, distributors (broadliners and specialty)\, chain accounts and much more\nHow to focus on key anchor accounts and opportunities in foodservice to help initiate and drive distribution\nOff-shoots of the foodservice channel such as meal kit deliveries\, Good Eggs\, Third Party e-comm Imperfect Foods\, goPuff\, DoorDash/DashMart etc.\n\nThere will be ample time for questions and conversation about this fun\, fascinating\, and profitable foodservice channel. \nWe look forward to you joining us for this fun and useful conversation!
URL:https://emergecpg.com/event/emerge-smarter-evaluating-alternate-food-service-channels/
CATEGORIES:Channel Strategy,Food Service Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210609T120000
DTEND;TZID=America/New_York:20210609T133000
DTSTAMP:20210607T171446Z
CREATED:20210418T163230Z
LAST-MODIFIED:20210607T171446Z
UID:9143-1623240000-1623245400@emergecpg.com
SUMMARY:Emerge Smarter: Increase Distribution with Mable
DESCRIPTION:Learn how Mable’s online wholesale ordering platform and app help growing consumer packaged goods companies increase their distribution across their network of thousands of independently owned retailers! \nMable supports both emerging brands in ‘building their resume’ and established brands who are seeking a more direct channel to independent grocery stores not otherwise served by big distributor networks. A few of the many brands Mable has helped include Bohana\, Fat Toad Farm & LOCO Coffee. Retailers and distributors in the Mable network include Paradise Provisions\, Woodstock Farmers’ Market\, Cambridge Naturals\, Associated Buyers and Shirazi Distributing. \nThe Mable team will share details of how their marketing\, promotional and sampling programs help brands gain distribution and grow their sales with specialty and natural buyers at independent retailers. \n\n\nIn this session\, you will learn: \n\nHow Mable can be a successful part of your wholesale e-commerce strategy\nThe characteristics of CPG teams who succeed on Mable and other digital wholesale platforms\nHow to optimize your brand’s presence and sales on Mable\n\n\nSign-up and get-smart-quick via the link below.
URL:https://emergecpg.com/event/emerge-smarter-with-mable/
CATEGORIES:Channel Strategy,Distribution,e-Commerce,Sales Strategy,Scaling Sustainably,Wholesale e-Commerce Marketplace
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210602T120000
DTEND;TZID=America/New_York:20210602T133000
DTSTAMP:20210526T154112Z
CREATED:20210418T162617Z
LAST-MODIFIED:20210526T154112Z
UID:9132-1622635200-1622640600@emergecpg.com
SUMMARY:Emerge Smarter: Building Your Internal & External Sales Team
DESCRIPTION:Join us for this upcoming live\, interactive education session with mentor and business growth strategy expert\, Art Papazian\, owner of ACP Specialty & Natural Consulting and Management. Art specializes in Specialty-Natural-Ethnic Manufacturers\, Brokers\, Distributor and Retailers. \nDuring this session\, he will share a wholistic and strategic approach for building out your internal and external sales team. You will learn: \n\nWhat to consider when building a sales organization\nHow to align your culture\, goals & objectives with the right sales team\nThe importance of understanding the dynamics & profiles of your Territory & Customers when building your sales team\nHow to align your budgets & resources with your sales needs\nSome of the best places to find the right sales organization or person\nWhat the right size sales organization is for your company of today and tomorrow\nHow to develop job descriptions that align to the qualities & responsibilities needed\n\nCurious about how the Emerge Network can help your team navigate the CPG\, food and grocery retail space and scale sustainably? Let’s chat! Book a 30-min call here.
URL:https://emergecpg.com/event/emerge-smarter-with-art-papazian/
CATEGORIES:Channel Strategy,Distribution,Retailer Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210512T120000
DTEND;TZID=America/New_York:20210512T130000
DTSTAMP:20210507T184856Z
CREATED:20210418T162344Z
LAST-MODIFIED:20210507T184856Z
UID:9129-1620820800-1620824400@emergecpg.com
SUMMARY:Emerge Smarter: Using SPINS To Reach Your Growth Goals
DESCRIPTION:Join us and the SPINS team to learn how they align growing CPG teams with data solutions to maximize their impact in the evolving retail market. \nUnderstanding your consumers and your competition is fundamental to successfully growing at retail. Your consumers inform every aspect of your business\, from what products you offer and the retail stores you partner with\, to the way you market. Your competition is trying to earn your shopper’s dollars and retailers’ attention. \nKnowing what information to gather—and then actually doing it—is one of the biggest challenges CPG brands face. The teams that prioritize gathering this data\, learning from it\, and putting it into action are the businesses that have longevity and loyal consumers. To help you build a foundation to support your retail growth strategy\, let’s outline a process that gets results. \nHere’s what we’ll cover: \n\nIdentify your customers and their motivations: understand how shoppers spend time and money at the store.\nUnderstand your competitive landscape: knowing your competition means knowing yourself. Take a hard look at your category before your next retail pitch.\nExplore emerging trends and opportunities for innovation: look at trends on the horizon and identify opportunities to claim whitespace with new products.\n\nCurious about how an annual membership to Emerge can support your company growth goals? Schedule a 30-min intro call here.
