Category: Marketing

September 8, 2018

Help Food Distributors and Brokers Share Your Selling Story.

Help Food Distributors and Brokers Share Your Selling Story. by FMI Mentor, Patrick Nycz  of NewPoint Marketing  See also NewPoints’ Second Annual Emerging Brands Conference. You’ve created a killer pitch deck and […]

September 6, 2018

New Mentor- Greg Arz, Natural Source Foodservice Sales

Greg Arz  today joined the FMI Emerge Community as a valuable mentor who can support emerging brands with an understanding of how to utilize outsourced sales management for the organic & natural foodservice food and beverage market. 

September 5, 2018

How the Bava Brothers Got Their Groove

Earlier this year, a childhood friend put the brothers in touch with Julie Pryor, FMI Director of Emerging Brands, who told them about the FMI Emerge community, designed to provide entrepreneurs like themselves with information and, most importantly in their case, mentors.

After a phone call with Pryor and Ed Hoffman, one of the 40+ FMI Emerge mentors, Steve said, “I thought, ‘Oh my gosh, this is the break we need.’”

That first call led them quickly to a lead on a fulfillment partner.

August 29, 2018

Emerging Brands – Six Common Pitfalls to Avoid – Advice from a Retailer

Introducing a new brand to the marketplace can be equal parts excitement and frustration. Joshua Dooley of QFC/Kroger shares his insights and advice on six common pitfalls for emerging brands that can make the difference between flourishing and vanishing. Joshua is one of many retailers and mentors who support the FMI Emerge community.

August 11, 2018

What Do Meal Kits and Multicookers Have in Common?

While meal kit online sales continue to grow, some e-commerce providers have begun to struggle a bit and it’s becoming clear that the traditional brick-and-mortar store may be one of the best places for consumers to purchase them.

August 6, 2018

Brand Awareness: How to Create Your Plan

Developing a smart brand awareness strategy starts with three basic questions.

Who’s the target market?
What’s the right vehicle?
What’s it going to take to reach my target?

July 11, 2018

Mentoring in the Food and Beverage Business

FMI Mentor, Bob Wheatley, CEO of the Chicago-based healthy living agency, Emergent formally announces a partnership with the Food Marketing Institute’s new Emerge platform, a forum to help nurture and grow new, developing food brands on their way to potential stardom.

July 8, 2018

Food Brand Trends: Don’t Ignore the Clean Label Phenomenon

The clean label is a food trend that is only going to get bigger. Consumers are spending more time reading labels and voting–with their wallets–to support food brands that are simplifying ingredients and engaging clear labeling practices for their food brand packaging.

The quote that stands out the most in the FMI white paper, The Clean Label Phenomenon for Food Retailers: Enhancing Transparency for Consumers was pulled from a July 2017 Food Dive article. It comes from a small regional food brand owner: “[i]n our region, there hasn’t been a hue and cry from consumers for clean label, but we decided as a company that’s where we needed to go. Even if our core customer doesn’t care about it now, at some point it will.”

June 24, 2018

Have You Explored the Benefits of Diversity Certificates?

Supplier Diversity is a business process that works to level the playing field for suppliers. Retailers offer Diverse Supplier programs to promote trade participation of suppliers that is reflective of the diverse US population. Some programs include deep discounts on promotions or even no fees because of the certificate.

June 22, 2018

Virtual Reality: The Unsung Hero of Brand Packaging

If there’s one constant in the CPG industry, it’s that brands are always searching for the best ways to get their products noticed on the store shelf. It’s more important than ever to create packaging that can stand out in a (very congested) crowd.