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UID:18827-1755604800-1755608400@emergecpg.com
SUMMARY:Expert Connect Class: Trade Promotion Fundamentals
DESCRIPTION:Navigating trade promotions is one of the biggest hurdles for CPG founders — it affects cash flow\, expenses\, and every part of your brand’s growth. \nThis live training will be led by a CPG expert with 20+ years at P&G and Coca-Cola managing sales and business teams — and the past two decades building trade promotion solutions that have helped dozens of small and midsize brands improve their promotional strategy and impact. \nYou’ll learn how to: \n\nUnderstand trade promotion’s role across all areas of your business\nTreat trade as an investment (not a cost-center)\nIdentify the main promo types and when to use them\nAvoid common distributor agreement traps\nSpot the difference between ‘Working’ and ‘Non-Working Trade’\nSee the full trade promotion process clearly\n\nThis session will give you a strong starting point for understanding trade promotions—what to expect\, where to focus\, and how they impact different parts of your business. With this foundation\, you’ll be better equipped to make informed decisions before costly trade expenses start to stack up. \nAugust 19\, 12–1pm ET👉 Register Now — $47 \nCurrent Expert Connect\, Rooted\, and Rise clients — no need to register\, your invite is already in your inbox!
URL:https://emergecpg.com/event/8-26-distributor-economics/
CATEGORIES:Promotional Planning,Trade Promotions,Trade Spend
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