Halo + Cleaver, the St. Louis-based brand known for its better-for-you sauces, announces the launch of three reimagined low sugar sauces. The revamped flavors will be available at Schnucks, as well as new retailers Fresh Thyme and Straub’s. The company also updated its packaging to be more vibrant and approachable.
The three sauces hitting shelves in June 2021 are the company’s flagship Perfect Ketchup, Backyard Red BBQ Sauce, and Gold Mustard BBQ sauce, all of which have zero grams of added sugar. Each sauce was reworked to pack even more flavor while also earning Whole30, non-GMO, and Keto Diet certifications.
“We set out to make the best-tasting low sugar sauces on the market, and we’re confident our new recipes will quickly become kitchen favorites,” said Matt Richard, Halo + Cleaver Founder and Chief Product Officer. “Families are cooking at home more than ever, and they’re also more informed and empowered when it comes to putting healthy, great-tasting food on the table. Halo + Cleaver sauces are simply delicious without the added sugar and artificial sweeteners that are so common in name brand sauces.”
Halo + Cleaver’s innovation centers around the use of naturally sweet ingredients such as apples, bananas, and pineapples in place of the more commonly used table sugar and high fructose corn syrup. A lifelong BBQ enthusiast, Richard developed the low sugar recipes after undergoing a personal health crisis in his early 20s.