URL:https://emergecpg.com/event/emerge-smarter-with-spins/
CATEGORIES:Channel Strategy,Data and Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210504T120000
DTEND;TZID=America/New_York:20210504T133000
DTSTAMP:20210503T193146Z
CREATED:20210324T204803Z
LAST-MODIFIED:20210503T193146Z
UID:8966-1620129600-1620135000@emergecpg.com
SUMMARY:Emerge Smarter: Growing Your Brand Through Food Service
DESCRIPTION:Join this education seminar hosted by Emerge mentor Matt Cotton\, Founder of Rooted Food Sales\, a new kind of Foodservice broker who specializes in growing “better for you” brands in the channel! \nMatt will help us understand how the Foodservice channel is evolving and where opportunities lie as things begin to open up during Covid and beyond. He’ll share an overview of the Foodservice space\, and areas that CPG brands can consider as they evaluate whether the Foodservice channel is right for them\, and how it could be part of their overall channel strategy. \nIn this session\, you’ll learn: \n\nWhat Foodservice is\, and what categories it consists of\nWhat brand/product attributes are important in Foodservice\, and how the sales process works\nHow to support and grow distribution once you’re stocked\nWhat the “cost of doing business” is in Foodservice vs. retail\nHow to grow your brand through Foodservice\n\nWe look forward to a de-mystifying Foodservice for you and getting you excited about this powerful channel! \nCurious about how your team can reach your growth goals and scale sustainably with Emerge? Schedule an intro call
URL:https://emergecpg.com/event/emerge-smarter-growing-your-food-service-channel-in-2021-beyond/
CATEGORIES:Channel Strategy,Food Service Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210427T120000
DTEND;TZID=America/New_York:20210427T133000
DTSTAMP:20210607T164945Z
CREATED:20210311T004933Z
LAST-MODIFIED:20210607T164945Z
UID:8778-1619524800-1619530200@emergecpg.com
SUMMARY:Emerge Smarter: Understanding & Developing a P&L
DESCRIPTION:Join us for an interactive workshop with Emerge mentor Andrew Kramer\, from Kramer Food Marketing Consulting. \nOne of the most challenging aspects of developing a brand is to make sure you are profitable. In doing so you must have a good understanding of your P&L and understand the costs you have in your business and apply them to your product line pricing models. \nAndrew will help you to create a pricing model (or review an existing one) and better understand how to price your items to not only sell your products but also be profitable! In this session\, you will learn: \n\nHow to develop a standard P&L for your business\nHow to develop a P&L for each product line you have\nHow to understand how to adjust pricing\, packaging costs\, promotional spending and other inputs to achieve your pricing and profitability goals.\n\nNot an Emerge member\, and curious about how your team can achieve your growth goals and scale sustainably with Emerge? Schedule an intro call
URL:https://emergecpg.com/event/emerge-smarter-with-andrew-kramer/
CATEGORIES:Channel Strategy,Sales Planning,Sales Strategy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210323T120000
DTEND;TZID=America/New_York:20210323T133000
DTSTAMP:20210322T172135Z
CREATED:20210210T180505Z
LAST-MODIFIED:20210322T172135Z
UID:8491-1616500800-1616506200@emergecpg.com
SUMMARY:Emerge Smarter: Succeeding at Costco
DESCRIPTION:Join us for this live\, interactive education session with Emerge mentor\, Jeremy Smith. \nDo you have a Costco sales strategy? What are the Do’s and Don’ts for selling to Costco? How has the pandemic impacted selling to Costco? \nHave you wondered whether you need a broker to sell to Costco? Or\, how you might sell to Costco without negatively impacting your retail grocers? What value at Costco is\, versus value at Retail? \nDuring this session\, Jeremy will cover all of these areas and answer all of your questions related to selling and succeeding at Costco! \nCurious about how the Emerge CPG learning and networking community can support your business goals? Read details here and schedule an intro call. \nAll calls are Eastern Standard Time (EST).
