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DTSTART;TZID=America/New_York:20191024T140000
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SUMMARY:FMI Webinar: Top Trends in Fresh - Balancing the Store Aisle Pendulum
DESCRIPTION:During the upcoming webinar\, “Top Trends in Fresh – Balancing the Store Aisle Pendulum: Connecting Fresh and the Entire Store for Sales Success\,” FMI and IRI will delve into the latest sales data with a focus on what can be learned to deliver growth in 2019 and beyond. What do baskets look like today? How are they different across channels? Does growth in one category need to come at the expense of growth in another? And\, what can be done to drive overall traffic\, increase sales and protect market share across the store? We’ll answer these questions and more. \nWho should attend? This webinar and the entire Top Trends in Fresh series are for fresh food suppliers and retailers as well as CPG food manufacturers and retailers who are looking for new insights to drive stronger growth rates across the total store. \nSpeakers: \nRick Stein\nVice President\, Fresh Foods\nFood Marketing Institute \nSally Lyons Wyatt\nExecutive Vice President and Practice Leader\nIRI \nJonna Parker\nPrincipal\, Fresh Center of Excellence\nIRI \nRegister Here
URL:https://emergecpg.com/event/fmi-webinar-top-trends-in-fresh-balancing-the-store-aisle-pendulum/
CATEGORIES:Data and Insights,Sales
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DTSTART;TZID=America/New_York:20191024T150000
DTEND;TZID=America/New_York:20191024T160000
DTSTAMP:20191115T145501Z
CREATED:20190517T135549Z
LAST-MODIFIED:20191115T145501Z
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SUMMARY:Emerge Smarter: Leveraging Your Story to Create Strategic Messaging Across Channels
DESCRIPTION:Behind every great brand is a compelling story. It takes time to formulate one that is unique and relatable to your consumer. The next piece to the puzzle is to tailor your messaging for each of your promotional channels such as: packaging\, e-commerce\, and social media platforms. \nDianna\, Alex\, and Brec from BrandFirst\, a creative agency of brand builders and category innovators\, know how tricky it can be to balance the elements of authenticity and connection in brand messaging. During this call\, the BrandFirst team will share the do’s and dont’s of creating a unique brand story and how to derive compelling strategic messaging to use across all of your marketing channels. \nAll calls are Eastern Standard Time. \nToll-free dial-in number (US/CA): (844) 419-4704 \nConference code: 7046864807
URL:https://emergecpg.com/event/emerge-smarter-education-call-8/
CATEGORIES:Branding,Emerge Smarter,marketing
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