URL:https://emergecpg.com/event/emerge-smarter-on-selling-at-costco/
CATEGORIES:Channel Strategy,Sales Strategy,Scaling Sustainably
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210309T120000
DTEND;TZID=America/New_York:20210309T133000
DTSTAMP:20210301T201256Z
CREATED:20210210T180138Z
LAST-MODIFIED:20210301T201256Z
UID:8484-1615291200-1615296600@emergecpg.com
SUMMARY:Emerge Smarter: Sales Channel & Trade Spend Planning
DESCRIPTION:What is your go-to-market sales plan? Depending on your category\, ambition for the business\, near term objectives and resources\, how should you be thinking about Omnichannel? \nJoin Emerge mentors Bob Burke and Betsy Gillette for our next interactive learning session on Sales Channel & Trade Spend Planning. \nBob & Betsy will discuss timing\, sequencing and prioritizing of channels and key customers. They will touch on channel strategy\, pricing\, promotional strategy and execution. They will also include simple tools to communicate\, track and manage trade spending – the funds you invest with distributors and retailers and for most companies is the biggest line item on your P&L after cost of goods. \nJoin this call to gain insights into: \n\nhow to plan for success in each channel\ntiming of regional expansion as well as moving into new channels\nunderstanding the role of trade spending and how to manage it\ndifferent approaches to execution\n\nCurious how the Emerge learning and networking community can support your growth goals? Schedule a conversation to learn more. \nAll calls are Eastern Standard Time (EST).
URL:https://emergecpg.com/event/emerge-smarter-on-sales-channel-sales-planning/
CATEGORIES:Channel Strategy,Sales Planning,Sales Strategy,Trade Spend
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210304T120000
DTEND;TZID=America/New_York:20210304T133000
DTSTAMP:20210226T143118Z
CREATED:20210218T194157Z
LAST-MODIFIED:20210226T143118Z
UID:8535-1614859200-1614864600@emergecpg.com
SUMMARY:Emerge Smarter: Selling & Growing your Specialty/Natural distribution
DESCRIPTION:Join us for the next live\, interactive education session with mentor and business growth strategy expert\, Art Papazian\, owner of ACP Specialty & Natural Consulting and Management. \nDuring this time\, gain insights into: \n\nIdentifying & understanding your Goals & Objectives (short-term & long-term)\nIdentifying & Understanding your Resources: Financial\, Personnel\, Intellectual\nIncreasing your Retail Points of Distribution\nIncreasing your distribution through Multiple Distributor Warehouses (Retailer/Market Focused)\n\nCurious how the Emerge learning and networking community can support your growth goals? Schedule a conversation to learn more.
URL:https://emergecpg.com/event/emerge-smarter-on-growing-your-specialty-natural-distribution/
CATEGORIES:Channel Strategy,Distribution,Sales Planning,Sales Strategy,Scaling Sustainably
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201203T120000
DTEND;TZID=America/New_York:20201203T131500
DTSTAMP:20201117T181906Z
CREATED:20201117T181906Z
LAST-MODIFIED:20201117T181906Z
UID:8110-1606996800-1607001300@emergecpg.com
SUMMARY:Emerge Care & Share with National Co+op Grocers (NCG)
DESCRIPTION:Join Emerge and the NCG team\, as we discuss how co-ops differentiate from other retailers and why co-ops can be an important part of a brand’s retail growth strategy. During this live session\, we’ll review: \n\nAn overview of NCG and NCG programs\nThe value of investing in co-ops\nWhy it’s beneficial for emerging brands to work with NCG\nWhen and how emerging brands can approach NCG\nBest practices for emerging brands to succeed with NCG\n\nThis session is for you if you’ve been wondering about whether NCG could be part of your retail growth strategy and are curious to learn more!
URL:https://emergecpg.com/event/emerge-care-share-with-national-coop-grocers-ncg/
CATEGORIES:Channel Strategy,Retailer Relationships,Sales Strategy,Scaling Sustainably
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201112T120000
DTEND;TZID=America/New_York:20201112T133000
DTSTAMP:20201102T224843Z
CREATED:20201009T194523Z
LAST-MODIFIED:20201102T224843Z
UID:7858-1605182400-1605187800@emergecpg.com
SUMMARY:Emerge Care & Share with Brandology
DESCRIPTION:Join us for an engaging virtual education session\, hosted by Emerge CEO Julie Pryor and Maura Mitchell\, founder and Managing Partner of Brandology. We’ll discuss how to create a powerful\, practical plan to drive business growth during these times of rapid\, unpredictable change. \nDid you know that: \n\nThe more uncertain the future\, the more a plan can help you succeed\nThe right plan will help you react to unexpected events more rapidly and positively\nDoing fewer things can help you deliver more sales and profits\, if you have the right plan\n\nJoin us to learn:  \n\nA step-by-step method for planning quickly and effectively\nHow to leverage scenarios so you are ready for nearly whatever the future brings\nHow to escape the trap of having too many things to do or jumping from priority to priority\nThe best way to determine when you should stick with your plan versus when you should pivot\n\nLearn alongside other Emerge member teams\, and receive guidance on your annual strategic planning process. \nNot yet an Emerge member? See details here and schedule a free consultation to learn how the program could support your growth goals. \nAll calls are Eastern Standard Time (EST).
URL:https://emergecpg.com/event/emerge-care-share-with-brandology/
CATEGORIES:Channel Strategy,Sales Strategy
END:VEVENT
END:VCALENDAR